PODCAST · business
MIDCONVO
by Edward Lee & Paul Weaver
Tune into the middle of the conversation between creatives, freelancers, and entrepreneurs who discuss how to achieve success in your business. Hosted by Edward Lee and Paul Weaver.
Episodes
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Chicago Wrap (The Art of Building) - 099
Thanks to everyone who tuned in for Season 2 - Chicago. We’re thankful for all the podcast guests, conversations, and support from all the listeners. Building a podcast and a community is one of the hardest things we’ve taken on but once we get to finish up a season, it makes it all worth it.…
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Future of AI for Creators (with Corbett Drummey) - 098
In this episode, we sit down with Corbett Drummey, co-founder of Popular Pays and current VP at Lightricks. He shares the origin story of Popular Pays, its acquisition by Lightricks, and how his journey has positioned him at the forefront of AI innovation in creative tools. We dive into what it...
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How the Year Is Going - 097
In this episode, Paul and Ed sit down and have an honest check in. They talk about their current struggles, wins, and breakthroughs. Paul shares his perspective as a married father of 3 and how he’s been able to have work life balance. Ed also shares his perspective on playing the long game when…
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Building a Name From Scratch (with Nolis Anderson) - 096
In this episode, Ed and Paul sit down with Chicago photographer, Nolis Anderson, to unpack his journey from his first job to working with clients like Lebron James, Chance the Rapper, and Jack Harlow. He’s also been published by outlets like The New York Times and Variety Magazine. Nolis shares…
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Working with Garmin and Nike - 095
In this episode, Paul and Ed pull back the curtain on what it’s really like working with major brands like Garmin and Nike. They unpack the behind-the-scenes of each shoot, sharing the biggest lessons learned, what went right, what went wrong, and what they’d do differently next time. Whether...
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The Power of an Invitation (with Andrew Glatt) - 094
How do you get 3,000 people to show up for a public event? Andrew Glatt is a Chicago-based lifestyle and commercial photographer who loves to focus on community, wellness, and connecting with others. He was the co-founder of Friday Morning Swim Club, a weekly event that would involve thousands of...
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Navigating Every Creative’s Worst Nightmare - 093
A few months ago, Edward had over $30,000 worth of his camera gear stolen. In this episode, Paul and Ed talk about how it all went down to the frustrating aftermath of police reports, insurance claims, and trying to rebuild. Sometimes setbacks are inevitable, but how you bounce back and overcome...
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Starting a Studio and Working With Adidas (with Alina Tsvor) - 092
In this episode, we sit down with Alina Tsvor, a Chicago-based commercial photographer and creative director. She’s worked on set with global brands such as Adidas, Nike, Wilson, Chicago Bulls, and more. We unpack her journey from posting passion projects on Instagram to building a community...
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The Art of Asking Questions - 091
Season 2 Chicago is here! In this episode, we dive into one of the most underrated tools in a creative freelancer’s toolkit: asking the right questions. In many ways, this can make or break your success. We break it down into three categories: credibility, learning, and filtering questions and...
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Here’s How The Podcast Season Went - 090
Thats a wrap on Season 1 in Toronto! In this closing episode, we discuss what we learned from this season and how we're feeling about the podcast. We appreciate everyone who has tuned in for this season of the podcast and we can't wait to keep it going. Can you guess which city is next? Connect...
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Rediscovering Your Creativity (with Chris Hau) - 089
How do you balance all the creative highs and lows that come with being a freelance creative? In this episode, Toronto based creative, Chris Hau, shares his thoughts on the current landscape of the content economy. He also dives into topics covering mental health, business, and mindset. Follow...
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How to Make More Money With UGC - 088
What should you know about UGC (User Generated Content) and how you can utilize it to make more money as a creator? In this episode, we break down the current wave of user generated content and how we've managed to close multiple 5 figure deals with this type of content. Whether you are an iPhone...
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100 Videos, Higher Rates & Retainers (with Kofi Yeboah) - 087
How do you balance building your freelance business and also post regularly on YouTube? Kofi Yeboah opens up about his journey of navigating two demanding careers, sharing the behind-the-scenes challenges and wins that shaped his path. This episode will be valuable for any creative freelancer who...
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How to Graduate From $500 Clients - 086
Are you tired of lowball offers and clients who don’t value your creative work? In this episode, we break down the 5 ways to start landing bigger budget projects and how to charge what you think you're worth. Whether you're a photographer, videographer, creator, or graphic designer, we think…
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How to Level Up Your Video Business (with Nicole Shapiro) - 085
In this episode, Nicole Shapiro, a Toronto-based Cinematographer and Producer, shares her insights on pricing your work, navigating spec projects, and the lessons she's learned while evolving as a creative in the Toronto scene. We dive into topics like valuing your craft, balancing passion with...
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How to Maximize Your December - 084
Let's talk about creating structure, routine, and mindset as the year comes to a close. As creative freelancers, December is usually a mixed bag of trying to rest but also be prepared for the new year. In this episode, Paul and Ed talk about how they balance their business with personal...
