PODCAST · education
MODELS OF MASTERS
by Michael Becker
Welcome to MODELS OF MASTERS. I'm Michael, multi-time founder, author, and ex-creator of New Earth Knowledge. Following a profound spiritual awakening, I built my page to the #1 "new earth" brand in the world and coached other awakened beings while working from global hotspots as a digital nomad. In 2023, I sold the brand to focus on my book, CONTENT CAPITALIST, available on my website, Amazon, & Barnes & Noble. I've been through a few "ups" and even more destructive "downs." On the show, I share personal insights from my journey in hopes they might help others. Visit michaelbecker.org for more. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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You don't need more content, you need to 100x distribution.
To grow online, the highest-leverage decision isn’t to make more content. It’s engineering content that multiplies across platforms, people, pipelines. Distribution can’t be an afterthought, by any stretch. It is the strategy. Rule of thumb – 80:20, distro:creation. 99% of brands have it...
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What every content-led business needs to know in 2025.
This is a portion of my interview with Nicole Bremner on her show, The Prosperity Podcast. It breaks down how to build yourself into a media company, use exclusivity as a prospect filter, and evolve beyond old-school content funnels. 🔗 Credit/full episode:...
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Attunement + alignment > volume/quantity/effort.
I had a massive download crystallize a few weeks ago. For me, personally, in my simulation, the tide has turned: It's no longer about quantity of reps, volume of outreach, or numbers. I had believed it was for a long time, even after awakening. As you ascend in consciousness, material results...
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After you die, your council will ask, "So, what did you do?" Start building evidence.
I always think about this: How would you live if you knew you'd be asked upon exiting from the matrix, "So, what did you accomplish down there?" I've read enough Michael Newton and Dolores Cannon, and listened to enough (tens of thousands of) NDE accounts, to know this does occur. When you come…
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Why I cold plunge (religiously).
I've been plunging religiously for 2.5 years. It's changed my recovery. I heal faster, I feel stronger, and my flight-or-fight response has become refined tenfold. I' m now addicted. I love to feel that norepinephrine spike, I love the shock, and I love helping other people learn to love it, too....
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Become a linchpin.
Become an indispensable linchpin. In this episode, I explain how to identify and embrace your unique value, showcase your process, and build a personal brand that stands out. Learn the secrets to decoupling your inputs from outputs and becoming impossible to ignore in your field. This episode is...
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Ep. #120: Monetization, Failing Fast & Lead Management in 2024
This exclusive episode, taken from my eLearning program (link below), covers several key learnings on various business topics, including monetization timing, failing fast, lead handling, outbound prospecting, exponential thinking, and capitalizing on mega-trends before they become mainstream. Key...
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Ep. #119: 10 Things to Consider When Acquiring & Exiting a Business
This exclusive episode, taken from my eLearning program (link below), dissects 7 critical factors to consider when buying a business and 3 essential steps to take when selling yours. Key Takeaways: Buying a Business: Financial Health: Evaluate the financial statements and profitability. Market...
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Ep. #118: Sentiment Management, NPS & Stopping Defective Customers
In this episode, I delve into several key topics related to public perception, reputation management, and churn reduction. Here’s what you’ll learn: Key Takeaways: Combating Negative Reviews: Strategies to address and mitigate negative reviews in the public domain by exceeding customer…
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Ep. #117: How to Grow CLTV, Drive MRR & Increase Retention
I want to share three ways to enable monthly recurring revenue and three ways to grow customer lifetime value, regardless of your business model. There are essentially three ways to enable MRR: a full-fledged subscription or membership business; what I call a “perpetual performance-based” pseudo...
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Ep. #116: From Rock Bottom to $50K Months: Secrets to Abundance [w/ Anton Wisbiski]
In this exclusive workshop from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares the stories, principles, and mental frameworks he learned on his journey from rock bottom to consistent $50k months. Key Takeaways: Two Factors for Creating Abundance: Level of Consciousness:...
