PODCAST · business
MIA with Damini
by Damini Williams
Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. MIA stands for 'Marketing in Africa' and 'Marketing in Action'.
Episodes
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My 5 Business Mistakes You Should Avoid
A wise man once told me that learning from other people's mistakes is cheaper than making your own. In this episode, I highlight 5 mistakes that held me back from success in my past businesses. I hope you learn from this and don't repeat my mistakes. Happy listening and don't forget to share with...
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Black Friday Hack To Increase Customers
Black Friday is here - the busiest shopping and sales day in history (at least in recent years). In this episode, let's learn about a hack you can use to turn your customers into brand ambassadors and sales agents for your business. Happy listening and don't forget to share this with your friends...
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How to Use Digital Marketing Metrics in Your Business
How do you evaluate sales in today's digtal marketing world? In this episode, we discuss digital marketing, digital advertising and digtal sales metrics that answers this question. Happy listening and don't forget to take notes. Please share this episode with your business family and friends.
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Finding Your Next Successful Business Idea
Question 1: Is owning a business for everyone? Question 2: Where do people find 'successful' business ideas? Question 3: How do you go from 'business idea' to 'business reality'? These are questions I answer in this episode where I share ways on how to uncover profitable business concepts using...
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Digital Marketing FAQs in my new apartment...
Answering a few digital marketing questions in my new apartment: 1. How Can I Increase My Online Presence (search engines & social media platforms) 2. What Digital Marketing Channels Should Your Business Prioritise? 3. How Do You Measure the Effectiveness of Digital Marketing Campaigns? 4. What...
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6 things I will stop doing in Tinubu’s Nigeria
Every new government brings its own set of policies, agenda and ‘drama’. As a business owner/entrepreneur - these are the major things I have put a stop or a pause to immediately in this President Tinubu regime. Happy listening and don’t forget to share with your business family and friends.
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#3 Most Common Business Mistake Entrepreneurs Make!
We all want to be the next big business doing millions and billions in revenue but we need to look at the most common things that have held the majority of people like us back. That's what today's episode is about - the #3 common mistake I have noticed unsuccessful business owners, entrepreneurs...
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#2 Most Common Business Mistake Entrepreneurs Make!
In the last video - we identified the most common mistake entrepreneurs make in this 3-part series. Now let's discuss our second most common mistakes and how to fix up. Also, share this episode with your business owner friends and family who need to stop making this same mistake. You can watch…
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#1 Most Common Business Mistake Entreprenuers Make!
Business owners, entrepreneurs and intrapreneurs tend to look outward for problems and threats to their businesses. I believe they should look inward at themselves first and identify how they are stunting the growth of their business. That's what today's podcast is about - the #1 common mistake...
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SWOT Analysis for SMEs
The SWOT analysis tool is one of the most important tools to identify key areas of success as well as areas of improvement in businesses. Businesses have made use of market research and data to improve their processes and also reduce the threats of failure using the SWOT analysis and in this…
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ChatGPT vs Bard - How to Use Artificial Intelligence in Your Business
Technology over the years has continued to grow and help businesses improve. In the earlier days, we used search engines to learn a lot of things online from how to do things like marketing, accounting and even packaging products and services in our business. Now we have artificial intelligence...
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Train Your Social Media Algorithm to Drive Business Growth
Let's learn how to put all the time we spend on social media to good use starting today. In this episode, I discuss in very simple to understand steps - how I have trained my social media algorithms to show me only relevant content that I can use to improve my business or work on my personal...
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5 Mistakes to Avoid as An Entrepreneur
One of the most beautiful things about life is that we all make mistakes and then learn from them and make improvements. This episode highlights the common mistakes most entrepreneurs have already made in business that you should learn from. Happy listening and go ahead to share this episode with...
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How to tackle "price increase" with customers
Inflation, price hikes on raw materials, fuel scarcity, forex issues and other external environmental factors are causing businesses to crumble around the world - which means more than 65% of the businesses that want to stay afloat and continue operating would have to increase their prices.…
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The 5 "Don'ts" of every successful business
We spoke about the thing you should "do" to grow your business and take it to the next level last time. This episode now focuses on the things you must "never do" in your business if you want to succeed. Happy listening and please go ahead to share this with your business owner friends and family.
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The 5 "Do's" of a Successful Business
Businesses differ from one another but I believe they all follow certain common fundamentals as they grow and become more and more successful. In today's episode, I discuss some of those fundamentals in a part 1 of a 2 part series called - The 5 "Do's" and. "Don'ts" of a successful business.…
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Customer Service for Growing Businesses
One of the most common things I used to hear when I started my first business was "the customer is always right" and as a business owner I must make sure I satisfy my customers. From experience, I agree that there's some truth in this but business owners must put things in place to protect...
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How to find funding for your business
The most successful businesses all have one thing in common - Cash Flow. Businesses never survive without a continuous stream of income and in today's episode, I highlight three ways to get funding into your business that will help business growth and lead to a steady stream of income. Happy...
