PODCAST · business
Million Dollar Grit
by Julie Chenell
Welcome to Million Dollar Grit, the podcast that dives deep into the world of entrepreneurship, where tenacity meets strategy, and dreams meet reality. Here, we explore the raw, often overlooked truths of what it takes to succeed in business and in life. It's not just about the glossy success stories - it's about the grit it takes to get there.
Episodes
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Same Strategy, Different Problem: The Pattern Behind My Niche Series
Last week I asked Instagram which niches outside of make-money-online could get to $300K–$500K in a year or two, and it took off. I've now done reels on pregnancy and birth, women in perimenopause, and women in leadership, and the most common reaction has been, "Wait, I thought I was already…
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Every Decision Has a Cover Story: Triggers & Actions In Business
Every decision you make in your business has a cover story — the reason you'd say out loud, like "the market's shifting" or "a competitor's charging more" or "my program needs a refresh." And even when that reason is somewhat true, it's almost never why the idea showed up in the first place. In...
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Why Launching Is So Hard: Quicksand, Paper Tigers, and the Dentist
Every launch runs on three train tracks — offer creation, funnel building, and audience building and marketing — and you're laying all three at the same time, which is why launching feels so much heavier than it looks on Instagram. I recorded this episode because big launches are everywhere on...
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The Danger of Taking Action
Action taking is one of the most valuable personality traits in entrepreneurship — money loves speed, idea to implementation, failing forward — and it's probably a big part of why you're where you are. But in this episode I want to unpack something I'm seeing constantly in coaching: the moment…
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Stop Reinventing The Wheel! The 5 Containers That Each Build a Million-Dollar Business
A client told me recently that the strategy I gave them was premature — that I couldn't possibly know their business well enough after a 15-minute call to hand them a plan, and honestly, I understand why it looks that way. But what I have that most people don't is the vantage point of hundreds of...
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Can You Sell Courses Sustainably?
Someone DM'd me and asked whether selling courses can ever really be sustainable, and I realized we're all using that word to mean something we never say out loud — what she was actually asking is the mortgage test: can I put this income on a loan application, book the vacation, buy the car, and...
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What Content Creators & Business Owners Can Learn From Each Other
My lead pipeline just flipped — for 10 years about 80% of my clients have been business owners, and in the last two weeks it's been about 80% content creators, all because of traction on Instagram. And it got me thinking about how each side is staring at the other with envy: business owners wish...
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A Personal Update After A Crazy Week!
This one's personal — I'm unpacking the wild weekend behind me after Jessie Jean gave me a shout-out on her Instagram story and my following jumped from about 17,900 to over 21,600 almost overnight, along with an inbox full of coaching applications I'm still working through. I talk about what…
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Consider the Source Before You Follow the Advice
The worst business advice you'll ever take won't come from a troll — it'll come from someone you hired, polished and confident and completely wrong. In this episode I get into why the things that actually harm your business never look harmful (the cop with the badge still has a gun), why I tell…
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The Only Wrong Move in Business Is Doing Nothing
There's exactly one wrong move in business, and it isn't picking the wrong name, launching the wrong offer, or running the wrong marketing strategy — it's doing nothing, and in this episode I make the case that a messy, half-baked, even wrong attempt will always work in your favor over the…
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Problem First Building: The AI Workflow Framework That Ends the Dopamine Spiral
I just wrapped the first in-person AI & Sheep workshop at my farm, and I couldn't let these takeaways leave my brain before I got them on record. The truth is, most people are losing ground to AI, not gaining it — they're in the dopamine pool, working longer, building more, and not seeing a…
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The #1 Thing To Learn From Jessi Jean's Viral Launch
I recorded this one from my car — a little hat tip to Russell Brunson, who taught me that "in the car" beats "not at all" — because I had something I couldn't wait to break down: the launch my client Jessie Gene just ran on Instagram, and what it actually teaches the rest of us. I met Jessie back...
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Is Everything Negotiable? The Two Muscles Most People Never Build (with Aryeh Sheinbein)
This is a candid conversation with friend, client, and business partner Aryeh Sheinbein. I have two real-time negotiations on my desk right now (a post-divorce mortgage refinance the bank told me had only one path, and a $10K non-refundable sheep deposit I'd already mentally written off), and...
