PODCAST · business
Mediums, Messages and More
by Gene King
Home for the M,M,&M podcast covering Public Relations, Corporate Communications, Media, Branding and Marketing along with a dose of intriguing and offbeat stories from around the web. Other locations for Mediums, Messages, and More: Mediums, Messages and More Substack My personal website where you can find all the content in one location
Episodes
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CEO Communications in an AI World
AI has intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace. CEOs can separate their brands from the pack by offering communication not the pitch. In this episode of the Mediums, Messages, and More Podcast, I share how AI has…
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Connect with Customers: Add Depth to the Brand
Consumers have serious marketing fatigue. Combined with escalating purchase prices and deep dissatisfaction with the customer experience, the public is tired of the constant hard sells and over-promising and is tuning out and turning away. AI has only intensified the public’s desire for...
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Media Notes: the Fastest Rising Source for Breaking News, OTA TV Season Ends with Clear Champion, Cancelled/Renewed Shows for the Fall & Streaming Rankings
In this Media Notes edition of the podcast, we go deep into the data and discuss the research concerning the most popular media channels for breaking news, including the fastest growing source in popularity. Plus, the broadcast television season is over and we have a clear champion as we look…
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Public Relations Job Seeker Beware
Public Relations and Media Relations professionals should think twice about engaging or accepting offers from organizations that insist they have contacts with reporters or editors as it could indicate some serious internal issues that set them up for drama, “failure”, and dismissal and...
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Public Relations Investment Returns as Advertising Costs & Frustrations Mount
A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising. Leaders seeking better economics and performance on investment, more...
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Advertising the Brand...without Advertising
How can you advertise your brand without traditional advertising? Look inward! There is so much potential internally to harness. This episode addresses how to raise the visibility of your organization, brand, and messaging without dedicating capital to ad campaigns including: creating a...
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Unified Branding & Messaging
Multiple logos, different letterheads, and departments fielding media inquiries on their own? No cohesive and integrated organizational messaging? Sales reps 'going off-script and external audiences receiving information the company would not support? Internal confusion or apathy to what are the...
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Media Relations Mistakes - Creating, Building, and Sustaining a Successful Media Program
In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including: The good and bad of marketing & sales influence in media relations Effective content strategies & approaches that ensure failure Media relationship building - do's & don't How to become…
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Media Notes: The last legacy media election despite record ad spending; TV network winners & losers; the rise of podcasting & what's next?
The election results are in for the media industry as well and change is not coming, it is here. This new episode reviews all the data on campaign advertising spending, Election Night media consumption, and where the public went for coverage (and did not as well.) The winners and losers in media,...
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Presidential Election Advertising Reaches Stunning Level of Spending
The 2024 Presidential Election will result in the most money spent ever on an American election yet again. We break down the advertising spend of the Trump and Harris campaigns along with groups supporting each candidate: where the money is going in media, what states and cities are receiving the...
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TV Powers Facing Same Future as AM Radio & Printed Newspapers
A new industry report has confirmed that the power structure in television is rapidly changing where legacy media, once all-powerful players in an industry defined by themselves, are now quickly facing an existential crisis and scrambling for survival and any relevancy. Are traditional broadcast...
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Too Much Advertising in Sports? Do Brands Marketing in Games Connect with You?
Advertising in Sports has proliferated & fills our screens with branding everywhere. Is the advertising too much? Has it become expensive visual clutter? Does it inspire you to learn more about the brands & purchase their goods or services? Or, is just an annoying distraction that diminishes the...
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ABOUT THIS SHOW
Home for the M,M,&M podcast covering Public Relations, Corporate Communications, Media, Branding and Marketing along with a dose of intriguing and offbeat stories from around the web.
Other locations for Mediums, Messages, and More:
Mediums, Messages and More Substack
My personal website where you can find all the content in one location
HOSTED BY
Gene King
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Frequently Asked Questions
How many episodes does Mediums, Messages and More have?
Mediums, Messages and More currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Mediums, Messages and More about?
Home for the M,M,&M podcast covering Public Relations, Corporate Communications, Media, Branding and Marketing along with a dose of intriguing and offbeat stories from around the web. Other locations for Mediums, Messages, and More: Mediums, Messages and More Substack My personal website where you...
How often does Mediums, Messages and More release new episodes?
Mediums, Messages and More has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Mediums, Messages and More?
You can listen to Mediums, Messages and More on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Mediums, Messages and More?
Mediums, Messages and More is created and hosted by Gene King.
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