MaxBet Podcast
by MaxBet Podcast
Whether you're deep in the game or just gaming-curious, this podcast is for you. MaxBet is the #1 podcast in gaming and the longest running B2B show in the industry. Hosted by Hillary McAfee, the podcast brings you real conversations with the people shaping this business; executives, insiders, and the occasional legend. It's not formal, it's not scripted, and it's definitely not stuffy. Just sharp takes, bold ideas, and behind the scenes stories from the gaming world.You'll hear from industry insiders, executives, and gaming legends, giving you a front-row seat (metaphorically, because we don't actually know you) to the bold moves, big ideas, and behind-the-scenes stories defining the industry.It's a unique blend of business know-how, consumer perspective, and unfiltered commentary on what's really happening in the gaming world.
Episodes
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Rickard Vikström of Internet Vikings: The CEO Who Put His Number on a Billboard
What kind of CEO puts his personal cell phone number on a giant billboard at ICE Barcelona? Rickard Vikström, apparently. The Internet Vikings founder and CEO joins Hillary McAfee on MaxBet to talk about taking a Swedish hosting company into the U.S. market, challenging established competitors…
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Player Acquisition, Casino Loyalty & The Cost of Playing it Safe
How do you convince a valuable casino player to try a property they've never visited, especially when they're already getting great offers somewhere else? This week on MaxBet, Hillary McAfee sits down with Craig Shacklett, CEO and co-founder of URComped, to talk about the business of casino…
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Gaming Payments, Fraud & the Cost of Getting to Market | Chelsie Cooper, Approvely
Fraudsters targeting gaming operators on Reddit, startups waiting a year for payment processing, and a company willing to take the financial hit when transactions go wrong. Welcome to the surprisingly complicated world of gaming payments. Chelsie Cooper, Founder and CEO of Approvely, joins…
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The App That Predicts Sports With 78% Accuracy
What happens when sports bettors have access to predictions that are more accurate than the sportsbooks themselves? John Hanna, co-founder of XO Sports, joins MaxBet to talk about the technology behind an app reporting externally audited prediction accuracy as high as 78%, compared with…
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The G2E Survival Guide + Bluberi's Gucci Row Era
G2E is a marathon disguised as a trade show, and Mike McKiski has some thoughts on how to survive it. Mike is back on MaxBet for our pre-G2E episode to talk about the advice he gives G2E rookies, dinners vs. parties, pacing yourself, getting enough sleep and the deeply suspicious people who…
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The MaxBet Fridge Hall of Fame Awards
The gaming industry has no shortage of lists, and frankly, we didn't want to be left out. So Fiona Power joins Hillary McAfee to hand out honors including Best Industry Feud, Industry Badass, Best Booth, the Get Shit Done Award, Best After Party, Best Dressed, Industry Mom, Industry Dad, and...
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What Happened to Innovation in iGaming? | Sue Schneider
Sue Schneider was building the iGaming industry in the mid-90s, before most people had an email address. She's watched it grow from an unregulated frontier into the highly regulated global industry it is today, and she has some thoughts about what we gained and what we may have lost along the…
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Building the Future of Skill-Based Gaming | Desiree Dickerson, THNDR
What happens when you build a startup in a category most of the industry is still trying to understand? Desiree Dickerson, CEO and Co-Founder of Thunder, joins MaxBet to break down skill-based gaming, how Thunder solves player liquidity through cross-operator matchmaking, and why operators,...
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Why Aren't More States Legalizing iGaming? | Brandt Iden
Subtlety isn't exactly a MaxBet core value, so we start with the obvious question: Why are operators leaving the AGA? After surviving the opening question, Brandt Iden, VP of Government Affairs at Fanatics Betting & Gaming and former Michigan State Representative, sticks around to talk about why...
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AI in Gaming: Where to Invest and Where to Wait
AI has become the answer to just about everything. Need to cut costs? AI. Need to grow revenue? AI. Need to impress your board? AI. The problem is, very few people can explain where the ROI actually is. This week on MaxBet, Hillary McAfee sits down with Cris Kuehl, Chief Data & AI Officer at...
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"Find a Way or Make a Way" | Simon Thomas on Building the Hippodrome
Simon Thomas owns the Hippodrome Casino, one of the most iconic gaming and entertainment venues in the world. Located in the heart of London, the Hippodrome attracts a third of all casino admissions in the city and has become known for doing things differently. In this episode of MaxBet, Simon...
