Mind Your Wedding Business Podcast

A beautiful website doesn’t always mean a website that converts. In this episode of Mind Your Wedding Business, Kevin sits down with Adrienna McDermott, Owner & Lead Strategist of Ava And The Bee, to discuss how your website could be costing you inquiries without you even realizing it.Adrienna shares what wedding pros should be paying attention to beyond aesthetics, from website analytics and clear messaging to pricing, testimonials, contact forms, and making it easy for potential clients to take the next step.If you’re getting website traffic but not enough inquiries, this episode is packed with practical ways to figure out where potential clients may be getting lost, and what you can do about it.Adrienna McDermott is the founder and CEO of Ava And The Bee, a marketing agency exclusively for wedding pros that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist, she intimately understands vendors' challenges when standing out against the competition. With a unique blend of real-world experience and a signature step-by-step process that is always backed with data, Adrienna knows how to simplify marketing so that wedding pros can confidently grow and scale their business.Highlights:Why website analytics should guide your marketing decisionsCommon reasons potential clients leave without inquiringWhat couples are looking for when researching wedding pros onlineHow pricing, testimonials, and clear messaging help build trustThe biggest homepage and contact form mistakes wedding pros makeSimple website updates that can help turn more visitors into inquiriesConnect with Adrienna: WebsiteInstagram Facebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Destination weddings can open the door to an entirely new revenue stream for wedding professionals. In this episode of Mind Your Wedding Business, Kevin sits down with Tami Santini, founder of Paradise Getaways and Destination Wedding & Honeymoon Travel Business Academy, to discuss what it takes to break into the destination wedding travel industry.Tami shares why wedding pros don't need to know everything before getting started, from finding the right niche and building supplier relationships to understanding group travel and creating a message that attracts the right clients. She also explains how destination wedding travel can complement an existing wedding business and create opportunities to continue serving couples long after the wedding day.If you've ever wondered what it takes to work in destination wedding travel (or whether it could be a natural extension of your current services), this episode is a great place to start.Tami Santini is the founder of Paradise Getaways, an award-winning destination wedding travel agency, and creator of The 20K System & Toolkit, North America's leading course for building a destination wedding business. With numerous industry accolades and partnerships with top travel organizations, Tami now shares her strategies to help others achieve success in the wedding and travel industry.Highlights:Why destination wedding travel is a valuable niche for wedding prosWhat a destination wedding travel professional actually doesThe skills you need to get started in the industryWhy specializing can help you stand out and attract the right clientsHow resort and supplier relationships support your businessWays destination wedding travel can create repeat clients and new revenue opportunitiesConnect with Tami: Website InstagramFacebook YouTube LinkedIn Tami’s Ultimate Checklist to Multiply Your Destination Wedding LeadsConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Paid advertising can be one of the fastest ways to grow your wedding business... if you're doing it correctly. In this episode of Mind Your Wedding Business, Kevin sits down with Mark Chapman, Founder of The I Do Society, to discuss the biggest mistakes wedding professionals make with paid advertising and how to build a strategy that actually brings in qualified leads.Mark shares why most businesses waste money by relying on a single advertising platform, how today's couples really shop for wedding vendors, and why showing up in multiple places is more important than ever. He covers everything from Google Ads and Meta to website optimization and lead follow-up; this episode is packed with practical advice to help you make smarter marketing decisions.If you've ever wondered whether paid advertising is worth the investment, or why your campaigns haven't delivered the results you expected, this episode will help you rethink your strategy.Mark Chapman is the Founder of The I Do Society and one of the wedding industry's leading experts on paid advertising. His team helps wedding businesses use Google Ads, Meta Ads, and TikTok Ads to reach their ideal couples and turn clicks into bookings. After discovering the power of paid advertising while growing his own family wedding business, Mark has spent nearly two decades helping thousands of wedding professionals grow through strategic advertising.Highlights:Why most wedding businesses waste money on paid adsUnderstanding how today's couples actually shopWhy Google Ads alone aren't enoughThe website changes that improve conversionsHow to build trust with cold leads before they inquireWhat wedding pros should know before investing in paid advertisingConnect with Mark: WebsiteInstagramFacebookYouTubeLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Difficult clients are part of the wedding industry, but what if the way you respond to them has more to do with your nervous system than you think? In this episode of Mind Your Wedding Business, Kevin sits down with Wealth Capacity Strategist and Bookkeeper, Hailey Fernelius of Hailey Ann Co., to explore how stress responses can influence the clients you attract and the decisions you make.Hailey shares how the four survival patterns (fight, flight, fawn, and freeze) show up in business, why burnout often starts long before you notice it, and how simple shifts can help you build a healthier, more sustainable business.If you've ever struggled with people-pleasing, over-delivering, or setting boundaries, this episode offers practical insights to help you work with more confidence and clarity.Hailey Fernelius is a Wealth Capacity Strategist who combines nervous system science with bookkeeping to help entrepreneurs align their brain, body, and bank account. She helps business owners break free from limiting patterns and build businesses that support the life they truly want.Highlights:How fight, flight, fawn, and freeze show up in businessWhy boundaries lead to better client relationshipsThe connection between burnout and difficult clientsUsing financial data instead of fear to make decisionsPractical ways to regulate your nervous systemBuilding a business that aligns with your goalsConnect with Hailey: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Mind Your Wedding Business is back LIVE from NACE Experience 2026 in New Orleans, Louisiana, as the official podcast of NACE Experience! Kevin Dennis and Michelle Stansfield continue the conversation with speakers, sponsors, and industry leaders from this year's conference.They go deep into content creation and AI to generational leadership, industry trends, and what today's couples are looking for; this episode dives into the conversations shaping the future of the events industry. Plus, hear from NACE leadership as they reflect on another incredible conference and what's ahead for the association!Highlights:Using AI to enhance creativity without losing the human touchCreating content that builds trust and attracts clientsLeading and collaborating across multiple generationsWhat today's couples are looking for when choosing vendorsInsights from NACE leadership on the future of the events industryThanks for joining us live from NACE Experience 2026 in New Orleans, and we'll see you at the next Mind Your Wedding Business live event (maybe in Omaha)!Connect with our Guests:Michelle Stansfield, CPCE, 2026 NACE National Immediate Past President, Senior Account Manager at Terramar, A DMC Network CompanyChip Dizard, Lead Creative/Photographer at Chip Dizard StudiosJill Vidal-Raines, CPCE, 2026 NACE National President, Owner of EB Inc. Event RentalsErin Dennis, Owner of Evergreen Hospitality SolutionsJennifer Jenkins, Director of Catering and Events at Sugar Creek Country ClubTom Chelednik, North America Executive Director of Vendor Engagement at The Knot & WeddingProAnne Harper, CAE, Deputy Executive Director at NACELawrence Leonard, Executive Director at NACERenee Dalo, CPCC, Visibility & Confidence Coach, Keynote SpeakerConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Mind Your Wedding Business is LIVE at NACE Experience 2026 in New Orleans, Louisiana, as the official podcast of NACE Experience! Kevin Dennis and Michelle Stansfield are bringing you conversations with speakers and industry leaders from this year's conference.Your favorite past presidents are here to talk leadership, company culture, technology, hospitality, and the future of the events industry. This episode offers a behind-the-scenes look at the ideas shaping today's event professionals!Highlights:Leadership insights from event industry expertsThe future of AI, technology, and client experienceBuilding stronger teams and workplace cultureCreating more inclusive and memorable eventsBusiness growth, innovation, and industry trendsAnd stay tuned... part two is coming soon!Connect with our Guests:Michelle Stansfield, CPCE, 2026 NACE National Immediate Past President, Senior Account Manager at Terramar, A DMC Network CompanyVernetta Kosalka, Assistant Professor of Practice at University of Nebraska Lincoln, Owner of VK Events + Florals + PlanningMicah Logan, CSO at The Logan CompaniesDana Kadwell, CPCE, 2026 NACE National President-Elect, Owner/CEO of Hustle & GatherLyn Gleasure, CPCE, CMP, 2026 NACE National Treasurer/Secretary, Director of Business Development at Rock EventsJohn Chen, CEO of Engaging MeetingsMargaux Fraise, Owner/Creative Director of Harmony Creative Studio, Founder/Host of Wedding Summit SeriesAriana Adolph, Student Chapter President of Johnson & Wales University CharlotteSara Kincaid, President & COO of Aisle Planner ProDavid Porto, Partner/General Manager at Blue Plate Catering, Inc.Thao Moore, Executive Chef/Co-Proprietor at Green Mangos CateringConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Nata Salvatori, business coach, fractional COO, and the founder of Accidental CEO, to discuss why so many business owners become the biggest bottleneck in their own companies and how to break free from it.Nata shares why lasting business growth requires more than better systems. From delegating ownership instead of just tasks to overcoming perfectionism and burnout, she explains what it really takes to transition from founder to CEO and build a business that can thrive without depending on you for every decision.If you've ever struggled to unplug, felt guilty taking time off, or wondered why your business still feels overwhelming despite your success, this episode is filled with practical strategies to help you create a more sustainable business and a healthier relationship with it.Nata Salvatori is a business coach, fractional COO, and the founder of Accidental CEO. Her work sits at the intersection of operations and identity, helping founders solve both the structural and leadership challenges that keep businesses stuck. With a doctorate, a background in psychology, and more than a decade in leadership, Nata now helps high-performing entrepreneurs create businesses that are sustainable, scalable, and no longer dependent on them for every decision. She also hosts the Accidental CEO podcast and speaks at conferences across the country.Highlights:Making the transition from founder to CEOWhy delegation means ownership, not just assigning tasksBuilding systems that reduce burnout and create