PODCAST · business
Message Engineer for the Medtech Startup Show
by Maureen Shaffer
Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT) startup.Every month we are turning to some of the leading lights in the medical device business world to learn how to be successful with customer-facing messages to drive funding and revenue for growing medtech startups. We will also explore message failures and learning so we can all rise together to deliver better patient outcomes.Medical Device messaging is complicated – patients, healthcare providers (HCPs) including physicians, healthcare insurance payers, buyers such as hospitals and integrated delivery networks (IDNs), ambulatory surgery centers (ASCs), and more. Internally, marketing works with a cross-functional team for message and marketing approval, including regulatory, clinical, and legal. Additionall
Episodes
-
What If Sales Did MedTech Design + Dev? With guest, Jason Scherer, CEO, VitaTek.io
From napkin sketch to sales revenue! Our latest guest has built a completely vertically integrated medical device development company, taking inventor ideas, translating them into products with all the necessary checks and balances, and launching them into their early stage surgical sales force!…
more -
Learn Surprising Ways to Use Data with Paul-Lukas Hoffschmidt, Founder and CEO, Alpha Sophia | Host, Maureen Shaffer
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with health care data provider, Paul-Lukas Hoffschmidt, Founder and CEO of Alpha Sophia. Paul created Alpha Sophia to get to the heart of data needed for young medtech and...
-
Unmasking the Secrets of a Neurodivergent ADHD Founder in Medtech with Jeremy Nagel, Focus Bear
Welcome to the Message Engineer Show with your host, Maureen Shaffer. In this episode of the Message Engineer Podcast for medtech startups, we have a fascinating conversation with Jeremy Nagel, the CEO of FocusBear. As a neurodivergent software developer turned startup founder, Jeremy brings a...
-
Unlocking Series A Funding for Health IT with Lenard Marcus, General Partner, Edison Partners, a Best Growth Investment Firm, GrowthCap
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares a deeply helpful how-to-fundraise conversation with growth investor, Lenard Marcus, who specializes in health IT and enterprise software. Lenard Marcus is currently a General Partner with Edison…
more -
Conflict Zones and Corporate Teams: Insights from former US Army Special Forces Officer, Sal Filardi
Conflict Zones and Corporate Teams: Insights from former Special Forces Officer, Sal Filardi In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with former US Army Special Forces officer (Green Beret), Sal Filardi. Sal Filardi...
-
Transforming Healthcare from Volume to Value: Upsides, Obstacles and Big Ideas with JB Muñoz, MD
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, shares her insightful conversation with healthcare expert, JB Muñoz, MD. Dr. Muñoz is currently a Visiting Fellow at MedTechVets and Director, Network Development at Pearl Health. Dr. Muñoz was previously a...
-
Patient Advocacy and Death with Andrea Wilson Woods, Patient Advocate + Award-Winning Author
In this episode of the Message Engineer podcast, host Maureen Shaffer, CEO, Mingletoe, interviews Andrea Wilson Woods, an award-winning author, passionate patient advocate, and founder of a liver cancer nonprofit. During the podcast, Maureen asked Andrea to define the word “patient advocate.”...
-
Behavioral Design with Dr. Jason Hanft, CEO, and Michael DiTullo, Chief Creative
Jason Hanft, CEO at Defender Operations and Michael DiTullo, Chief Creative at Michael DiTullo and former designer of Nike, Converse, and Jordans joins Maureen Shaffer, CEO, Mingletoe, to chat about: · 3D Humans · Why Guess? · Cool Matters · Frankenstein · Looks Matter · Naming Wins · Marketing...
-
Business Model Innovation with James Jordan, CEO StraTactic; Professor, Carnegie Mellon
Business Model Innovation with James Jordan | CEO, StraTactic + Professor, Carnegie Mellon James F. Jordan, a Distinguished Service Professor of Healthcare and Biotechnology Management and Senior Director of Healthcare and Biotechnology Programs at Carnegie Mellon University’s Heinz College, and...
-
People, Problems and Profit with Nicky Billou, President + CEO, eCircle Academy; Author and Podcaster
Nicky Billou, President + CEO, eCircle Academy; Author, Finish Line Thinking; and Podcaster, Thought Leader Revolution joins Maureen Shaffer, CEO, Mingletoe, to chat about entrepreneurship, messaging, and selling vs. serving. Nicky tells the truth on blast for struggling entrepreneurs and those…
more -
Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners #strategy #medtech #startup
Nuances of Balance and Feedback with Christine Winoto, Executive Director, UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners! Christine Winoto, Executive Director at UCSF Rosenman Institute and Founding Partner at MedTech Venture Partners joins Maureen Shaffer, CEO,...
-
Social Purpose + Investor Value with Seth Bogner, Chairman and CEO, HeartPoint Global #strategy #medtech #startup
Seth Bogner, CEO, HeartPoint Global joins Maureen Shaffer, CEO, Mingletoe, to chat about how to infuse social purpose and drive investor value in a cardiovascular medical device startup company. Seth also shared his thoughts on how 25 partnerships propel his company forward in challenging...
