PODCAST · business
MicroFamous Conversations
by Matt Johnson
30 minute conversations based around one question: How do you become the #1 coach or consultant in your space?Hint - It's not taking 15 selfies a day for social media (thank God). The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of you first.In these behind the scenes conversations, you'll hear from those who have become MicroFamous, and how they are expanding or breaking into new markets.I'd rather matter to a thousand than be irrelevant to a billion. If you feel the same way, you'll love these conversations. Hosted by Matt Johnson, agency founder and author of MicroFamous.
Episodes
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Alina Bonn on Her Journey from Working in our Agency to Launching Effortless Engine
Check out Alina Bonn's experience working as a team member, which set her up to start her own agency serving 7-8 figure consulting firms.
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Mark Savant On The Tactics of Podcasting, Common Launch Pitfalls & How to Avoid Them
Like any other type of marketing, podcasting is constantly shifting and evolving, and that requires us to continue experimenting and trying new things. More than any other medium, podcasting lends itself to effectively building authority and creating massive reach, especially when the right…
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Dan Kuschell on the Rise of the Hybrid Consulting-Agency Model & Defining Our Value in an Emerging Category
The marketing world hasn’t been able to categorize a service that isn’t just strategy like consulting or just done-for-you like an agency. There isn’t enough in the public consciousness around a service that combines strategy with implementation. How we market ourselves affects how people…
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Dennis Volpe on Owning Your Story & Attracting the Right People
Anyone who makes a living with the content in their heads and hearts has to overcome internal obstacles to unlock their full potential. There’s so much we have to deal with when we are the product, especially when it comes to leaning into our backstories. Thought leaders steer away from talking...
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Why Podcast Downloads Might Be the Least Important Metric w/ Jeff Large
People who launch podcasts are often so focused on the downloads their shows can generate they miss out on the real opportunity. This mindset leads us away from our Clear and Compelling Idea, and the people who will actually take the action that hits our goal for the podcast. A narrow focus on...
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Bruce Eckfeldt on Identifying & Breaking Into a New Niche
The trap many salespeople fall into is trying to grow by doing more of what’s worked before, instead of letting an external force dictate their next phase of growth. Tapping into an area where demand is already flowing and lining it up with our skills can be an effective way to successfully break...
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Darrell Evans on Joint Ventures, Rev Shares & Other Creative Ways to Monetize a Sales & Marketing Skillset
If you’re an emerging thought leader with the ability to help entrepreneurs grow their businesses, a paycheck or retainer isn’t the only way to monetize a highly valuable skillset. There are multiple ways we can capitalize on our marketing, sales and operations skills so we get the most revenue…
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Brad Farris on Masterminds, Peer Learning & Breaking Limiting Beliefs in Your Clients
In coaching and consulting, we quickly discover that the biggest hurdles to success are internal. We see the effect that limiting beliefs have on our clients’ ability to implement the strategies, tactics and advice that will get them what they want. Getting better results requires our clients to...
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Patrick Francey on How Getting Clear on Your Values Attracts the Right Team & Clients into Your World
The basis of any strong community is a feeling of safety and belonging, and an environment that allows people to be transparent and authentic. As thought leaders we often overlook that this sense of safety comes from the values of the community, and who we leave out of it by intention. When we…
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Chris Martinez on Leadership, Team Building & Culture in a World of Remote Work
As more people enter the remote workforce, the people we’re going to hire on our teams are going to be younger. Because they come from a different generation, determining whether they are a personality and cultural fit requires us to adapt how we interview them and what we need to be looking for....
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How to Sell When You Can't Rely on the Emotional Highs of Live Events w/Peter Winick
The psychology of live events facilitated emotional and impulsive buying, but 2020 has made this impossible, forcing businesses and thought leaders to shift the way we sell. Even before the pandemic, businesses that were based on selling at live events were struggling. Because it’s now easier for...
