PODCAST · business
MicroFamous
by Matt Johnson
This podcast exists for entrepreneurs who want three things...You want to be famously influential to the right people...you want to teach, train and lead others so you make an impact...and you want to enjoy your life along the way. I'm your host, Matt Johnson, agency founder and author of MicroFamous. I'm obsessed with ideas and principles that stand the test of time, and in these 10-20 minute episodes I bring those ideas and principles to you. If you follow folks like Tim Ferris, Ryan Holiday, Seth Godin, Robert Greene, or Richard Koch, this might be your new favorite show.
Episodes
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Emma-Louise Parkes on Why Creative Introverts Struggle to Niche Down
For creative entrepreneurs, there’s always a tension between the creative projects we want to undertake, and the need to make it easy for people to understand the niche we fit into. It doesn’t make sense for us to be everything to everyone, but niching down is challenging because it feels like...
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Should you shorten up your average episode?
Joe Rogan is the exception that proves the rule. For every 3 hour episode of Joe Rogan, there's a podcast that is shortening up their average episode. And rightfully so, I think. We're going on 10+ years of long-form interview podcasts, and the format itself is no longer rare and valuable. So...
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Monica Parkin on Overcoming Awkward & The Introvert's Hidden Superpowers
As introverts, it often feels like other people can’t relate to our inner experience. We feel awkward in social situations, and work really hard not to convey that awkwardness to others. Our extrovert counterparts can perceive our behavior as stuck up and antisocial, and advice to just “be...
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Want to be Joe Rogan Famous? Here's How
This might be an odd thing for me to talk about. I spend all my time helping entrepreneurs and experts become MicroFamous. So what do I know? Yet there are some really critical lessons we can all take from Rogan’s history. There is no original reporting or investigative journalism or exclusive...
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Bob Regnerus on Video Marketing, The Resurgence of Organic Content & The Power of Storytelling
In today’s media landscape, it’s no surprise that all roads lead to video. It’s what we consume. It’s the beating drum of content marketing, and its platform agnostic because it applies to every industry including coaching and consulting. What is surprising though, is the kind of video content...
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Should You Sell to Beginners?
One of my friends in the coaching space forwarded me Sam Ovens’ video on how he’s spent the last 2 years breaking down and rebuilding his business. If you don’t know, Ovens started a business that became Consulting.com, which helped beginner experts and course creators turn their expertise into...
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Should You Partner Up?
When I hear coaches and consultants talk about partnering, my ears perk up. Not because I’m a big believer in partnerships (as you’re about to see). It’s because I’m listening for the real reasons they want a partner. Most of the time I hear things like: We would have a lot of fun building...
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3 Places to Get Attention for Your Coaching /Consulting Business
On a consultation recently I found myself explaining something that I hadn’t quite articulated before. So I wanted to lay it out here in writing. Writing helps to get my thinking clear and integrates new concepts into my whole Point of View. I was speaking to a coach who is in a growing niche…
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David Hall on the Power of Embracing the Gifts of Introversion & Building Our Priorities & Schedules Around Our True Selves
We don’t often feature guests on the show, but when we do, it’s to spotlight authors, coaches and leaders who dive into introversion and why it’s not a deviation from the norm or a handicap - even in the world of coaching. There are many natural advantages to being an introvert, but they often…
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The Sales Trap That Will Guarantee You Never Dominate Your Niche & Reach Your Highest Level of Impact
There are two ways to find easy sales. One is a good long-term strategy, the other is a trap. Now we know from Richard Koch's work on the 80/20 Principle and his book the Star Principle... that the most likely way to build a sustainable, profitable business is to identify a niche with 10% yearly...
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How to Free Up Time & Energy While Your Business is in High Growth Mode
Let's start with a little thought experiment: What is draining your time and energy right now? Not all tasks are equally draining. That leads us into our first big idea. 1) Go after the things that drain the most energy first, not necessarily the most time. Chances are, your business only needs a...
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Launch a Podcast vs Guesting on Podcasts: 3 Questions to Ask Right Now to Make the Best Choice This Year
I spotted a question from an expert in a mastermind group and wanted to address it because it's a common one. Mostly I get this question from folks who've been on a few podcasts, know they enjoy being a guest, and can see the potential for their own show. Ultimately, I want coaches and…
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The Days of "Pushing" Content on People are Over...So How Do We Promote a Podcast in this New World?
A client asked me the other day about hiring a social media agency. An agency promising to get far more engagement on her content. The idea is for them to push out content across multiple pages and platforms. Lots of pushing. It’s a very appealing idea, too. Your content…everywhere. Who doesn’t...
