Mastering Events: An Audience Republic Podcast
by Audience Republic
Mastering Events is a podcast dedicated to exploring the dynamic world of live event marketing and promotion, and the people who have made it their profession. Presented by all-in-one event marketing and CRM platform Audience Republic, and hosted by former Rolling Stone Australia editor Rod Yates, Mastering Events brings together thought leaders and seasoned professionals from the live event sector to combine insightful conversations with lively anecdotes, real-world examples and actionable takeaways. Mastering Events is a must-listen for all concert, venue, festival and event promoters, and anyone seeking to make a mark in the live events sector.
Episodes
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Episode 25: Brian Kitts (Red Rocks Amphitheatre)
Brian Kitts is the Chief Marketing and Business Development Officer for City of Denver venues such as Colorado Convention Center, Denver Coliseum, Denver Performing Arts Complex, McNichols Civic Center Building, and of course the world famous Red Rocks Amphitheatre. The diversity of these venues...
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Episode 24: Corey Topp (Sellout Digital)
Corey Topp is the Founder and Director of Sellout Digital, a digital marketing agency specializing in events. He is well versed in the art of selling out an event. Exhibit A is his own festival Reminisce, which he grew from a backyard party into an annual 10,000 capacity event in Melbourne. And...
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Episode 23: Randy Nichols (Fly South Music Group)
Randy Nichols is an artist manager and music tech startup advisor. He also has one of those resumes that makes you question whether he's found a few more hours in the day than the rest of us. He's guided artists to multiple Gold records and Grammy nominations, as well as overseen record releases...
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Episode 22: Sean Callanan (Sports Geek)
Sean Callanan is the Founder of sports digital marketing agency Sports Geek, and host of the Sports Geek podcast. His career began in technology, but as a passionate sports fan he was always looking for a way to merge the two worlds. Hence, in 2009, Sports Geek was born. Sean has a deep...
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Episode 21: Michael Julian (SEERS)
Michael Julian is the Founder of SEERS, a multifaceted company dedicated to driving innovation and fostering cultural transformation in the world of dance music, live events and festivals. Michael, or MJ as he's commonly known, was born in Minsk in Belarus before moving to Brooklyn with his…
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Episode 20: Jesse Lawrence (FanIQ + TicketIQ)
Jesse Lawrence is the CEO and Co-Founder of marketing and content development platform FanIQ, and Founder of secondary ticketing platform TicketIQ. Each company works in tandem in what Jesse calls "the circle of life in the ticketing ecosystem", and we explore that concept in this interview. We...
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Episode 19: Justin Andrews (Danny Wimmer Presents)
Justin Andrews is the Director of Ticketing at Danny Wimmer Presents. Justin's ticketing resume is long and varied, having spent time at the Orange Bowl Committee, Live Nation, the Tampa Bay Lightning and his current role at Danny Wimmer Presents. DWP has a typically hectic summer schedule, with...
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Episode 18: Laurie Kirby (FestForums)
Laurie Kirby is the President and Founder of FestForums, North America's premiere conference for the festival industry. Each year in Santa Barbara festival producers from the music, film, and food and wine industries gather to swap ideas and network at FestForums, which Laurie founded in 2015....
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Episode 17: Oscar Ugaz (Atomikal, former Digital Business Manager, Real Madrid)
Oscar Ugaz is the Strategy Director of Atomikal, and former Digital Business Manager at Real Madrid. For a man who worked at one of the most famous football clubs in the world, Oscar never really had any love of sport. But then again, he wasn't hired to pull on his football boots and score goals…
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Episode 16: Anthony Diaz (Topeka Music Vacations)
Anthony Diaz is the Chief Operating Officer and Partner at Topeka Music Vacations. He's had a long and accomplished career in the music vacations business, having spent more than a decade at Sixthman, which hosts music festivals at sea with events such as the Emo's Not Dead Cruise, the Broadway...
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Episode 15: Josh Walker (Sports Innovation Lab)
Josh Walker is the Co-Founder and CEO of Sports Innovation Lab. Sports Innovation Lab is a data company that is revolutionizing how sports leagues, teams and brands use data to understand their customers and acquire their future fan. The company analyzes fan behavior at scale, and then uses that...
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Episode 14: Erin Nourijanian (UBS Arena)
Erin Nourijanian is the Vice President of Marketing at UBS Arena. When Erin started the role in February 2021, she was in the unique position of marketing a venue that was still being built. From establishing its brand and marketing events for a venue that wasn't yet open, to winning over fans of...
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Episode 13: Paul Newman (AXS UK)
Paul Newman is the Director of Ticketing at AXS UK. When it comes to event ticketing, there's not much Paul hasn't seen. Not only will he celebrate 10 years as the Director of Ticketing at AXS UK in 2024, but prior to that he worked at Live Nation and AEG, where his roles included Director of...
