Mindshare UK

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This year’s Huddle theme is ‘Power To The People’ and we have a jam-packed agenda of 140 + sessions featuring a mix of leading media, tech players, entrepreneurs, academics, celebrities and interested amateurs that will discuss and debate how people are taking back control and what this means for brands and communications We are living in turbulent times. With a climate of political populism, economic upheaval and general uncertainty for the future, Britain has never been so divided. Across the generations, by regions and within families, differences of opinions, thoughts, values and behaviours are now widespread - young versus old, city versus rural, vegan versus meat-eater, London versus the rest the country, the discord goes on.  And across these different tribes a common response is emerging - with so many factors out of people’s control, with so many concerns for the future – what are the small ways in which they can take back power? How can people shape their lives, choices, decisions in the way that they want them to be – irrespective of what government, media, brands or other people might be saying or doing. How can people shape their lives, choices, decisions in the way that they want them to be – irrespective of what government, media, brands or other people might be saying or doing. Hosted on Acast. See acast.com/privacy for more information.

Acast brings together a smörgåsbord of respected podcasting voices from backgrounds traditionally underrepresented in the media (whether through ethnicity, gender, or sexual orientation).We’ll explore the role brands play in the representation of diverse groups, tackling the dangers of “faking it” and simply ticking boxes, and whether brands are truly working with communities in ways that are authentic and meaningful. We’ll also hear more about the journeys our speakers have been on in the booming and rapidly maturing podcasting space. Hosted on Acast. See acast.com/privacy for more information.

Mindshare UK’s Managing Director, Jo Lyall hosted a roundtable discussion with Ruth Zohrer (Chief Product Officer), Alan Weetch (Chief of Planning Operations), Jeremy Pounder (Futures Director) and Ryan Daly (Paid Social Manager) Take a listen and hear what their thoughts are on this year’s Huddle. Hosted on Acast. See acast.com/privacy for more information.

Huddle is Mindshare’s annual flagship festival of ideas, collaboration, and entrepreneurship. Now in its eighth year, we’re excited to explore this year’s theme: The New Era of Influence. We have a jam-packed agenda of over 140 Huddles and Off Huddles this year. Each will explore the changing nature of influence across one of the following sources: Media, Brand, Human, Psychology or Technology.  Hosted on Acast. See acast.com/privacy for more information.

More and more our opinions are shaped by big brands, hidden online algorithms and those we’ve come to call “influencers”.Who are these “influencers” and why do we trust them? What’s the difference between an influencer and a celebrity? Has anyone here ever met an influencer? Will they disappear as quickly as they arrived on the scene?What about the voice of real people - you and me? As trust in business and institutions continues to decline, does our authentic voice become more influential? In a world of social media hype and fake news, how important is word of mouth? Are forums and reviews on Amazon or Tripadvisor the new reality?In an automated world maybe “human interaction” could become a luxury selling point? As experiential marketing continues to bring brands and consumer closer together, but how much further can that go? Hosted on Acast. See acast.com/privacy for more information.

Huddle is Mindshare’s annual flagship festival of ideas, collaboration, and entrepreneurship. Now in its eighth year, we’re excited to explore this year’s theme: The New Era of Influence. We have a jam-packed agenda of over 140 Huddles and Off Huddles this year. Each will explore the changing nature of influence across one of the following sources: Media, BrandHuman, Psychology or Technology. Hosted on Acast. See acast.com/privacy for more information.

The Mindshare Futures team have been working to predict the five key trends of 2018 for the media industry and consumer brands. At a launch event for their report, hosted at Google's HQ in London, Mindshare caught up with industry experts to get their opinion on the trends shaping 2018 and their implications for all of us. Hosted on Acast. See acast.com/privacy for more information.

The Mindshare Futures team have been working to predict the five key trends of 2018 for the media industry and consumer brands. At a launch event for their report, hosted at Google's HQ in London, Mindshare caught up with industry experts to get their opinion on the trends shaping 2018 and their implications for all of us. Hosted on Acast. See acast.com/privacy for more information.