freedomBreaking free from perfectionism and overworkCreating a business that can grow without depending on youWhy leadership and operations must evolve togetherConnect with Nata: The Identity Shift GuideCEO Delegation Method Course ($300 off!)WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with wedding PR expert Meghan Ely to unpack one of the biggest pop culture moments to impact the wedding industry in recent years: Taylor Swift and Travis Kelce's wedding.Drawing on her experience as a sought-after publicist and media expert, Meghan shares why this celebrity wedding generated worldwide attention, how the media approached the story, and what wedding professionals can learn from the way it was planned, protected, and publicized. Together, Kevin and Meghan discuss everything from guest experience and privacy to wedding trends, media opportunities, and why authenticity should always come before chasing headlines.Whether you're curious about how celebrity weddings influence client expectations or looking for practical ways to leverage timely industry moments in your own marketing and PR strategy, this episode is packed with valuable insights for wedding professionals.Meghan Ely is an award-winning wedding industry speaker, PR expert, and founder of OFD Consulting, a public relations agency that helps wedding and event professionals grow their visibility through strategic media placements, thought leadership, and speaking opportunities. A frequent speaker at Wedding MBA, NACE Experience, and other leading industry conferences, Meghan is also the author of 20 Wedding PR Tips for 2026 and has helped clients earn features in publications including The New York Times, Brides, People, and Martha Stewart Weddings.Highlights:Why Taylor Swift's wedding became a global media phenomenonHow celebrity weddings shape wedding trends and client expectationsLessons wedding pros can learn about privacy, branding, and guest experienceUsing timely industry moments to generate PR and media opportunitiesWhy authenticity matters more than chasing viral contentWhat wedding professionals should be watching as celebrity wedding trends continue to evolveConnect with Meghan: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Ashley Ebert, founder of The Abundance Group, to discuss how wedding professionals can break free from the "hustle loop," build scalable businesses, and create more freedom without sacrificing success.Ashley shares her journey from starting a wedding-planning business at 23 to growing it into a seven-location company with 35 team members before selling it for over $1 million. She opens up about the lessons she learned through burnout, difficult clients, leadership, and the mindset shifts that helped her become a true business owner.The conversation covers the importance of boundaries, delegation, team building, confident pricing, and why building a business around your own strengths leads to greater profitability and a more sustainable career.If you've ever felt stuck working every weekend, struggled to delegate, or wondered how to grow without burning out, this episode is filled with practical advice to help you build a business that supports both your goals and your life.Ashley Ebert built a wedding planning business from the ground up, scaled it to 7 locations and 35 team members, and sold it for over a million dollars. Now, through The Abundance Group, a mastermind for ambitious wedding professionals, she helps them ditch the hustle loop and build businesses they actually love. Ashley is obsessed with pursuing passion, her community, and proving that wedding pros can have it all: the success, the freedom, and yes, have an absolute blast while building it!Highlights:Breaking free from the "hustle loop"Setting boundaries that strengthen client relationshipsBuilding a team you can trustWhy delegation creates freedom and growthPricing with confidence and increasing profitabilityCreating a business that supports your life, not just your workloadConnect with Ashley: Website Instagram Facebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Nina Addeo, founder of I Do Wedding Marketing, to discuss how wedding professionals can stop treating social media like a never-ending marketing task and start using it as a strategic business system that consistently generates inquiries and bookings.Nina shares how she got her start in wedding marketing and explains why so many wedding pros feel overwhelmed by social media. She breaks down practical strategies for building sustainable content systems, staying consistent without burning out, and creating content that attracts the right clients instead of simply chasing viral views.The conversation also explores content organization, SEO for Instagram, analytics, vendor collaboration, personal branding, batching content, and why social media should support every stage of the client journey—from discovery to referrals long after the wedding day.If you've ever struggled to stay consistent on social media, wondered how to turn your content into real business results, or felt overwhelmed by the pressure to constantly create, this episode is packed with actionable strategies you can implement right away.Nina Addeo is the founder of I Do Wedding Marketing, a social media and marketing company dedicated to helping wedding professionals turn their online presence into a consistent source of inquiries and bookings. With a background in digital marketing and a deep focus on the wedding industry, Nina is known for her practical, no-fluff approach to content that prioritizes clarity, strategy, and results. She is also the host of the I Do Wedding Marketing Podcast, where she shares actionable insights to help wedding pros grow sustainable, profitable businesses.Highlights:• Why social media should function as a business system, not just a marketing task• Creating a sustainable content strategy without burning out• How consistency helps generate more inquiries and bookings• Using SEO, location tags, and vendor collaboration to expand your reach• Organizing your content for easier planning and scheduling• Why personality-driven content builds stronger client connections• Understanding the analytics that actually matter• Turning social media into a long-term referral and relationship-building toolConnect with Nina: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Kaitlyn Blair, founder of Virtually Vital and one of only 19 Certified HoneyBook Pros, to discuss one of the biggest missed opportunities for wedding professionals: following up with leads consistently and confidently.Kaitlyn shares why so many wedding pros hesitate to follow up, whether it's the fear of sounding too pushy, getting overwhelmed by manual processes, or simply forgetting altogether. She breaks down practical strategies for creating an effective follow-up system that keeps your business top of mind, improves the client experience, and ultimately converts more inquiries into bookings.The conversation also explores automation, CRM systems like HoneyBook and Dubsado, email templates, client communication, pricing transparency, and how simple workflows can help wedding professionals save time while growing their business.If you've ever struggled to stay on top of inquiries, worried about coming across as too salesy, or wanted to build a more organized and scalable client experience, this episode is packed with actionable tips you can start implementing today.Kaitlyn Blair is the founder of Virtually Vital and one of only 19 Certified HoneyBook Pros. She helps wedding professionals simplify and optimize their workflows through HoneyBook and Dubsado, creating systems that convert more leads, automate client communication, and deliver a seamless client experience. Kaitlyn has worked with hundreds of creative businesses and has been featured on multiple podcasts and industry summits, sharing her expertise on business systems and workflow optimization.Highlights:• Why consistent follow-up leads to more bookings• Overcoming the fear of sounding "too pushy"• Building an effective inquiry-to-booking workflow• How automation saves time without sacrificing personalization• The role of HoneyBook and Dubsado in streamlining client communication• Why every wedding pro needs a follow-up system• Creating email templates that convert more inquiries• Simple workflow improvements that elevate the client experienceConnect with Kaitlyn: WebsiteInstagramConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Nadine Bozeman, owner of Sweet Francis Sewing Co. and founder of Secrets of a Bridal Seamstress, to discuss one of the biggest challenges facing wedding professionals: creating a successful business without sacrificing your personal life in the process.Nadine shares how she transitioned from a middle school teacher to a bridal seamstress and business coach, and why so many entrepreneurs find themselves caught in a cycle of overwork, burnout, and the constant pursuit of the next task. She offers practical advice on setting boundaries, identifying priorities, celebrating wins, and creating a business that supports the life you want to live.The conversation also explores delegation, perfectionism, coaching, work-life harmony, and the importance of regularly stepping back to evaluate what's working and what isn't.If you've ever felt overwhelmed by your workload, struggled to disconnect from your business, or wondered how to build a sustainable career in the wedding industry, this episode is packed with valuable insights and actionable takeaways.Nadine Bozeman is the founder of Secrets of a Bridal Seamstress, a podcast and membership community that helps bridal sewists build modern, profitable alterations businesses. After growing her own bridal studio in the Pacific Northwest, Nadine now helps others avoid common business pitfalls and create thriving, sustainable companies.Highlights:• Why work-life harmony looks different for every business owner• Recognizing the signs of burnout before they become overwhelming• Setting boundaries with clients without sacrificing service• The importance of celebrating wins and "closing the loop"• How delegation can reduce stress and increase growth• Letting go of perfectionism in business• Creating priorities that align with your personal life• Building a sustainable business for the long termConnect with Nadine: Website Instagram FacebookConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Amanda Shuman, founder of Carrylove Designs, to discuss the six brand assets that can help wedding professionals attract better clients, stand out in a crowded market, and build a brand that sells for them.Amanda shares why branding goes far beyond logos and aesthetics, explaining how clarity, proof, and caliber influence the way potential clients perceive your business. She also discusses common branding mistakes, the importance of strong messaging, and how wedding pros can position themselves to attract higher-end clients without competing solely on price.The conversation covers everything from websites and social media to client feedback, brand consistency, and even one often-overlooked asset that could be impacting every inquiry you receive.If you're looking to strengthen your brand, increase trust, and create a business that better reflects the quality of your work, this episode is full of practical insights you can apply right away.Amanda Shuman is the founder of Carrylove Designs and a strategist who helps businesses attract premium audiences, command higher prices, and build lasting brand loyalty through strategy-driven branding and marketing.Highlights:• The six brand assets that influence buying decisions• Why branding is more than logos and visuals• Common branding mistakes wedding pros make• How to stand out in a crowded market• Using client feedback to strengthen your messaging• The connection between branding and pricing• When it's time for a brand refresh• One overlooked brand