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The Speaking Industry Isn't Dead: Using Virtual Events to Build Authority & Generate Leads w/Steve Markman
Speaking on a stage is one of the most important street cred indicators in thought leadership. Even though people aren’t going to events physically, the speaking space hasn’t slowed down. In fact, speaking has actually ramped up in the virtual space over the last 6 months. Thought leaders have…
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Peter Winick on Live Events - Where's the Money Flowing & How Thought Leaders are Capitalizing
For speakers, thought leaders and associations who give value and connect with people through events, 2020 has put them in a weird spot. Because people haven’t been able to gather in the normal sense, the biggest concern is driving value to people, and creating a sense of community within new...
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Steve Anderson on Culture, Communication & Building Enduring Influence in Your Industry
Company culture is a strategic long-term solution, and an ongoing evolving process that we can’t immediately see ROI from, but it’s the hidden factor that drives or diminishes our results. Communication builds the culture that we lead people into. What keeps us from effectively building our…
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Jonathan Miller on The Power of Mindful Communication in Your Coaching & Consulting
The essence of driving change as coaches is delving into how someone communicates with and leads themselves, because that impacts how they show up in every area of their lives. Our limiting beliefs and behavioral patterns are not situational, they are always present. They stem from our own...
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Digital Stages: What's Working Right NOW in Hybrid & Virtual Events w/Michelle Nicole McNabb
2020 has caused a massive upheaval in the world of events, but a lot of new opportunities are emerging as the industry explores new ways to deliver a great experience in a new world. It’s even more critical now for events to deliver a win-win for speakers, sponsors, sales teams, organizers and...
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Tim Alison on "Screw the Naysayers" & the State of Podcasting in 2020
The podcasting industry is going to see a lot of change, from new formats to the entry of multi-million dollar publishers. Now more than ever, we have to see and treat our podcasts like entire businesses in their own right. Our podcasts need to have specific intentions and goals, and we need to...
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Rhys Waters on Finding the "Crack in the Market" for New Podcasts
As podcasts become more expansive, they’ve also become so crowded that it’s difficult to get noticed and build a loyal listener base. In such a space, doing something unexpected and radically different is how we attract new listeners. The best practice copycat approach won’t work in podcasting...
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Paul Higgins on How to Put Your Podcast on Steroids with LinkedIn
As platforms like Facebook continue to drive down the results of organic traffic, LinkedIn has remained more consistent with what it takes to launch a personal brand, go to market and grow our reach. It’s a platform that is well-suited to a strategy centered on valuable content and targeted...
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Tony Guarnaccia on Resiliency, Small Steps & Lessons From Spending $400 Million on Google Ads
When the world is in crisis, people and businesses are in crisis too. The ability to withstand adversity is one of the most important things we need to build into our operations. We do this by taking every path, strategic decision and approach in small steps, leaning into the purpose behind it…
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What Makes a Story Stick w/Leah Komaiko
When it comes to crafting emotionally resonant and authentic content, nothing is as efficient at delivering an impactful story as children’s books are. Stories, even the ones behind businesses, are supposed to be delightful. If we craft our content with this in mind, along with generosity and...
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Nicky Billou On Podcasting & Taking Your Thought Leadership Business Online
There are many coaches who until now, have operated in the realm of personal networking, referrals and live events to generate demand for their service. The government-imposed lockdowns have turned this aspect of the business world upside down and the thought leader community is no different. It...
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Lars Hedenborg on Building a 7 Figure Training Business off 1% of the Market
A common misconception and limiting belief many coaches have is that selling a high ticket product requires us to have mass appeal and speak to everyone in the market. But achieving Microfamous status gives the ability to become highly successful while only having to speak to a small slice of the...
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Rick Mulready on Becoming MicroFamous & Breaking Out of Being the “Facebook Ads Guy”
For many experts, where they start out is not where their business eventually evolves to as they go from being known for that one marketing tactic or platform to something different. Breaking out of a specific niche is progression, not a full pivot, driven by wanting to focus on an overarching...
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Liana Lang on Cutting Edge Facebook Ad Tactics to Reach New Clients & Become MicroFamous
In an influencer/thought-leadership business, the health of the operation is determined by us having a predictable, sustainable and sellable way to bring the right people into our email list. If our email list is flat, our whole business is flat. A system that allows us to reliably grow our email...
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Pat Altvater on Raw vs Professional Video & Leveraging Video Into Other Content
Credibility and authority indicators like books and podcasts are more within reach than ever before. This means the bar of being seen as an expert in a market or niche is constantly being raised, and we need to be able to keep up. Every piece of content we put out, whether it’s a Live format or a...
