PODCAST · business
Master Modern Marketing
by Farmers Marketing
The host, Lionel Johnston from Farmers Marketing, and many other digital marketing experts reveal their tips, tricks and insights, to help you master the modern marketing world. The podcast helps bridge the gap between small and medium-sized business owners, and experts in digital marketing. The core function of the podcast is to have frank discussions with business owners/leaders about the digital landscape of their businesses, through conducting a marketing audit and live coaching call, right on the podcast. Discussion topics include:- What is great already about their business? - What isn't great? - What are their greatest struggles with marketing? - What is the first thing they should focus on after the show? Since most of the audience is small and medium-sized business owners and leaders, we also feature many digital marketing professionals. We dive deep into their expertise but also ask them to reveal ways for the business owner or leader to be a better client, or to
Episodes
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Master Modern Marketing Podcast: Live Coaching Call with Steve Setka
In today's episode of the Master Modern Marketing podcast, we sit down with Steve Setka, from InXpress, a third-party logistics franchise, for a live coaching call about modern marketing. Part 1 Topics: Marketing Audit: We reviewed their website and social media channels and discussed some of…
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Master Modern Marketing Podcast: The Ins and Outs of Personal Branding
In today's episode of the Master Modern Marketing podcast, we sit down with Lachlan Kirkwood and discuss the ins and outs of personal branding. Todays Topics: 1. Bonus Content about Tik Tok. 2. Why is personal branding important? 3. What are some real-world examples of personal branding? 4. Where...
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Master Modern Marketing Podcast: Increasing revenue & new business through modern SEO
In today's episode of the Master Modern Marketing podcast, we sit down Nate Dame from Propecta to discuss increasing revenue and new business through modern SEO. Nate Dame, as well as another past guest, Randy Milanovich, were both named as Top 100 Influencers by BuzzSumo! Today's Topics: A...
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Master Modern Marketing Podcast - The art & science of storytelling through video
In today's episode of the Master Modern Marketing podcast, we sit down with Doug Darling, CEO of Tripwire Media, and discuss the art and science of storytelling through video. Doug and his team have been growing a very successful video production company for over 10 years. And if you check out...
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Master Modern Marketing Podcast - Examining Becker Logistics' explosive growth through marketing
In today's episode, we speak with Jim Becker, CEO & Founder of Becker Logistics. How would you like these results? In 2018 we were doing around 4,000 shipments per month, and now we are doing around 6,000 per month. And all of that, I want to say, is due to all of the marketing that I, and my…
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Master Modern Marketing Podcast: Real Talk about truck driver recruitment marketing
In today's episode, we speak with Amrit Dhanraaj, CEO of GetTruckDrivers.com. We dive deep in the truck driver shortage, which in many people's opinions is plaguing the trucking industry. Amrit and Lionel speak specifically about modern marketing strategies and how if you know how to market in…
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Master Modern Marketing Podcast: Track ALL leads with WhatConverts
In today's episode, we speak with Michael Cooney, Co-founder of WhatCoverts. In this detailed interview, we discuss the current status of lead generation and tracking. We start off with one of the most common questions from business owners - "Where are my leads coming from?", and move into the...
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Master Modern Marketing: Farmers Marketing talks small business marketing on CJOB Radio
In today's episode, Lionel Johnston, and CJOB radio host Kevin Burgin discuss small business marketing. I represented Farmers Marketing on CJOB with guest host Kevin Burgin on April 24, 2017, and we spent most of our time talking about small business marketing. I was asked several questions, but...
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Master Modern Marketing Podcast: Local Lead Generation with MoreHotLeads.com
In today's episode, we speak with Daniel Moscovitch, from MoreHotLeads.com about local lead generation. While many local businesses are starting to embrace modern marketing, there is still a long way to go. In this detailed interview, we discuss the current status of local lead generation, how it...
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Master Modern Marketing Podcast: Lessons learned from Wistia's One, Ten, One Hundred Video docuseries project
In today's episode, we speak with Barb Gagne, Director of Demand Generation at Wistia. We discuss an incredibly interesting project called 'One, Ten, One Hundred'. Here is a short project overview to get you started: 'One, Ten, One Hundred', is the title of with Wistia's first ever video...
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Master Modern Marketing Podcast: An introduction to influencer marketing
In today's episode, we speak with Keelyn Lewis, Head of Talent and Brand Partnerships, from Cherry Pick Talent. We present a detailed introduction to influencer marketing, and we discuss a case study where they generated over 56 million in video views on YouTube for a client! Today's Topics: 1....