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The Hottest Trends in Slots Right Now
If you care about slot floor strategy, which features are actually working, or just want to hear your favorite games and suppliers come up in the conversation, this episode is for you. Brendan Moore from Eilers & Krejcik Gaming joins MaxBet to break down the games, mechanics, cabinets, and…
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WTF?! Is Actually Happening With AI in Gaming??
Everyone's talking about AI in gaming. Most of it sounds impressive. Not all of it is real. This is Part 3 of our WTF with IGI series where we bring the data people in to talk to the rest of us. Turns out, having an AI strategy is more than just telling your employees to use ChatGPT like Google.…
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Top 5 Gaming Stories this Week, According to Everyone Important (Me)
Here's what actually happened in gaming this week, minus the polished version. Top 5 Stories for the beginning of May 2026: 1. FanDuel replaces Amy Howe as CEO - What does this mean? 2. What happened with Prediction Markets - still messy but printing $$? 3. UFC betting under the microscope…
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Sex, Drugs, and the iGaming Industry… According to Alex Tomic
This week, Alex Tomic joins MaxBet for a conversation that goes well beyond the usual industry talking points. We get into the growing research around psilocybin as a potential treatment for gambling addiction, how biohacking became part of his routine, and which does he *actually* prefer: SBC or...
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WTF?! Why is Freeplay Not Working?
Freeplay. PAR. Rebates. Lotteries. Tony Lucas has spent years studying all of it, and the verdict is ugly. At best, casinos are misusing these tools. At worst, they are hemorrhaging millions straight off the bottom line. I n this episode, he lays out what the research shows, why the industry…
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From DEI Pioneer to Startup Champion: Kelly Kehn Is Changing Who Gets to Build Gaming
From DEI pioneer to startup champion, Kelly Kehn joins the MaxBet Podcast to talk about what it takes to build in gaming right now. Kelly has spent more than two decades in iGaming and co-founded the All-In Diversity Project. She's now working with Defy the Odds alongside Sue Schneider and Paris...
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How to Scale a Company Without Breaking Your Culture
On this episode of MaxBet Podcast, Martina Åkerlund breaks down what actually drives company culture and why so many leaders get it wrong. As CEO of Elevated Edge, Martina works directly with founders and leadership teams to build companies that perform without burning out their people. This...
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WTF?! Why Does Draft Kings Care About UNLV??
What is DraftKings actually paying attention to right now… and what does that mean for the rest of the industry? In Episode 1 of WTF?! with IGI, MaxBet sits down with a Director from UNLV's International Gaming Institute to break down the trends shaping gaming behind the scenes. We get into what...
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WTF Is This Series? Introducing WTF? with IGI (ft. Dr. Brett Abarbanel)
MaxBet is teaming up with UNLV International Gaming Institute to create a mini-series lovingly and relatably called WTF?! with IGI. Because there are people out there doing incredibly smart research on our industry. So we're bringing them in to break it down, translate it, and tell us what we...
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Why Gambling Should Be Entertainment First | Magnus Olsson
Magnus Olsson, CCO of Play'n GO, joins MaxBet to discuss the evolving economics of iGaming. From hosting partners in the Formula 1 paddock to building games that players return to for years, Magnus shares how entertainment value and strong storytelling drive long-term retention. The conversation...
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The Long Game of Personal Brand in B2B
Hillary sits down with Catie Di Stefano, one of the most genuinely connected people in the gaming industry. With 15 years in gaming (which officially makes her a self proclaimed baby dinosaur), Catie has built a strong reputation for how she approaches both marketing and LinkedIn in a B2B world....
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Not Your Mother's AGS: Inside the Rebrand of a Gaming Supplier
AGS recently launched a new brand identity at G2E, and this episode unpacks what that evolution represents for the company. Julia Boguslawski and Nikki Davis from AGS share why the rebrand was necessary, what they wanted the market to better understand about who AGS is today, and how the new...
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From the FBI to NASCAR: A Different View on Sports Betting
Joe Solosky, Managing Director of Sports Betting at NASCAR, joins the podcast for a wide-ranging conversation on what sports betting looks like from a motorsports and league-side perspective. Before helping build out NASCAR's sports betting strategy, Joe spent six years with the FBI, giving him a...
