Media And Marketing w/Jon Rognerud
by Jon Rognerud
Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better.Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a consultant and founder of a leading media and marketing agency in Los Angeles, CA. Subscribe and review this podcast today!
Episodes
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EP 154 - The Next Ad Giant Won't Look Like Google
Learn More: https://chaosmap.com/book-me OpenAI is projecting up to $100 billion in ad revenue by 2030, and it's not just hype. This video breaks down what conversational advertising means for marketers, agencies, and consultants. And, why intent-layer marketing is the next major shift, and…
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EP 153 - Why LA Makes Better Entrepreneurs Than San Francisco (Fight Me)
HELLO! Los Angeles makes better entrepreneurs than San Francisco! There are a few reasons why, which I outline in this (non-rant) broadcast episode. Like and share if you agree! #losangeles #sanfrancisco #entrepreneurs #entrepreneurship Get vidIQ to grow your channel faster! 🚀...
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EP 152 - Why So Many Smart Experts Are Still Underpaid in 2026 (Don't Ignore This)
Learn more at https://clientconversionacademy.com/newsletter Are you a coach, consultants, therapist, speaker, author? Then you must listen to this to get clear on why you are underpaid. There are a few key distinctions I've learned over many years in this business. Thanks for listening, - Jon…
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EP 151 - The Psychology of Audiences (Facebook Ads)
Most Facebook advertisers we help think it's the algorithm that's failing them. Or wait... is it the ad creative? The message maybe? AND... why is it so expensive to advertise on Facebook? It must be Facebook charging me for its algorithm messing them up, they say. Watch the video and learn what…
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EP 150 - Here Is Part 3 Of The "Help First Close" Script For High Ticket Closers ($5k-$15k)
In this broadcast, I'm sharing what to say when offering assistance to close the high ticket sale. This, along with a specific script to use, perfect for those offering services. This is all about the right mindset psychology so you can learn how to sell more effectively using these business…
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EP 149 - Selling High Ticket Consulting - The Secret Key (Part 2)
Learn how to sell high ticket programs with consistency. In this broadcast, I'm sharing some simple yet powerful sales techniques for coaches, consultants, agencies and experts that you can use to improve your sales close results. Learn how to sell more effectively with these business insights,...
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EP 148 - The Mindset For Selling High Ticket Programs (Part 1)
Are you a coach or consultant trying to master high ticket selling? This broadcast shares simple yet effective sales techniques for beginners to improve their closing rate. I'll be sharing years of experience and sales tips to help you build your sales skills and become a better closer. Check out...
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EP 147 - The Digital Growth Decoded (Jon Rognerud Exposed)
Welcome to "Digital Growth Decoded," the episode where we break down the strategies that actually build businesses. The world of online marketing often feels like pure chaos—I mean, a million different directions, conflicting advice, and money just... disappearing into a black hole. Success is...
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EP 146 - 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (quick)
𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐑𝐞𝐯𝐞𝐚𝐥). Read the below and click the link here: https://jonrognerud.com WARNING to business owners losing money on marketing: Your competitors are spending thousands to acquire new clients... while...
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EP 145 - Boost Your Profits: Discover Funnel Secrets For Coaches & Consultants
Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing. Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads. They offer a variety of services, including Google (search, YouTube) and...
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EP 144 - How To Create Effective YouTube Ads (Google ABCD Formula)
The ABCDs guide has best practices, backed by data, to help you create effective video ads. The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist) The...
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EP 143 - Max Clicks Or Max Conversions? (For Beginner Accounts)
To learn more: https://chaosmap.com/book-me In this episode, we're going to discuss the difference between Google ads max clicks and max conversions. I'll help you to figure out what's best for your business. If you're new to Google ads and are wondering which bid strategy type to use, this…
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EP 142 - The YouTube Algorithm (It's a nightmare??!!)
I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates. It's a simplified, fun & different version of what you hear about (mostly). Go to https://youtube.com/jonrognerud - to subscribe and watch! Follow…
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EP 141 - Use This Content Structure For More Leads, Prospects and Sales
https://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization? How do you get more leads, prospects and sales into your business with this layered approach? TOFU - top of funnel MOFU - middle of funnel...