This year’s Huddle is all about The Journey to Post Human. Two years ago, we explored what it meant to be human in an increasingly digital age. Fast forward to 2017 and the exponential rate of technological change continues to reshape our humanity in deeply profound ways. This year we’re asking Huddlers to look to the future and explore what it holds for humanity. Here’s how some Huddlers got on. Mindshare are a media agency, part of WPP. Our ambition is to Invent the Future of Media for our clients. We seek to achieve this by Being Human, putting the audience at the heart of everything we do and treating them as our most important client. Hosted on Acast. See acast.com/privacy for more information.

This year’s Huddle is all about The Journey to Post Human. Two years ago, we explored what it meant to be human in an increasingly digital age. Fast forward to 2017 and the exponential rate of technological change continues to reshape our humanity in deeply profound ways. This year we’re asking Huddlers to look to the future and explore what it holds for humanity. Here’s how some Huddlers got on. Mindshare are a media agency, part of WPP. Our ambition is to Invent the Future of Media for our clients. We seek to achieve this by Being Human, putting the audience at the heart of everything we do and treating them as our most important client. Hosted on Acast. See acast.com/privacy for more information.

Sex is an ever evolving industry that is going nowhere. From prostitution being the oldest profession, to online porn being the most searched subject online, human's' desires & sexual needs are always front of mind, and where this will take us in the future is a huge topic for all. As the home of a curious thinking audience & with spoken word audio being consumed by an ever increasing audience, acast are perfectly positioned to put on a to bring together a panel of podcasters, sexperts, scientists & comedians to delve deep into the subject. This is a hugely entertaining & interesting discussion & Q&A, with no holes barred! Hosted on Acast. See acast.com/privacy for more information.

Working together, Mindshare and John Walter Thompson, have produced a report investigating the landscape of voice recognition technology and how this will come to shape our day-to-day in the years to come. They used both quantitative and qualitative research methods to build up a picture of how people currently view and ultise voice technology; and then hypothesize how this may shape as the technology develops.Today’s panel on the future of voice will be led by BBC Click’s LJ Rich. She is joined by leading experts Duncan Anderson from IBM, Adam Martin from Acast, Heather Andrews from NeuroInsight and Joe Evans from Enders Analysis. Hosted on Acast. See acast.com/privacy for more information.

We're at our offices for an exclusive deep dive into the Trends report for 2017. We are joined by leading experts Duncan Anderson from IBM, Elizabeth Cherian from JWT, Cameron Worth from SharpEnd and Will Goodhand from Kantar TNS who will be also taking part in the panel chaired by Norm Johnston – Mindshare’s Global Chief Strategy & Digital Officer.You can downlaod the report here: http://www.mindshareworld.com/uk Hosted on Acast. See acast.com/privacy for more information.

This year we exploring the concept of “Good”. Can we make our businesses good by building social purpose into the heart of our propositions? Can we create more meaningful media experiences for our audience by making our work more useful or more inspiring? And how can we make our industry a good place to work embracing well-being, diversity and work-life balance? Mindshare are a media agency, part of WPP. Our ambition is to Invent the Future of Media for our clients. We seek to achieve this by Being Human, putting the audience at the heart of everything we do and treating them as our most important client. Hosted on Acast. See acast.com/privacy for more information.

Mindshare are a media agency, part of WPP. Our ambition is to Invent the Future of Media for our clients. We seek to achieve this by Being Human, putting the audience at the heart of everything we do and treating them as our most important client. Huddle is our flagship future-facing festival of ideas and entrepreneurship. At Huddle, we play host to a jam-packed agenda of intimate and no-holds-barred discussions about the future of media. This year, on November 17th, we hosted our sixth annual Huddle at Central Saint Giles, where once again we opened our doors to the most pioneering minds and beyond. Hosted on Acast. See acast.com/privacy for more information.

Get ready for Huddle. On November 17th, Mindshare will play host to tech partners, media owners and innovators for our annual festival of ideas. All the best audio content form the day will be posted here soon after. This year’s theme is Huddle for Good and we’ll be looking at all the ways in which modern businesses can do good, be on the lookout for sound bites from the day and a panel discussion of what Huddlers most enjoyed. Hosted on Acast. See acast.com/privacy for more information.