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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta
This episode is an exclusive sneak peek from my new eLearning academy, launched alongside my book, CONTENT CAPITALIST. Key Takeaways: Disruptor Mindset: Aim to bring more value in a more economical, scalable way than others. Go Meta: By encompassing and invalidating all prior iterations of a...
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Ep. #114: My 8 Marketing & Business Growth Principles
In this episode, I break down eight essential marketing and growth principles for business success: Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs. Give More Than You Get…
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Ep. #113: Pricing Strategy is the Key to Maximizing Sales
In this episode, I explain why it's best to compete on value and brand rather than on price. Discover why premium pricing is often the most effective strategy, especially when targeting affluent buyers. I also compare models for high-ticket investments and monthly membership programs, providing...
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Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge]
I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5...
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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum
The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is...
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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom
It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people).…
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Ep. #109: Our Simulation, Spiritual Ascension & Tech Innovation [PT II]
In this episode, I offer thoughts on connected technologies like brain computer interfaces. Note, I am no longer a part of the project mentioned here. We parted ways due to misalignment on vision and values, but the overall message shared still holds true. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ ===============…
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Ep. #108: Our Simulation, Spiritual Ascension & Tech Innovation [PT I]
In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely)...
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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate)
I was selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance...
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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice]
Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or…
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Ep. #105: How to Monetize Your Audience & Build a Sellable Content Business [w/ Joe Pulizzi]
Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this...
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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media
Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer…
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Ep. #103: How to Sell High-Ticket Offers (PT II)
In this special one-hour episode, I'm sharing an exclusive training from an eLearning program I ran in 2022. In it, I break down the entire high-ticket sales call structure top to bottom. As a note, this type of call assumes the lead came in "cold" and there had not been detailed rapport...
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Ep. #102: How to Sell High-Ticket Offers (PT I)
How should you be thinking about structuring your sales approach when deploying high-ticket products into the saturated social media market? In this episode, I'm sharing an exclusive training from my 2022 eLearning program. In part II, publishing right after this episode, I'll give you the sales...
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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024
For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business? In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not…
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Ep. #100: 5 Ways to Become More Respected
In this episode, I share five actionable paths toward gaining status and respect that you can incorporate into your disposition and decision-making right now. These strategies will help you enhance your presence and influence in both personal and professional settings. Key Takeaways: Articulate...
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Ep. #99: 4-Step Framework to Alter Human Behavior (Psychology of Action)
In this episode, I share the 4-part framework that all humans undergo before we make a decision to act. The purpose of marketing is to facilitate the flow of an audience from indifference to enrollment to devotion... which leads to a stark recognition of a dire need which can't be ignored, thus...
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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response
In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include: The Jewel is offering to shoot over a "pre-made" customized gift The Obviously...
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Ep. #97: How to Turn Competitors into Collaborators (Who Spread Your Message for You)
In this episode, I dive into how millennial entrepreneurs are revolutionizing the business landscape by turning competitors into collaborators. By leveraging a series, such as a podcast, you can transform would-be competitors into co-creators who help spread your brand. Key Takeaways…
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Ep. #96: How to Trigger DM Responses in 2024
In this episode, I'm sharing an exclusive snippet from my new mastercourse. I break down a mock 3-step outreach cadence that you can insert into your prospecting work right away. With DMs and inMails today, you've got to get to the value for the recipient up-front (first line) - no fluff, no BS…
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Ep. #95: The Future of Marketing is Content Communities
In this episode, I explain why members-only content communities are the future of marketing... and how you can take advantage of this shift. The “new" era of marketing isn’t aimed at convincing anyone of anything, but rather creating content communities—and companies—that speak for themselves and...
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Ep. #94: Think Differently, Define Your Story & Tap into Success Consciousness
Motivational mashup to dominate your week, own your month, and supercharge your year. ↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓ =============== 📖 CONTENT CAPITALIST: https://t.ly/9_9JG =============== 🎓 eLearning Academy: https://t.ly/u0Dk5 =============== 🌐 Articles: https://michaelbecker.org/articles/...
