PODCAST · business
Mistakes That Made Me
by Eman Ismail
Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business. Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
Episodes
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I took a year off… my business looks VERY different now. (Life, business & podcast update)
🍿 Save your seat at my virtual email marketing event, The Email Debrief: https://emancopyco.com/debrief 🎟️ Join the waitlist for my brand-new email marketing programme, Subscriber-Led Sales. Doors open on 23rd March: https://emancopyco.com/waitlist 🎥 Subscribe to my YouTube channel:...
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"Ignoring my cash flow almost cost me my business" with Sandra Booker [OBG]
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode (an Oldie But Goodie), she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the...
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“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!) [OBG]
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her...
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The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked
On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy. We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that...
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Launching without a plan with Amy Posner & Kirsty Fanton [OBG]
Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally...
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Overhiring (and firing) with Jordan Gill [OBG]
Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. (This episode is an oldie but goodie!) Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question…
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The micro-agency model: Freedom, flexibility, and family with Eman, Jess & Cindy on the Confessions with Jess and Cindy podcast
This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast). Jess, Cindy, and I talk about: Why I don’t want employees (at...
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How to plan more inclusive business events with Eman Ismail & Sonia Thompson on the Inclusion and Marketing podcast
Today’s episode is a little different because the mic’s turned on me. This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too. Sonia and I talk about what it really means to plan...
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Getting Fired with Claire Pelletreau [OBG]
Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!) In this episode, Claire shares the painful moment when she was…
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When to create a paid product, the 'freelancer' debate & subcontracting with Steve Folland – Extended Interview
Today, Steve's answering questions about – When a podcaster can take the leap and build a paid product/service The calling yourself a 'freelancer' vs 'business owner' debate Steve's process around subcontracting and hiring other freelancers to work on projects with him Links: Get the transcript...
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Putting all your (client) eggs in one basket with Steve Folland [OBG]
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus…
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Falling prey to new ideas with Caroline & Jason Zook [OBG]
This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!) Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software...
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32 of my favourite things (for my 32nd birthday 🥳) [OBG]
It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!) Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows...
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The challenge of growing your business slowly with Belinda Weaver (Extended interview)
If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda Weaver Hot Copy...
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The secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand Podcast
This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to...
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My February fail 😔 (And why I officially HATE VIP Days) with Eman
I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get...
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Prepping my business for maternity leave (while my email agency runs without me) with Eman & Zuri
I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a...
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[BTS] My latest lead generation experiment – building an interactive quiz with Interact
I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and...
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My 2024 Year in Review: Navigating perinatal depression, making 6 figures in revenue & building a business that runs without me
It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing…
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"Trusting coaches too much made me lose trust in myself" with Keenya Kelly
Ever trusted a coach more than you trust yourself? Even when it comes to your own business, your own wants and needs, your own goals? We can relate! Today I’m chatting to Keenya Kelly – a video marketing and social media strategist and founder of Keenya Kelly LLC. Keenya shares how she regained…
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“Chasing a million-dollar business I didn’t want (and putting revenue before profit)” with Cindy Wagman
In this episode, I speak to Cindy Wagman – a consultant for nonprofit consultants – about shutting down her $650K a year agency to restart her solo business. Cindy shares how her vision of success changed over time and why she ultimately decided to close her thriving agency. She shares insights…
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[Answering your Qs] Some personal news, a peek inside my calendar, what I outsource/delegate, balancing business & motherhood, email strategy tips & more
TRIGGER WARNING: mention of pregnancy. In this episode, I'm answering your questions! I talk about time management, building effective systems for my micro-agency, tips for your email strategy, and more! And, if you're not following me anywhere else, I also share a big surprise. Find the…
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“Holding myself to neurotypical standards as a neurodivergent entrepreneur” with Martha Barnard-Rae
(PSA: I’ve got a cold so excuse my voice!) 😆 Martha Barnard-Rae is a TEDx speaker, copywriter, and the CEO of Word Candy. In this episode, we chat about Martha's late diagnosis of ADHD and autism, the challenges of running a business while being neurodivergent, and how she’s adapted the way she...
