PODCAST · business
Modern Marketing
by Influicity
Get current insights on marketing tactics that are working right now. Modern Marketing features practitioners that are driving growth today. They share the tools and tactics, along with key insights that you can put into action right now.Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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61 - Alec Hanson
Alec Hanson is the Chief Marketing Officer at Loan Depot. Alec talks with Influicity Director of Client Strategy Ben Alberts about how consumers have been changing to an online-driven model and ho businesses are adapting.Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
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60 - Charles Dumont
Charles Dumont is the Chief Marketing Officer at GONANO. Charles talks with Influicity Director of Client Strategy Ben Alberts about the importance of making the marketing experience as enjoyable as possible for the customer. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
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59 - Tanya Kreinin
Tanya Kreinin is the Chief Marketing Officer at the University of Toronto. Tanya talks with Influicity Podcast Coordinator Robyn Flynn. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
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58 - Una de Boer
Una de Boer is the Chief Marketing Officer at Whitewater West Industries. Una talks with Influicity Director of Client Strategy Ben Alberts about effectively utilizing and splitting your budget. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
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57 - Michael Minter
Michael Minter is the Chief Marketing Officer at Reef. Michael talks with Influicity Director of Client Strategy Ben Alberts about how true authenticity in marketing holds far more value than performance marketing. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
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56 - Brad Rosenfeld
Brad Rosenfeld is the Chief Marketing Officer at Prove. Brad talks with Influicity Director of Client Strategy Ben Alberts about the important balance between branding and growth. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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55 - Tanu Grewal
Tanu Grewal is the Vice President of Marketing, Innovation and eCommerce at AlEn USA. In this episode, Tanu talks with Influicity Director of Client Strategy Ben Alberts about the importance that multicultural growth can have on your business, and paying close attention to changing demographics. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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54 - Christine Gillies
Christine Gillies is the Chief Product & Marketing Officer at Blackline Safety. In this episode, Christine talks with Influicity Director of Client Strategy Ben Alberts about the importance of remaining focused on your goals and not getting sidetracked. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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53 - Ian Macdonald
Ian Macdonald is the Chief Marketing Officer at AutoTrader. In this episode, Ian talks with Influicity Director of Client Strategy Ben Alberts. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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52 - David Stark
David Stark is the Chief Marketing Officer at Openstream.ai. In this episode, David talks with Influicity Director of Client Strategy Ben Alberts about the value of going back to basics when marketing for your company. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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51 - Chrystal Phehlps
Chrystal Phehlps is the Global Director of e-commerce Marketing at Matterport. In this episode, Chrystal talks with Influicity Podcast Coordinator Robyn Flynn about efficiency with ad campaigns. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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50 - Courtney Johnston-Naumann
Courtney Johnston-Naumann is the Chief Brand Officer at Cashco Financial. In this episode, Courtney talks with Influicity Director of Client Strategy Ben Alberts about how changing the way you view branding and/or marketing for your business can open new doors. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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49 - Christine Castro
Christine Castro is the Vice President of Marketing at DoControl. In this episode, Christine talks with Influicity Podcast Coordinator Robyn Flynn about the importance of replicating successful strategies when marketing your business. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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48 - Mitchell Fawcett
Mitchell Fawcett is the Vice President of Marketing at Goway Travel. In this episode, Mitchell talks with Influicity CEO Jon Davids about how going in-depth with planning your annual marketing strategy is a big key to success. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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47 - Stephen Bailey
Stephen Bailey is the Chief Marketing Officer at John Fluevog Shoes. In this episode, Stephen talks with Influicity Director of Client Strategy Ben Alberts about the importance of community to your brand. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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46 - Heather Durante
Heather Durante is the Vice President of Global Demand Generation at Keyfactor. In this episode, Heather talks with Influicity Director of Client Strategy Ben Alberts about using less to get more out of building a relationship with your client or customer. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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45 - Brian Hadley
Brian Hadley is the Vice President of Growth Marketing at Upwork. In this episode, Brian talks with Influicity Podcast Coordinator Robyn Flynn. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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44 - Jake Sorofman
Jake Sorofman is the CMO at Visier. In this episode, Jake talks with Influicity CEO Jon Davids about the changing landscape of B2B marketing. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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43 - Ken Wilson
Ken Wilson is the Vice President of Marketing at Network Innovations. In this episode, Ken talks with Influicity Director of Client Strategy Ben Alberts about database decision-making. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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42 - Meagan Healey
Meagan Healey is the Vice President of Marketing at Dig Insights. In this episode, Meagan talks with Influicity CEO Jon Davids about simplifying your marketing game to industry veterans. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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41 - Leisha Roche
Leisha Roche is a former brand leader for companies such as Kraft, Manulife, and Mackenzie. In this episode, Leisha gives a deeper look at a simple concept with Influcity CEO Jon Davids about how great branding makes great companies. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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40 - Whitney Bell
Whitney Bell is the VP of Marketing at Clutch. In this episode, Whitney talks with us about how the tech industry has shifted focus over the previous year to a more sustainable growth model. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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39 - Kate Winick
Kate Winick is the Marketing and Social Media Thought Leader at Peloton Interactive. In this episode, Kate talks with Influicity CEO Jon Davids about the importance of integrating your brand with social media. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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38 - Luis Velasco
Luis Velasco is the Senior Vice President of Marketing at Jollibee. In this episode, Luis talks with Influicity CEO Jon Davids about how important it is to hone in on the fundamentals of your business and how it will help more in the long run. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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37 - Sheri Chesebrough
Sheri Chesebrough is the Senior Manager of Commercial Strategy at Neostrata. In this episode, Sheri talks with Influicity CEO Jon Davids about the importance of creativity and storytelling in your brand campaign and how to keep that spark alive. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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36 - Gah-Yee Won
Gah-Yee Won is the Head of Marketing at Intuit Consumer Group Canada. In this episode, Gah-Yee talks with Influicity CEO Jon Davids about knowing your budget and how you make the most of it and save. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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35 - Community Event: Supercharge Your Social Media Strategy
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about how you company can take its social media marketing to the next level. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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34 - Mark Boothe
Mark Boothe is the Vice President of Partner Advocacy at Domo. In this episode, Mark talks with Influicity CEO Jon Davids about the importance of community and how you can utilize community marketing. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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33 - Ronalee Zarate
Ronalee Zarate-Bayani is the Chief Brand Officer at Who Gives A Crap. In this episode, Ronalee talks with Influicity CEO Jon Davids about the importance of having your company adapt while you progress. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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32 - Community Event: How Brands Should Approach Podcasting
In this episode, CEO Jon Davids and Customer Success Manager Akriti Gyawali chat in a community event hosted by Influicity about how your brand having its own podcast can be a great way of connecting your audience and clients. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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31 - Adu Adu
Adu Adu is the Global Head of Social Media at Logitech. In this episode, Adu talks with Influicity CEO Jon Davids about we can approach the new age of social media. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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30 - Omar Knio
Omar Knio is the Brand Marketing Director at Foodics. In this episode, Omar talks with Influicity CEO Jon Davids about how your brand can appeal to a niche market. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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29 - Community Event: Building Communities on Social Media
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about the importance of brands building communities and followings through various forms of social media such as TikTok, Instagram, Twitter, and more. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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28 - The $200B Infomercial Formula
In this episode, Influicity CEO Jon Davids breaks down the workings of an infomercial and how you can utilize it for yourself and your business. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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27 - Caryne Say
Caryne Say is a revenue marketer specializing in startups. In this episode, Caryne talks with Influicity CEO Jon Davids about how you can protect your expenses and customers while going through company changes. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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26 - Community Event: The "How To" of Influencer Marketing For 2023
In this episode, CEO Jon Davids and Client Service Coordinator Mackenzie Brown chat in a community event hosted by Influicity about how to get the most out of your influencer marketing in 2023. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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25 - Tyrese Garvie
Tyrese Garvie is the Group Head of Marketing at BDR Group. In this episode, Tyrese talks with Influicity CEO Jon Davids about how companies need to switch their style of social media marketing to a more modern style. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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24 - Ivonne Kinser
Ivonne Kinser is the Head of Marketing at Avocados From Mexico. In this episode, Ivonne talks with Influicity CEO Jon Davids about the benefits of integrating data and technology into how you market your brand. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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23 - Jon Leiberman
Jon Leiberman is the VP of Content, Social and Influencer Marketing. In this episode, Jon talks with Influicity CEO Jon Davids about how you can bring the aspect of storytelling to your clients in a marketing sense. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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22 - Rachel Truair
Rachel Truair is the Chief Marketing Officer at Cart.com. In this episode, Rachel talks with Influicity CEO Jon Davids about the importance of attribution and how taking action on it is key. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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21 - Carrie Kelly
Carrie Kelly is the VP of Integrated Marketing at Commvault. In this episode, Carrie talks with Influicity CEO Jon Davids about the differences between demand generation and brand. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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20 - Greg Reeder
Greg Reeder is the Director of Industry Strategy Marketing at Sensor Tower. In this episode, Greg talks with Influicity CEO Jon Davids about how data gathered about your business can be seen in a storytelling sense. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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19 - Community Event: How to Measure Success of Influencer Marketing
In this episode, CEO Jon Davids and Client Service Coordinator Mackenzie Brown chat in a community event hosted by Influicity about how you can gage how successful an influencer marketing campaign is working for you. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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18 - Lynn Lester
Lynn Lester is the Managing Director of Events at The Drum. In this episode, Lynn talks with Influicity CEO Jon Davids about how marketers should be looking at the advancements of AI technology. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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17 - Jawad Bisbis
Jawad Bisbis is the Global Vice President of Marketing and Partnerships at Ball Corporation. In this episode, Jawad talks with Influicity CEO Jon Davids about the importance of having a clear strategy for your brand. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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16 - Anat Kotler
Anat Kotler is the VP of Global Marketing and Product Management at Venus Concept. In this episode, Anat talks with Influicity CEO Jon Davids about the concept of product lead growth (PLG) and how it can be helpful for your business. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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15 - Community Event: Driving Growth Through Influencers, Tiktok, Podcasts and More
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about the various means of social networking and engagement you can utilize to drive growth with your brand. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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14 - Seth Temko
Seth Temko is a former multi-CMO, and strategist at fullonstrategy.com. In this episode, Dror talks with Influicity CEO Jon Davids about how using a "go-to-market" strategy is generally overlooked but how it can benefit your brand and business. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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13 - Dror Zaifman
Dror Zaifman is the director of growth marketing at BrainFinance. In this episode, Dror talks with Influicity CEO Jon Davids about how you can optimize your SEO to get the most out of marketing your brand over social media. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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12 - Ricky Cardin
Ricky Cardin works with brand marketing at Microsoft. In this episode, Ricky talks about the creativity in his job and how he attracts new and returning customers. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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ABOUT THIS SHOW
Get current insights on marketing tactics that are working right now. Modern Marketing features practitioners that are driving growth today. They share the tools and tactics, along with key insights that you can put into action right now.Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
HOSTED BY
Influicity
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