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How Aristocrat's CPO Thinks About Product and Life Outside Gaming
Aristocrat CPO Matt Primmer joins MaxBet and gets right into it, including whether he prefers Lightning Link or Buffalo and how he looks at product even when he's off the clock. We chat about his mindset around change and adapting, why doing things the same way as before usually means something…
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Why Emotional Intelligence Makes Businesses More Money
Emily Haruko Life Coach and CEO of Soroca joins the show to talk about what actually improves teams and company culture. Emily works within B2B organizations to help leaders strengthen communication, increase efficiency, and build healthier work environments. A major focus of her work is…
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The Future of Sports Betting Tech & Prediction Markets w/ Mark Phillip
Mark Phillip, CEO of MetaBet and Are You Watching This?!, breaks down the future of sports betting, real-time sports technology, and the rise of prediction markets. An MIT dropout with a brilliant mind for product and data, Mark brings sharp insight and surprising clarity to one of the...
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The Truth About M&A in Gaming with Marcus Yoder
Marcus Yoder showed up with clear opinions on M&A in gaming and did not dance around any of them. We talked through a bit of the IGT and Everi merger, how leaders should think about integration, and what actually builds culture once the dust settles. This one leans into people more than deals.…
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From Black Market to Bill Signed: The Road to Legal iGaming
The unregulated U.S. gaming market is worth hundreds of billions, and states are finally starting to realize what they're leaving on the table. This week on the MaxBet Podcast, Shawn Fluharty joins us to talk about how iGaming legislation actually gets passed, who's shaping the conversation…
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Global Gaming: Cultural Progress, Consulting, and Fruit Compliance w/ Julia Weygandt
Julia Weygandt came ready with stories about gaming culture, consulting, and one very weird German regulation about free fruit. She's been in this business for more than twenty years and has seen it all; the cultural curveballs, the boardroom dynamics, and the kind of conference stories that only...
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Inside iGaming: Grey Markets, Regulation Pressure, and Market Reality
Online casino is changing and not everyone agrees on where it is headed. Ben Clemes and Seth Young from High Roller Technologies join the podcast to talk honestly about regulation, grey markets, sweeps, prediction markets, payments, and what responsible growth should look like in iGaming. Seth...
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From Double Double Bonus Poker™ to Ultimate X Poker™: How IGT Built Video Poker Legends
IGT has shaped video poker for more than 40 years with games like Double Double Bonus Poker™, Triple Double Bonus Poker™, and Ultimate X Poker™. In this episode of MaxBet Podcast, Hillary McAfee talks with Darnell Johnson and Shannon Bloom about how multi-hand play changed the game, why…
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The G2E Survival Guide + The Stories You Won't Hear on Stage
Four days. A million steps. Zero chicken tenders. Hillary sits down with Korbi Carrison to talk about what really goes into pulling off the biggest show in gaming. From live animals on the floor to security guards you'd never spot, Korbi has seen it all in her 25 years at G2E, and she's spilling...
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True Persistence Slots and Advantage Players: The Casino Industry Red Flag
Ari Mizrachi is back and standing on business in this episode on true persistence games and advantage slot play. His first appearance in October was one of our most successful and most controversial episodes. Now, Ari returns to share where we are at now and break down why he believes advantage...
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5 Years of MaxBet with Mike: Favorite Guests, Moments & What's Ahead | S7E1
Mike is officially signing off after five years behind the MaxBet mic. In this farewell episode, we cover it all. Favorite guests, biggest learnings, funny moments, and the interviews that still get talked about years later. Before he steps away, we talk about what is coming next as Hillary takes...
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From PR Disasters to the C-Suite w/ Mike Trask | MaxBet Podcast
In a MaxBet first, we were handed some top-shelf gaming industry tea. Eclipse Gaming skipped the press release and gave us the exclusive to hard launch their newest C-suite hire. A bold move. We'd say we're honored, but that feels too mature. Newly appointed Chief Product Officer Mike Trask joins...
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Casino Cyber Attacks, Ransom Payouts, and Why It's Everyone's Problem w/ Melissa Aarskaug | MaxBet Podcast
What actually happens when a casino gets hacked? Do they pay the ransom? Who loses their bonus? And how do you protect your own family from cyber threats when you're in the industry spotlight? On this episode, Melissa Aarskaug joins us to talk about cyber risk in gaming, her personal playbook for...
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The Slot Game That Made 1,200 Millionaires w/ Jean Venneman | MaxBet Podcast
Ever wonder what it was like behind the scenes of the very first Wheel of Fortune slot machine? Spoiler: it involved a Volvo windshield motor, a string, and some serious duct tape energy. We sat down with Jean Venneman from IGT to talk about how a project they hoped would sell a few hundred units...
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Scammers Are Getting Smarter: Gaming Payments & Fraud Prevention | MaxBet Podcast
Diallo Gordon, President of Pavilion Payments, joins us to discuss how the gaming industry can better tackle fraud and improve responsible gaming through smarter payment systems. We explore the rise of payment fraud in casinos, why scammers are getting more advanced, and how operators and payment...
