Media Bubble
by Irene Hulme Ben Willee Peter Whitehead
What's really happening inside Australian media? Hosted by Irene Hulme, Ben Willee and Peter Whitehead - three experienced media operators who see the industry from very different sides. It's a weekly unpack of the people, businesses, money and decisions shaping the industry. The Australian media industry, from inside the bubble.
Episodes
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The Upfronts: New Talent, New Tricks and a Lot Riding on KIIS
Upfront season continues, and the Seven Media Group and Paramount have laid out their plans for 2027, with ARN preparing for one of its most closely watched announcements in years. This week on Media Bubble, Reenie, Willee and Whitey unpack the big moves. The Seven Media Group is turning…
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Fresh Starts and Big Swings
This week on Media Bubble, we dig into ARN’s new breakfast show for Melbourne, Ash, Izzie & Elliot - we share our first thoughts on whether we think they can make an impact in a crowded market. Seven Media Group hosted their first Up Front last week in Sydney - we discuss some of the key...
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C&T out. Is Nine about to swallow ARN? and Radio's Creator Problem.
Carrie & Tommy's exit from Hit raises questions about the value of radio talent - and what happens when big names move on. Is Nine making a move on ARN? We unpack the rumours, the numbers and the commercial logic behind a potential deal, including what it could mean for Australian radio and the...
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C&T Out, Is Nine About to Swallow ARN? And Radio’s Creator Problem
Carrie & Tommy’s exit from Hit raises questions about the value of radio talent - and what happens when big names move on. Is Nine making a move on ARN? We unpack the rumours, the numbers and the commercial logic behind a potential deal, including what it could mean for Australian radio and the...
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Spotify's Non-Exclusive Play & The Bathurst Branding Machine
This week on Media Bubble, Reeney, Willie, & Whitey dig into the new Spotify and Joe Rogan licensing agreement and how Spotify recoups on the deal. From there, the focus shifts to Bathurst, looking at how nine hours of car racing delivers a masterclass in audience retention and massive brand...
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The NRL Won. The AFL Won. Who Actually Won?
This week on Media Bubble, we get into the NRL Grand Final and the media circus around it - from the ratings battle with the AFL and that much-discussed 11-minute pre-game entertainment show, to advertising, sponsorship, gambling and Peter V’landys. We look at Tesla removing broadcast radio from...
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Melbourne’s New Radio War, the Grand Final Wars & Who Wants ARN?
ARN has finally revealed the new breakfast team for Melbourne - Ash London, Isaac Smith and Elliot Garneau. Is this the more interesting of ARN’s two new breakfast bets? We get into the AFL Grand Final as a media event, from Kylie Minogue’s pre-game performance and its 4.35 million reach to the...
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From KIIS to Kick Off - Radio Risks and Footy's Billion Dollar Bonanza
ARN finally pulls the trigger on the new KIIS 106.5 breakfast show - Dr Chris Brown, Amy Gerard and Jack Charles. We tackle the announcement from three different sides of the media business: content, sales and the media buyer’s perspective. What does the new line-up say about the direction of…
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Big Events, Big Ads, Big Attention
Upfronts, the NFL in Melbourne and the Sydney Sweeney ad. Three big media stories, one big question: what actually gets our attention now? We unpack how media events are changing, why sport is becoming an even bigger audience driver, and what advertisers can learn from controversy, culture and…
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Inside the ARN Bubble: The CCO Who Sold Kyle & Jackie O Breaks His Silence
Welcome to the first episode of Media Bubble - Irene Hume, Ben Willee and Pete Whitehead unpacking the week in Australian media from three different sides of the industry. Pete Whitehead spent seven years as ARN's chief commercial officer, responsible for around $250 million in revenue across...
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Media Bubble Podcast Trailer
A brand new podcast about what's really happening inside Australian media. Hosted by Irene Hulme, Ben Willee and Peter Whitehead - three experienced media operators who see the industry from very different sides. From radio, television and streaming to podcasts, advertising, platforms, talent and...
About this show
What's really happening inside Australian media? Hosted by Irene Hulme, Ben Willee and Peter Whitehead - three experienced media operators who see the industry from very different sides. It's a weekly unpack of the people, businesses, money and decisions shaping the industry. The Australian media industry, from inside the bubble.
Hosted by
Irene Hulme Ben Willee Peter Whitehead