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Action + Ignoring: The Two-Skill Operating System Behind Fast Execution
This episode started with a client of mine watching me sell out four in-person workshops in three days and asking — completely seriously — how the heck I take action so fast. Her honest answer was that she'd need six to eight business months to put together something similar. So I broke down…
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What I brought home from the 17th DI mastermind
I just got back from three days in New Haven at the 17th Digital Insiders mastermind — 40 entrepreneurs in one room, and somehow these events keep getting better than the last one. In this episode I walk you through the keynote from Michael Roderick on aspirational vs. excellence buyers, the…
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Tripwire vs. LTO: The Funnel Terms Nobody Actually Explains
This episode started with a client question — "what's a tripwire?" — that turned into a full breakdown of every low-ticket funnel term the marketing world uses (and misuses). I walk through the difference between a tripwire, which is a low-ticket offer sitting on the thank-you page of your free...
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Software Tools vs. Hub Tools — The Distinction Saving Me From Shiny Object Hell
In this episode, I'm introducing a term I've been using a lot lately — hub tools — and why the distinction between a hub tool and just another piece of software matters more than ever in the age of AI. I spent two years building a knowledge base inside ChatGPT, only to realize I couldn't easily...
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The Second Brain System That Broke My Brain (In the Best Way)
I am still riding the dopamine and adrenaline high from discovering what I'm calling the most powerful second brain system I've ever built — and this week on Million Dollar Grit I'm breaking down the whole thing. If you've been using ChatGPT or Claude to build context and memory for your AI work,...
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Anxiety vs Strategic Urgency: How to Tell the Difference When Cash is Tight
I want to talk about something that gets really blurry when money feels tight. The difference between actual urgency and straight-up anxiety. Because they feel the same in your body, but they lead to completely different decisions in your business. In this episode, I walk through five simple ways...
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The 8 Steps From Invisible To Paid
In this episode, I'm breaking down the line that every customer travels — from having zero clue who you are, all the way to becoming a buyer — and why most business owners are missing critical pieces of it without even realizing it. I walk through the difference between marketing and sales (they...
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If I Had to Sign 5 Clients by the End of the Month
Let’s talk about the question every business owner eventually asks: if I had to sign five clients by the end of the month… what would I actually do? This episode came from a Voxer message a client sent me this morning. She wanted to know how to move quickly when revenue suddenly feels urgent. I...
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Realistic Webinar Scenarios!
Let’s talk about what a real webinar launch actually looks like. Not the million-dollar highlight reels you see on Instagram. I’m talking about the messy middle most people experience when they build a webinar funnel for the first time. In this episode I walk through the realistic path I see with...
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Why Most People Fail at Doubling Their Revenue
In this episode, I break down what it actually takes to go from $200,000 to $500,000 in annual revenue without creating chaos in the process. I walk you through how I helped a client stop chasing tactics and start identifying the real bottlenecks holding her back, from refining her $2,500 offer...
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The Simplicity Lie: Why “One Offer” Isn’t the Point
Let’s talk about the biggest lie in online business: that simplicity means doing one thing. One offer. One niche. One promise. Everyone nods. Almost nobody actually does it. And honestly? I think we’ve misunderstood what simplicity really is. Simplicity isn’t about having one offer. It’s about...
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Why & How I Started A Valais Sheep Farm
Let’s talk about the question I keep getting: “Why on earth are you starting a farm?” This wasn’t random. It wasn’t a midlife crisis. And it definitely wasn’t me abandoning online business. It was a strategic hedge. If AI is going to disrupt everything (and it will), then I want leverage inside…
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Is Your Plan Sustainable?
Let’s talk about “long-term” plans. Not your five-year vision board. I’m talking about your six-month plan in 2026 — which honestly feels like ten years in the 1950s. Most plans don’t fail because they’re bad ideas. They fail because they were designed on a whiteboard and never pressure-tested...