asset that could impact every inquiryConnect with Amanda: Website Instagram | @carrylovedesignsInstagram | @theamandashumanFacebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Amy Pearson, Client Experience and Systems Strategist, to discuss how wedding professionals can use automation to create a better client experience without sounding robotic.Amy shares how thoughtful systems and workflows can help wedding pros respond faster, reduce inbox overwhelm, and guide clients through the booking process with greater ease. From inquiry follow-ups and scheduling tools to onboarding and post-wedding touchpoints, she explains how automation can strengthen client relationships while saving valuable time behind the scenes.The conversation also covers common CRM mistakes, how to balance automation with personalization, and why tools like Dubsado and HoneyBook can be powerful assets when used intentionally.If you've ever felt buried in emails, struggled to keep up with inquiries, or wondered how to create a smoother client experience, this episode is packed with practical tips you can implement right away.Amy Pearson is a Client Experience and Systems Strategist who helps wedding pros turn inbox chaos into streamlined, client-booking systems using Dubsado and HoneyBook. She specializes in creating automation that feels personal, helping business owners save time while delivering an exceptional client experience.Highlights:• Why automation doesn't have to feel robotic• Common CRM and workflow mistakes• How faster follow-up can lead to more bookings• Creating touchpoints that improve the client experience• Where automation belongs and where it doesn't• How to reduce inbox overwhelm• Using Dubsado and HoneyBook more effectively• Simple automations that save time and improve efficiencyConnect with Amy: WebsiteInstagramFacebookLinkedInThe 5-Minute Lead Flow CheckConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Emily Foster of Emily Foster Creative to talk about one of the biggest challenges wedding professionals face when building their businesses: standing out in an industry where so many brands and websites begin to look the same.With years of experience helping wedding pros develop intentional branding, strategic websites, and stronger marketing foundations, Emily shares why branding is about so much more than just a pretty logo or trendy color palette. She explains how many wedding vendors unintentionally blend in by following trends too closely, and why creating a brand rooted in personality, clarity, and connection often leads to stronger client relationships and more aligned bookings.Kevin and Emily dive into the difference between branding and marketing, why couples are craving authenticity more than perfection, and how thoughtful website design can directly impact inquiries and conversions. Emily also shares practical advice on creating a website that actually reflects your business, avoiding DIY branding mistakes, and building a client experience that feels cohesive from the very first interaction.The conversation also explores how AI and website templates are changing the industry, why personalization still matters more than ever, and how wedding pros can balance trend awareness without losing the unique qualities that make their business memorable.If you’ve ever struggled with how to make your business stand out, wondered whether your branding truly reflects who you are, or felt overwhelmed trying to market yourself online, this episode will help you rethink what effective branding and marketing actually look like in today’s wedding industry.Emily Foster is the owner of Emily Foster Creative, a brand, website, and marketing studio based in Portland, Oregon, and working with wedding pros all over the world. She helps wedding vendors and photographers stand out with personalized, tailored branding, high-converting website design, and strategic marketing services. When she’s not designing, she’s dreaming up new episodes for her podcast Engage Your Brand®, spending time with loved ones, reading a book, or traveling.Highlights:• Why so many wedding brands begin to look the same• The difference between branding and marketing• How authenticity helps businesses stand out• Common DIY branding and website mistakes wedding pros make• Why couples connect more with personality than perfection• The role website design plays in inquiries and conversions• How trends can help or hurt your brand identity• Why personalization still matters in the age of AI and templatesConnect with Emily: WebsiteInstagramFacebookPinterestLinkedInGet Emily's Checklist: Standout Brand ChecklistConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Sandra Henderson of Simply Sandra Yvonne to talk about one of the biggest challenges wedding professionals face behind the scenes: losing inquiries and potential bookings because of inconsistent or overwhelming client communication processes.With over a decade of experience as a wedding and family photographer, Sandra shares how chronic illness pushed her to rethink the way she was running her business and ultimately led her into the world of systems, workflows, and automation. She explains why so many wedding pros unintentionally create inconsistent client experiences by handling every inquiry manually, and how small changes can dramatically improve both conversion rates and work-life balance.Kevin and Sandra dive into the psychology behind fast inquiry responses, why follow-up emails matter more than many wedding pros realize, and how workflows can help businesses provide a more professional and consistent experience without losing the personal connection couples are looking for. Sandra also shares practical advice on creating effective contact forms, setting up autoresponders, and using automation in a way that still feels authentic and human.If you’ve ever felt overwhelmed by inquiries, struggled with ghosted leads, or felt tied to your inbox 24/7, this episode will help you rethink your client communication process and create systems that support both your business and your personal life.Sandra Henderson is a systems strategist for photographers and wedding professionals who are running on fumes and running out of patience with their businesses. With 12+ years in the wedding industry and her own experience navigating chronic illness, she built Simply Sandra Yvonne around one simple idea: your workflows should be doing the work for you so your business can thrive no matter what life decides to throw your way. Through systems, automations, and backend support, Sandra helps creative business owners build businesses that work with their lives instead of against them.Highlights• Why inconsistent inquiry responses may be costing you bookings• How workflows and automation can improve client experience• The importance of responding quickly to wedding inquiries• Why follow-up emails are often overlooked but highly effective• Creating contact forms that help qualify ideal clients• How to build systems that support work-life balance• Why automation does not have to feel robotic or impersonal• The role AI can play in the future of wedding businessesConnect with Sandra: Website Threads Instagram Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Nora Culley Tuck of Engaged With Nora to talk about one of the biggest challenges wedding professionals face today: standing out in a crowded market without losing broad appeal.With so many brands in the wedding industry looking and sounding the same, Nora shares how leaning into authenticity, personality, and strong brand values helped her grow Engaged With Nora into a recognizable and trusted planning company in just a few short years. From tattoos and bold design choices to team culture and client experience, she explains why today’s couples are drawn to businesses that feel human, intentional, and memorable.Kevin and Nora also dive into the importance of knowing your ideal client, creating systems that support consistency as your company grows, and why “timeless” branding can sometimes strip away personality. Nora shares practical insights on building a scalable team, hiring people with the right mindset and service background, and how strong communication and client experience ultimately fuel long-term referrals and growth.If you’ve ever struggled with how to differentiate your business, attract the right clients, or build a brand that feels authentic to you, this episode will help you rethink what truly makes a wedding company memorable.Nora Culley Tuck is the founder and creative director of Engaged With Nora, a Cleveland-based wedding planning and design firm known for bold, authentic, and experience-driven events. Since launching in 2020, the company has grown into a team of planners specializing in weddings rooted in personality, intention, and creativity. Nora’s background in theatre, catering, venue management, bridal attire, and design gives her a unique perspective on both the creative and operational sides of the wedding industry.Highlights • How to stand out in the wedding industry without losing broad appeal • Why authenticity is one of the strongest branding tools • The importance of defining your ideal client early on • Why “timeless” branding can sometimes feel generic • How personal connection impacts bookings and referrals • Building a scalable team while maintaining brand consistency • Why client experience matters just as much as the final product • The systems and communication strategies that support long-term growthConnect with Nora: Website Instagram Facebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Julian Ribinik of Julian Ribinik Studios to talk about one of the biggest challenges wedding professionals face: navigating business seasonality in an increasingly unpredictable market.With nearly two decades in the industry, Julian shares how traditional booking patterns, such as engagement season and clearly defined busy months, have shifted, making it harder to predict revenue and plan ahead. From last-minute bookings to inconsistent lead flow, he breaks down what’s changed and how it’s impacting wedding pros today.Kevin and Julian explore how mindset plays a major role in handling these shifts, and why relying solely on referrals, Google, or past patterns can keep you stuck. Julian shares how expanding beyond weddings, building intentional relationships, and redefining your ideal client can create more consistent, year-round opportunities.If you’ve ever felt the stress of slow seasons or unpredictable bookings, this episode will help you rethink your approach and build a more stable, adaptable business.Julian Ribinik is a New York-based wedding photographer who has been in the industry since 2006. After balancing photography alongside a corporate career as a VP of Customer Success, Julian made the transition into entrepreneurship full-time. His personal journey toward improving his health led him to also launch a health coaching practice in 2018. Today, Julian combines his experience in business, marketing, and personal development to help creatives grow more sustainable and intentional businesses.Highlights• Why wedding seasonality is no longer predictable• The shift away from traditional engagement and booking seasons• How mindset impacts your ability to handle slow periods• Why relying on the same lead sources can limit growth• The importance of defining and attracting your ideal client• How expanding beyond weddings can create year-round income• Why networking and relationships are key to consistencyConnect with Julian: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Daniel Linares of DLE Event Group to talk about one of the biggest challenges wedding professionals face: learning how to delegate effectively without sacrificing quality, creativity, or control.For many business owners, letting go feels uncomfortable. Daniel shares why that hesitation often comes down to mindset, not capability, and