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[TEASER] My 3 favourite business tools (that you've never heard of) with Eman
Join the Mistakes That Made Me Private Membership for $1 now: https://www.emancopyco.com/membership-trial Head over to see ALL the tools I love: https://www.emancopyco.com/recommended-tools And check out: Teachery Lifetime Plan: https://www.teachery.co/limited-time?a=T2ggAfDr - STILL AVAILABLE...
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[TEASER] How to figure out your pricing with Eman & Liz Mosely
Join me and MTMM guest Liz Mosely for a special episode where we talk about how we figure out pricing for our services. This interview was first published in the MTMM: Private Membership. If you're not in there, you're missing out ;) Join us inside the Private Membership for $1 here:...
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“I didn't choose a niche for the first 5 years of my business”
Sonia Thompson is a well-known and well-respected inclusive marketing strategist, consultant, and coach. She shares her journey of going from feeling completely directionless in her business, to being THE go-to inclusive marketing expert and being regularly featured in publications like Forbes,...
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“I let my fear of rejection hold me & my business back”. (Enter: The Rejection Challenge)
In this episode, I’m speaking to Liz Mosley, a graphic designer and podcast host. We chat about Liz’s journey of overcoming the fear of rejection. Liz shares her unique strategy of seeking 100 rejections to build resilience, and why embracing rejection can be a growth catalyst. Listen for an...
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Building my email (micro) agency 🥳 Come behind the scenes with me!
It’s finally here! Eman Copy Co., the email micro-agency I’ve been building for six months, has finally launched. In this episode, I share the how, why, and who of it all, and I also dish on the total costs. You’ll get my thoughts on going from a solo entrepreneur to a team leader, the building...
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Celebrating 2 years of Mistakes That Made Me & what we've learned about mistakes along the way – with Eman & Zuri
It’s been two years since we launched Mistakes That Made Me! In this special anniversary episode, I’m celebrating this milestone with my podcast producer, Zuri Berry. We reflect on the journey, chat about our favorite episodes, and share what we’ve learned about mistakes after two years of...
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[OLDIE BUT GOODIE] Seeking Internet Fame with Dielle Charon
Dielle Charon has cracked the code. This business coach earned more than a million dollars in 2022 and $370K in the first 2 months of 2023. She says one of the reasons for this success is her focus on delivering quality programmes and buttoning up her business processes. But it took a lot of...
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[OLDIE BUT GOODIE] The Fear of Visibility with Jennifer Ogunyemi
Have you ever shied away from the spotlight, thinking that it might help your business rather than hurt it? Black women and visibly Muslim women have to decide how they want to show up for their businesses — all while navigating the complex expectations and stereotypes that come along with their...
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[OLDIE BUT GOODIE] Going and Growing Too Slow with Belinda Weaver
Have you ever had a business idea that you sat on, then watched others take on and use? My guest is Belinda Weaver, the owner of Copywrite Matters, host of the Hot Copy podcast, and a coach and mentor to people like me in the industry. Belinda created the concept for a copywriting course and...
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Oldie But Goodie Series Explained
It’s that time of year again: summer break. But I won’t leave you without something to look forward to. So in this episode, I walk you through a new (but old) series I’m launching to share the best of Mistakes That Made Me during the summer break. And I also reveal my most popular episodes ever....
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"Ignoring my cash flow almost cost me my business" with Sandra Booker
Sandra Booker is a fractional COO and right-hand woman to some of the top 7-figure business owners I know. In this episode, she shares her near-catastrophic business mistake of losing track of her cash flow, and she walks us through her strategies for managing finances, the lessons she’s learned,...
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[TEASER] 3 Things I’d Do if I Were Starting My Business All Over Again
Today, I’m letting you listen in on my private membership’s most popular episode. If you love it, join the membership’s 7-day trial for just $1. Yes, $1!! Get the details and sign up for the trial here: https://emancopyco.com/membership-trial Offer ends on Tuesday 28th May. Hope to see you in...
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“My Business Became My Entire Identity” with Laura Jane Barnes (TikTok & IG viral sensation!)
Laura Jane Barnes is an entrepreneur, creator, musician, and social media savant who also happens to be a TikTok & IG viral sensation. (You’ve probably heard one of her songs!) In this interview, Laura shares her biggest business mistake: the inability to separate her personal identity from her...