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Second Order Effects In Sales
In this episode, I break down a live webinar audit where I had to step in and fix a “buy-live” bonus that looked smart on the surface but was quietly eroding trust underneath. I walk through how I evaluate urgency beyond just short-term conversions, why arbitrary timers create second-order…
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The 5 Pitfalls That Kill Your Ads (Even If You’re Smart)
Let’s talk about why Facebook and Instagram ads fail even when you aren’t doing anything “wrong.” I see this constantly with smart business owners who have solid offers… and still watch their ad spend light itself on fire. I walk through why agencies often kill early profitability, why scaling...
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The Disease Of Doubt ... In Business
Let’s talk about doubt—because most business owners aren’t stuck because they lack ideas or strategy. They’re stuck because they treat every doubt like it deserves an answer. This episode came out of a very personal experience with health anxiety and OCD, but the lesson applies directly to how we...
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The Weekly Live Webinar: The Stability Play Nobody Wants to Commit To
Let’s talk about the thing people keep avoiding—even though the data is screaming. In this episode, I’m making the case for the weekly live webinar and why, heading into 2026, it’s still the fastest and most reliable way to turn strangers into buyers. I walk through real client examples across...
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Revenue, Profit, Income: Why Your Numbers Don’t Mean What You Think
Episode 85 is all about money — revenue, profit, and income, and why they’re not the same thing. I walk through how to actually connect your offers to your financial goals, using simple math and a real example of what a $500K business really looks like after expenses and taxes. We break down why...
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You Must Love & Hate AI At The Same Time
Let’s talk about the tension no one wants to sit in: what do you actually do when the future of AI sounds both thrilling and terrifying? I watched a recent Diary of a CEO interview and left feeling totally disoriented. On one hand, AI is opening up wild new possibilities. On the other, it’s…
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6 Things For 2026 You Need To Think About
Let’s talk about the thing no one wants to admit: 2026 is going to expose every crack in the online business world. AI is wiping out busywork, collapsing the middle, and forcing all of us to get brutally good at discernment. In a world where you can build anything, the winners will be the ones…
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Collapse, Pivot, Stay, or Scale: The 4 Spots Every Business Owner Faces
Let’s talk about where your business actually is — not where you wish it was. In this episode, I break down the four spots you might be in at the end of 2025 — collapsing, pivoting, staying the course, or scaling — and how each one demands a totally different plan for 2026. Whether you’re in…
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The Hardest Thing I’ve Ever Done (and Why I Did It Anyway)
Let’s flip the script. In this episode, my publisher (and friend) Sherry Ward takes the mic and interviews me about the behind-the-scenes process of writing Million Dollar Grit. We talk about why this book was the hardest thing I’ve ever done, what it took to merge memoir with business strategy,...
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Follow The Problem: A Scenario You Can Follow If You're Cash Strapped
Two weeks out from my book launch, I wanted to give you a peek into Million Dollar Grit—specifically Chapter 3: “Follow the Problem.” Because right now? The economy feels shaky. People are wondering if the coaching industry is drying up, if AI is taking over, or if buyers are just… gone. But the...
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The Gap Between Information & Transformation
Let’s talk about the difference between information and transformation—because yesterday I got a front row seat to why this matters more than ever. On paper, my client had everything she needed: scripts, step-by-steps, video lessons, even Voxer access to me. But she still wasn’t moving forward....
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When You Don't Want To Post On Social Media
Ever feel like logging off social completely? Yeah, me too. Between judgment, comparison, AI bots, and straight-up fatigue—it’s no wonder so many of us want to hide. But as business owners, disappearing from the feed isn’t really an option. In this episode, I break down six ways to show up…
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When The World Feels Shaky, This Is The Strategy I Trust Most
September came in swinging. Between the violence flooding our feeds and the endless swirl of information wars, it can feel impossible to stay grounded as a business owner. I’ll be honest—I’ve been rattled, and maybe you have too. But here’s the truth I keep coming back to: in times like these…
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7 Experiments I Tried This Summer (you can steal for yourself)!
Let’s talk about summer experiments. This summer I tested a bunch of things—some techy, some business, some personal—and I thought I’d share the results in case you want to try them yourself. From creating my own coaching clone (yep, an AI trained on a million of my words) to running 12 straight...