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Scaling Your Creativity (with Daniel Schiffer) - 083
In this episode, Daniel shares his journey as a filmmaker and how he went from a freelancer to YouTuber with over 2 million subs. We dive into topics about creativity, investing into yourself, and how to succeed as a video creator. Hope you enjoy this conversation as much as we did :) Follow…
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How to Get Over Pricing Anxiety - 082
What's your budget? What's your rate? These questions can be hard to answer and will make any discovery call awkward real quick. In this episode, we share the 5 P's for dealing with pricing anxiety so you can feel more comfortable with talking about money. Connect with us on Instagram Edward Lee:...
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Why We're Changing The Podcast - 081
We've been gone for a few months...let us explain. The podcast will look a little different moving forward but we are excited for whats to come. In this episode, we give a life update and what to expect from us moving forward. Connect with us on Instagram Edward Lee:...
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How to Design Your Own Success (with Matthew Encina) - 080
Matthew Encina is a content creator, product designer, educator and creative director. In this episode, Matthew shares his expert advice on mentorship, productivity, and brand pitching. We dive deep into the topic of curiosity and why context is so important when it comes to growing as a…
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5 Investments We're Making - 079
What should you invest your time and money into longterm? As a creative, its important diversify your efforts and not put all your eggs into one basket. For this episode, we talk about what we are investing into currently, some practical business advice, and overall life fulfillment. Connect with...
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Responding to Low Budget Clients - 078
You get an inquiry way below your normal rate, but you want to still make some money, how should you respond? In this episode, Paul and Ed share their personal experiences and advice on how to navigate this conversation. By the end of the episode you should feel more comfortable with handling low...
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Playing Against Yourself - 077
As a creative in any industry, you're often put in positions where it's easy to compare yourself to others. We're always trying to tap into our full potential and probably don't celebrate the wins enough. In this episode, Paul and Ed talk about why it's so important to celebrate your wins and...
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5 Questions Freelancers Forget to Ask - 076
Do you get nervous when you have a call with a potential client for a photo or video project? In this short episode, we'll share five questions that all freelance creatives should ask their clients. The insights from this episode will help you better understand your clients and secure more…
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Freelance Tax Strategy - 075
Are you feeling stressed or anxious about tax season? In this episode, we will share valuable lessons we have learned regarding tax preparation, tax strategy, and running a freelance photo/video business. Please note the advice provided in this episode is based on our personal experiences and...
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End of Year Chat - 074
How can you make sure you hit the ground running in 2024? When it comes to closing one year strong, and embarking on the next, it’s important to audit what things went well, and what things need to change in your freelance business. In this episode, we close out the year by chatting about what…
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Earning Over $1 Million From YouTube (with Justin Tse) - 073
How hard is it to build a 7-figure YouTube channel? Justin Tse is a YouTuber, Traveler and Entrepreneur. Over the last decade, he's diversified into real estate, investments, and products. In this episode, we talk about the reality of running a successful tech channel, how he's managed to become…
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Going From Side Hustle to Full Time - 072
Should you make the jump to full-time freelance? Should you quit your job to pursue your passion? In this episode, we talk about our own journeys of going full-time freelance as a photographer/videographer. We share insights on what we wish we knew back then and what you need to ask yourself if…
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Why Brands Aren't Taking You Seriously - 071
Are you tired of getting ghosted and feeling like brands don't respect the amount of work you put in? In this episode, we dive into a few of the reasons why brands might be treating you this way and what you can do about it. We share insights on communication, branding, relationship building, and...
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Freelancers, How to Make 5-Figures Every Month - 070
What is the secret to making 5-figures per month as a creative entrepreneur? Well, there are no secrets — only proven strategies. In this episode, we share some of the key strategies that we have implemented into our businesses in order to achieve a consistent 5 figures per month. If you've been...
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How to Create Structure and Routine — with Giancarlo Stigliano - 069
Do you struggle with staying consistent and creating structure in your life? In this episode, Ed sits down with Giancarlo (@carlostigs) to chat about his journey from production assistant to DP. He's self taught and has worked hard to make his way onto large production sets. You might recognize…
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A Message for Freelancers - 068
What can freelancers and creatives learn from how successful restaurants operate? Every successful restaurant understands that it's not enough to just have amazing food (that's a given). They need to focus on customer experience, speed, overhead, reviews, etc. In this episode, we breakdown how...
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From Weddings to Travel Content — with Kraig Adams - 067
Kraig Adams is a multi-talented individual; a filmmaker, minimalist, and hiker. He has dabbled in various fields over the course of his career but has ultimately found his stride in content creation. His journey is one that inspires those who are struggling to find their own path in the creative...
