PODCAST · business
Membership Sales Mastery
by Laurie Fries
Membership Sales & Retention Coach for brick-and-mortar spas, salons, med spas, and wellness studios. I train front-desk teams to turn everyday interactions into predictable membership revenue.20–30% more revenue without adding more clients.
Episodes
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Epi 9 — Missed Opportunities: The Moments Between Services Where Your Membership Sales Live
In this episode, I signed up for a live online yoga class, stayed in my jammies, didn't have to drive anywhere, loved the instructor. But you know me, I can never just be a customer. 😅 I'm always watching. Always picking up on what a business is doing well and where the money is quietly walking...
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Epi 8 — When the Sales Process Is the Problem ft. Kelsey Betsey
In this episode, I'm back with Kelsey and we're talking about a franchise we both worked for and absolutely loved but ultimately walked away from. Not because of the services. Not because of the pay. But because the sales process was so rigid and uncomfortable that it made closing memberships...
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Epi 7 — Small Mistakes Costing You Loyal Customers Without You Even Knowing
In this episode, I'll tackle the tale of three nail salons. Three very different experiences. And every single one of them had a moment where they could have kept a loyal guest and didn't. 👀 It's never the big stuff that loses you a member. It's the small, totally avoidable misses that quietly…
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Epi 6 — The Drop-Off: Why Your Service Provider Holds the Key to Closing More Memberships with Kelsey Betsey
In this episode, I sat down with my daughter Kelsey, who was selling memberships at The Joint Chiropractic before I even got into the industry. And what she shared about what made her successful? Every spa, salon, med spa, and wellness business owner needs to hear it. Here's what most…
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Epi 5 — Nobody Wants to Be Sold. Here's What They Actually Want.
In this episode, I'm breaking down why showing genuine interest in your guest before you ever mention a membership or package is the single most important thing your team can do to close more sales and why skipping that step is quietly costing you members every single day. In this episode, we'll...
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Epi 4 — What Happens When a Membership Sales Trainer Becomes the Customer
In this episode, I'm sharing an experience about a business I used to work for and loved, what happened to it, and how following them on social media from two hours away led to an unexpected spa day with my daughter and reminded me exactly why I started Membership Sales Mastery in the first…
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Epi 3 - Why Your Team Meetings Might Be the Most Underrated Sales Tool You Have.
Can I be honest with you? When my owner told me I needed to schedule a half-hour one-on-one with each of my 23 employees every two weeks, I thought he was out of his mind. 😅 But here's what I found out: when your team knows they have your ear, everything changes. In this episode, I'm sharing...
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Epi 2 - The Real Reason Customer Service Is Your Secret Weapon.
In this episode, I share how my team and I used something as simple as a proactive scheduling call to turn a regular client into a loyal one and how training your front desk to spot scheduling "anomalies" can be one of the most underrated retention tools you have. If your location is sitting in a...
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Epi 1 - Welcome To Membership Sales Mastery
If you run a spa, med spa, Pilates studio, cryotherapy centre, tanning salon, float spa, chiropractic clinic… anything in the “help people feel better” space… this is for you. This is not about selling harder. It’s about serving better… so memberships close naturally. Because sales don’t start at...
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ABOUT THIS SHOW
Membership Sales & Retention Coach for brick-and-mortar spas, salons, med spas, and wellness studios. I train front-desk teams to turn everyday interactions into predictable membership revenue.20–30% more revenue without adding more clients.
HOSTED BY
Laurie Fries
CATEGORIES
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Frequently Asked Questions
How many episodes does Membership Sales Mastery have?
Membership Sales Mastery currently has 9 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Membership Sales Mastery about?
Membership Sales & Retention Coach for brick-and-mortar spas, salons, med spas, and wellness studios. I train front-desk teams to turn everyday interactions into predictable membership revenue.20–30% more revenue without adding more clients.
How often does Membership Sales Mastery release new episodes?
Membership Sales Mastery is no longer actively publishing new episodes, but the existing catalog remains available.
Where can I listen to Membership Sales Mastery?
You can listen to Membership Sales Mastery on PodParley by clicking any episode. We provide an embedded audio player for direct listening.
Who hosts Membership Sales Mastery?
Membership Sales Mastery is created and hosted by Laurie Fries.
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