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Master Modern Marketing: Building women's confidence and businesses through coaching
In today's episode of the Master Modern Marketing podcast, we speak with life coach, podcaster, and entrepreneur, Katherine Koroll. In recognition of International Women's Day, we speak with Katherine about the common roadblocks and opportunities she sees with her women entrepreneurial clients.…
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Master Modern Marketing Podcast: Transform your sales team into a closing machine with Proposify
In today's episode, we speak with Patrick Edmonds, Chief Marketing Officer at Proposify. Proposify makes it easy to create beautiful online proposals that are impossible to ignore. Professional, interactive, and mobile-friendly. Your clients will be so impressed they'll have no choice but to say...
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Master Modern Marketing Podcast - (PART 2) Marketing Audit & Coaching Call, Featuring Clint Clarkson, Founder of eLearning Alchemy
In today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy. This is part 2 of a two-part podcast series. The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his...
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Master Modern Marketing Podcast - Marketing Audit & Coaching Call, Featuring Clint Clarkson, Founder of eLearning Alchemy
In today's episode, we speak with Clint Clarkson, Founder, eLearning Alchemy. The purpose of this episode is to conduct a marketing audit of eLearning Alchemy and have a live coaching call with Clint. We discuss the many things that are great with his business, and the opportunities for...
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Master Modern Marketing: How to get more online reviews for your business with Chekkit
In today's episode, we speak with Daniel Fayle, Co-founder of Chekkit. Chekkit is simple to use yet is a hugely important tool to help businesses capture positive reviews from their clients. We discuss the importance of generating reviews on your bottom line. we dive into some stats on consumer...
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Master Modern Marketing: The ins and outs of modern web design
In today's episode, we dive deep into modern web design. Our expert guest, Lindsay Creedon has close to two decades experience in the marketing and web design world. Today's Topics include: 1) What is the role of modern web design? 2) 5 key factors that every modern website must have 3) 4 areas…
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Master Modern Marketing: Featuring Kevin Burgin, radio host and festival organizer
In today's episode, we review the marketing audit of Kevin's business and we have a live coaching call with him to discuss what his biggest marketing opportunities are, and you get to be a fly on the wall. Kevin Burgin is the host of CJOB Radio's show, The Main Ingredient. He is also responsible...
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Master Modern Marketing: How to develop your inbound video marketing playbook
In today's episode, we speak with Jeff Pelletier, from Basetwo Media. Jeff has a long history with video production. The Inbound Video Marketing Playbook: Using Video to Attract, Convert, Close and Delight Video can be a powerful tool to help attract and convert leads, to close prospects, and...
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Master Modern Marketing: Map your marketing funnels easily with Funnelytics
In today's episode, we speak with Stockton Fisher from Funnelytics. We discuss some common problems that marketers and business leaders experience, and talk about how Funnelytics can help you map your marketing funnels easily. Funnelytics is truly transformational, so click here to learn more. If...
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Master Modern Marketing: How to prepare for Gutenberg, WordPress' new visual editor
In this episode of the Master Modern Marketing podcast, we chat with Randy Milanovic, CEO of Kayak Online Marketing about the Gutenberg update in WordPress. We discuss ways to deal with the update, how to delay it if necessary, and how to implement it without causing any disruption to your...
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ABOUT THIS SHOW
The host, Lionel Johnston from Farmers Marketing, and many other digital marketing experts reveal their tips, tricks and insights, to help you master the modern marketing world. The podcast helps bridge the gap between small and medium-sized business owners, and experts in digital marketing. The core function of the podcast is to have frank discussions with business owners/leaders about the digital landscape of their businesses, through conducting a marketing audit and live coaching call, right on the podcast. Discussion topics include:- What is great already about their business? - What isn't great? - What are their greatest struggles with marketing? - What is the first thing they should focus on after the show? Since most of the audience is small and medium-sized business owners and leaders, we also feature many digital marketing professionals. We dive deep into their expertise but also ask them to reveal ways for the business owner or leader to be a better client, or to
HOSTED BY
Farmers Marketing
CATEGORIES
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Frequently Asked Questions
How many episodes does Master Modern Marketing have?
Master Modern Marketing currently has 21 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Master Modern Marketing about?
The host, Lionel Johnston from Farmers Marketing, and many other digital marketing experts reveal their tips, tricks and insights, to help you master the modern marketing world. The podcast helps bridge the gap between small and medium-sized business owners, and experts in digital marketing. The...
How often does Master Modern Marketing release new episodes?
Master Modern Marketing has 21 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Master Modern Marketing?
You can listen to Master Modern Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Master Modern Marketing?
Master Modern Marketing is created and hosted by Farmers Marketing.
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