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Podcasting is Changing. Here's How We Kept Up in 2021
Inside our podcast production agency, one of my big pushes over the last couple years was to convert to Scrum-style project management so that we could be working on 2-3 service improvement projects at any given time. So I wanted to give you a glimpse into that system and the projects we’ve run...
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What To Do When You Sell Different Things To Different People
Years ago I caught an Uber and it was a nice newer black Infiniti sedan. Along the way, the driver explains that his day job is a financial advisor and he drives for Uber on the side for extra cash because he’s newer in the business. Now ask yourself, In that moment, was he an influential…
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The Single Biggest Goal-Setting Mistake You're Making Right Now & How To Banish It From Your Life Forever
We are only in control of our actions. So setting goals around things like podcast downloads are pointless because we don't have direct control over them. Let's set the scene with a couple stories to illustrate the core challenge when setting goals. A couple years ago a client of mine hired an...
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You Can't Fix This With More Instagram Selfies: The Biggest Challenge Facing Coaches & Consultants Right Now
As lead gen costs continue to go up, and social media algorithms are optimized for rapid rising, negative emotional responses, it gets more and more difficult to put any kind of a direct response call-to-action in front of people on social media. That goes for whether you pay to play or not. I'll...
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When Guests Don't Share Their Episode: 3 Ways Podcasters Are Shooting Themselves in the Foot & Losing Word of Mouth Right Now
Guests not sharing their episodes is one of the biggest frustrations of running a podcast. But is it the guest's fault? Not always. In this episode of MicroFamous we dive into 3 key mistakes podcasters are making right now that keep guests from even wanting to share their episode. And of course…
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When A Program Doesn't Work, Doesn't Sell or Doesn't Scale: The One Mistake We're All Making Right Now Causing Failure
A lot of the frustration I see in the expert/thought leader space has one root cause. So I want to give you some common examples of failure, and I'll build up the big reveal - the root cause and some potential cures for this horrible ailment. And if you think you're wrong in launching something...
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Dov Gordon on How To Get The Most Out of Masterminds & Create Joint Ventures
Coaches, consultants and thought leaders can get a lot out of building relationships with fellow experts whether you’re joining a formal mastermind, or starting your own informal peer advisory group. The question is - how do we approach masterminds so that we get the most value out of them, and…
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Where I’m Publishing Content in 2022 (& No, it’s not the Facebook Metaverse)
So I’ve been thinking a lot about the biggest challenge for us in the coaching/consulting space. I’m curious if you’d agree, but here’s how I’d describe it: If we don’t want to follow the Gary Vee model and chase free attention on social media, what’s the best alternative medium to put our…
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How to Stop Struggling With the 80/20 Principle & Use It To Get More Out of Life & Business
We’ve all heard the quote, If one person can do something, anyone can learn to do it. It might be a helpful belief, but that doesn’t make it objectively true. Especially when it comes to marketing. I had a client ask me if she should focus on Instagram, because a friend of hers grew a following…
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Should You Offer Paid Podcast Content? What Coaches & Consultants Need to Know Right Now About Paid Subscriptions
With Apple releasing paid and freemium podcast subscriptions, there’s a lot of talk in the podcast world about this new option for monetizing podcasts. So this is a perfect opportunity to cover an idea I’ve talked about behind the scenes but isn’t in the MicroFamous book (at least, not this…
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Grow Your Podcast Like Tim Ferris: What Coaches & Consultants Can Learn From Tim's 3-Hour Episode on Podcast Growth
Yes, I listened to all 3 hours of this episode so you don’t have to. However, there are so many fantastic nuggets, I still highly recommend it to any podcaster. We align on virtually everything, from his simple approach to gear, to handling guests and prepping for episodes. But like you, I was…
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Here’s Why Social Media Has Changed So Drastically Just in the Last Few Years (& What It Means for Experts Trying to Build Influence Online)
I came across a really interesting video the other day and I wanted to share a short clip and some thoughts. The gentleman you’re about to hear is Jaron Lanier, he’s known now as a sort of Silicon Valley philosopher and futurist, with a background as both an entrepreneur in virtual reality in the...
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What Do You Really Want? Leverage, Impact & Turning Your Expertise into a Lifestyle Business
For experts like coaches and consultants, it’s easy to get trapped in a business that doesn’t fit us. In the real estate business, Mike Ferry is still going out and speaking to live audiences and real estate offices in his 80’s. That’s the lifestyle he wants, but it’s not what I want. On the flip...
