PODCAST · business
MOCK, the podcast
by MOCK, the agency
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
Episodes
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Ep. 178 – Why Constraints Make Creativity Stronger in Design and Music
Join Don and Cuyler as they explore the surprising connections between music and branding—and why the best creative work often comes from breaking the rules. Starting with Neil Peart, Rush, and Rick Rubin, they dig into how constraints can sharpen creativity, why the strongest songs and brand...
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Ep. 177 – The Brands Everyone Buried That Somehow Refuse to Die
Join Don and Cuyler as they unpack a strange truth about branding: some companies don't die, they mutate. They trace the weird afterlife of AOL, Yahoo, MySpace, Alexa, Crocs, JC Penney, and Chuck E. Cheese, asking what actually keeps a brand alive long after it should have disappeared. It's a...
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Ep. 176 – How Brand Nostalgia Became a Powerful Growth Strategy
Join Don and Cuyler as they trade takes on Iron Maiden's 50th anniversary tour, then follow that thread into a much bigger story: what actually makes a comeback work. They trace the parallels between legacy acts and legacy brands, comparing revivals from Old Spice, Hostess Twinkies, BlackBerry,...
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Ep. 175 – Why Minimalist Logos Fail When Brands Lose Their Personality
Join Don and Cuyler as they trade takes on Instagram’s new word mark, then follow that thread into a much bigger story: what makes a rebrand feel modern without erasing the character people already love. They trace the redesign choices, brand strategy, and audience reactions behind Instagram’s...
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Ep. 174 – An Odyssey of Our Own: A New Adventure Calls
Join Rob and Don as they trade takes on the summer's big movie, then follow that thread into a much bigger story: a scrapped parking-deck idea that quietly turned into a real Atlanta business. They trace the years of redesigns, dead ends, and hard conversations it took to get there — and drop a…
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Ep. 173 – The Hidden Evolution of Advertising Agencies
Join Rob and Don as they unpack a deceptively simple question: what is an advertising agency? After a quick World Cup catch-up, they explore how agencies have evolved from full-service creative partners into a fragmented landscape of specialists, independent shops, and tailored client teams. It’s…
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Ep. 172 – What the World Cup Taught Us About Preparedness
Join Rob and Don as they discuss World Cup drama, creative production, and the art of making memorable photo and video shoots. From food styling and pet shoots to pool campaigns, dodgeball spots, and alien invasion miniatures, they show how teamwork, specialization, and a great on-set vibe turn...
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EP. 171 – How a Digital Billboard Turned Atlanta’s Heatwave into a Hilarious Marketing Win
Join Rob and Don as they explore the surprising power of outdoor advertising and the creative ways brands turn billboards into unforgettable moments. From weather-reactive campaigns to clever long-running mascots, they break down how smart storytelling, humor, and bold ideas help brands stand out...
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Ep. 170 – The Surprising Power of World Cup Uniting a Divided World
Join Rob and Don as they unpack the wild world of FIFA brand policing, where stadium logos disappear, jerseys get censored, and sponsors fight for every inch of attention. With sharp humor and insight, they explore the strange lengths brands go to protect their turf and what it reveals about...
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Ep. 169 – The Unexpected Power of Cult Followings
Join Rob and Don as they dive into the fascinating world of cult followings and brand loyalty. Discover how brands like Buc-Ee’s and Yeti have turned everyday items into cultural icons, and why Rush's new drummer is winning over fans with authenticity. With humor and insight, they unravel the...
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Ep. 168 – The Surprising Connection Between Memorial Day and Car Sales
Join Rob and Don as they explore the unexpected ties between Memorial Day and marketing magic. Discover how this holiday became a hotspot for car sales and BBQ brands, turning nostalgia into a sales powerhouse. With humor and insight, they reveal the secrets behind holiday promotions and how you...
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Ep. 167 – The Atlanta Pioneer Who Went From Bison Burgers to Media Mogul
Join Rob and Don as they unravel the curious case of the phrase "six, seven, eight" and explore how certain cultural nuggets embed themselves into our identity. Discover the psychology behind why some trends stick around while others fade, and learn how brands can leverage nostalgia to maintain...
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Ep. 166 – The Secret to Making Your Next Promo Go Viral
Join Don and Rob as they explore the fascinating realm of innovative marketing stunts. Discover how simple concepts, like Drake's icy seats, can capture global attention. Blending humor with expert insights, they delve into the secrets of viral success and memorable brand moments. Get ready for…
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Ep. 165 – How Small Marketing Teams Handle Big Business
Join Rob and Don as they dive into the fascinating world of marketing and advertising. This episode unravels the blurred lines between the two, enriched with witty insights and expert commentary. Discover the art of crafting compelling briefs and the surprising role of PR. From trade shows to...
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Ep. 164 – The Secret Power of SEO
Join Rob and Don as they dive into the world of SEO, revealing the secrets to boosting your online presence. This episode explores the essentials of search engine optimization, from mastering Google My Business to crafting effective backlinks. With humor and expert insights, they uncover how...
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Ep. 163 – World Cup Countdown: Hopes and Hurdles
Join Don and Rob as they venture into the captivating world of soccer's global spectacle. This episode uncovers the intricate dance of World Cup preparations and its impact on fans worldwide, enriched with personal anecdotes and expert commentary. Blending humor with deep insights, they explore…
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Ep. 162 – The Unexpected Power of Packaging
Join Rob and Don as they dive into the vibrant world of graphic design trends shaping today's marketing landscape. This episode uncovers the secrets behind eye-catching visuals and their role in capturing audience attention, enriched with personal anecdotes and expert commentary. With a blend of...
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Ep. 161 – Mentors and Mavericks: Shaping the Future of Design
Join Don and Rob as they dive into the world of creative legends and their lasting impact on advertising and design. This episode uncovers the secrets behind iconic campaigns and the mentors who inspired them, enriched with personal anecdotes and expert insights. With a blend of humor and...
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Ep. 160 – Unlocking Nostalgia in Marketing
Join Rob and Don as they explore the fascinating realm of nostalgia-driven branding. This episode reveals the magic behind retro branding and its influence on consumer loyalty, enriched with personal stories and expert insights. With a mix of humor and expertise, they delve into the art of…
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Ep. 159 – Building Relationships: The Key to Agency Success
Join Don and Rob as they explore the pivotal role of trust and referrals in agency success. This episode dives into how intuitive decisions and authentic connections can transform business development, featuring personal anecdotes and expert insights. With their unique blend of humor and…
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Ep. 158 – Winning with Simple Super Bowl Ads
Join Don and Rob as they dive into the captivating world of Super Bowl ads. This episode uncovers the secrets behind iconic commercials and their impact on consumer behavior, sharing personal anecdotes and expert insights. With a blend of humor and expertise, they explore the art of storytelling...
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Ep. 157 – Why Breaking Up with Clients Might Be the Best Decision
Dive into the World of Client Dynamics with Don and Rob. In this episode, they unravel the complexities of client breakups and their surprising benefits for business growth. Through a blend of humor and expert insights, discover how saying no can lead to stronger partnerships and new…
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Ep. 156 – The Evolution of Technology and Daily Life
Join Don and Rob as they dive into the fascinating world of apps and user experience. This episode uncovers the evolution of technology and its impact on our daily lives, sharing personal stories and professional insights. With a blend of humor and expertise, they explore the importance of…
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Ep. 155 – Under Promise, Over Deliver
Chapters (00:00:00) - Intro (00:00:39) - Shaving Cream Preferences (00:05:45) - Under Promising and Over Delivering in Business (00:15:35) - Managing Expectations in Home Renovation and Agency Work (00:19:28) - Outro
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Ep. 154 – The Unexpected Path: How Brands Like Netflix and Amazon Transformed
Join Don and Rob as they dive into the fascinating world of brand evolution and transformation. This episode uncovers the stories behind iconic companies like Netflix and Amazon, tracing their journeys from humble beginnings to industry giants. With a blend of humor and insight, they discuss how...
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Ep. 153 – The Power of Persuasion
In this captivating episode, Don and Rob explore the compelling dynamics of community decisions and the art of persuasion. As the holiday season unfolds, they tackle the hot topic of short-term rentals and how communication styles can influence outcomes. From assertive dialogues to the nuances of...
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Ep. 152 – One Hit Wonders: From Snuggie to Sriracha
In this engaging episode, Don and Rob dive into the fascinating world of "One Hit Wonders"—those iconic products that have stood the test of time with just a single offering. From the Snuggie to Sriracha, and even the legendary WD-40, discover how these brands have captured the hearts and wallets...
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Ep. 151 – RFPs: Love Them or Hate Them?
Don and Rob dive into the world of RFPs (Request for Proposals), unraveling the complexities and quirks of agency life. They share candid insights on the love-hate relationship with RFPs, discussing how these proposals shape business strategies and client relationships. From the art of crafting...
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Ep. 150 – A Podcasting Retrospective: The Stories Behind the Success
Don and Rob take a nostalgic journey through the history of MOCK, the agency, reflecting on the creative campaigns and projects that have defined their success. They explore the evolution of their business, discussing standout moments and the innovative strategies that have set them apart. From...
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Ep. 149 – Nostalgia Unleashed: Hobbies That Stand the Test of Time
Don and Rob take a nostalgic journey through the aisles of Toys 'R' Us, reminiscing about the magic of childhood hobbies. They explore the resurgence of RC cars and model building, discussing how these pastimes have evolved over the years. From the thrill of assembling intricate models to the joy...
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Ep. 148 – Taylor Swift, Trampolines, and TikTok: A Viral Cocktail
Don and Rob dive into the unexpected world of viral fame, recounting Rob's trampoline mishap that skyrocketed to internet stardom. They explore the dynamics of viral content, the role of platforms like TikTok, and the unpredictable nature of online fame. From personal anecdotes to marketing...
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Ep. 147 – False Advertising: A Deep Dive into Consumer Expectations
Don and Rob delve into the world of advertising deception, exploring the Reese's Halloween controversy and its implications. They discuss how packaging can mislead consumers, the legal battles that ensue, and the broader impact on consumer trust. From candy to cereal, they reveal how our...
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Ep. 146 – The Art of the Pivot: The Atlanta Cup's New Direction
Don and Rob dive into the art of the pivot—how unexpected turns can redefine a project. From a bold creative vision to a complete transformation, they explore the challenges and triumphs of adapting on the fly. Discover how flexibility and innovation lead to success in the ever-evolving world of...
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Ep. 139 – Family-Owned Business Dynamics
In this captivating episode, Don and Rob delve into the intricate world of family-owned businesses—those enduring enterprises that have thrived through generations. From the iconic Ford to the local Orkin, and even the legendary Anheuser-Busch, uncover how these companies have maintained their...
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Ep. 138 – Robots vs. Humans: The AI Plagiarism Dilemma Part 2
In this compelling episode, Don and Rob tackle the intriguing issue of AI detection in education, sparked by a recent incident involving a student's essay. Join them as they unravel the complexities of AI tools, the challenges of modern-day plagiarism accusations, and the importance of critical...
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Ep. 137 – Robots vs. Humans: The AI Plagiarism Dilemma Part 1
In this thought-provoking episode, Don and Rob delve into the intriguing realm of "Robots Fighting Robots"—a captivating exploration of AI's impact on our daily lives. From the classroom to the creative industries, and even the ethical dilemmas posed by AI detection tools, discover how technology...
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Ep. 145 – From Concept to Creation: Designing the Fiery Peach
In this episode of MOCK the Podcast, Don and Rob pull back the curtain on the art of brand development, demystifying the world of private label products and sharing the creative journey behind the Atlanta Cup 2025's striking "fiery peach" logo. Listeners hear candid takes on why brands like...
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Ep. 144 – Behind the Scenes of Designing a Brand
In this episode of MOCK the Podcast, Don and Rob take listeners behind the scenes of branding a major tennis event—the Atlanta Cup—sharing how design and energy converge to revive tennis in Atlanta for one unforgettable night. The hosts candidly discuss the creative process, from initial client...
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Ep. 143 – The Journey of a New Project
In this episode of the podcast, Don and Rob go behind the scenes on the fast-paced journey of launching a new client project, unraveling how a simple cold call transforms into a full-scale business venture. They dig into the adrenaline and complexities of rapid branding, reflect on the creative...
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Ep. 142 – Trust the Process
In this episode of MOCK the Podcast, Don and Rob explore the evolving dynamics of client-agency relationships in advertising. They discuss the importance of trusting agency expertise, contextual thinking in design decisions, and the challenges of creating custom solutions for each client. Through...
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Ep. 141 – Creativity in the Age of AI
In this episode of MOCK the Podcast, Don and Rob get candid about creativity in the age of AI—exploring how emerging technologies are transforming our work, reshaping industries, and presenting ethical dilemmas that make us question the future. From anxieties over machines surpassing human...
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Ep. 140 – Lights, Camera, Podcast: Embracing the Visual Era
In this episode of MOCK the Podcast, Don and Rob get personal about brand loyalty—what makes us stick with certain brands for decades, and what finally makes us switch. From changing sneaker brands after 25 years to lifelong favorites in guitars and cars, they unpack how our early experiences and...
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Ep. 136 - Super Bowl 59 Ad Campaigns
Don and Rob share their favorite Super Bowl commercials of the year. Episode Transcript.
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Ep. 135 - Navigating the Evolving Marketing Landscape
Don and Tim discuss their early career challenges, the importance of brand loyalty and the future of marketing. Episode Transcript.
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Ep. 134 - The Evolution of Atlanta Advertising Agencies
Don and Rob talk about their experience working in Atlanta's advertising agencies and how they have evolved over time. Episode Transcript.
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Ep. 133 - Friday Fun Day: Desert Island Quiz
Don and Rob discuss their favorite choices on a desert island quiz game. Episode Transcript.
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Ep. 132 - Why Do Marketing Directors Come to Us?
Don and Rob discuss the main reasons why marketing directors seek their services. Episode Transcript.
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Ep. 131 - Brands That Have Come Back from the Dead
Don and Rob reminisce about brands that have resurfaced, such as Scout, and discuss the nostalgia factor in brand revivals. Episode Transcript.
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Ep. 130 - The Importance of Processes
Don and Rob discuss the value of following a structured process when working on projects like logos, websites, and advertising. Episode Transcript.
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Ep. 129 - Lessons We've Learned as Designers and the Art vs. Design Debate
Don and Cuyler share insights on working as designers and the differences between art and design. Episode Transcript.
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ABOUT THIS SHOW
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
HOSTED BY
MOCK, the agency
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Frequently Asked Questions
How many episodes does MOCK, the podcast have?
MOCK, the podcast currently has 136 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MOCK, the podcast about?
Hosted by MOCK, the agency Co-Creative Directors Donald Mock and Rob Broadfoot, MOCK, the podcast is a casual discussion around the craft of creative marketing as it relates to business challenges. MOCK, the agency is a full-service advertising and graphic design agency based in Atlanta, GA.
How often does MOCK, the podcast release new episodes?
MOCK, the podcast publishes regularly with 136 episodes available. Check the episode list for the typical release schedule.
Where can I listen to MOCK, the podcast?
You can listen to MOCK, the podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MOCK, the podcast?
MOCK, the podcast is created and hosted by MOCK, the agency.
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