Métier to Market
by Lucie Pellier
Conversations with the people taking European brands into new markets.Lucie Pellier talks to founders, CEOs and marketing leaders in design, interiors, furniture, lighting and hospitality about what actually happens when a brand with real craft tries to grow somewhere new: the decisions, the mistakes, and the numbers behind them.And to the people on the other side: the designers, buyers and operators who decide what gets chosen.
Episodes
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Introducing Métier to Market
Métier to Market is a show about what happens after the product is good. I'm Lucie Pellier. I help European brands (furniture, lighting, interiors and hospitality) grow in markets where nobody knows their name yet. In each episode I sit down with founders, CEOs, marketing directors and brand...
About this show
Conversations with the people taking European brands into new markets.Lucie Pellier talks to founders, CEOs and marketing leaders in design, interiors, furniture, lighting and hospitality about what actually happens when a brand with real craft tries to grow somewhere new: the decisions, the mistakes, and the numbers behind them.And to the people on the other side: the designers, buyers and operators who decide what gets chosen.
Hosted by
Lucie Pellier
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