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Episode 12: Morgan Margolis (Knitting Factory Entertainment)
Morgan Margolis is the CEO and President of Knitting Factory Entertainment. The very first Knitting Factory opened in New York in 1987, but since then the company's operations have expanded far and wide, to the point where they now own and manage venues ranging from small clubs to outdoor...
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Episode 11: Callie Lardas (mtheory LLC)
Callie Lardas is the Senior Director of Tour Marketing at mtheory LLC. Callie began her career as a booking assistant at Madison House, before realizing being an agent wasn't for her. She set her sights on event marketing and embarked on a journey that has taken her through organizations like…
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Episode 10: Steve Oberman (See Tickets North America)
Steve Oberman is the Executive Vice President and Head of Music at See Tickets North America. He and his team oversee the ticketing for hundreds of festivals and events every year, making him the perfect person to talk to about trends and best practices in the ticketing space. He actually began…
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Episode 9: Stephen Budd (Festival Founder, Artist/Producer Manager)
Stephen Budd is a British music industry executive and artist/record producer manager. It's impossible to capture all of his accomplishments in this brief space, so here are just a few of them: In 2010 he co-founded the NH7 Weekender festival in India, the first of its type ever in the country…
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Episode 8: Dustin Sugar-Moore (I.M.P.)
Dustin Sugar-Moore is the Director of Marketing at I.M.P., the independent concert promotion and production company that operates venues ranging from the legendary 9:30 Club in Washington D.C. all the way up to the 20,000-capacity Merriweather Post Pavilion in Columbia, Maryland. We cover a lot…
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Episode 7: Ben Allen (LNE Presents)
Ben Allen is the Marketing Director at LNE Presents, a full-service entertainment company that delivers events across Utah, Florida, Nevada and Maryland. In 2023 alone they will produce around 400 events, including festivals such as Reggae Rise Up and Gasparilla Music Festival, while also…
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Episode 6: Steve Levy (Clanger Digital, Imagine Music Festival, Moonshine Music)
Steve Levy is the CEO of Clanger Digital and Chief Marketing Officer and Chief Revenue Officer for Imagine Music Festival. It's difficult to sum up the depth and breadth of Steve's career, but here are a few dot points: in the late-'80s Steve was one of the pioneers of the underground rave scene…
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Episode 5: Jenny Oppenheimer (SaveLive)
Jenny Oppenheimer is the VP, Head of Marketing at SaveLive. Her exposure to live music came early, when she'd go and see punk bands in Los Angeles as an 11 year old. She's since gone on to have an incredible career in the music and concert industries, having worked at AEG, Live Nation, Nettwerk...
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Episode 4: Mark Muggeridge (Chugg Music)
Mark Muggeridge is the Head of Touring at Chugg Music. His career in entertainment stretches back decades to when he was working as an actor in Adelaide. It was there he learned about staging, lighting and sound, skills he put to use when he moved to Sydney as a 21-year-old and began helping…
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Episode 3: Dale Ballentine (Eventim)
Dale Ballentine is the Director of Ticketing Operations at Eventim. He is a two-decade plus veteran of the ticketing world, having also worked with Ticketmaster, Live Nation and Motorsport Tickets. As part of his role at Eventim, he's managed the ticketing operations for the London, Rio and now...
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Episode 2: Mike Mauer (SaveLive, Sparrow)
Mike Mauer is the VP of Marketing, Data & Technology at SaveLive, and the founder and CEO of concert marketing platform Sparrow. He got his start in events back in 2008 when he interned at The Webster Theater in Connecticut, and in the years since has worked across companies and venues such as…
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Episode 1: Chamie McCurry (Danny Wimmer Presents)
For more than two decades, Chamie McCurry has worked with some of the biggest promoters in the world, such as Clear Channel, AEG Presents and, currently, Danny Wimmer Presents, where she is the Chief Marketing Officer. Chamie oversees the marketing for some of North America's largest festivals…
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Mastering Events: An Audience Republic Podcast (Trailer)
Mastering Events is a podcast dedicated to exploring the dynamic world of live event marketing and promotion, and the people who have made it their profession. Presented by all-in-one event marketing and CRM platform Audience Republic, and hosted by former Rolling Stone Australia editor Rod…
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About this show
Mastering Events is a podcast dedicated to exploring the dynamic world of live event marketing and promotion, and the people who have made it their profession. Presented by all-in-one event marketing and CRM platform Audience Republic, and hosted by former Rolling Stone Australia editor Rod Yates, Mastering Events brings together thought leaders and seasoned professionals from the live event sector to combine insightful conversations with lively anecdotes, real-world examples and actionable takeaways. Mastering Events is a must-listen for all concert, venue, festival and event promoters, and anyone seeking to make a mark in the live events sector.
Hosted by
Audience Republic