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PODCAST · business

MFG OutLoud

by Allison DeFord

The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).

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Episodes

  1. Episode #57 – Leaning Into Process Improvement

    Process improvement black belt, with special guest Phil Ranck, CEO, Founder & Lead Trainer at Lean Alaska…and he’s a Master Black Belt!

  2. Episode #56 – New World... Old Model

    Looking at manufacturing from a different vantage point, with special guest Joe Roy, Business Development Specialist, Nebraska Manufacturing Extensions Partnership.

  3. Episode #55 – Automation, Evolution, and Growth: Part 2

    With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH.

  4. Episode #54 – Automation, Evolution, and Growth: Part 1

    With special guests Craig Zoberis, President of FUSION / RoboJob USA and Jelle De Roovere, Geschäftsführer (Managing Director) RoboJob GmbH.

  5. Episode #53 – The Goal Is to Innovate, Not Administrate

    With special guest Adam Keating, Co-Founder & CEO at CoLab Software.

  6. Episode #52 – Magic on the Factory Floor: Part 2

    With special guest Paul Vragel, President of 4aBetterBusiness, Inc.

  7. Episode #51 – Magic on the Factory Floor: Part 1

    With special guest Paul Vragel, President of 4aBetterBusiness, Inc.

  8. Episode #50 – The ‘Airbnb’ of On-Demand Manufacturing

    With special guest Adam Bowe, Head of Community and Marketplace Engagement at Xometry.

  9. Episode #49 – Helping Leaders Add a Zero to Your Revenue

    With special guest Brad Smith, CEO of Stellar Insights.

  10. Episode #48 – Adapting at the Speed of Culture

    With special guest Felix Bazgan.

  11. Episode #47 – Because He’s All About That Space

    With special guest Mike Magliano.

  12. Episode #46 – Stop Selling and Start Serving

    With special guest Chris Grainger.

  13. Episode #45 – Anniversary Episode: Part 3

    A special anniversary episode, looking back at episodes 33-42 with Allison and Ray.

  14. Episode #44 – Anniversary Episode: Part 2

    A special anniversary episode, looking back at episodes 24-32 with Allison and Ray.

  15. Episode #43 – Anniversary Episode: Part 1

    A special anniversary episode, looking back at episodes 1-13 with Allison and Ray.

  16. Episode #42 – The ERP Turning Complex into Cash

    With special guest Paul Van Metre.

  17. Episode #41 – When ‘The Girls’ Take Over the Family Business

    With special guest Lori Tapani, Co-President and Owner at Wyoming Machine.

  18. Episode #40 – Product Launches Your CEO Loves and Competitors Fear

    With special guest Dave Daniels from BrainKraft.

  19. Episode #39 – Rebranding and Cutting Through the Noise

    The story behind the product, with special guest Trent Dunn from Pelican Wire and Wire Experts Group.

  20. Episode #38 – The Path to Global Markets

    With special guest Andrew Deutsch, Founder/CEO of Fangled Tech.

  21. Episode #37 – Cyber Security For Every Manufacturer

    Think you don’t need it? Think again! With special guest Jacob Warren from Warren Research Inc.

  22. Episode #36 – Manufacturing at the Speed of Blockchain

    Integrating intelligent information, with special guest Justin Goldston (PhD / TEDx Speaker).

  23. Episode #35 – Creating the Connected Growth Engine Tool (Part 2)

    It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.

  24. Episode #34 – Creating the Connected Growth Engine Tool (Part 1)

    It’s like doubling your sales team, with special guest Phil Sponsler from Orbitform.

  25. Episode #33 – She Believed She Could, So She Did

    How this small manufacturer created a category of one, with special guest Bonnie Sussman Strominger.

  26. Episode #32 – The Race to Manufacturing 4.0

    Embracing new tech and innovation, with special guest Rich Sade.

  27. Episode #31 – Manufacturing Marketing: Creating a Digital Twin

    It’s like doubling your sales team, with special guest Greg Mischio from Winbound.

  28. Episode #30 – The Engineer Who Embraced Sales & Marketing

    How the “Book of Boring” can teach a young dog old tricks, with special guest Jack Burley from Big Kaiser Precision Tooling.

  29. Episode #29 – Millennial Manufacturing Revolution

    Next generation never stops learning, with special guest Tom Hilaris from Ergoseal.