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Dr. Brett Abarbanel on Gaming Research and UNLV's Role in the Casino Industry | MaxBet Podcast
Dr. Brett Abarbanel from UNLV's International Gaming Institute joins the MaxBet Podcast with dinner party facts, bold suggestions for the casino industry, and a peek at the research projects that actually get people talking. We cover the science behind dice design, how research in the gaming...
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Casey Gonzales (iGaming Threats and Tribal Power Moves) | MaxBet Podcast
This week, Casey Gonzales from @cdcgamingconnect joins us to unpack how tribal operators are navigating the real-world impact of iGaming and sports betting. We get into what's at stake when 10% of your floor disappears overnight, why Oklahoma's compact strategy is still a masterclass, and how…
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True Persistence: An Operator's Take w/ Oliver Shoemaker | MaxBet Podcast
This week, Oliver Shoemaker, VP of Slot Operations at Cache Creek Casino Resort, joins us to talk persistence games from the operator perspective. We get into what suppliers overlook, how these mechanics play out on the floor, and what it takes to hand a guest $1.7M in cash. If you're building...
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San Diego Was Wild (IGA 2025 Recap) | MaxBet Podcast
This week it's just Mike and Hillary debriefing after a whirlwind week in San Diego at the Indian Gaming Tradeshow & Convention (IGA). Think of it as a giant family reunion you didn't know you were invited to... If that reunion involved nightclubs full of business casual blazers and...
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Off the Record (But Not Really) | MaxBet Podcast
No guest? No problem. This week, it's just Mike and Hillary catching up, swapping stories, and pretending there's a plan. In this episode, we talk about: • Decoding corporate jargon • Hillary's big move & Mike's career change • Our time in NYC at Next.io • LinkedIn's most embarrassing feature •...
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Dan Schrementi (Incredible Technologies' comeback) | MaxBet Podcast
Dan Schrementi, President of Incredible Technologies, steps up to the mic to talk about the company's comeback after a few rough years and why true persistence slot games deserve more respect in the gaming industry. We also cover what IS a true persistance game vs. perceived, because some…
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Doubling Down on Table Games with Light & Wonder's Matt Booth
This week, we're all in on Double Down Madness, the table game shaking up the casino floor. We've got Matt Booth, the mind behind it, breaking down how it came to life and why players can't get enough. Mike McKiski met Matt back in their Light & Wonder table games days, and now they're back...
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Confetti, Naps, and Slot Awards
Listen. If there's one thing we've learned from the EKG Slot Awards, it's that a tuxedo and a pair of Jordans can absolutely coexist, confetti cannons are not to be trusted, and yes—someone did take a full-on nap mid-awards show. We're recapping the biggest wins, the boldest fashion choices, and...
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From Front Desk to President | Lauren Bates on Breaking Barriers & GGW's Future
Madam President has entered the chat and the floor is hers- literally and figuratively. Lauren Bates started at the front desk at Konami and worked her way up to VP at Light & Wonder and President of Global Gaming Women. She learned her numbers on a mini roulette wheel, built her career from the...
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Diana Bennett on Philanthropy, Charity & Vegas Gaming Stories | MaxBet Podcast
Diana Bennett doesn't want to be called a Vegas legend, but let's be real, she's done more for this city than most. In this episode, we hear incredible stories from the mob days, her inspiring work giving back to Las Vegas, the phone call that cost her dad $4.9 million, and some classic gaming...
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Company Culture with Andrew Burke
Bluberi's CEO Andrew Burke paid the MaxBet Podcast a visit and shared his insights on company culture, Bluberi's successful hiring hack, and most importantly, what his AOL instant messenger screen name was. Spoiler alert: It does not disappoint. Plus, Hillary and Mike interpret gaming industry...
About this show
Whether you're deep in the game or just gaming-curious, this podcast is for you. MaxBet is the #1 podcast in gaming and the longest running B2B show in the industry. Hosted by Hillary McAfee, the podcast brings you real conversations with the people shaping this business; executives, insiders, and the occasional legend. It's not formal, it's not scripted, and it's definitely not stuffy. Just sharp takes, bold ideas, and behind the scenes stories from the gaming world.You'll hear from industry insiders, executives, and gaming legends, giving you a front-row seat (metaphorically, because we don't actually know you) to the bold moves, big ideas, and behind-the-scenes stories defining the industry.It's a unique blend of business know-how, consumer perspective, and unfiltered commentary on what's really happening in the gaming world.
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MaxBet Podcast
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