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My "3 I Strategy" to create successful marketing plans
Marketing and sales plans are "must haves" for every business out there today. They're like the captains of your business ship and must be taken very very seriously if you intend to build a successful business. In today's episode, I discuss my tried and trusted "3 I strategy" in creating…
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How to run a business and have a stress-free life
I don't know why we seem to always allocate the idea of running/ building a business with always being "stressful". Stress is not a good thing and too much of it can lead to serious complications physically and mentally. It is possible to build very successful businesses without being stressed…
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Taking advantage of the opportunities within your business
In the previous episode, I spoke about opportunities outside our control that we can leverage in our businesses. This episode is similar but different (don't worry, you'd understand when you listen). In this episode I highlight the opportunities within our control as business owners and also...
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Taking advantage of the opportunities around you & your business
In today's world, there is so much we can take advantage of. From business grants to digital technology and even recycling centers. In this episode - I talk about how to get "free USD money", how I have personally leveraged technology and cost effective ways in this inflation pinch world we live…
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How to market your business for Free
With the rising costs of materials and logistics due to inflation as well as decrease in revenue, businesses have had to make difficult decisions as regards how to reduce costs and maximize available resources. The marketing budget is usually the first thing to get cut and this is why this week's...
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Why you should have a Niche Business
What is a Niche Business? What is a Niche Market? Why you should have a Niche business? That’s what I talk about on my first episode back here on my podcast. Don’t forget to subscribe and share with your family and friends. Enjoy listening
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How to get HOOGE sales on Black Friday!
We all love Black Friday deals right? Of course we do! Now let's learn how to setup the best deals for your business during the busiest shopping season of the year! This video explains the 6 steps to take when prepping for breaking your sales records during the Black Friday and Cyber Monday…
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Understanding Facebook Ads (How Mark uses your money to make billions)
Today's topic is about understanding how Facebook ads work Where we do a deep dive on how Mark Zuckerberg and his people take your money to fund their lavish lifestyle (just kidding 👀) MIA with Damini is now on YouTube as well so you can watch me 🤓 Don't forget to subscribe 💯😁🙌 ...
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Online Sales Funnel 101
In this episode, Damini explains an online sales funnel using the "A.I.D.A" acronym and also explains the tools needed when setting up online sales funnels. There's also a big announcement at the end
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Content Hacking for social media and other online channels
In this episode, Damini discusses how you can create content for your social media platforms and online channels using two forms of content. He also highlights how often you should be posting as a service or product based business to build trust and get prospect to willingly spend their money…
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Google ads vs Facebook ads - Which is better?
In this episode, Damini highlights the importance and benefits of running Google ads or Facebook ads for your business and which platform is right for your service or product based business.
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Payment on delivery? No..Thank you!
In this episode, Damini talks about a few nightmares from the past when running payment on delivery services for his own business and what he put in place to make sure sales continued coming while he stopped payment on delivery completely.
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Developing an ACTION Plan
In this episode, Damini highlights the major types of action plans for all business types - Online and Offline channel plans. He also explains the factors that affect these channel plans and how business can decide which one is best for them whether selling a product or a service
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Strategy & Tactics for your business
In this episode, Damini talks about strategy and tactics for business owners. He also discusses creating an ideal customer persona using demographics and psychographics.
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Setting business objectives
In this episode, Damini explains the reasons why every business needs to set objectives using the "SMART Goals" formula when creating a marketing plan.
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Marketing Plan (Situation Analysis Pt 2)
In this episode, Damini talks more about the situation analysis and highlights the external factors involved. He also explains the conclusion of what a Situation Analysis does for a business using a "SWOT" Framework.
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Marketing Plan (Situation Analysis Pt 1)
In this episode, Damini introduces the Marketing Plan series and the SOSTAC Framework. In this episode he focuses on the first "S" known as the Situation Analysis and highlights the internal factors involved when a business is carrying out a Situation Analysis.
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How to engage influencers and get them to for FREE!
In this episode - Damini talks about the different types of influencers, which influencers are best for your business and how to get them to work with you and your business free of charge.
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How to set pricing for your business
In this episode, Damini discusses how businesses can come with the right cost for the products or services that it renders. He also talks about the different types of pricing strategies big and small businesses use all over the world.
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Strategy for your business
In this episode - Damini explains what strategy is and why every business should have a marketing strategy. He also talks about 4 major types of strategy businesses and brands all over the world currently use today and how you can adapt these strategies into your own business.
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Trailer Episode - Who should not listen to this podcast
In this trailer episode, Damini discusses what MIA is all about and the 4 groups of people that should not be listening to this podcast.
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Frequently Asked Questions
How many episodes does MIA with Damini have?
MIA with Damini currently has 39 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MIA with Damini about?
Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. MIA stands for 'Marketing in Africa' and 'Marketing in Action'.
How often does MIA with Damini release new episodes?
MIA with Damini has 39 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to MIA with Damini?
You can listen to MIA with Damini on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MIA with Damini?
MIA with Damini is created and hosted by Damini Williams.
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