how the “who, not how” approach can help you move from doing everything yourself to building a business that can grow beyond you.Kevin and Daniel break down the fears that hold people back, like perfectionism and control, and why pushing through that discomfort is often where real growth happens. They also share practical ways to start delegating, from identifying what tasks to offload first to testing team members and building simple systems that support consistency.If you’ve ever felt overwhelmed or stuck doing everything yourself, this episode will help you shift your mindset, simplify your approach, and start letting go with more confidence.Daniel Linares is the founder of DLE Event Group, a New York-based entertainment company specializing in high-energy wedding experiences and hybrid DJ-band productions. Beyond producing elevated events, Daniel is also an entrepreneur and mentor who helps wedding professionals build sustainable, premium businesses rooted in clarity, intention, and exceptional client experience. Whether speaking to engaged couples or wedding pros, Daniel is passionate about helping people design experiences and businesses that feel as good as they look.Highlights• Why most wedding pros struggle to delegate (and what’s really holding them back)• The “dancing bear” analogy and what it reveals about your business• How mindset (not strategy) is often the biggest barrier to growth• What “who, not how” means and how to apply it in your business• The biggest mistakes people make when hiring or delegating• How to identify what tasks to delegate first using a simple framework• Why delegation is about buying back your time, not just scaling your businessConnect with Daniel: WebsiteInstagramFacebookLinkedInConnect with DLE Event Group: WebsiteInstagramFacebookReferenced Books: Everything Is FigureoutableBuy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your EmpireWho Not How: The Formula to Achieve Bigger Goals Through Accelerating TeamworkConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with business coach Aislinn McKenna to talk about why strategy isn’t actually the problem for most wedding pros and what’s really holding them back.With so many professionals consuming endless content on marketing, pricing, and systems, Aislinn explains why the issue often isn’t a lack of knowledge, but the mindset patterns running in the background. Together, they unpack how overthinking, comparison, and waiting to feel “ready” can keep you stuck even when you already know what to do.Kevin and Aislinn dive into the difference between facts and feelings in your business, why tracking your data matters more than chasing more inquiries, and how small mindset shifts can lead to major changes in results. Aislinn also shares practical ways to break out of inaction, build momentum, and stop getting in your own way.The conversation explores how perfectionism, people-pleasing, and constant consumption can slow your growth and what it looks like to actually execute with clarity and confidence.If you’ve ever felt like you’re doing everything “right” but still not seeing results, this episode will help you refocus, simplify, and take action.Aislinn McKenna is a business coach and former luxury wedding photographer with over 14 years of experience running multiple businesses. She has been featured in publications like Brides, Martha Stewart Weddings, and Southern Weddings, and has since scaled her coaching company to multi-six figures. Aislinn helps wedding professionals build sustainable, profitable businesses by combining proven strategy with powerful mindset work so they can create more freedom, confidence, and impact.Highlights• Why mindset (not strategy) is often the real bottleneck• The difference between facts vs. feelings in your business• How overthinking and comparison keep you stuck• Why tracking data matters more than chasing inquiries• Breaking out of perfectionism and taking faster action• Simple ways to build momentum and get out of your own wayMentioned Links: Opal AppBrickGrounded Tier 2 (Mindset & Business Strategy)Connect with Aislinn:WebsiteInstagramPinterestYouTubeConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Dana Bahr, Pinterest strategist and founder of The Unapologetic Pinner, to talk about sustainable visibility for wedding professionals who are burned out on social media.With so many wedding pros feeling pressure to constantly post, stay relevant, and keep up with trends, Dana shares why the issue isn’t a lack of effort — it’s a lack of clarity and positioning. Together, Kevin and Dana explore how shifting from reactive marketing to intentional, long-term visibility can transform not only your marketing results, but your overall experience as a business owner.They dive into the difference between social media platforms and Pinterest as a visual search engine, and why Pinterest aligns more naturally with how couples actually plan their weddings. Dana explains how wedding pros can stop chasing vanity metrics and instead focus on building evergreen content that compounds over time, driving consistent traffic, inquiries, and bookings.The conversation also covers how to repurpose existing content — like galleries and blog posts — into multiple marketing assets across platforms, eliminating the need to constantly create new content. Dana shares practical steps for getting started on Pinterest, common mistakes to avoid, and how to build a foundation that supports long-term growth, even during your busiest seasons.If you’re feeling overwhelmed by social media or stuck in the cycle of constant content creation, this episode offers a refreshing, strategic approach to building visibility that actually lasts.Dana Bahr is the founder of The Unapologetic Pinner and a Pinterest strategist for wedding professionals and creative entrepreneurs. She helps business owners move beyond short-term social media tactics by building evergreen visibility systems that attract aligned clients consistently. Through her podcast, education, and client work, Dana is known for simplifying Pinterest marketing and helping wedding pros grow sustainably without sacrificing balance or authenticity.Highlights• Why burnout comes from lack of clarity—not lack of effort • The difference between visibility, positioning, and vanity metrics • How Pinterest differs from Instagram and TikTok for wedding pros • Using Pinterest as a long-term, evergreen visibility strategy • How to repurpose existing content into multiple marketing assets • Building a consistent marketing system that supports real bookings and busy seasonsConnect with Dana: Website InstagramFacebookLinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

AI is changing how couples find wedding vendors — and if your website isn’t optimized for AI search, you could be invisible.In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Marc McIntosh of Team Wedding Marketing to break down how AI, ChatGPT, and answer engines are reshaping wedding marketing.If you're a wedding professional relying on The Knot, WeddingWire, or traditional SEO, this episode explains what’s changing — and what you need to do now.In This Episode:How AI search is replacing wedding directoriesWhy ranking on Google isn’t enough anymoreWhat “Answer Engine Optimization” (AEO) means for wedding prosHow to structure your website for AI visibilityWhy transparent pricing builds trust and improves rankingsThe biggest website mistakes causing lost leadsHow to prevent “prejection” and stop leaking inquiriesStep-by-step AI copy strategy for wedding websitesCouples are no longer clicking through hundreds of listings. They’re asking AI tools to generate curated vendor lists instantly. If your website isn’t structured correctly, you won’t appear.🎯 Learn how to:Increase visibility in AI-powered searchesImprove your wedding website SEOCreate content that ranks AND convertsTurn more website visitors into inquiries👉 Get a free website audit from MarcIf you're serious about growing your wedding business, this is a must-watch episode.Connect with Marc: WebsiteInstagramFacebookYouTubeLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Adrienne Gardner, sales and business strategist for wedding and event professionals, to discuss one of the biggest decisions business owners face: when to expand your team.Hiring your first employee is often seen as a milestone of growth, but Adrienne explains why it’s important to first understand your motivation for expanding. Together, Kevin and Adrienne explore how to evaluate whether your business is truly ready to hire by looking at profitability, demand, and the overall health of your operations.They discuss the importance of tracking lost opportunities due to availability, understanding the difference between being busy and being profitable, and having a financial cushion before bringing on full-time help. Adrienne also shares why clear systems and expectations are critical for setting new hires up for success and how hiring out of desperation can create long-term challenges.If you’re considering growing your team, this episode offers practical guidance to help wedding professionals expand their businesses thoughtfully and sustainably.Adrienne Gardner is a sales and business strategist for wedding and event professionals. With over a decade of experience in events, venues, and leadership, she helps creatives understand their numbers, price with confidence, and build systems that support sustainable growth.Highlights• Understanding your motivation for expansion• Tracking lost business opportunities due to availability• The difference between being busy and being profitable• Having a financial cushion before hiring• Creating systems and expectations for new hires• Avoiding hiring out of desperation• The difference between 1099 contractors and employees• Considering part-time hires as a first stepConnect with Adrienne: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Steven Burchard of Magical Memories Entertainment to break down one of the biggest challenges wedding professionals face: turning consultations into confirmed bookings.From first inquiry to final follow-up, Steven shares practical insight on why consultations should feel like conversations — not sales pitches — and how truly understanding a couple’s vision is the foundation of higher conversion rates. He explains why listening more than speaking is a competitive advantage, how to build trust through education, and where many wedding pros unintentionally lose bookings by overselling or misconnecting with clients.They dive into the subtle signals couples give during consultations, the importance of asking open-ended questions, and how consistent, thoughtful follow-up strategies can dramatically improve booking outcomes. Steven also emphasizes the value of collaboration within the industry, reminding professionals that “rising tides raise all boats.”If you’ve ever felt like your consultations are going well but not consistently converting, this conversation will help you refine your approach, strengthen client trust, and confidently guide couples from inquiry to “let’s book it.”Steven Burchard is the owner of Magical Memories Entertainment, a full-service wedding and event entertainment company. With years of hands-on experience, he specializes in educating couples on their event needs, guiding them through planning decisions, and creating seamless, memorable celebrations. Steven is passionate about helping both couples and wedding professionals elevate the overall event experience through thoughtful planning and clear communication.Highlights• Turning consultations into conversations instead of sales pitches• Why listening is more powerful than talking during client meetings• Avoiding overselling and misalignment with couples• Recognizing buying signals during consultations• Follow-up strategies that actually increase conversion rates• Building trust through education and