PODCAST · business
Money for Coaches
by Mark Butler
Short episodes about money management for coaches running simple service businesses. I'm Mark Butler. My goal with this show is to convince you of one thing: for most coaching practices, bookkeeping isn't strategic, it's hygiene. You don't need to become your own CFO. You need your numbers to be current and accurate so you're not scrambling at tax time, and you need to be able to answer one or two simple questions about your money. That's it. I've been running a bookkeeping firm for coaches for over a decade, and this is the conversation I have with my clients all the time.
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The Three Transaction Types that Confuse My Clients Most
Three kinds of transactions trip up almost every coach who looks at their own books: money the owner puts in, money the owner takes out, and money that just moves between accounts. None of them are revenue or expenses, so none of them touch your Profit & Loss — but they still show up in a review, and they still cause confusion. This episode clears up owner contributions, owner distributions (a.k.a. draws), and transfers, so the next time one lands in your books you know exactly what it is.In this episode0:00 — The monthly transaction review, and the three transactions that confuse clients most0:50 — The three types, and the one thing they share: none of them touch your Profit & Loss1:40 — Owner (capital) contributions — putting your own money into the practice3:10 — Owner distributions / draws — taking money out, and why it usually isn't "payroll" or "salary"5:50 — Transfers — money moving between your own accounts, and why we don't just delete them7:30 — "Money in transit" — transfer-clearing and the Stripe payout case9:00 — Quick recap: contributions, distributions, transfers9:35 — Want this handled for you? getplucky.ioWork with PluckyPlucky does the books for life coaches — including a two-minute monthly review, so you always know what every transaction is and where your money sits. Learn more at getplucky.io.
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The Surprising Power of Having Dedicated Bank Accounts for Your Coaching Practice
The single biggest lever in managing a coaching practice's finances is also one of the simplest: open a dedicated checking account just for the business. Mark walks through the two real benefits — radically easier tax preparation and a useful pause before big purchases — and explains why you don't need an LLC, an EIN, or a formal business account to get the benefit. Just open a new checking account at the bank you already use.What's covered(0:00) Welcome — the biggest lever for managing practice finances(1:53) Why bank-balance accounting is enough for a simple coaching practice(2:34) How money gets scattered across accounts — and why(3:36) Tax-time relief — only two places to look(4:59) The second benefit — how dedicated accounts create a useful pause before purchases(5:28) Walking through a $2,000 training purchase(7:00) Using a personal credit card the right way — the pass-through workflow(8:57) Does it have to be an "official" business account? No — just open a new checking(10:53) Why this one decision works as a filter(11:16) Closing — how to work with Mark and his teamMentioned in this episodeWork with Mark and his team: getplucky.io
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Where Coaches Leak Money
The Big Three Money LeaksAfter more than twelve years of bookkeeping for coaches, Mark answers the question he's been asked most: where do coaches actually leak money? The answer comes down to three predictable areas — and the antidote turns out to be simpler, and slower, than most coaches expect.What's covered(0:00) Welcome — the question Mark gets asked most(0:28) Money leak #1: Coaches buy coaching(3:32) When buying coaching becomes a real leak — the compulsion pattern(4:23) Money leak #2: Travel, and the "business vacation" trap(6:35) Money leak #3: Spending money on other people(8:02) How a virtual assistant quietly becomes a quasi business coach(11:30) The antidote — slow down, and tolerate the feeling of falling behind(14:00) Closing and how to work with MarkMentioned in this episodeWork with Mark and his team: getplucky.ioHow to Get Rich by Felix Dennis — the British magazine publisher Mark quotes for "overhead walks on two legs"
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No Need to Stress About Your Numbers
Bookkeeping isn't worth a lot of worry.You've been told you need to "know your numbers." Mark pushes back: for most coaches running a simple one-on-one practice (maybe with some group offers mixed in), the stakes around money management really aren't that high — and the two things you actually need to know are smaller and simpler than you've been led to believe.What's covered(0:00) Welcome to Money for Coaches — the show's thesis(1:15) Mark's background, and why he can say this with a straight face(2:00) Why "you have to know your numbers" misses the mark for simple coaching practices(3:00) The two things coaches actually need to know about their money(5:00) How to think about big purchases — certifications, masterminds, retreats(6:45) A note on debt and the "I'll make it back" optimism(8:40) What this podcast will cover, and how to work with Mark(10:00) ClosingMentioned in this episodeGet personalized bookkeeping support with a friendly fee structure: getplucky.io
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ABOUT THIS SHOW
Short episodes about money management for coaches running simple service businesses. I'm Mark Butler. My goal with this show is to convince you of one thing: for most coaching practices, bookkeeping isn't strategic, it's hygiene. You don't need to become your own CFO. You need your numbers to be current and accurate so you're not scrambling at tax time, and you need to be able to answer one or two simple questions about your money. That's it. I've been running a bookkeeping firm for coaches for over a decade, and this is the conversation I have with my clients all the time.
HOSTED BY
Mark Butler
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