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EP 140 - How I Built A Highly Converting YouTube Ads Audience
https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well. I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works…
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EP 139 - YouTube Ads: What Questions You Must Ask Before Starting
LEARN MORE: https://chaosmap.com Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks: 1. What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales? 2. Who is your target audience?...
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Expert Interview Sean Kemp: 4 Effective Principles For Rising Above The Noise Now (So You Can Sell More) - EP 131
LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth. In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast. These insights and frameworks...
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SEO Expert And Professor Steve Wiideman Reveals His Breakthrough Google Strategies – EP #129
Today, we're going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman. Here are some of the key areas we cover with "SEO Steve"... A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building...
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What Platform Gets Maximum Results: Google or Facebook? - EP #119
There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business? We get questions about this often at the agency. Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on…
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Friday Footage: Why Wistia Rules The Webinar Tracking Game - EP #118
Happy Friday once again! QUESTION: Have you ever run a webinar or VSL online? Sure you have. Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)? Possibly... Most of the solutions out there don't provide a…
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Spying On Health Expert Dr Weil (Revealing Top 20 Educational Content) - EP #117
Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for. That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy". If you are in the...
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How To Quickly Find New SEO Traffic - EP #116
ASSUMPTION: Here's what you have right now: A. You know SEO (Search Engine Optimization), and have implemented some of this for your website. B. You already have keywords ranked and traffic is coming in. C. But, you want a shortcut to find new traffic quickly so you can grow your business. There...
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Friday Footage - Ontraport vs. Infusionsoft: Who Wins? - EP #115
The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon. Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport. So, which one is better? It depends. On you. Your goals. Your direction. Your expectations. Listen to my thoughts in today's...
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How To Start Your Life In Advertising - EP #114
In 1923 a slender book was published by the advertising agency of Lord & Thomas. It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers. This book has been updated many times over the years - and is available at Amazon. (Links below) It…
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Friday Footage: Use These Charting Apps To Solve "Everything" - EP #112
Humans are visual creatures. I can certainly speak to that, beats boring text every time! It's easy to engage prospects in conversation when looking at a visual representation of what you have. When it comes to presenting marketing funnels and process diagrams for example, there's nothing like...
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7 Secrets To Get Sales Security From Ads - #111
How can you guarantee sales for your online business? You need to make sure you cover these areas first: 1) target the right audience, in the right region with your ads and expand with lookalikes 2) message to market match 3) ad copy to landing page congruency 4) landing page user behavior…
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No Video Ad Design Skills? (Do This!) - EP #110
Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/ In fact, videos are a...
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Mindset Coach Extraordinaire Malorie Nicole: The Critical 3 Obstacles Business Owners Face In Growing Their Business And How To Solve Them - EP #109
Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole. Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT. She helps to create better businesses, decrease stress and grow...
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Friday Footage: How To Re-purpose A Podcast Instantly - #108
Happy Friday...Summer Solstice Day! Let's talk podcasting & content...When publishing a podcast you have to use tools to help you. One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like…
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The Fastest Path To High Ticket Sales - EP #107
If you love selling more, faster - this episode is for you! And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them? Traditionally, it's to take them through a "first...
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Living The Dream: What It Means To Me - EP #105
Are you "Living The Dream"? First... Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career. Quora says: "doing what you want to do… or… living the type of…
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Friday Footage: How To Create Doodle Facebook Ads Videos In 30 Seconds - EP #104
Videos are all the rage on Facebook...and have been for a while! Question is... Are you using videos in your ads? You should. You must. Plus, they become even more powerful assets when used with Facebook advertising. You can use them for "% watched", meaning you can retarget viewers that have…
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Marketing, But No Sales? Here's The Problem - EP #103
The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge. We'll cover: "vanity metrics" vs. "true numbers" Of course, we'll talk about the sales process. And, I'll touch on these three audience buckets: Today Buyers Future Buyers Never...
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RESEARCH REPORT: What Are The Major Internet Trends In 2019? - EP #102
NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ. If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research. Meeker...