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2 Paths for New Coaches & Consultants: Which Path Takes You Where You Really Want to Go?
As a newer coach or consultant, there are two paths people tend to choose from, and one path they get stuck on. Now, what do I mean by newer? That could mean you're just launching your coaching or consulting business, but it could also mean you're jumping into a new niche. Maybe you're well known...
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B2B vs B2C Podcasts: What's the Difference & Why Does It Matter?
When you sell something that is a “necessary evil,” like accounting, insurance, mortgage, and even real estate to an extent, I haven’t seen a lot of evidence that people are interested in long-form audio content. HGTV shows with pretty homes and pretty hosts? Absolutely, people vacuum it up. But...
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How Podcasting Helps You Escape the Trap of 1-on-1 Coaching Clients
This comes from one of our newest clients who’s in that fantastic position right now, and it’s time for her to scale up her influence and impact without taking more time and energy. When you take on most of your clients through relationships, referrals, speaking engagements, etc they can come…
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3 Lessons from the Thought Leaders I Admire Most
Today’s topic is deeply personal to me, but I’m going to pull out lessons that are really applicable to anyone in the thought leadership game. When I think about the thought leaders I look up to, admire and respect the most, these are the top 5 who have impacted and influenced me in various ways....
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What Bob Ross Can Teach Us About Podcasting & Monetization & Building a Media Empire (Yes, THAT Bob Ross)
This episode is brought to you by the magic of YouTube recommendations. I was watching some videos of fun facts, and came across a video about Bob Ross and went down a Bob Ross rabbit hole. Apparently not much is known, as Bob himself was fairly private, and now his estate keeps things pretty…
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9 Boundaries Any Introvert Can Set Today to Protect Your Energy, Show Up with Confidence & Be Magnetic to the Right Clients
As introverts, we must protect our energy. Otherwise we don't show up in social situations as our best selves. We’re all different, but introverts definitely have a social capacity - a limit on how much energy we have to be social. Because for an introvert, being social draws our energy down, and...
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Starting From Scratch: A 90 Day Playbook to Launch a New Coaching/Consulting Company, Build Influence Quickly & Attract Ideal Clients
Back in 2015, I formed my first coaching/training partnership and we launched a podcast to support it. 18 months later we were hosting a standing-room only session at a major industry event. I know what it’s like to launch a venture with no name recognition. It’s not easy, but thanks to...
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Did You Know the Majority of Top Real Estate Agents Are Introverts? Barry Karch on Seeing Introversion as Your Strength
In today’s episode, we have a very special conversation with fellow podcaster and introvert, Barry Karch. Barry is a 35+ year real estate veteran, and host of the Real Estate Unsalesperson Podcast. On the surface, the world of real estate is dominated by extroverts. People don’t commonly expect...
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Idea Generators: How To Come Up With 5 New Topics for Solo Podcast Episodes Right Now
If the purpose of your podcast is to create demand for your coaching/consulting business, doing interview podcasts without some Solo Episodes makes it hard for the audience to get to know you. Not having Solo Episodes is like running a church and never doing a Sunday sermon. Solo episode are…
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5 signs you are trying to run your business like an extrove
Introverts need more time to recharge. That’s just a fact. We can try to be someone else. We can try to convince ourselves that we’re ambiverts. We can try to work up the energy with Tony Robbins state change methods. But at the end of the day, none of that is sustainable. Introverts need alone...
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Teach, Train & Lead: How To Use Your Podcast to Change Hearts & Minds While Creating Ideal Coaching & Consulting Clients
Here’s the big idea of this episode: not everyone needs thought leadership to get the growth they want. If you have a very simple, direct offer that people are already receptive to, and they don’t need to be converted to a new point of view in order to buy, then you may not need a lot of thought...
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7 Ways Your Podcast Creates New Prospects & New Sales for Your Coaching Business
1. Your Podcast drives home your C&C Idea Your Clear & Compelling Idea is the living, beating heart of your business. It’s the idea that creates demand for your coaching by communicating your value and who benefits the most from that value. Take BMW for example. Their Clear & Compelling Idea is…
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Dan Kennedy's Biggest Success in Infomercials: What Podcasters Can Learn
We can throw money at our marketing all day long with high-end production and pricey bells and whistles, but Dan Kennedy’s success with a $15,000 infomercial proves that low tech can be wildly effective. Once you’ve met the minimum quality expectations, you’re better off investing in your…
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Where is the Leverage in Clubhouse? Live Audio vs Podcasting for Introverted Coaches & Consultants
Clubhouse is the latest example of the rise of live audio platforms. As sales and networking forums, they work, but as a marketing medium for introverts, are they sustainable? Introverts need leverage in their communication because we don’t have the energy to be our own sales reps, and still...
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Are Introverts the Social Lepers of 2021?
Introverts are constantly labeled incorrectly, and associated with a ton of negative perceptions - from being gruff, irritable and dismissive, to hating people and abhorring any type of social situation. To sum it up, introverts are accused of being total a-holes, not being able to handle people...
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Timing, Message & The Messenger: The 3 Ingredients Successful Coaches & Consultants Get Right That Produce High Growth
Behind the success of any high growth coach and consultant, there are 3 ingredients that show up over and over again. Their ability to get massive traction isn’t about doubling down, it also hinges on taking advantage of specific external factors, catching a wave and riding it all the way to...
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How To Turn Influencers Into Personal Friends Through Podcasting & Personal, Human Follow Up
You'll meet some amazing people through podcasting. People who might become mentors, referral partners, even lifelong friends. I know I have. That's a big part of why podcasting changed my life. It isn't just the level of influence built, it's the relationships I formed along the way. So in this...
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Influence Makes Everything Easier
It’s easy to get caught up in the chase for attention, and the world we live in is very geared toward getting attention. That includes almost all the marketing advice we get today. So I hope this episode is a counterweight to that obsessive focus on attention at the expense of real, enduring...
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How to Convert Visibility into Leads: Secrets of Podcast Guests Who Get Large Numbers of People to Raise their Hand, Show Interest & Join Their Email List
This week's episode is in response to a question from one of our email subscribers, "If I am on a podcast or doing a virtual presentation - how do I get people to identify themselves as leads? In other words - how do I leverage that event for lead generation?" It's such a great question because…
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The Algorithm Challenge
The algorithm has changed the rules of the game so drastically on social media that we’re literally playing a new game. But our mindset towards social media has not caught up to the new game. Followers and friends have become vanity metrics, and it skews all of our decisions in our marketing. We...
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Podcast Pre-Launch Mistakes
The biggest fear in launching a podcast is that it fails to attract an audience and falls flat. In this episode I’m going to pull back the curtain and share the biggest mistakes I’ve uncovered in 5 years of launching podcasts for super niche business coaches and consultants. There’s no theory…
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Puffery & Labels: Do We Call Ourselves an Expert?
I sent out an email asking for some tough questions for the podcast, and I got some amazing ones. I wanted to answer a great one today in the show. The question comes from Jim, “How can I be recognized and paid as an expert, without calling myself an expert, guru, genius or other nonsense.” So I...
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Puffery & Hype is Killing Your Sales (& What To Do Instead) w/Frank Klesitz, CEO of Vyral Marketing
The best and most effective copywriting is good because it’s authentic, genuine and extremely one-to-one personal and effortlessly generates trust. It’s completely different from what comes from copywriters selling information products online, who rely on cheap tactics like puffery and hype....
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Don't Do This In Your Pitch Emails: Podcasters Share Their Pet Peeves
Getting pitched on podcasts is the foundation of the MicroFamous system, and the key to becoming famously influential to the right people. Podcast hosts are flooded with pitches every single day, and anything that’s poorly written, researched and executed will be ignored. By pitching yourself,...
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ABOUT THIS SHOW
This podcast exists for entrepreneurs who want three things...You want to be famously influential to the right people...you want to teach, train and lead others so you make an impact...and you want to enjoy your life along the way.
I'm your host, Matt Johnson, agency founder and author of MicroFamous. I'm obsessed with ideas and principles that stand the test of time, and in these 10-20 minute episodes I bring those ideas and principles to you.
If you follow folks like Tim Ferris, Ryan Holiday, Seth Godin, Robert Greene, or Richard Koch, this might be your new favorite show.
HOSTED BY
Matt Johnson
CATEGORIES
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Frequently Asked Questions
How many episodes does MicroFamous have?
MicroFamous currently has 110 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MicroFamous about?
This podcast exists for entrepreneurs who want three things...You want to be famously influential to the right people...you want to teach, train and lead others so you make an impact...and you want to enjoy your life along the way. I'm your host, Matt Johnson, agency founder and author of...
How often does MicroFamous release new episodes?
MicroFamous publishes regularly with 110 episodes available. Check the episode list for the typical release schedule.
Where can I listen to MicroFamous?
You can listen to MicroFamous on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MicroFamous?
MicroFamous is created and hosted by Matt Johnson.
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