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Ep. #93: The Ultimate Decision-Making Framework (for Leverage, Returns & Happiness)
The most powerful mental model you can polish for maximum returns in life is a powerful decision-making framework. I share how I arrived at my methodology and try to present it in a way that you can take it and incorporate it into your life as well. As you'll hear, the framework is built around...
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Ep. #91: How a 7-Fig Agency Owner Scaled His Business Using 15+ Full-Time Filipino Employees [w/ Trent Stonehouse]
I'm joined by Trent Stonehouse, founder of VersedLook and Remote CEOs Academy. Trent's focus is empowering entrepreneurs to leverage delegation and systems for growth. Born deaf, Trent faced significant challenges from an early age. However, he didn't let that setback define him. Instead, it…
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Ep. #90: Navigating Crypto Investing in 2023 [w/ David Doss of CKC Fund]
I'm joined by David Doss from CKC Fund, a blockchain and crypto investment firm. David is a growth-oriented marketing, strategy, and operations executive with 15 years of experience in building revenue and developing audiences for startups, SMEs, and Fortune 500/Global 2000 digital…
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Ep. #89: Why a 6x Founder Shifted to Freelancing [w/ Kevin Dooley]
In this episode, I'm joined by Kevin Dooley, a founder turned freelancer. Kevin's entrepreneurial journey began in college when he launched a hot dog cart business to pay his rent. This venture was a springboard to future adventures, including an intrapreneur corporate role launching new…
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Ep. #88: Growing a $3M ARR FitTech App with AI [w/ Haylee McDonald]
In this live episode, Haylee McDonald and I explore growth opportunities for a fitness app currently generating $3M in annual recurring revenue (ARR). The app leverages AI and is keen on staying ahead of trends in its niche. However, the company is facing challenges with paid ads. Key Takeaways:...
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Ep. #87: Work Ethic, Self-Discipline & Learning [UP TO THE MIC w/ Vinny Hale]
In this snippet from my full interview on UP TO THE MIC with Vinny Hale, we discuss several key topics: Taming Expectations: How to manage and set realistic expectations when enrolling in coaching programs. Self-Discipline: Strategies for staying productive and motivated even when no one is...
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Ep. #86: How to Scale a $1M ARR Landscaping Business [w/ Haylee McDonald]
In this episode, Haylee McDonald and I delve into the challenges and opportunities for a local landscaping business in Tampa, FL. The business generates $1M in annual recurring revenue (ARR) but has faced obstacles in scaling due to issues with their offer, pricing, and lead generation strategy.…
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Ep. #85: Navy SEAL Insights on Overcoming Fear and Building Confidence [w/ Richard Thompson]
I'm joined by Richard Thompson, a former Navy SEAL and founder of You vs. You Coaching. If you've ever struggled with confidence and found yourself hiding behind a self-created shield of doubt, fear, and failure, this episode is for you. Richard shares how his experiences with the SEAL teams...
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Ep. #84: The Bachelor, New Perspectives on Love & Ethical Business [w/ Ben Higgins]
In this episode, I'm joined by Ben Higgins for an open and heartfelt discussion. We talk about life, love, and the lessons he's learned since his time in the spotlight as the star of ABC's The Bachelor for Season 20 in 2016. Now married and living in Colorado, Ben works full-time on his…
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Ep. #83: How a White-Collar Millionaire Went From a $67M Exit to Prison [w/ Branden Coluccio]
I'm joined by Branden Coluccio, an online coach and former white-collar criminal. Branden's meteoric rise was extraordinary, from private equity in his early 20s, to entrepreneurship, achieving a $67 million exit at 29, amassing $40 million in real estate by 31, and securing another 7-figure exit...