  30. Episode #28 – Changing Perceptions in Manufacturing

    Finding America’s Greatest Champion, with special guest Terry Iverson, Iverson & Co.

  31. Episode #27 – From Intern to CEO

    Turning small into mighty, with special guest Brent Hardman, Powell Fabrication and Manufacturing.

  32. Episode #26 – Up-Skilling Your Sales Team

    The training they need to stop selling naked, with special guests Andy Solomon and Mark Roberts.

  33. Part 4 - Sales & Marketing Game Changers

    What does Leading Your Team in the New Normal look like? Tune in to this fourth and final episode of our 4-part series to gain insight and tactics you can use right now to elevate your leadership and make sales easier. 'Cause you're a #sales and #marketing game-changer like that! 👊🏼 Join your…

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  34. Part 3 - Sales & Marketing Game Changers

    The fastest way to grow your business is to make sales easier. The way you do that is by reducing risk right upfront. 💯 Why do people trust you? Why do customers trust your company? The truth will totally surprise you. 🔥Your burning questions answered today with the Sales and Marketing...

  35. Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked

    "You only find out who's swimming naked when the tide goes out." - Warren Buffett Unless you have a six-pack (Coors doesn't count) and buns of steel it's not a good idea. 👉🏼 You're vulnerable. 👉🏼 Customers feel uneasy. 👉🏼 You're leaving money on the table. We're changing things up and...

  36. Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt

    🔥 𝑩𝑼𝑹𝑵𝑰𝑵𝑮 𝑸𝑼𝑬𝑺𝑻𝑰𝑶𝑵: How can you break through the noise (3,000 advertising messages your customers see every single day) and make sales easier? By understanding your audience better and connecting with them on an emotional level (how they make decisions 90% of the time) So, you're...

  37. Episode #25 – Bridging the Manufacturing Skills Gap

    Up-selling the workforce you love, with special guest Kathleen Burley.

  38. Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs

    Build sales and loyalty in your distribution channel, with special guest Lorraine Ball.

  39. Episode #23 – Manufacturing Underdog Leads the Pack

    The thing you’re good at may be holding you back, with special guest Darrin Mitchell.

  40. Episode #22 – SteamChain: Machinery as a Service

    The next step in advanced manufacturing, with special guest Michael Cromheecke.

  41. Episode #21 – Execution Mastery: The Full Monte

    Leadership through the lens of execution (no pants required), with special guest Monte Pedersen.

  42. Episode #20 – Calibrate Your Relationship GPS

    Connecting with the people who power your business, with special guest Ed Wallace.

  43. Episode #19 – E-Commerce for Manufacturers? Yes way!

    Leverage this growth opportunity and stop being the best kept secret, with special guest Curt Anderson.

  44. Episode #18 – Show Me the Money

    Building value for your customers and shareholders, with special guest Damon Pistulka.

  45. Episode #17 – Selling Naked

    No smoke & mirrors sales strategies and structures for today’s manufacturers, with special guest Mark Allen Roberts.

  46. Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing

    Technology, tools, and the business of change, with special guest Chris Luecke.

  47. Episode #15 – Growing Building Materials Sales Now

    Stop waiting, start creating the new normal, with special guest Mark Mitchell.

  48. Episode #14 – Leading Your Team in the New Normal

    Engage, retain and grow your employees, with special guest Ben Baker.

  49. Episode #13 – Building the New Normal NOW: 7 Actions for Success

    How building materials manufacturers will emerge stronger after coronavirus.

  50. Episode #12 – The David and Goliath Moment for Manufacturers

    Sitting on the sidelines waiting or seizing this rare opportunity and doing?

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TOPICS IN THIS SHOW

30-Minute Insight Industry Expertise Manufacturing Sales Manufacturing Unicorn Marketing Strategy Real Talk Trailblazer Marketing

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ABOUT THIS SHOW

The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).

HOSTED BY

Allison DeFord

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does MFG OutLoud have?

MFG OutLoud currently has 61 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is MFG OutLoud about?

The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week.Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing).

How often does MFG OutLoud release new episodes?

MFG OutLoud has 61 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to MFG OutLoud?

You can listen to MFG OutLoud on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts MFG OutLoud?

MFG OutLoud is created and hosted by Allison DeFord.
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