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32 of my favourite things (for my 32nd birthday 🥳)
It’s (almost) my 32nd birthday! And to celebrate, I’m sharing 32 of my favourite (business and personal) things. Tune in to hear me share my favourite business hires, podcasts, software/tools, mentors, TV shows and more as I celebrate another trip around the sun 🎉 Thanks for listening! Loving…
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How to Do Email Successfully in 2024 with Eman & The Marketing Meetup
We talk a lot about mistakes on this podcast. This time, I want to talk about how to do something right. Instead of our usual interview, I delve into the art and science of effective email marketing following recent deliverability updates from major email providers like Google and Yahoo. I share…
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Idolising & Pedestalising Coaches & Mentors with Mai-kee Tsang
Mai-kee Tsang – a Sustainable Visibility Mentor and Podcast Guesting Strategist – shares her biggest business mistake: pedestaling the leaders she’s learnt from. In this interview, she talks about the dangers of idolising coaches, the importance of setting personal boundaries, and the negative...
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“My Scarcity Money Mindset Made Me a Bad Leader” with Gloria Chou
Gloria Chou is a small business PR coach whose scarcity money mindset (which was rooted in fear and generational trauma) made her a bad leader to her team. We chat about her early challenges, some of the bad decisions she made, and how her "insatiable hunger" for more money impacted her health…
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How I Became a Highly-Paid Service Provider (And How You Can Too) with Eman
When I started my business in 2018, I was charging £15 an hour. Maybe even less. In just a few years, I've gone from cheap service provider to premium service provider. In this episode, I walk you through the five strategies that enabled me to charge more and become a highly-paid service provider...
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[TEASER] Behind the Scenes: Making the Podcast with Eman & Zuri
This episode is a little different. I wanted to provide an in-depth look at the podcast, its creation, production, and evolution. And I’ve brought in some help! I’m joined by the show’s podcast producer, Zuri Berry, who’s interviewing me about the different aspects of my podcasting journey — from...
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Putting All Your (Client) Eggs in One Basket with Steve Folland
When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus…
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Want access to my BONUS podcast content? Here's how!
Get exclusive access to Mistakes That Made Me (bite-sized) bonus content every week. Bonus content like – 🔥 A Private Q&A Series with me, Eman Submit your business questions to me. I'll do a deep dive into one question per episode so you can really get the most out of my answer. 🔥 Extended…
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Overhiring (and Firing) with Jordan Gill
Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her...
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Big News: We've joined the Hubspot Podcast Network!
Big news! Mistakes That Made Me is officially part of the Hubspot Podcast Network. Tune into this short announcement to find out what this means for you! The first interview of 2024 with Jordan Gill airs on 15th January. Save the date! Loving the podcast? Support the show and leave a rating or...
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My 2023 End-of-Year Review (Spoiler: I Didn’t Hit My Revenue Goal)
Hey You! It’s been a while. So let’s catch up. In this episode, I walk you through my 2023 – which honestly was a bit of a challenge! I missed my financial goals, I went through a client drought at one point, and I had some personal losses too. I review the year, share my ups and downs, and give...
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Reflections on 5 Years in Business & 6 Figures in 4 Months
In my first ever solo episode, I’m celebrating my 5-year business anniversary and making 6 figures in the first 4 months of 2023! I’m taking you behind-the-scenes of my business and sharing what’s been working, what’s not been working, and where things might be going. So, listen and let me know...
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We're a Multi Award-Winning Podcast!
I have a very special announcement and a few thank yous. Find the transcript of this episode on my site, emancopyco.com/podcast Links from this episode: ratethispodcast.com/mistakes If you loved any episode of Mistakes That Made Me, take a screenshot, post it on Instagram, and tell everyone you...
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“Ghosting My Email List" with Laura Belgray
Laura Belgray has made millions by being herself and writing some of the best story-based marketing emails. She’s the founder of Talking Shrimp, a copywriting service, and is known for helping people find the words and courage to make their business an expression of their personality. And I’m a...
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ABOUT THIS SHOW
Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success.
Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business.
Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
HOSTED BY
Eman Ismail
CATEGORIES
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