Media And Marketing w/Jon Rognerud
by jon rognerud
Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better.
Episodes
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EP 138: What Is High Ticket Sales?
https://jonrognerud.com - In this podcast, I explain what High Ticket Sales Is. I break down the sales, selling, how to acquire high ticket clients, a portion on how to close high ticket. I also talk about how you can use high ticket sales to re-configure how you think about selling your services...
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EP 137: How To Create The BEST Content?
In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen... Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics,...
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EP 136: 7 Ways To Avoid Losing Money On Google Ads
Google Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don't know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you. In…
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EP 135: 6 Must-Have Tools For Google Ads Campaigns Performance
Any craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You'll find the best keywords, create ads quickly, research your competitors, and drive your costs down. We've gathered five tools to help you...
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EP134: Get Massive Brand Traffic With Adroll (NextRoll)
https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team…
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EP 133: Get Profitable With Your E-Commerce Store, Guaranteed (ROAS means very little)
https://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com…
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The Countdown To $7 Billion Is On! (Black Friday) - EP 132
We're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7 billion in sales USA 2019? You decide, but…
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How To Win The Black Friday/Cyber Monday (BFCM) E-Commerce Game: Klaviyo Flows - EP 130
This Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI's are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate...
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Facebook Ads E-Commerce: Optimize For Sales Using Only These Metrics (Shopify Version) - #128
Are you using Facebook ads with Shopify? Good! That is a great solution stack for your e-commerce business. The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners. But, do you have the right metrics and numbers dialed in? It's a constant battle...
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Facebook Ads: How To Get Instant Customer Support From Facebook! - EP #127
WELCOME TO ANOTHER FRIDAY FOOTAGE! So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well. Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick. Here's the solution: 1) Visit...
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How To Set Up A Conversion Pixel For Facebook - EP #126
NEW! NEW! Friday Footage! WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration. This setup allows you to track all your conversions for leads into this simple funnel example: AdTraffic to LandingPage to ThankYouPage The...
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How To Go Live On Your Facebook Page With Interviews & Screen Shares - #125
Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content? Well, take a look at www.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once...
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How To Create Facebook Lookalike Audiences Quickly - EP#124
Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences. The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply: 1) use a base data source that has been proven 2) expand via lookalike...
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How To Create Instant Story Based Videos For Social Media - EP #123
Welcome to Friday Footage! If you'd like to know how to create fast videos with little "work", then today's episode is for you. For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes. Or, you can copy or create text into this tool to...
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How To Fill Enrollment Pipelines For Education And Training With Jason How - EP #122
I'm super pumped about my interview today! I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company. We're coming in live with Jason from Singapore and me in Los Angeles today. Jason just came back to his home...
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Friday Footage: How To Create A Brand New Facebook Lookalike Audience - EP #121
Happy Friday - "Friday Footage" is here! On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more. So...here's the question: Want to increase your traffic, leads and sales from Facebook...
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Why Most Facebook Ads Launch Strategies Fail - EP #120
QUESTION: What does it take to make successful Facebook Ad campaigns? As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!) Lots of time is spent on the actual tactics of Facebook ads. The boxes...
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One Funnel Away From Winning BIG? - EP #113
Funnels and funnel hacking is an internet "sport" these days. Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered. It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them...
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Words That Sell (To Help Promote Products, Services & Ideas) - EP #106
When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract. While stories, hooks and call to actions are important it can be frustrating to put it all together. And, when you review your copy, it looks like the...
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The Secret Of How To Get Better Clients and More Appointments - #096
If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority. If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode! There are many ways to do this.Many...
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5 "Must Have" Copywriting Books For Facebook Advertising - #095
If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library: 1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples 3. How to write a Good Advertisement, Victor O....
About this show
Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what's working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better.
Hosted by
jon rognerud