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10 Unexpected Lessons I Learned This Summer
Let’s talk about the things summer taught me that I didn’t see coming. From business mistakes (bad webinars, anyone?) to spiritual wake-ups. Some are personal, some are business. If you’ve ever wondered what clarity actually feels like or why your nervous system might be the real bottleneck in…
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Detaching from Outcomes As a High Stakes Provider
Let’s talk about the brutal truth of coaching in high-stakes industries—especially when the results aren’t guaranteed and clients expect magic. In this episode, I’m breaking down what it really looks like to lead from your expertise without tying your worth to whether or not someone’s ads…
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A Warning About AI
Let’s talk about the thing nobody wants to admit: we’re sleep-walking into an AI-induced mental and spiritual mess. In this episode, I pull back the curtain on how I still use ChatGPT as my “second brain” and why that same super-power can nuke your clarity if you’re not careful. I walk you…
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Faith & Masterminds
Let’s talk about the thing nobody warns you about when you start mixing faith and business: how fast the lines get blurry. In this episode, I break down what’s shifted in me spiritually this year — and why I’m not turning my business into a ministry. I talk about the difference between...
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Takeaways from CEO Week 2025: Rest, AI, and Over Functioning
Let’s talk takeaways from CEO Week—one of my favorite weeks of the entire year. I hosted 26 brilliant humans at my home for three days of deep work, real rest, and raw conversations about what it actually takes to lead a business right now. In this episode, I’m walking you through how the week…
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Daily Sales Activities To Keep Business Steady
Let’s talk about the least sexy but most reliable way to make money online: daily sales activities. If you're in the short-game season (aka you need cash, like now), this episode breaks down exactly what to do—no ads, no funnels, no waiting around for strangers on the internet to “discover” you....
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You Don't Need A New Offer, You Need A New Nervous System
In this episode, I’m unpacking one of the biggest reasons entrepreneurs sabotage their own success — not because they’re flaky or lack strategy, but because their nervous system can’t handle how slow the long game feels. I dive into the tension between needing short-term cash and trying to build...
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Attention Is a Weapon—Aim Wisely
Let’s talk about the power of attention—and why it might be the most underrated form of agency you have. In this episode, I share what’s been happening in my quiet time lately (including a moment from Isaiah 6 that wrecked me), what I’ve noticed about my patterns when it comes to truth and…
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A Personal Update On My Upcoming Book - Million Dollar Grit
Let’s get real about the messy middle of writing a book. Spoiler: “Million Dollar Grit” is finally wrapped—but not the way I first imagined. I chopped it down to the raw decade that took me from stay-at-home chaos in 2007 to my first million in 2017, before ClickFunnels days, before Funnel...
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When You're Afraid or Stuck On Picking A Niche
“Someone told me, ‘Julie, you preach niche clarity but don’t follow your own advice.’ They weren’t wrong—but they also missed the bigger picture. This episode is for the multi-passionate entrepreneur trying to figure out where to pitch their tent (and why your niche isn’t what you sell, it’s…
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ABOUT THIS SHOW
Welcome to Million Dollar Grit, the podcast that dives deep into the world of entrepreneurship, where tenacity meets strategy, and dreams meet reality. Here, we explore the raw, often overlooked truths of what it takes to succeed in business and in life. It's not just about the glossy success stories - it's about the grit it takes to get there.
HOSTED BY
Julie Chenell
CATEGORIES
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Frequently Asked Questions
How many episodes does Million Dollar Grit have?
Million Dollar Grit currently has 115 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Million Dollar Grit about?
Welcome to Million Dollar Grit, the podcast that dives deep into the world of entrepreneurship, where tenacity meets strategy, and dreams meet reality. Here, we explore the raw, often overlooked truths of what it takes to succeed in business and in life. It's not just about the glossy success...
How often does Million Dollar Grit release new episodes?
Million Dollar Grit publishes regularly with 115 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Million Dollar Grit?
You can listen to Million Dollar Grit on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Million Dollar Grit?
Million Dollar Grit is created and hosted by Julie Chenell.
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