collaboration within the industryConnect with Steven:WebsiteInstagramFacebookTikTokLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with multicultural & Gen-Z wedding expert Anshika Arora with Eternity CRM to unpack how culture, family dynamics, and communication styles are quietly shaping modern buying decisions. From fusion weddings to multi-generational decision-making, Anshika explains why today’s couples aren’t booking the same way they did even three years ago and what wedding professionals must understand to stay relevant.They explore how family hierarchy, funding dynamics, and cultural expectations influence vendor selection, and why Gen Z couples prioritize transparency, accessibility, and values-driven communication long before they ever inquire. Anshika breaks down the hidden layers of decision-making happening behind the scenes — especially in multicultural weddings — and shares practical ways businesses can adapt their sales process, messaging, and follow-up strategies to build trust and improve conversion.If you’ve noticed longer sales cycles, more ghosting, or shifting expectations around pricing and communication, this conversation will help you understand what’s actually happening and how to evolve your approach without losing your authority.Anshika is a Multicultural & Gen-Z wedding expert who specialises in translating modern buyer behaviour into clear, commercial decisions for your business - so you know what to change, why it matters, and how it improves conversion. She works with businesses 1:1 and sits on the UK Wedding Association advisory board as the fusion, Gen-Z & trends advisor. Highlights• How culture and family dynamics shape modern wedding buying decisions • Why Gen Z couples expect transparency and instant access to information • How comparison culture is lengthening the sales cycle • Communication strategies that build trust across generations • Navigating competing family priorities without creating friction • Future-proofing your wedding business through adaptability and continuous learningConnect with Anshika: WebsiteInstagram LinkedIn TikTok Pinterest Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with marketing strategist Heidi Thompson to talk about what’s really happening in the wedding industry right now and how to book more weddings without feeling completely overwhelmed.Heidi shares insights on generational shifts, the rise of Gen Z couples, and why today’s buyers expect clarity, transparency, and trust long before they ever reach out. She breaks down the difference between visibility, messaging, and positioning — and why standing out is more important than simply being seen.Together, they explore why referrals are still one of the most powerful booking tools, how to stop overworking in the name of growth, and what systems can help you market smarter instead of longer. If booking feels harder than it used to, this conversation will help you refocus on what actually moves the needle.Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach behind Evolve Your Wedding Business. She helps wedding professionals build focused, strategic marketing systems that consistently book ideal clients — without living on Instagram or working 60-hour weeks.Her expertise has been featured by WeddingMBA, Aisle Planner, HoneyBook, WeddingWire World, and other leading industry platforms. Heidi is also the creator and host of the Book More Weddings Summit and Wedding Business CEO Summit, and has helped thousands of wedding pros worldwide grow sustainable businesses over the past 14+ years.HighlightsWhat’s shifting in the wedding industry right nowHow Gen Z buyers are changing the booking processWhy price transparency builds trustMessaging and positioning vs. visibilityThe overlooked power of referralsWorking smarter instead of longerSimple systems to reduce overwhelmAttracting ideal clients by speaking their languageConnect with Heidi:Get Your Free Ticket To The Wedding Business CEO SummitWebsiteInstagramFacebookPinterestLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, we’re launching a brand-new podcast takeover segment called Business Trip! — where industry experts step into the host seat to interview Kevin Dennis and take a deeper dive into real-world wedding business insights.For the first Business Trip, Shannon Tarrant, co-founder of Wedding Venue Map, takes over as guest host to tackle one of the biggest “hot topics” in the wedding industry: getting on venue preferred vendor lists and staying on them.Shannon and Kevin break down why vendors chase these lists so hard, what preferred lists actually mean from a venue’s perspective, and why the real goal isn’t just being “listed”… it’s becoming the vendor the venue team genuinely trusts to deliver every time. They cover what venues notice, how event-day professionalism affects referrals, and why relationships, consistency, and being easy to work with matter more than trying to skip the line.You’ll also hear practical, actionable ways to build stronger venue partnerships—like doing a site walk before your first event, showing up prepared, collaborating on social media in ways that benefit the venue, and sending the post-event follow-up that almost no one sends (but everyone remembers).Shannon Tarrant is the co-founder of Wedding Venue Map, a Central Florida–based wedding venue search engine. With nearly two decades in the wedding industry, she’s passionate about connecting couples with trusted local experts and helping vendors build stronger, more effective venue relationships.HighlightsIntroducing Business Trip!, the new MYWB takeover segmentWhy preferred vendor lists feel like “validation” (and what they really are)The biggest mistakes vendors make when trying to get on a listHow to actually earn trust with venue teams over timeEvent-day behavior: professionalism, timelines, tools, and respectPost-event follow-up, feedback, and reviews that help you get referred againStaying relevant: website, socials, and collaborating in a way that benefits venuesConnect with Shannon: WebsiteInstagramFacebookLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Loni Peterson of LP Creative Events to unpack why understanding consumer behavior is essential for wedding professionals navigating a rapidly changing market.Drawing from both her real-world experience and her role as a professor at CU Boulder, Loni shares how emotional connection, authenticity, and values-driven branding influence how couples choose their vendors. She explains the industry’s shift from influencer marketing to impact marketing, where couples—especially younger generations—prioritize meaningful experiences and alignment over aesthetics alone.They also discuss short planning runways, evolving client expectations, and why wedding pros must adapt their communication and marketing strategies to stay relevant. This episode offers practical insight for anyone looking to build stronger client relationships while focusing their energy where it matters most.Loni Peterson is a seasoned business owner and full-time professor at the University of Colorado Boulder in the Advertising, PR, and Design Department. She blends academic insight with real-world experience, bringing a passion for creative strategy, brand storytelling, and experiential marketing to her work on stage, in the classroom, and throughout the wedding industry.HighlightsWhy emotional connection matters more than ever in client decision-makingThe shift from influencer marketing to impact marketingHow values-based branding attracts better-fit clientsWhy experience now outweighs material “wow” moments for couplesUnderstanding short planning runways and changing booking behaviorHow to prioritize your energy instead of doing everything at onceWhy adapting your communication style is no longer optionalLeaning into your strengths to build trust and longevity in your businessConnect with Loni:WebsiteInstagram LinkedInConnect with LP Creative Events: Website Instagram TikTokConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Why is being first more powerful than being the best in today’s wedding market?In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Jordan Roepke, award-winning wedding photographer and videographer based in Nashville, Tennessee, to explore why speed, connection, and responsiveness often matter more than perfection.Jordan breaks down what actually drives bookings in a crowded industry—explaining why couples rarely compare every option, how being first to respond builds instant trust, and why waiting to be “better” can quietly cost you inquiries. From paid advertising and text messaging to pricing confidence and automation, this conversation offers a candid look at how wedding pros can balance creativity with smart business systems.They also dive into imposter syndrome, raising prices, and the reality that not every inquiry is meant to convert—plus why focusing on experience over deliverables leads to stronger client relationships and long-term sustainability.Jordan Roepke is known for creating artful, adventurous, and epic imagery for couples who want more than ordinary—and he brings that same clarity and honesty to how he approaches business.HighlightsWhy being first to respond often beats being “the best”How fast, personal communication builds trust instantlyWhy text messaging outperforms email for inquiriesUsing automation without losing the human touchThe truth about pricing, fit, and imposter syndromeSelling experience and connection, not just servicesConnect with Jordan: WebsiteInstagram FacebookTikTokLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does it really mean to “stay visible” in 2026? When search, social, and AI are changing by the month?In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster.They also dive into why referrals alone aren’t enough for long-term growth, what a sustainable marketing strategy actually looks like, and the underutilized channels that still drive strong results—like email marketing, SEO, and blogging. Plus, Krista shares actionable advice on reviews and small tweaks that can improve your visibility as AI continues to reshape how people discover vendors.Highlights:What “visibility” really means in 2026 and why search is the biggest shiftHow AI is changing the way couples find and filter vendorsWhy referrals alone can limit growth and how to widen your marketing netThe role of clarity + differentiation in standing out onlineWhy email marketing still converts and often outperforms social mediaHow blogging + SEO builds a longer-term digital footprintThe importance of consistent, recent reviews and how they impact AI searchWhat a sustainable digital presence looks like without being everywhereConnect with Krista: WebsiteInstagramFacebookLinkedInKrista's 2026 Marketing Guidebook for Event Pros: The Shifts to Make Now to Stay Visible and BookedConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What if visibility wasn’t about being louder, but about being clearer?In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Renée Dalo for a candid conversation about visibility as a strategic and sustainable tool for growth in the wedding industry. They explore how showing up with intention builds trust, attracts aligned clients, and shortens the sales cycle long before an inquiry ever hits your inbox.Renée shares her perspective on creating content rooted in authenticity, navigating nuanced or uncomfortable topics with confidence, and using creativity and collaboration to stand out without chasing trends. The conversation reframes visibility not as performance or self-promotion, but as service, helping clients pre-trust you by understanding who you are and how you work.With 13+ years of experience leading luxury weddings, commanding stages across the country, and coaching creative entrepreneurs, Renée brings a grounded, empowering approach to showing up online and in real life. As a keynote speaker, certified coach, and