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Ep. #82: The Real Reasons Your Marketing Isn't Working [w/ Wayne Mullins]
To market well is to understand human psychology. I'm joined by Wayne Mullins, a heart-led leader and founder of Ugly Mug Marketing. Wayne is an outside-the-box advertising and branding extraordinaire. He shares lots of golden nuggets on why most people's marketing is failing, how Ogilvy's...
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Ep. #81: The Sinister Truth Behind an AI-Driven World [w/ Josh Bachynski]
AI is poised to "take over," but it will be a net positive. In today's episode, I'm joined by modern-day genius, AI ethics philosopher, and Google insider Josh Bachynski. Josh shares his insights on where we're headed as a species, the profound impact AI will have on our future, and the mindset…
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Ep. #80: Wiz Khalifa's DJ on How Music Led to a Spiritual Awakening [w/ DJ Bonics]
I'm joined by DJ Bonics, the talented DJ for rap superstar Wiz Khalifa. We chat about his humble beginnings as a Filipino coming up in the Pittsburgh music scene, his journey to meeting Wiz Khalifa in the studio, and what music means to him. We also delve into deeper topics, such as awakening…
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Ep. #79: How I Overcame Aplastic Anemia to Thriving Business Owner [w/ Haylee Kalani McDonald]
The soul learns best by exposing us to a spectrum of experiences. My guest in episode #79, Haylee Kalani McDonald knows that truth all to well. Before age 10, Haylee was diagnosed with a rare autoimmune condition that forced her to fight for her health in a way no kid should be expected to do.…
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Ep. #78: How I Started & Scaled Alloy Franchise to 100+ Locations [w/ Rick Mayo]
You have to earn the opportunity to be in a better opportunity vehicle." In this episode, I am joined by esteemed fitness entrepreneur and founder of the Alloy franchise, Rick Mayo. We discuss how Rick started Alloy with a modest sum of money in early 1990s Atlanta, GA, and scaled it to over 100...
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Ep. #77: Audience-as-an-Asset & The Truth About Content Marketing
Most large organizations misunderstand content marketing. It's about the consistent, committed creation and dissemination of value-additive content that is separate from your products and services. The goal is to cultivate a large, loyal audience, which then becomes a valuable standalone asset…
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Ep. #76: Optimizing SaaS Pricing for Maximum Sales (The 3-Tier Pricing Strategy)
The best subscription models feature three tiers: a freemium or low-entry version, a medium tier, and a premium version. Learn how to price each tier effectively to drive more signups and maximize revenue. Discover strategies to attract a broad audience, provide value, and cater to high-end users...
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ABOUT THIS SHOW
Welcome to MODELS OF MASTERS. I'm Michael, multi-time founder, author, and ex-creator of New Earth Knowledge. Following a profound spiritual awakening, I built my page to the #1 "new earth" brand in the world and coached other awakened beings while working from global hotspots as a digital nomad. In 2023, I sold the brand to focus on my book, CONTENT CAPITALIST, available on my website, Amazon, & Barnes & Noble. I've been through a few "ups" and even more destructive "downs." On the show, I share personal insights from my journey in hopes they might help others. Visit michaelbecker.org for more.
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Michael Becker
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Frequently Asked Questions
How many episodes does MODELS OF MASTERS have?
MODELS OF MASTERS currently has 125 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is MODELS OF MASTERS about?
Welcome to MODELS OF MASTERS. I'm Michael, multi-time founder, author, and ex-creator of New Earth Knowledge. Following a profound spiritual awakening, I built my page to the #1 "new earth" brand in the world and coached other awakened beings while working from global hotspots as a digital nomad....
How often does MODELS OF MASTERS release new episodes?
MODELS OF MASTERS publishes regularly with 125 episodes available. Check the episode list for the typical release schedule.
Where can I listen to MODELS OF MASTERS?
You can listen to MODELS OF MASTERS on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts MODELS OF MASTERS?
MODELS OF MASTERS is created and hosted by Michael Becker.
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