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Dealing With Client Revisions - 066
Is there a secret to limiting client revisions? Whether you are a photographer, videographer, or any creative role in the industry, you have run into at least one bad client. In this episode, Paul and Ed discuss how to avoid them, deal with them, and how to set yourself up for success when…
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Becoming The Main Character — with Andy To - 065
How do you become the main character of your own life? Can you really create your own path, even if the cards are stacked against you? Andy is a director, filmmaker, and artist based in NYC. In this episode, we dive into how Andy went from small video gigs in Oakland to working with brands like...
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Overcoming the Fear of Falling Behind - 064
Are you feeling behind in life, or your creative career? Do you feel like everyone is succeeding except for you? In this episode we unpack some of the struggles we’re facing as freelance creatives, some tips on staying in your lane, and how to get focused. If you’re watching on video, this is the...
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Figuring Out Your Creative Identity — with Aya Karadzhova - 063
How do you set yourself up for success if odds are against you? In this episode, we have a chat with filmmaker director, Alexandra 'Aya' Karadzhova. From a young age, Aya discovered her passion for storytelling and the art of filmmaking. However, her journey was far from easy. Despite her talent...
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Starting a Content Agency — with Jeremiah & Reese - 062
How hard is it to start your own agency? Get ready to be inspired by Jeremiah Davis' journey of starting a content agency and working with big names like American Express, The Chainsmokers, and Formula 1. Joining us for this exciting discussion is Reese Hopper, an agency partner and a...
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How to Land Your Dream Job and Clients — with Brayden & Kostas - 061
What is the secret ingredient to finding your dream job or landing that one client? We recently chatted with LA based content creators, Brayden & Kostas, about their creative journey in Los Angeles. Kostas spilled the beans on his experience as a photographer/videographer touring with Loud Luxury...
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Balancing Being a Mom and Content Creator — with Quigley - 060
How do you constantly level up? Who is Quigley? Quigley is an LA based content creator, mom, and an amazing musician. In this episode, we talk about how Quigley rebranded herself and how she keeps up with social media while being a full time mom. She dives deep into some of the struggles she…
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How to Find Your ONE Thing — with Alexa Gray - 059
Are you feeling unsure about your career? How do you know if what you’re currently doing is the right thing? In this episode, we sit down and chat with Alexa Gray - marketing director, branding extraordinaire, and social media expert. She played a large role in the success of multi-million dollar...
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Pricing Breakdown | Beverage Shoot - 058
What actually goes into a $50k budget project? In this video, Paul breaks down one of his client shoots where he brought Ed on to shoot video. We share tips on pricing, outsourcing, and client expectations. If you are looking to scale your projects this year, this is an awesome episode. If you...
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Becoming a 6-Figure Influencer — with Rashad Little - 057
If you’ve been listening to the MIDCONVO for a few years now, you will probably recognize our special guest, Rashad Little (@mrrlittle), from Episode 028. During our time in Los Angeles, we caught up with Rashad on what he’s been up to since we last spoke. Rashad is a Men’s fashion influencer and...
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Going From YouTuber to DP — with Ryan Kao - 056
Do you struggle with trying to find your path? Should you do client work? Should you start a YouTube channel? Ryan Kao is an LA based YouTuber, Cinematographer, and DP. He has worked with brands like Nike, Adidas, COS, Prada, and many more. His journey started out as a small creator in Portland...
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Get Out of Your Own Way - 055
Do you ever feel low energy or have zero motivation? In this episode, Edward and Paul discuss the highs and lows of the freelance life. They share their strategies for staying motivated and productive when the work isn't coming in as quickly as you'd like, as well as how they stay inspired in…
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Finding A Gap In The Market — with Puno - 054
How can you stand out as a creative professional? What are the essential ingredients for achieving such differentiation? In this episode, we sit down to chat with Puno (@punodostres), a multi-talented content creator, entrepreneur, mother, and creative extraordinaire, who also happens to be the...
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How Hard Should Freelancing Be? - 053
Have you ever wondered what it actually takes? What should you consider before making the jump? In this episode, Paul and Ed talk share their experience with freelancing, some tips on how to continue, and what to consider if you are thinking about quitting your 9-5. Watch the video of our...
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How to Make Yourself Valuable - 052
Are you having a hard time finding new work? Are clients not calling you back for another project? In this episode, Paul and Ed share some tips on how you can make yourself more valuable. More specifically, what you can do to make sure clients WANT to work with you and how you can create more...
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Things That Bleed Into Your Business - 051
First episode of 2023! In this conversation, Paul and Ed discuss a few things that they do in their personal life that directly impact their business. While many podcasts might be covering a new business strategy to start the year, we wanted to provide a different perspective surrounded around...
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Creative Etiquette - 050
What are the unwritten rules of being on-set? In this episode, Paul and Ed explores creative etiquette for creative freelancers. They discuss common etiquette pitfalls and how to best handle them, how to maintain professional relationships while still staying friendly, and lastly, they share...
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ABOUT THIS SHOW
Tune into the middle of the conversation between creatives, freelancers, and entrepreneurs who discuss how to achieve success in your business. Hosted by Edward Lee and Paul Weaver.
HOSTED BY
Edward Lee & Paul Weaver
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