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"My Business Is Different" - #101
"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious. Why? Look, All Businesses Have The Same Fundamental Functions In Common… They have either a customer or a client or a patient… They provide either a good or a service or both… They may…
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NEW: How To Guarantee High Converting Landing Pages - EPISODE #100
Today, we break down a "sure-fire" way to create a "optimal" design for any industry. (Note: You need to test this and don't steal copy/text from others!) Yes, we leverage the COMPETITION to do this work and research. Here's how to get started: 1) Search google 2) Click on the ads that relate to...
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Friday Footage: How To Make Your SEO Scream - #099
Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream! Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)! In today's Friday Footage, we'll review some of the key areas...
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What? A $2 Billion Dollar Sales Letter? - #098
Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with...
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When Planning Events, Workshops, Conferences...Don't Skip THIS - #097
(Brought to you by www.selloutmyevent.com) The most important first step in planning out events is a clear strategy with a well defined and specific goal. This is obvious, right? However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of...
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Friday Footage: Facebook Lead Generation - Fast, Furious and Freaky - #094
It's Friday Footage! That means it's DEMO time.... So, let's get into it: Using Facebook Lead Gen campaigns, you can get fast results, and yes - it's freaky and furious too! However, this is not the only way of course, and there are caveats to this. Watch today's demo - where I show you one of…
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Reputation Management: How To Remove Content From Google Fast - #093
We get requests from our clients to remove content (pages, images, etc) from Google search results I'll discuss some of the options available to you in the broadcast today. Some will be specific to your own content, and we'll talk about related information and topics of reputation management in...
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Facebook Ads: Sneaky Trick To Expose Killer Facebook Ads Guides - #092
Here's a trick you can use to find many Facebook resources that might otherwise be hidden to you. In specific, I'm talking about their helpful guides that you didn't know existed. At least not easily found. For example, "Your Guide To Facebook Bid Strategies"... did you know about that one? Well,...
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Customer Appreciation: What It Really Means (Not What You Might Think) - #091
Appreciating your customers, clients, patients is more important than you might think. There's another dimension I'd like to share today. While improving the quality of interactions with your customers is important ... through systems and processes that can be optimized through back end data -...
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Friday Footage: High Converting Sales Pages Using The "ECPC" Formula - #090
Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com Getting traffic to your website and your offer is only one small part of selling online. You want to not only attract the right prospects (audience) for your offers, but make sure to have congruency in your funnel....
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You Are ONE Sales Process Away (Really) - #089
Question: Which sales process works best? For professional services businesses, I hear many answers to this. Comments like: "We just want calls, we'll do the rest" "Get prospects to just find us, click over to our page, book their appointment, and just show up" "Build out our pages and process…
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Facebook Ads: How To Set Up A Brand New Ads Environment - #088
Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective). Sure, there are videos on YouTube to help you, but when it comes to Facebook ads manager and the business manager itself, the interface...
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The SEO Priority Audit List You Must Not Miss - #087
Your corporate website is the essential cornerstone of your brand presence online. And, depending on your business, you will have many of these, including micro-sites to support your objectives. SEO (Search Engine Optimization) is the art & science of ranking pages, driving traffic and optimizing...
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The Best Kept Content Marketing Secret - #086
What's the difference between successful marketers and others when both sides have implemented their versions of "content marketing"? What is the secret? Big Question. Here it is: The best kept content marketing secret – The Content Marketing Calendar. What Is a Content Marketing Calendar? In...
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Friday Footage: Facebook Ads - Instant Experience Creative For Higher Engagement on Mobile - #085
May 17th - Heia Norge! (Independence Day) In today's Friday Footage - we'll talk about a powerful Facebook ads feature that is an underused aspect of ads creation. We all know that Facebook wants to keep their users on their platform. Because, when you place a link to YouTube for example - or any...
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Attracting Million Dollar Clients: Here's The REAL Secret - #084
Are you in the professional services business? Do you want to attract the BIG FISH into your growing EMPIRE? Then follow this straight-forward framework. It's really this as SIMPLE as this model: - Traffic (Ads) - Registration Page - Webinar / webcast / classroom video, etc. - Calendar -...
About this show
Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better.Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a consultant and founder of a leading media and marketing agency in Los Angeles, CA. Subscribe and review this podcast today!
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