visibility hype woman, her work centers on helping people stop playing small and start walking into every room like they belong there...because they do.Highlights:Why visibility is a business strategy, not just a marketing tacticHow consistent content builds trust before the sales conversation beginsNavigating controversial or nuanced topics with intention and clarityThe role of creativity in standing out without chasing trendsHow collaboration amplifies visibility while maintaining authenticityWhy visibility helps attract the right clients, not just more clientsThe evolving role of social media in the wedding industryReframing visibility as service, not performanceConnect with Renée:WebsiteThe Verve & Vision ClubInstagramFacebookTikTokLinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this special year-end episode of Mind Your Wedding Business, Kevin is joined by a very special guest—his daughter, Rian, who steps into the host seat to interview him about the year that was. Together, they look back on 2025, revisiting standout episodes, memorable guests, and the biggest lessons that shaped the podcast over the past year.Through Rian’s thoughtful and playful questions, Kevin reflects on what he learned from conversations around leadership, technology, contracts, boundaries, networking, and celebrating wins in an industry that rarely slows down. They also talk about why continuous learning matters, how podcasting has impacted Kevin’s own business, and what it takes to keep growing without getting stuck in the same patterns year after year.As they look ahead to 2026, the episode closes with a focus on gratitude, growth, and the importance of community—plus a reminder that making space to celebrate progress is just as important as chasing the next goal.Highlights:Reflecting on a year of growth for Mind Your Wedding BusinessFavorite episodes and guest conversations from 2025Lessons learned about leadership, boundaries, and contractsThe role of technology and AI in modern wedding businessesWhy celebrating wins matters in a fast-paced industryNetworking, education, and long-term relationship buildingWhat Kevin is most proud of from the past yearLooking ahead to new guests, growth, and community in 2026Why curiosity and continuous learning are essential for business ownersA heartfelt reminder to pause, reflect, and appreciate the journeyThank you everyone for another amazing year of podcasting! We'll see you back in 2026! Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What would your work look like if you stopped measuring it against everyone else’s?In this episode of Mind Your Wedding Business, Kevin sits down with seasoned wedding planner Tabitha Roberts of Roberts & Co. Events for an honest conversation about comparison, burnout, and protecting your creativity in an industry that never stops moving. After 16 years in the DC market, Tabitha has seen how quickly social media can turn inspiration into insecurity—and how essential it is to find balance before burnout sets in.Together, they explore how comparison shows up at every stage of a creative career, why awards and reviews can create misleading narratives, and what happens when we tie our worth to what others are doing. Tabitha shares the boundaries, habits, and mindset shifts that have helped her protect her mental health, including avoiding post-event scrolling, setting social media limits, leaning on trusted peers, and seeking inspiration outside the wedding world.She also emphasizes the value of celebrating wins—big or small—and cultivating authentic relationships that create real community in a digital-heavy industry.Highlights:Why balance matters for mental health and creativityHow comparison contributes to burnout at every career stageThe impact of social media on confidence and self-worthAwards, accolades, and the narratives they createWhy reviews shouldn’t define your businessSelf-care practices that help ease creative burnoutThe importance of celebrating wins with your teamHow authentic relationships foster support and stabilitySetting boundaries with social media to protect your energyWhy true inspiration comes from beyond the wedding industryConnect with Tabitha: Website Instagram Facebook TikTokLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What if your content could keep working long after you logged off?In this episode of Mind Your Wedding Business, Kevin sits down with Pinterest marketing strategist Dana Bahr of Dana’s Desk to explore how wedding pros can transform their existing content into evergreen visibility—without burning out on social media. Dana specializes in helping creative entrepreneurs turn galleries, blogs, and Instagram posts into long-term traffic and leads through a sustainable, low-stress Pinterest strategy.Together, they break down why Pinterest is one of the most underused tools in the wedding industry, how collaborations gain new life on the platform, and why repurposing content is the key to consistency. Dana also shares why starting small—yes, even one pin a day—can be the most effective way for pros to build momentum and credibility across platforms.She offers practical steps for turning styled shoots, partnerships, and existing assets into optimized pins that work behind the scenes while you’re serving clients, designing events, or simply taking a break from the algorithm.Highlights:Why Pinterest is a search engine—not a social platformHow to repurpose Instagram content into strategic, optimized pinsWhy “one pin a day” is the simplest path to sustainable growthHow collaborations and bundles gain years of visibility on PinterestThe power of evergreen content during engagement seasonWhat metrics actually matter beyond likes and savesHow to start using Pinterest without overwhelm or burnoutWhether you’re a planner, photographer, florist, or creative pro, this episode offers a refreshing, approachable way to grow your visibility—one pin at a time.Click here if you'd like to check out Dana's blog on WeddingIQ! Click here to check out Dana's 2026 Pinterest x Wedding Industry Trend Report! Connect with Dana: WebsiteInstagram Facebook Pinterest LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Taylor de la Fuente—CEO of Bigmouth Copy, former journalist, and the boldly opinionated expert behind some of the industry’s strongest messaging—to tackle one of the biggest questions wedding pros face today: Should you list your pricing on your website?Pulling from her deep background in sales psychology and website copywriting, Taylor breaks down why the wedding industry is experiencing a trust crisis. Couples are navigating a messy online landscape filled with mixed messages, questionable “experts,” and viral conversations about the so-called “wedding tax.” With skepticism on the rise, transparency has become more essential than ever.Together, Kevin and Taylor explore how hidden pricing impacts lead quality, why today’s couples expect upfront information, and how wedding pros can share pricing in a way that feels strategic rather than scary. Taylor walks through practical approaches—starting rates, ranges, averages—and explains how simple shifts in copy can build trust, reduce ghosting, and attract more aligned inquiries.They also unpack the mindset behind effective marketing: showing up confidently, communicating value clearly, and being willing to have real conversations about money in a service-based industry.HighlightsThe trust economy is shifting: Couples are more skeptical and more vocal than ever.Transparency builds confidence: Clear pricing strengthens trust from the first click.Luxury myths debunked: Wealthy clients aren’t relying on secrecy—they want clarity.Sales psychology in action: Why price anchoring matters and how to use it.Hidden pricing = misaligned leads: How it fuels ghosting and wasted time.Ways to start small: Adding pricing to FAQs, galleries, or case studies.The modern buyer: Today’s couples avoid phone calls and want info upfront.Website pitfalls: Selling the industry instead of your unique value.Marketing is flexible: Your pricing page can evolve as your business grows.This episode is a practical, real-world guide for wedding pros ready to build trust, improve the client experience, and confidently communicate their value through transparent, intentional pricing.Click here if you'd like to check out Taylor's blog on WeddingIQ! Connect with Taylor: WebsiteInstagram Facebook LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Tanya Pushkine, also known as The Vow Whisperer, to explore why multicultural ceremonies are one of the most powerful ways couples can celebrate their heritage. After a successful corporate career, Tanya unexpectedly discovered her calling during her own wedding—launching a niche business dedicated to crafting deeply personal ceremonies, coaching couples through writing their vows, and training friends and family members to officiate with confidence.Together, Kevin and Tanya unpack the growing shift toward personalization: couples wanting vows that reflect their real story, ceremonies that honor both sides of their heritage, and celebrations that feel authentic rather than performative. Tanya shares how she guides couples through cultural conversations, helps them uncover traditions they may not even know about, and balances multiple cultures or religions with sensitivity and intention.They also dive into the vendor side—how planners, officiants, and creative teams can approach cultural traditions respectfully, what to research beforehand, and how communication prevents mishaps. With stories spanning Nigerian dances to Malaysian tea ceremonies to fusion Hindu rites, Tanya offers a grounded, real-world look at what it means to create a ceremony that’s both culturally rooted and unmistakably “them.”HighlightsA niche is born: Tanya launched The Vow Whisperer after her own wedding experience revealed a need for personalized ceremonies and vow support.The rise of personal vows: Couples are moving away from “repeat after me” and toward heartfelt, individualized expressions.Heritage matters: Modern couples increasingly want to incorporate cultural, religious, and ancestral elements into their ceremony.Officiant coaching is booming: Family and friends officiating has surged—bringing both beautiful moments and avoidable mishaps.Cultural conversations: Asking about ancestry, family traditions, and generational practices builds ceremonies that feel meaningful.Research is key: Vendors who explore cultural traditions can elevate guest experience and honor clients authentically.Balancing acts: Multicultural and multi-religious weddings require care, communication, and thoughtful blending of rituals.Vendor collaboration: Planners, musicians, and cultural specialists all play a role in executing a seamless ceremony.Guest experience first: Personal vows and cultural rituals are often the most memorable parts of the day for attendees.Advice for new vendors: Stay curious, ask questions, and let the couple’s story—not assumptions—guide every decision.This episode is a thoughtful, behind-the-scenes guide for wedding pros who want to honor culture with confidence, craft ceremonies that feel personal and intentional, and build stronger relationships with today’s globally diverse couples.Connect with Tanya: WebsiteInstagram Facebook LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin sits down with marketers Adrienna McDermott of Ava And The Bee and copywriter Andrea Shah to unpack “the trust recession” - why today’s couples are more skeptical than ever, and how wedding vendors can use social media to rebuild credibility.Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels).They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids. Highlights:What’s fueling the “trust recession”: price jumps, media horror stories, and unrealistic social expectationsTransparency that works: publish ranges + “most clients spend” anchors; show full galleries, timelines, and logisticsBTS over perfection: simple reels/stories of real work outperform polished grids (and build credibility)Meet clients where they are: open DMs, allow texting, and reduce friction on inquiry formsReddit as research: listen for objections, language, and trends - don’t promote or argueMessage to your fit: use copy and content to attract green flags (and repel mismatches)Platform notes: Instagram for daily trust, Pinterest to amplify blogs, PR/backlinks for authority, TikTok for reachBoundaries & communication: set response expectations and update proactively to prevent service complaintsThis episode is a candid, practical playbook for showing your work, humanizing your brand, and rebuilding client confidence, so your marketing earns trust before the sales call.Connect with Adrienna: Website Instagram Facebook Pinterest LinkedInConnect with Andrea: WebsiteInstagram LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this episode of Mind Your Wedding Business, Kevin sits down with New York–based wedding photographer and wellness coach Julian Ribinik to talk about networking the honest way. From “spray-and-pray” introductions to the perils of overindulging at mixers, they share real stories that reveal what not to do, and what actually builds trust.Together, they unpack the mindset shifts that make networking feel human (not transactional): ditching expectations of ROI at the door, reading the room, and focusing on genuine connection over job titles. Julian also breaks down how long the referral flywheel really takes to spin—and why your best opportunities often come from unexpected corners of the industry.They also dive into what vendors need to know to make networking work for their business. You’ll learn how to follow up without being pushy, how to meet people on their preferred channels, and how to show your best self on the job so word-of-mouth can do the heavy lifting.Highlights:Why going to an event expecting bookings sets you up for disappointmentThe better opener than “So, what do you do?”, and why name tags can backfireHow small, late-night conversations often create the strongest connectionsLegal/logistical pitfalls and how to avoid themThe real timeline for results—and why referrals often come from non-obvious sourcesFollow-up that isn’t cringe: timing, channel, and toneThis episode offers a clear, candid playbook for building relationships that last—so you can grow your business on trust, not transactions.Connect with Julian: WebsiteInstagram Facebook TikTokLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In this special 50th episode of Mind Your Wedding Business, Kevin sits down with industry leader (and sister) Meghan Ely — owner of OFD Consulting, founder of Wedding Industry Speakers, and one of the wedding world’s most trusted publicists.A three-time guest on the podcast, Meghan brings more than 16 years of experience in media relations exclusive to the wedding industry, specializing in real wedding submissions, award and speaking submissions, and connecting national writers to expert sources.Together, Kevin and Meghan celebrate the growth of Mind Your Wedding Business and dive into all things Wedding MBA — from smart travel prep and session strategy to the value of post-conference implementation. As a speaker and attendee for over a decade, Meghan offers a candid look at how the conference has evolved, what first-timers should know before they arrive in Las Vegas, and why staying intentional makes all the difference.They also share favorite stories from past years, talk about community moments that make the event memorable, and give a sneak peek at Meghan’s upcoming 2026 Wedding Trends Talk with Terrica, one of the most anticipated sessions of the season.Highlights:How Wedding MBA has evolved and why it continues to matter for today’s prosTips for planning your trip — from hotels and shoes to surviving on the goHow to choose sessions that align with your goals and audienceWhy post-conference reflection and follow-up turn insight into actionThe importance of meaningful networking beyond the classroomA behind-the-scenes look at Meghan & Terrica’s 2026 Wedding Trends TalkLearn more about the Wedding MBA:Website Connect with Meghan: Website Instagram FacebookLinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What happens when couples stop planning for everyone else and start planning for themselves?In this episode of Mind Your Wedding Business, Kevin sits down with Jenny Mac, founder of Eloping is Fun, to explore the global movement redefining what it means to get married. From intimate city hall moments to five-star destination dinners, Jenny has helped nearly 1,000 couples design celebrations that trade pressure for presence, and performance for joy.Together, they unpack how the rise of elopements and micro weddings signals a deeper cultural shift - one rooted in individuality, authenticity, and the freedom to say “I do” anywhere, any way. Jenny shares what inspired her to build a brand around breaking tradition, how smaller guest counts are reshaping vendor collaboration, and why the “your wedding, your rules” mindset is the future of the industry.She also dives into what vendors need to know to stay relevant in this new era of intentional weddings - and how pros can adapt their offerings to serve couples who value experience over excess.Highlights:Why micro weddings aren’t a trend - they’re a cultural shiftHow COVID gave couples “permission to opt out” of traditional expectationsWhat the next generation of couples truly value (and it’s not less budget)The biggest misconceptions about elopements and small weddingsHow vendors can adapt their model, messaging, and mindset to attract nontraditional clientsWhy “Your wedding, your rules” should be every couple’s mantraWhether you’re a planner, photographer, florist, or creative vendor, this episode offers a fresh perspective on the evolving definition of weddings and how to stay ahead of a movement built on joy, freedom, and intentional design.Connect with Jenny: WebsiteInstagram TikTokPodcastConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does the future of weddings look like, and how can today’s pros prepare for it?In this episode of Mind Your Wedding Business, Kevin sits down with Nora Culley Tuck, Owner and Creative Director of Engaged with Nora, to forecast where the wedding industry is headed. From the decline of “Pinterest weddings” to the rise of experiential design and Gen Z’s bold approach to tradition, Nora shares how shifts in culture, tech, and client priorities are reshaping the way we plan and celebrate.Together, they unpack what today’s couples really want, why smaller guest counts can mean bigger impact, and how pros can adapt their systems, communication, and offerings to stay relevant in a rapidly evolving market. Nora also opens up about building her company in 2020, the lessons she’s learned about innovation, and why “don’t get comfortable” is her mantra for future-proofing any business.Highlights:Why “Pinterest weddings” are fading, and what TikTok and short-form video mean for future trendsHow guest counts are shrinking, and why intimate weddings benefit couples and prosWhat true personalization looks like (and why it goes far deeper than choosing a color palette)How Gen Z couples are rewriting traditions and embracing risk-taking in their eventsThe role of technology - from AI and 3D renderings to wedding websites and automationWhy continual innovation is the key to surviving (and thriving) in the wedding industryWhether you’re a planner, DJ, florist, or any creative vendor, this episode offers an inside look at the trends, client behaviors, and industry shifts shaping the future of weddings, and what you can do now to prepare.Connect with Nora: Website Instagram TikTok LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does it take to build a thriving business in a niche corner of the wedding industry? And what lessons can every wedding pro (no matter their service) take from it?In this episode of Mind Your Wedding Business, Kevin sits down with Brittany Branson, a destination live wedding painter and creative coach, to unpack the marketing strategies that helped her turn a little-known service into a sustainable business. From selling herself before the art to leveraging unique personal assets, Brittany shares how niche vendors can stand out, grow, and stay relevant as competition intensifies.They delve into what the wedding industry often misunderstands about niche services, why novelty alone won’t sustain a business, and how strategy and storytelling create lasting impact. Brittany also opens up about facing the challenges of comparison in a social media-driven world, making values part of your brand, and showing clients the person behind the service.Highlights:Why niche vendors have an initial advantage, and what happens when the novelty fadesThe most important marketing lesson Brittany has learned in 10 years of live paintingHow to lean into your personal assets and values to build trust and connectionWhat the industry gets wrong about niche vendors, and what Brittany wishes more people understoodWhy “selling yourself first” applies to every wedding professional, no matter the serviceHow transparency, storytelling, and education can set you apart in a crowded marketWhether you’re a planner, DJ, florist, or niche creative, this episode is packed with practical insights on building a brand that lasts and standing out for more than just what you sell.Connect with Brittany: Website Instagram TikTok LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What happens when your passion project grows into multiple businesses? For many wedding pros, diversification is no longer optional; it’s the future.In this episode of Mind Your Wedding Business, Kevin sits down with Raman Bains—CEO of R&R Event Rentals and Creative Director of Brownstone Gardens—to talk about integrating two wedding businesses into one seamless brand. From daydreaming about opening a venue to managing the realities of décor rentals, Raman shares what it’s really like to expand beyond your core business.They explore why more professionals are diversifying in today’s evolving industry, the surprises that come with stepping into a new sector, and the strategies that make balancing two businesses possible without burning out. Raman also opens up about building a cohesive brand identity, making both companies work together without confusing clients, and how smart marketing and education can create a seamless experience for couples.Highlights:Why more wedding pros are expanding their services and venturesThe unexpected realities and lessons of running both a décor company and a venueHow to balance staffing, inventory, and operations across multiple businessesWays to build a brand identity that’s cohesive, but not confusingMarketing and education strategies that position your offerings clearly for clientsWhy being vendor-friendly pays off in buzz, referrals, and loyaltyWhether you’re considering adding a new service, opening a venue, or simply curious about what it takes to scale, this conversation will help you see diversification as both a challenge and an opportunity.Connect with Raman: Website ~ R&R Event Rentals Website ~ Brownstone Gardens Instagram ~ R&R Event Rentals Instagram ~ Brownstone Gardens Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What’s actually working right now to book more weddings? Let’s find out.In this episode of Mind Your Wedding Business, Kevin sits down with wedding business coach, marketing strategist, and best-selling author Heidi Thompson to pull back the curtain on her signature event: the Book More Weddings Summit.If leads have slowed down, inquiries are ghosting you, and bookings feel harder to close, you’re not alone, and you’re not imagining it. The wedding industry is shifting, and what used to work just isn’t cutting it anymore. That’s why Heidi has gathered over 45 experts across five learning tracks to share proven, right-now strategies for standing out, attracting ideal clients, and creating a steady stream of bookings—without working 60+ hours a week.From AI tools to referral strategies, high-paying clients to systems that save you time, the Book More Weddings Summit is designed to help wedding pros in every category—planners, photographers, DJs, florists, venues, and more—take clear, actionable steps to get results now. And the best part? It’s completely free to attend.Highlights:Why the booking slowdown is happening and how to adapt to itThe five learning tracks covering everything from lead generation to systemsHow to stand out without slashing your prices or burning outWhy “doing all the things” isn’t the answer, and focusing on the right strategies isThe power of learning from 46+ industry experts with diverse perspectivesHow the Summit format lets you learn at your pace and on your scheduleWhy this year’s event is the most robust and action-packed yetWhether you’ve been in the industry two years or twenty, this online conference will give you a preview of what’s possible when you stop guessing, start applying what’s working now, and learn from the best in the business.🎟️ The Book More Weddings Summit runs August 18–22 and is completely free to attend.Grab your ticket here and get ready to book more of the clients you love!Connect with Heidi: Free Ticket Website Instagram Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