-
Healthcare Ecosystem–Times They Are A-Changin' with Fahad Rahman, CEO, Lumi Health #medtech
Healthcare Ecosystem–Times They Are A-Changin’ with Fahad Rahman, CEO, Lumi Health! Fahad Rahman, CEO, Lumi Health, joins Maureen Shaffer, CEO, Mingletoe, to chat about the rapidly changing healthcare ecosystem for patients, providers, facilities, and especially for medtech startups. Fahad also...
-
Create Compliance Culture (and Improve Regulatory-Marketing Relationships) with Colleen Hittle, CEO, ProVeritas Partners #messageengineer #medtech
Create Compliance Culture (and Improve Regulatory-Marketing Relationships) with Colleen Hittle, CEO, Proveritas Partners! Colleen Hittle, CEO, ProVeritas Partners, joins Maureen Shaffer, CEO, Mingletoe, to chat about the sometimes challenging relationship between marketing and regulatory /...
-
Start with the Exit in Mind–Startup Message POV with Jon H. Hoem, CEO, Pacertool #messageengineer #medtech
Start with the Exit in Mind POV–Startup Medtech Message with Jon H. Hoem! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down sits down with Jon H. Hoem, CEO of Pacertool to discuss compressing timelines, when to start speaking with corporates...
-
Pitching POV–Startup Message with Peter Vranes, CEO + Co-Founder, Nutromics #messageengineer #medtech
Pitching POV–Startup Medtech Message with Peter Vranes! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Peter Vranes to discuss pitching to venture capital (VC), when marketing must begin at a medtech startup, and why messaging is both...
-
Claims + Advertising POV – Startup Message with La Toya Sutton, now Director, Legal, Marketing + Communications, Clorox #messageengineer
This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with La Toya Sutton, JD, Senior Attorney at the National Advertising Division of the Better Business Bureau (BBB) National Programs to discuss claims and advertising for medical devices, healthcare…
more -
Serial CEO POV–Startup Message with Joe DeVivo, Former President, Hospitals + Health Systems, Teladoc Health #messageengineer
Serial CEO POV–Startup Message with Joe DeVivo! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Joe DeVivo to discuss medical devices, healthcare IT, and messaging. Joe DeVivo shares a multitude of marketing and messaging insights that will...
-
Consumer Health POV – Startup Message with Mark Prince #messageengineer #medtech
Description Humanization of Messaging–Consumer Health POV with Mark Prince #messageengineer! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with Mark Prince. Mark has more than 20 years in the consumer retail and healthtech space, He was most...
-
Physician POV – Startup Message with David Lee Scher, MD, FACP, FACC, FHRS, FESC #messageengineer
Startup Messaging – Cardiologist POV! This week, your Message Engineer Podcast host, Maureen Shaffer (CEO of Mingletoe LLC), sits down with David Lee Scher, MD, who has been a cardiologist for 30 years. Dr. Scher is the former 20-year Director of Electrophysiology at the University of Pittsburgh...
-
Sales POV – Startup Message with Rich Walsh, CEO of CorVent Medical #messageengineer
Join Rich Walsh, CEO of CorVent Medical, and lifelong medical device regulatory guru along with host Maureen Shaffer, CEO of Mingletoe, to learn the Sales Point of View (POV) on medical device marketing and messaging. Learn key tips and techniques for high-level sales and marketing organizations...
-
Importance of Startup Messaging – Regulatory POV with Marianne Jacklyn, CEO, Traxn Consulting #messageengineer
Join Marianne Jacklyn, CEO of Traxn Consulting, and lifelong medical device regulatory guru along with host Maureen Shaffer, CEO of Mingletoe, to learn the Regulatory point of view (POV) on marketing and messaging. Learn how marketing can work more efficiently with regulatory in medtech Learn why...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT) startup.Every month we are turning to some of the leading lights in the medical device business world to learn how to be successful with customer-facing messages to drive funding and revenue for growing medtech startups. We will also explore message failures and learning so we can all rise together to deliver better patient outcomes.Medical Device messaging is complicated – patients, healthcare providers (HCPs) including physicians, healthcare insurance payers, buyers such as hospitals and integrated delivery networks (IDNs), ambulatory surgery centers (ASCs), and more. Internally, marketing works with a cross-functional team for message and marketing approval, including regulatory, clinical, and legal. Additionall
HOSTED BY
Maureen Shaffer
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Message Engineer for the Medtech Startup Show have?
Message Engineer for the Medtech Startup Show currently has 22 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Message Engineer for the Medtech Startup Show about?
Welcome to Message Engineer for the Medtech Startup Show! What I hear over and over again is the struggle with creating clear, compelling and competitive messaging that resonates, particularly for the medical device, medtech, health tech and digital health technology (DHT) startup.Every month we...
How often does Message Engineer for the Medtech Startup Show release new episodes?
Message Engineer for the Medtech Startup Show has 22 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Message Engineer for the Medtech Startup Show?
You can listen to Message Engineer for the Medtech Startup Show on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Message Engineer for the Medtech Startup Show?
Message Engineer for the Medtech Startup Show is created and hosted by Maureen Shaffer.
URL copied to clipboard!