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How Belinda Ellsworth Became MicroFamous in Direct Sales & Her Next Big Move
One of the biggest challenges coaches, speakers and consultants face today is how the speed of change in relevant tactics has impacted our shelf life in the business. Staying current and relevant has never been more critical to our professional longevity. The experts who have managed to stay...
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“Stop Calling Yourself a Coach” – Ken Foster on the Future of Coaching
The coaching world is so flooded and saturated now that it’s diluting the meaning and the value of the word coach. Using the word coach also forces into a box, individuals who can drive change at so many levels for clients. It’s important for coaches to understand that there are two forces in...
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Jumping Out of Your Niche & Reverse Engineering Accelerated Results w/Neal Sperling
Thought leaders with various intellectual interests find themselves in a space where they want to widen sales channels or head into another niche completely, but it can be challenging to go about this pivot the right way. There is a sequence that needs to be followed – a storytelling staircase of...
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Erin Pheil on Finding Your Clear & Compelling Idea
For so many people what holds them back from success aren’t the external circumstances. What gets in their way are the fundamental, deep-seated beliefs and patterns they’ve been clinging to that are hurting them. How did our guest today shift these beliefs rapidly, and then turn that into a…
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Jay Campbell on Becoming MicroFamous & His Next Big Shift
Many thought leaders who become known for one thing and build authority around that get to a point where they want to pivot and relaunch in a new direction. The process of relaunching, of becoming MicroFamous for something different brings new challenges and opportunities.
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Greg Hickman on Turning Your Service Business into a Scalable, Productized Machine
Hybrid agencies are a path service providers can use to turn their expertise and knowledge into a scalable package that’s delivered differently. How does this type of model marry the best of coaching, training and implementation? What is the next evolution of coaching and training? How do we…
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Tony Whatley on Becoming MicroFamous Through a Community-Driven Brand
Building a strong community comes down to our ability to engage with people and nurture them. How do we build a space and brand people would be proud to wear on t-shirts? Why is it so important to have a purpose behind what we do? Why is it so important to value old followers as much as new ones?
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Richard Matthews on Self-Liquidating Funnels: THE secret to Accelerating Growth
The biggest expense we have in this business is our customer acquisition costs, and one of the smartest things we can do is build funnels that pay for themselves; funnels that convert cold traffic into buyers without losing money. What kind of offers do we need to have in our funnel for them to…
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Nicky Billou on the Thought Leader Revolution
In the coaching realm, group programs have often been seen as a lesser choice, and that individual coaching is the best option. The truth is, group coaching is actually more powerful and effective when it comes to effecting behavioral change. What are the reasons that make group coaching more...
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David Finkel on Applying the Freedom Formula to Your Thought Leader Business
One of the things that make an impact on our ability to have freedom while we run a business is focusing on our highest leverage points. How do we identify the activities and processes that produce quick and valuable results? How do we narrow down to the one or two things in our businesses that...
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Chris Bruno on Why Growth Hacking is Nonsense
The term growth hacking is one that’s become synonymous with innovative marketing and social media. The problem is, it has also led to people thinking there’s a shortcut or cheat code to going viral and becoming Microfamous. Why is it flawed to believe we can just hack our way to growth?
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Dr Pele Raymond on Becoming MicroFamous for ONE Word
As thought leaders, our goal is always to become MicroFamous around that one problem we solve for people. It’s even more powerful when we can become so focused that people associate us with one word or phrase. How does packaging ourselves this way make it easier for people to buy from us? How can...
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Kevin Thompson on Building Win-Win Collaborations & Strategic Partnerships
Strategic partnerships allow like-minded people to combine resources and produce far better results together than either can achieve alone; but very often people get them wrong. What mindset should we apply to approaching potential partners? What misconceptions sink strategic partnerships? How do...
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Paul Edwards On Building Relationships That Directly Grow Your Bottom Line
The ability to be a business connector, make strategic introductions, facilitate connections and deepen relationships is a powerful tool we can have in entrepreneurship. How can we have the kinds of conversations that facilitate these conversations? How can we bring tangible ROI to the...
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Josh Elledge On Visibility, Exposure & The Key Indicators of Authority in Digital Marketing
In today’s media environment, having authority and respect improves our sales cycles, conversion rates, visibility and more. How does authority drive the decisions of the people we’re trying to sell to? How do we quantify authority? Why is it so important for PR agencies to speak the language of...
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Karen Yankovich on Creating & Leveraging A Signature System
For coaches, consultants and agency owners, LinkedIn remains the best way to connect with clients and move our businesses forward. What is the difference between the credibility we get from LinkedIn and all the other platforms? How do we proactively build a network of people who are valuable, and...
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Tyler Lessard on Scaling Innovation & Finding the Most Valuable Slice of a Market
Building a category king business is about balancing innovation with a valuable, scalable use case. How can we go about finding the most valuable slice of the market to build our business around? How can we develop multiple uses for one piece of technology?
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Bob Asfari on Dialing In Profit Through the Power of Focus
Many full service agency are stuck in that 10% to 15% profit margin, and a lot of it comes from not specializing. What are the operational, cultural and financial benefits of narrowing our focus? When it comes to optimization, why is it crucial to test less variables? How does focusing your…
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Tony Eades On Streamlining the Agency Merger Process
When two agencies merge, there are critical pieces that have to be intact in order for it to be a success, and for the agency to keep delivering results to clients. How can we make sure we’re delivering the promise of what people should be hiring us for in the merger process? How do we balance…
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Jay Papasan on the Inside Strategy Behind Gary Keller’s Books – Millionaire Real Estate Agent and The ONE Thing
Millionaire Real Estate Agent and The ONE Thing are two of the most influential and successful business books of all time. What are the key beliefs, ideas and points-of-view that made them such stand-out successes in the category? How did a defined, organizational point-of-view become so wildly...
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Package, Productize, Sell, Leverage: Max Traylor Returns
Most entrepreneurs are focused on how to get more clients, and not on finding people who will get the most value out of their knowledge and expertise. Why is mastering our process key to growing our business sustainably? What are the mechanics of how problems are solved in order to extract the…
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Perry Nalevka on Overcoming Internal Obstacles to Scale
When we’re running a service business, scalability is huge and the thing that tells us if we can go the distance. What is the first milestone we can use to determine if the goal to scale is actually succeeding? What are the downsides of going heavy on implementation vs. just renting out our…
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Dave Feinman on Building an On-Demand Platform & Serving Other Agencies
In the rapid movement of the internet machine, many clients and customers expect our services to be on-demand, which comes with a unique set of challenges. How do you build an on-demand staffing model that benefits the employees? What are the challenges of scaling an on-demand service model?
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Michael Berean on the Future of Attention & Awareness
The context of how the world consumes content is changing rapidly, and as agency owners, we have to stay on the pulse of this. What do we learn when we regularly keep an eye on the top downloaded apps? How do we find the thing that we can do that’s most valuable to the market, and why do we need…
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ABOUT THIS SHOW
30 minute conversations based around one question: How do you become the #1 coach or consultant in your space?Hint - It's not taking 15 selfies a day for social media (thank God). The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of you first.In these behind the scenes conversations, you'll hear from those who have become MicroFamous, and how they are expanding or breaking into new markets.I'd rather matter to a thousand than be irrelevant to a billion. If you feel the same way, you'll love these conversations. Hosted by Matt Johnson, agency founder and author of MicroFamous.
HOSTED BY
Matt Johnson
CATEGORIES
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Frequently Asked Questions
How many episodes does MicroFamous Conversations have?
MicroFamous Conversations currently has 127 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MicroFamous Conversations about?
30 minute conversations based around one question: How do you become the #1 coach or consultant in your space?Hint - It's not taking 15 selfies a day for social media (thank God). The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of...
How often does MicroFamous Conversations release new episodes?
MicroFamous Conversations publishes regularly with 127 episodes available. Check the episode list for the typical release schedule.
Where can I listen to MicroFamous Conversations?
You can listen to MicroFamous Conversations on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MicroFamous Conversations?
MicroFamous Conversations is created and hosted by Matt Johnson.
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