What does climate change have to do with your wedding business? More than you think.In this episode of Mind Your Wedding Business, Kevin sits down with Jamie Chang, destination wedding planner and founder of Mango Muse Events, to talk about what it means to future-proof your business in the face of a changing climate. From orange skies to overheated team members, Jamie shares her firsthand experiences with extreme weather and why it’s time for wedding professionals to rethink how we plan, protect, and show up for our clients, our teams, and the planet.Together, they explore the business case for sustainability, the health realities of working in extreme heat, and the simple swaps that can reduce your impact while improving your client experience.Highlights:What climate change really looks like in weddings todayWhy adapting to extreme weather starts with internal business auditsSmall shifts that reduce your carbon footprint and boost efficiencyHow to care for your team’s health and safety onsiteThe surprising link between sustainability and long-term resilienceWhat younger generations expect and why vendors can’t ignore itWays to start making climate-conscious choices How to stand out by aligning your business values with your operationsWhy “pretty and sustainable” is the new gold standardWhether you’re a planner, florist, rental company, or DJ, this conversation will challenge you to think beyond the timeline—and embrace change as a tool for growth, impact, and a better future for everyone in the industry.Connect with Jamie: Website Instagram LinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We told you we'd be back! In the second live episode of Mind Your Wedding Business from NACE Experience 2025, Kevin is back on the mic for Day Two in Milwaukee, Wisconsin (aka MKE), with honorary co-host, Michelle Stansfield, chatting with even more industry leaders, chapter trailblazers, and conference MVPs.From teleprompter drama to bold ideas for the future of NACE, this episode dives deep into the conversations, laughs, and lightbulb moments happening on the conference floor.Whether you’re a first-time attendee, a seasoned NACE pro, or just curious about what really goes on behind the scenes, this part-two episode delivers connection, inspiration, and plenty of conference buzz.Highlights:The friendly rivalries fueling chapter growthHow students are shaping the next generation of event prosFundraising wins, scholarships, and the Foundation’s big goalsThe magic of chapter shirts, cowbells, and showing up as a teamWhy sustainable swaps aren’t as simple as they seem—but matter more than everFrom prosciutto debates to New Orleans excitement: planning for 2026Enjoy this behind-the-scenes look at NACE Experience!Connect with our Guests: Michelle Stansfield, CPCE, 2025 NACE President, with TerramarAnne Harper, CPCE, Deputy Executive Director at NACELawrence Leonard, Executive Director at NACEJill Vidal-Raines, CPCE, 2025 NACE President Elect, with Elegant Beginnings Inc. Kelly Dalisa, CPCE, 2025 NACE At-Large Director, with Cort Sir J Starks, with Your Turn EntertainmentVirginia Santa Ines, CPCE, CWIP, CWC, 2025 NACE Foundation Co-Director of Fundraising, with San Jose MarriottJudy Philip, with Beyond Christie Osborne, with Mountainside MediaMallory Mullen, with Good Shuffle Pro Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We often think luxury has to come with a high price tag, but what if it’s really about how you make people feel?In this episode of Mind Your Wedding Business, Kevin sits down with Kawania Wooten, owner of Howerton + Wooten Events and founder of The Enlightened Creative, to unpack what it truly means to democratize luxury in the wedding industry. From handwritten notes to CRM-powered magic, Kawania shares how thoughtfulness, hospitality, and intentionality can elevate every client experience—no matter their budget.Together, they explore the difference between hospitality and customer service, how to empower your clients (instead of overwhelming them), and the surprising ways technology can help you show up with more heart, not less.Highlights: What “democratizing luxury” actually means and why it mattersThe difference between hospitality and customer service (and how to spot it)Why luxury is a mindset, not a dollar amountHow to make every client feel like a VIP, no matter the service tierSmall touchpoints that leave a big impression (including your voicemail!)Using CRMs, DoorDash, and Instacart to create concierge-level careWhy vendors are your clients too, and how to treat them that wayThe power of being present long after the wedding endsPractical ways to elevate proposals, emails, and client interactionsHow empowering your team to bring the magic can strengthen your brandWhether you're working full-service or “month-of,” this episode will challenge the way you define luxury, and inspire you to build a business rooted in care, connection, and consistency.Connect with Kawania: WebsiteInstagramLinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

In the very first live episode of Mind Your Wedding Business, Kevin brings the podcast to NACE Experience 2025 in Milwaukee, Wisconsin—or as the cool kids call it, MKE. He’s joined by a powerhouse lineup of NACE leaders, past presidents, chapter founders, and an Icon Award winner for a candid, hilarious, and heartfelt look behind the scenes of this year’s conference.From wild conference memories and industry predictions to the importance of building connections, this episode is packed with honest conversations and real insight from the people shaping the future of the events industry.Whether you’re a NACE newbie, a conference vet, or someone wondering what the big deal is about joining an association, this episode is the ultimate crash course on community, leadership, and the get sh*t done spirit that keeps this industry thriving.Highlights: The rise of the Central Coast chapter and its GSD vibesA heartfelt tribute to mentorship, leadership, and legacy in the NACE communityWhy joining an association takes patience, presence, and a few business cardsWine industry facts you didn’t know you needed (and yes, espresso martinis are breakfast drinks now)A peek at the Foundation’s 40th anniversary goals, scholarships, and fundraising successStarting a chapter, building community, and why the first “yes” is the hardestSo grab a glass of wine (or root beer, we don’t judge) and settle in for a jam-packed episode filled with laughs, legacy, and the magic of Milwaukee. And stay tuned for part two...coming very soon! Connect with our Guests: Michelle Stansfield, CPCE, 2025 NACE President, with TerramarHolly Holiday with Tar Creek RanchTerry Shields, CPCE, CSEP, 2025 NACE Foundation Trustee, NACE Hall of Fame Inductee, with Terry Shields Event DesignDana Blaugrund, CPCE, CWC, 2025 NACE Foundation Immediate Past President with Urban Family ConceptsMonique Studak, CSW, CSS, NACE ICON Award Winner, with Thirst For KnowledgeDana Kadwell, CPCE, 2025 NACE Secretary/Treasurer, with Anthem House, Hustle & Gather, and Gathered Here Podcast Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We all want to show off the best version of our work, but clients are craving more than just the perfect final photo. They want to see the process, the people, and the real moments that bring a wedding to life.In this episode of Mind Your Wedding Business, Kevin sits down with Sheena Kalso, a 20+ year wedding industry veteran and the founder of Behind Your Scenes, to talk about the power of behind-the-scenes content for wedding professionals. From documenting the messy middle to capturing the magic in motion, Sheena shares why showing your work, in real time and in real ways, builds trust and connection like nothing else.Together, they explore how BTS content can elevate your marketing, make your brand more relatable, and become one of the most valuable sales tools in your business.Highlights:Why behind-the-scenes content builds more trust than a polished portfolioHow to start capturing BTS content without feeling awkwardThe difference between social media content and legacy mediaWhy “pulling back the curtain” helps clients fall in love with your processWhat to do when you're too busy to film yourself How to navigate working alongside photographers and videographersWhy problem-solving moments are pure gold for content and connectionThe real reason face-forward content always performs betterHow to build your “content muscle” through low-pressure InstaStory practiceWhether you're a seasoned pro or just starting out, this episode will help you rethink how you show up online and give you the tools to turn everyday work into engaging, trust-building content.Connect with Sheena:Behind Your ScencesInstagram LinkedInConnect with Kevin:Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

We all want a team that shows up, cares, and sticks around. But culture doesn’t happen by accident; it’s something you build every day.In this episode of Mind Your Wedding Business, Kevin sits down with Anthony Lambatos, the heart-forward leader behind Footers Catering and MIBE (Make It Better Every Day), to explore the power of heart leadership in the wedding and event industry. From reducing burnout to creating a culture that fuels exceptional client experiences, Anthony shares real-world insights on what it takes to lead with intention and why it starts from the inside out.Together, they unpack how traditional management styles fall short, why emotional intelligence is the missing ingredient, and how small daily actions add up to a workplace people love.Highlights:What “heart leadership” actually means, and what it isn’tWhy yelling works in the short term, but fails in the long runHow to reduce burnout without cutting hoursThe three keys to creating a culture that people stay forWhat solo business owners can do to lead with heartWhy treating your vendors like humans changes everythingThe truth about flashy perks vs. real company cultureHow to build a team that wants to go above and beyondWhy the mission statement can’t just live on your wallWhether you’re building a team or collaborating with one, this conversation will leave you thinking differently about leadership, loyalty, and the culture you’re creating, every single day.Connect with Anthony:Website ~ Footers Catering Website ~ MIBEInstagram ~ Footers CateringInstagram ~ MIBELinkedInConnect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn