PODCAST · business
Money Making Priorities
by Fope Nkwocha
Grow your service business with strategies from a former Google Small Business Lead. On the Money Making Priorities podcast, I share actionable marketing, sales, and mindset strategies to help your business thrive. Whether you're aiming to land high-ticket clients or scale your operations, I've got proven strategies for you. With my coaching, service providers with 4-figure offers land 5 new clients in 12 weeks through a tailored marketing and sales strategy that delivers clarity, a repeatable sales process, and unshakable confidence. Visit https://fopsy.ca/call to book a sales call.
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42: Mindset & The Woo Part of Making Money
This episode is about mindset, money, circumstances, and what it really takes to create change in your life, even when things feel outside your control.I recorded it right before CAPACITY, and in it you get to hear my vulnerable thoughts — what I was thinking going into that event, how I shifted those thoughts, and what came out on the other side.And here's the thing: this is useful whether you have a business you want to grow, or an area of your life you want to change and it feels like the circumstances are completely beyond your control.Book a sales call for 1:1 coaching here: https://fopsy.ca/call
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Finally Structure Your Business & Get Clients : Introducing Too Brilliant To Be Broke
Join here Fopsy.ca/waitlist
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41: Six-Figure Expert Secrets —Following Your Brain to the Next Level
If you are struggling with decision fatigue, "imposter" thoughts, or the fear of wasting time, book a 1:1 coaching call at fopsy.ca/call to replace overthinking with a simplified, high-ROI action plan.In this final part, Fope addresses the financial and time-based fears that keep experts small. Learn how to "follow your brain" to make the investment in your business finally pay off.
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#40: Six-Figure Expert Secrets — The 'Couture' 1:1 Coaching Advantage
Book a sales call for 1:1 coaching at fopsy.ca/callIf you are seeing inconsistent results and feeling overwhelmed by "one-size-fits-all" courses, book a 1:1 coaching call at fopsy.ca/call to get a custom business audit and a personalized 5-client growth plan.Explore what "Couture Coaching" looks like. This is about stripping away the noise and building a high-impact, high-margin business that fits your specific strengths and your schedule.
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#39: Six-Figure Expert Secrets — Social Media is Optional (The Visibility Secret)
If you are exhausted by TikTok and Instagram and feel like you have to be a "marketing guru" to succeed, book a 1:1 coaching call at fopsy.ca/call to build a custom authority strategy that brings in corporate proposals and high-value referrals.Fope dismantles the myth that you need to be an influencer to make six figures. Discover how to leverage your existing strengths to be seen as an authority—without being online 24/7.
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#38: Six-Figure Expert Secrets —3 Money-Making Priorities for a 12-Week Scale
If you are seeing inconsistent results and feeling overwhelmed by "one-size-fits-all" courses, book a 1:1 coaching call at fopsy.ca/call to get a custom business audit and a personalized 5+ high ticket client growth plan.Explore what "Couture Coaching" looks like. This is about stripping away the noise and building a high-impact, high-margin business that fits your specific strengths and your schedule.Book a sales call for 1:1 coaching
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#37: Six-Figure Expert Secrets — Ending the 'Busy Work' Cycle
If you are an expert feeling like your marketing is "weak" despite having all the tools, book a 1:1 coaching call at fopsy.ca/call to stop the busy-work and finally get the clarity needed to attract high-ticket clients.In this kick-off, Fope reveals why your corporate expertise hasn't translated into consistent sales yet and how to shift from "doing everything" to doing what actually pays.Book a sales call for 1:1 coaching: fopsy.ca/call
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36: How to Create High-Ticket Offers That Sell | The Money-Making Offer Framework
Book your sales call now at fopsy.ca/call for 1:1 coaching. We'll map out your own money-making priorities and you will sign at least five new high-ticket clients in 12 weeks.In this episode of Money Priorities, host Fope Nkwocha (Fopsy) breaks down her proven 5-part Money-Making Offer Framework designed for service providers, coaches, and consultants who are too brilliant to be broke. Stop selling vaguely-defined "mentorship" and start packaging your expertise into irresistible, four-figure offers ($1,000+).You will learn how to:Nail the "Who": Get laser-specific on your ideal client (service providers, coaches, consultants) to spot your people in the market (03:17).Pick the Core Problem: Identify high-value problems related to health, wealth, and relationships that your clients actually want to buy solutions for (10:19).Create a SMART Solution: Use the Specific, Measurable, Attainable, Relevant, and Time-bound framework to make your promise tangible and easy to sell (13:58).Add Stakes (Urgency): Master the four quadrants of stakes (positive/negative) to answer the client's biggest question: "Why buy now?" (22:20).Price for Profit: Build the confidence and proof you need to comfortably charge four-figure offers and beyond (29:56).If you are struggling to fill your programs or need a repeatable process to sell your expertise consistently, this episode is the essential Offer Creation roadmap. Book your sales call for 1:1 coaching here fopsy.ca/call Join my newsletter: fopsy.ca/newsletter
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#35: When Burnout Masquerades as Procrastination
If selling suddenly feels impossible, it’s not your mindset—it’s your energy. Burnout quietly kills sales momentum long before strategy ever does.Join the Lead Sprint (Nov 17–21) to rebuild your system for generating leads in five days → fopsy.ca/sprintThen book a 1:1 sales call to fix your offer, leads, and execution so you can sign 5 high-ticket clients in 12 weeks—or make your next $10K in 30 days. → fopsy.ca/call
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#34 Why Your Offer Problem Is Really a Sales Problem
Creating new offers every month won’t fix what’s broken in your sales process. Learn why your main offer isn’t selling—and how to make it irresistible again.Join the Lead Sprint (Nov 17–21) to fill your pipeline fast → fopsy.ca/sprintThen book a 1:1 sales call to refine and sell your existing offer with confidence so you can sign 5 high-ticket clients in 12 weeks—or make your next $10K in 30 days. → fopsy.ca/call
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#33: Why Your Business Feels Quiet (Even When You're Working Hard)
If your business feels quiet — even though you’re doing “all the right things” — this episode is for you. ‼️ Join us live for the Lead Sprint (Nov 17–21, 2025 + click this link in the future for new dates):A 5-day challenge to help you attract leads, follow up with confidence, and get booked again.👉 Join the Lead Sprint: https://fopsy.kit.com/lead-sprint Want 1:1 coaching to get clients faster?☎️ Book a free sales call to learn about working with Fope inside the Money-Making Priorities Coaching Program — designed to help you sign 5 high-ticket clients in 12 weeks.👉 Book a Call: https://fopsy.ca/callIn this episode, business coach Fope Nkwocha breaks down why hard-working service providers stop signing clients and how to fix it using the core pillars of predictable revenue..
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Lead Sprint Day 5: Lead to Client Conversion: The Real Reason Your Audience Feels Quiet #32
☎️ Book a sales call with me at fopsy.ca/call for business coaching to help you sign 5 new high-ticket clients in 12 weeks by finding and focusing on your money-making priorities. Are you an experienced service provider who's started second-guessing everything when business gets quiet? You're not alone. In this episode, business coach Fope Nkwocha exposes the 5 unconscious behaviours that make established experts act like beginners - and how to break the cycle. For 1:1 coaching, please book a sales call with me: fopsy.ca/call Key insights:- Why "quiet audiences" are usually a mindset problem, not a market problem- The 5 self-sabotaging behaviors service providers fall into during slow periods- How to package your expertise for premium pricing (real examples included)- Client transformation stories: $250 to $1,250 price increases, 10K+ monthly revenue, overcoming sales anxiety- The Money-Making Priorities system for consistent high-ticket client acquisitionThis episode is for you if:- You've had success before but lately feel like you're starting over- You're questioning strategies that used to work- You're undercharging for your expertise- You want to convert leads consistently without constant self-doubtClient results featured:- Internationally trained pharmacists: 5X price increase + 7 new clients-Japanese translator: Consistent 10-13K months with client waitlistSocial media manager: Overcame anxiety, replaced corporate incomeConnect with Fope: Book a sales call: fopsy.ca/callLearn about Money-Making Priorities coaching + Q4 Money-Now Accelerator (September bonus)
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Lead Sprint 4: Why Your Coaching Offer Isn’t Selling (and How to Fix It Fast) #31
☎️ Book a sales call with me at fopsy.ca/call for business coaching to help you sign 5 new high-ticket clients in 12 weeks by finding and focusing on your money-making priorities. In this unfiltered hot seat coaching session, I help 4 real entrepreneurs fix their biggest offer problems in real time. What you'll see: Michelle discovers why "rediscovering yourself" doesn't pay the bills (and what to sell instead)Tomide learns she doesn't suck at sales - she just needs more leads in her pipelineLisa realizes how to guarantee job placement after 8 years and 500+ clientsToby gets a direct response strategy to book more photography clients this quarterKey takeaways:✓ Why people buy tangible results, not feelings✓ How to strengthen weak promises into money-making offers✓ The difference between leads that convert and leads that ghost✓ Why "I can't control their results" is costing you sales✓ The real reason your audience says "too expensive"Timestamps:00:00 - Intro: From Small Business Coach to Client Getting Expert06:47 - Michelle's Offer Audit: Therapeutic Art Series ($595)13:48 - Tomide's Challenge: Idea to Income Accelerator ($995-$1365)24:00 - Lisa's Program: 4-Month Layoff Recovery ($2600)37:12 - Toby's Photography Business: Pricing & Positioning48:06 - Final Thoughts: Money-Making PrioritiesThe reality check: Your offer might be brilliant, but if people can't hold your promise in their hands, they won't pay for it. Every entrepreneur in this session walked away knowing exactly what to fix first. Not someday. This quarter.Ready to get your offer audited & fix your sales leaks? Book a free sales call: https://fopsy.ca/callWe'll spend 50 minutes creating a custom plan to make this quarter your best quarter yet. Goal: 5+ new high-ticket clients in 12 weeks.
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Lead Sprint Day 3: How to Find & Engage Your Next 100 Clients |#30
☎️ Book a sales call with me at fopsy.ca/call for business coaching to help you sign 5 new high-ticket clients in 12 weeks by finding and focusing on your money-making priorities. Discover how coaches, consultants, experts and service providers can effectively network in both digital and physical spaces to generate a steady stream of leads. This episode from the Lead Sprint provides practical advice and real-world examples.For a deeper dive and customized support to hit your revenue targets, explore my 1:1 coaching. Book your sales call today: fopsy.ca/call
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Lead Sprint Day 2: 3 Things Your Leads Actually Want |#29
In Day 2, we broke down exactly what your leads want from you. ☎️ Book a sales call with me at fopsy.ca/call for business coaching to help you sign 5 new high-ticket clients in 12 weeks by finding and focusing on your money-making priorities. Your lead magnet not a random freebie—it's a high-value asset that solves a real problem.Specifically, your leads want one of these 3 things:A Problem Revealer that highlights a mistake they didn't know they were making.A Sampler or Trial that gives them a risk-free taste of your solution.A One-Step Process that solves the first, most difficult part of their journey.(learned from Alex Hormozi)We went through all three types of lead magnets that your leads actually want. Now it's time to create one that works for you.P.S. If you've ever had consistent income, the formula is already there - we just need to document it and scale it. It starts on your sales call. Book your sales call here My 1:1 coaching Money-Making Priorities helps you stop chasing every marketing tactic and start doubling down on what actually brings you clients. Day 3- Getting You 100 Actual Names of Leads..
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Lead Sprint Day 1: The ENGAGED Lead Problem (and How to Fix It) |#28
☎️ Book a sales call with me at https://fopsy.ca/call for business coaching to help you sign 5 new high-ticket clietns in 12 weeks by finding and focusing on your money making priorities.
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#27 How to Fix Your Messaging using the StoryBrand Framework So You Get Clients Faster
Is your offer amazing—but people still don’t get it?🎁 Free Guide: Apply the framework right now → fopsy.ca/blog/how-to-fix-your-messaging-with-storybrand-so-you-get-clients-faster🔥 Work with Me (1:1 Coaching): Money-Making Priorities: Make more in 12 weeks than you did all year—without working more.For coaches, consultants, and creatives selling high-ticket. → fopsy.ca/call💼 More Ways to Work Together: → fopsy.ca/work-with-me📲 Connect with Me: Instagram → @fopsythegreatIf potential clients keep saying “I need to think about it,” your messaging is likely the problem—not your offer. In this episode, I’ll walk you through the StoryBrand framework and show you how to fix that fast.Inside this episode:Why clarity beats cleverness every timeThe 7 essential parts of a message that sellsHow to position yourself as the trusted guideThe structure that makes humans actually take actionA repeatable framework to help ideal clients say “yes” fasterThis one’s packed with examples, prompts, and a free download to help you implement what you hear.Listen now and start clarifying your path to profit.
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#26: Busy Work vs Money-Making Work: 7 Things You're Doing That Aren't Getting You Clients (And What To Do Instead)
There's a massive difference between feeling productive and actually making money. Most service providers waste months on activities that feel important but don't bring in paying clients. I'm sharing the exact busy work traps I see my clients fall into - and the simple shift that changes everything.
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#25: The 2 Core Pillars of Marketing That Get You Clients as a Service-Based Business
If you want to sign more high-ticket clients consistently, you have to fix your visibility and credibility first.- Right now, you might be relying on word-of-mouth, a few excited friends, or random referrals. But that’s not a real pipeline.- 💎If people don’t know you exist, they can’t buy. And if they don’t trust you, they won’t.Visibility gets you in front of the right people. Credibility makes you the obvious choice.You don’t have to post content all day. You don’t have to do everything. You just need a system that works for you—one you can repeat. I break it all down in this podcast—watch it now.☎️ And if you want my help applying this to your business, book a free sales call to talk about 1:1 business coaching with me will help you sign 5 new high-ticket clients in 12 weeks. I can’t wait to work with you! fopsy.ca/call
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#24: How do I grow my service business when my 9-5 job takes up all my time?
"I want to grow my business, but between my 9-5, life, and everything else, I just don’t have the time."We cover how to grow your business even with a ton on your plate. You don’t need more time—you just need a plan.Here’s part of what we covered:💎Start by focusing on high-impact actions like posting where your ideal clients are,💎making sure everyone who already knows you understands your offer, and sharing your availability like a sought-after service provider.Even with just 1 hour a week or 2 focused actions, you can start seeing real results and sign high-ticket clients consistently.Inside of my 1:1 coaching, my clients go from struggling to find time for their business to booking out their services—even while working a 9-5, studying for major exams, or raising a family. You don’t need more hours in the day—you need a strategy that works with the time you have.☎️ Book your sales call: fopsy.ca/call
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#23: How to Set Realistic Income Goals for 2025 (Without Feeling Overwhelmed)
Book a free consultation to work with me 1:1 as your business coach Fopsy.ca/call Setting income goals for the new year can feel daunting—but it doesn’t have to. In this episode, I share a simple, actionable approach to setting realistic goals that you can actually achieve without the stress. P.S: If you’re ready to stop feeling overwhelmed and start hitting your income goals with clarity and confidence, book a free sales call with me today. We’ll identify the next steps for your business, prioritize income-generating activities, and create a realistic plan for hitting your 2024 targets. Don’t let another year pass by without the results you deserve. Book your free ales call to get started: Fopsy.ca/call
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#22: Why Most Service Providers Fail to Hit Their Income Goals (And How to Avoid It)
Book a free consultation to work with me 1:1 as your business coach Fopsy.ca/call Many service providers spend too much time on tasks that don’t bring in clients or income. In this episode, I break down: ✅ The difference between busy work and results work.✅ Why the first 12 weeks of the year are critical for your success.✅ The key activities that actually grow your business and hit your income goals. Book a free call to work with me 1:1 as your business coach to confidently sell high-ticket offers and attract the right clients for your business Fopsy.ca/call. If you’re tired of working hard without seeing results, book a sales call with me today. My clients consistently land high-ticket clients and increase their income in just weeks by focusing on proven strategies that work. Don’t waste time guessing what to do next—let’s create a personalized plan to grow your business and reach your goals faster. Click the link to get started! Fopsy.ca/call
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#21: What If Sounding “Salesy" Isn’t the Problem?
Book a sales call to work with 1:1 as your business coach to confidently sell high-ticket offers and attract the right clients for your business Fopsy.ca/call. In this episode, we’re talking about one of the biggest roadblocks for service-based entrepreneurs: the fear of sounding “salesy”. But what if that’s not the real issue holding you back? We unpack seven core fears that are keeping you from confidently selling your offers and attracting high-ticket clients. Here’s what we cover: Fear of Judgment: What will they think of me? Fear of Rejection: What if they say no? Unhealed Money Wounds: What does asking for money say about me? Perfectionism: Am I even ready? Discomfort with Visibility: Do I belong here? Old Baggage from Bad Sales Experiences: I’ll never be like that. Overidentifying with Outcomes: What if their results define my worth? Each of these fears is a barrier to selling confidently, and I’m sharing the mindset shifts and actionable steps to move through them. By the end of this episode, you’ll know how to reframe sales as service and start selling high-ticket offers without feeling “pushy.” P.S. In my 1:1 coaching, we’ll work together to help you confidently sell high-ticket offers, attract the right clients, and grow your dream business. To learn more about working together, book a sales call at Fopsy.ca/call. 🥂 To Your success, Fope
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#20: Can Your Business Coach Deliver? How much do Certifications, Experience, and Client Success Matter
Learn more about how to work with Fope at fopsy.ca/call. In this episode, we delve into how to evaluate a business coach’s ability to deliver results. We discuss the importance of certifications, relevant experience, and client success stories, providing you with the tools to make an informed decision on your coaching journey.
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#19: What to Expect from a Business Coach (and What Not To)
Learn more about how to work with Fope at fopsy.ca/call. This episode clarifies what you can and can’t expect from a business coach. We cover key aspects of the coaching relationship, including the responsibilities of a coach and the importance of setting realistic expectations. Equip yourself with the knowledge to navigate your coaching experience effectively.
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#18: How to Choose a Business Coach: Questions to Ask to Get Clear on Your Business' Problems / Needs
Learn more about how to work with Fope at fopsy.ca/call. In this episode, we explore essential questions to ask when choosing a business coach, helping you identify the specific challenges you face and the support you need. Discover how to evaluate potential coaches and ensure they align with your goals, setting the stage for success in your entrepreneurial journey.
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#17: How to Get 5 New Clients in 12 weeks [For Service Providers]
My 1:1 Coaching, Money-Making Priorities is officially open for Q4 bookings! 📅 Book your call by September 27 https://fopsy.ca/call If you’re ready to secure 5 clients in the next 12 weeks and end the year on a high note, now’s your chance. 📅 Book your call by September 27 (https://fopsy.ca/call) , and I’ll include a 30-day sprint to help you sign your first $10K client faster than you thought possible, plus a bonus 1:1 session to fine-tune your outreach strategy. Spots are limited, so don’t miss this opportunity to close out Q4 strong. Watch the replay now and let’s make it happen! To your success! - FopePS: In this webinar we covered:How to identify and overcome the marketing, sales, and mindset challenges that keep you stuck in client acquisition.Why feeling 'salesy' is holding you back and the exact steps to shift your mindset.Confidence-boosting strategies to take action, fill your pipeline, and close more deals effectively.
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#16: What If I Can't Afford A Business Coach?
Investing in coaching can feel daunting, especially if money is tight. I get it—I’ve been there myself. In this episode we talk about priorities and how to make peace with your decision - to invest or not to invest. P.S: If you're a service provider aiming to secure 5 more high-ticket clients (four-figure offers or more) in the next 12 weeks, my 1:1 Money-Making Priorities coaching is what you need. Together, we’ll not only plan but execute the essential marketing, sales, and mindset strategies that will grow your business and ensure you always know where your next client is coming from. Let’s get started—Book your sales call fopsy.ca/call ☎️
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#15: How to Invest in Coaching Wisely, Even After a Bad Experience
If you’ve ever invested in a coach who didn’t live up to your expectations, you’re not alone—I’ve been there too. After a disappointing coaching experience, I had to rethink my approach to hiring coaches. This episode is about what I’ve learned and how it can help you make better investment decisions moving forward. If you’re considering working with me, know that I’m dedicated to ensuring you get a return on your investment. My Money-Making Priorities program is designed to help you gain 5 new clients in just 12 weeks by focusing on what truly matters. Book a sales call with me here: fopsy.ca/call ☎️
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#14: Why All That Work Isn’t Getting You Clients: 100 Busy Work Habits Holding You Back
Today, I reveal how busy work kept me from getting clients and how I eventually broke free from that cycle. In the early days, I focused so much on things I thought would help me get clients that I failed to realize I was engaging in tasks that didn’t move the needle. Here’s what I was caught up in: Endless Website Edits: I spent hours tweaking my website, believing that a perfect site would attract clients. But it was just a distraction from actual client acquisition. Overanalyzing Social Media: I obsessively creating social media posts, convinced that perfect content would drive results. This was a major time sink. Scattered Outreach: My outreach efforts were sporadic and unfocused. I networked at events, but many were ineffective and felt like wasted time. Lack of Tracking: I didn’t keep track of my progress, so I often felt like I was running in circles without making real strides. I was anxious about not making enough progress and often blamed external factors like the economy. My fear of investing in coaching kept me stuck in this cycle. I was trying to do it all alone, without the focused guidance that could have accelerated my growth. I tried to reverse engineer the successes of big names in my industry. I should have hired a coach sooner, but I didn’t realize the value of personalized feedback tailored to my business stage. Instead, I was overwhelmed by the tons of generic advice and never-ending tips from successful people, which only led to frustration. Once I understood the importance of targeted guidance, the shift was crucial—having a coach allowed me to focus on actionable steps instead of getting bogged down in busy work. Tomorrow, in Part 3, I’ll share my experience with a coach who, to put it mildly, didn’t meet my expectations and how I learned to make better investment decisions going forward. Stay tuned, P.S: In 12 weeks, you could be selling 5 more high-ticket packages (four-figure offers or more) and have a repeatable sales process that turns clients into superfans. My 1:1 Money-Making Priorities coaching ensures you execute the marketing, sales, and mindset actions necessary to make that happen, with a focus on staying on track and achieving results. Ready to take action? Book your sales call : fopsy.ca/call ☎️
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#13: The Turning Point for me: Why Every Business Needs a Coach
I want to share a personal story with you about why I believe every business needs a coach. This journey transformed my approach to business, and I hope it can shed some light on why a coach might be the missing piece for you, too. In Part 2, I’ll dive into how I was caught up in busy work, mistaking it for progress, and how I eventually realized the difference between real work and mere activity. It goes up to Part 4 (What if I can't afford a business coach) Stay tuned. - P.S: If you're a service provider aiming to secure 5 more high-ticket clients (four-figure offers or more) in the next 12 weeks, my 1:1 Money-Making Priorities coaching is what you need. Together, we’ll not only plan but execute the essential marketing, sales, and mindset strategies that will grow your business and ensure you always know where your next client is coming from. Let’s get started—Book your sales call HERE.
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#12: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
Ever wonder if your business idea or offer will actually sell? In this episode, I dive deep into how to validate your solution by talking to real customers. Spoiler: It’s not about asking for opinions—it’s about uncovering real problems and opportunities! This is how to do market research like a pro, based on Rob Fitzpatrick's book "The Mom Test". Key takeaways: How to approach customer conversations like a pro The exact questions you should ask (and avoid!) Preparing your mindset for calls that lead to results Why getting customer feedback early saves you time and money 🎯 If you're a service provider or coach and want to land 5 new clients in 12 weeks by focusing on the right revenue-generating activities, let's chat! Book a sales call with me : Fopsy.ca/call ☎️ Join my weekly series for lots of good emails on marketing, sales, and doubling your revenue in 12 focused weeks with execution like never before. fopsy.ca/newsletter
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#11: How to Pitch to Anyone and Get a Response: Mastering Cold Emails
What if instead of aiming for 1-3% response rate you could get 90%? In this episode, I share actionable strategies for mastering the art of cold emailing and pitching to anyone (and getting a response). Learn how to: Personalize your emails by showing your recipients you know them. Craft compelling subject lines that get your emails opened. Make your emails about them, not you. Keep your pitch clear, concise, and compelling. Use follow-ups effectively to increase your response rate. Plus, I share my personal success story of making $1,200 from my gift box business before ever posting on social media—just by leveraging cold emails! If you are ready to gain more clients by getting laser-focused on what really drives sales with a business and accountability coach—let’s talk. Book a sales call to work with me as your business coach fopsy.ca/call Mentioned resources @Mochievous's Thread on Cold Pitching Apollo.io's course with Sam Sales - Show Me You Know Me Mattie James on Dream 100 Clients (45 ish min mark)
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#10: How to Overcome Pricing Anxiety and Attract High-Paying Clients
Are you struggling to confidently charge what you’re worth? Whether you’re a coach, or service provider pricing anxiety can hold you back from attracting the high-paying clients you deserve. In this episode, we dive deep into how to conquer that pricing fear and start pulling in clients who value your worth. You’ll learn: Shift Your Focus from Competition to Value: Learn how to identify your unique selling points and measure the real impact of your services, so you can stop comparing yourself to others and start showcasing what makes you special. The "Sell Yourself On It First" Framework: Get practical steps to build confidence in your offer and the value you bring, making sure you’re always ready to articulate why your service is worth every penny. Strategies for Common Obstacles: Overcome imposter syndrome, tackle fear of price resistance, and deal with competitive pressure using proven strategies that help you stay focused and confident. If you’re feeling overwhelmed, struggling to focus, or having trouble generating revenue, this episode is packed with actionable insights to help you gain clarity, confidence, and financial success in your service-based business. Plus, you’ll learn: Crafting a Compelling Value Proposition: How to create a statement that resonates with your ideal clients and makes them see the value in your services. Evaluating Your Pricing Structure: Practical techniques for assessing your pricing and communicating your worth effectively to potential clients. Ready to stop undervaluing your expertise and start attracting high-paying clients? Book a sales call with me today at fopsy.ca/call ☎️ and let’s transform your expertise into tangible results! Tune in now and take the first step toward confidently charging what you’re worth!
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#9 How to Overcome Shiny Object Syndrome: Stop Chasing New Marketing Tactics & Make Money
You know how you listen to a podcast with a mind-blowing success story or hear about a new platform everyone's raving about, and suddenly you can't sleep until you try it? Yeah, that's Shiny Object Syndrome hitting. But what if you're stuck in a cycle of jumping from tactic to tactic, never seeing results? In this episode, we'll dive deep into overcoming Shiny Object Syndrome and how to stop hopping, start focusing, and finally achieve those money-making goals. This struggle is exactly what my 1:1 coaching program, Money-Making Priorities, helps service providers and coaches overcome. We work together to identify the few critical goals that will truly move the needle in your business, and hold you accountable for achieving them. Tired of feeling overwhelmed by marketing tactics and ready to see results? Book a sales call at fopsy.ca/call to see if Money-Making Priorities is right for you. Now, let's get into the episode. Subscribe to my weekly series: Profitable Priorities Follow me on Instagram for daily tips + fun bits
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#8 How to Deal with Social Media Overwhelm as a Small Business
Is the constant pressure of maintaining a social media presence and online marketing strategy causing overwhelm? This episode offers practical steps for simplifying your approach and making social media and online marketing work for you. Join the waitlist for Superfans Club: Download the Free Guide: 100 Free Content Ideas Fope Nkwocha, Small Business Coach & Consultant Grow Your Small Business with Clarity. Stop the random marketing! We help you unify your message, attract loyal customers, and grow your revenue. For consulting, content creation & workshops - visit https://smallandthriving.com/ Follow @smallandthriivng on Instagram Subscribe to Small Business Savvy
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#7 Small Business Secrets: Why You're the Backbone of the Economy (and How to Win!)
Calling all aspiring and existing small business owners! In this episode of Small and Thriving we'll explore the crucial role SMBs play in the global economy and why you are essential for a thriving marketplace. Here's what you'll learn in this episode: The surprising impact of small businesses on the economy. What defines a small business (and are you one)? Key challenges faced by small businesses today. Actionable tips to overcome those challenges and achieve success. How to leverage your unique position as a small business owner. Fope Nkwocha, Small Business Coach & Consultant Grow Your Small Business with Clarity. Stop the random marketing! We help you unify your message, attract loyal customers, and grow your revenue. For consulting, content creation & workshops - visit https://smallandthriving.com/ Follow @smallandthriivng on Instagram Subscribe to Small Business Savvy
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#6 How to know if your business idea is any good
You know how there’s a difference between someone telling you something is a good idea and them putting money where their mouth is? Well, The Mom Test could be handy in getting honest feedback on your ideas. Listen and share your Thoughts.💭: What’s your experience with figuring out if there’s demand for what you create?💭 Thoughts?💭: What’s your experience with figuring out if there’s demand for what you create?💭 Learn more about my work as a Small Business Coach and Consultant at www.fopsy.ca and follow me on Instagram @smallandthriving and @fopsythegreat
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#5 How to Market Your Small Business WITHOUT Social Media
Are you familiar with the concept of ecosystem marketing? I read "The Widest Net," a book by Pamela Slim about finding new customers by building relationships and finding partners who serve your audience in other ways. My favourite part is that it's not aggressive - not like Twitter bro marketing. Unlike a lot of the "best practices" for lead generation that can come across as a bit too aggressive, or the super passive social media approach of build it and they'll come, this one feels natural. Pamela Slim's method is essentially a long-term play that involves building relationships and really getting to know others who solve the same problem and share the same values as your business. Listen for the 7 lessons I learned from "The Widest Net: How to Discover Customers Right in Front of You." Learn more about my work as a Small Business Coach and Consultant at www.fopsy.ca and follow on Instagram https://www.instagram.com/smallandthriving/. 7 Lessons from The Widest Net: How to Discover Customers Right in Front of You
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#4 How to Reach More Customers During the Holidays
The holiday season is the perfect opportunity for small e-commerce businesses to shine and connect with their ideal customers. In this episode, we'll explore practical strategies to promote your holiday offers and reach more customers. Looking for tailored content marketing advice? Schedule a 1:1 consultation with me to refine your strategy. Let's make this holiday season your best one yet. Learn more about Small and Thriving and how we can support your content marketing https://smallandthriving.com/ Follow @smallandthriving on Instagram Subscribe to Small Business Savvy the free newsletter Rewatch the Holiday Marketing Masterclass
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#3: How to Find and Understand Your Target Audience so Your Marketing Resonates
The best way to really make sure your marketing is going to resonate is to think of who you’re marketing to. Hint: It’s not everybody. Join the Waitlist for the FREE Holiday Marketing Masterclass. https://fopsy.ca/holiday-marketing-101 Get your small business set up for a successful holiday season with strategy and accountability. Today's episode is about knowing how to reach your target audience so that you can create products they want and market them in a way that makes sense. Connect with Fope Nkwocha @smallandthriving https://www.instagram.com/smallandthriving/ Small Business Savvy newsletter Book a 1:1 with Fope for your business: https://fopsy.ca/contact
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#2 Fix Your Goal Setting With This
Join the Waitlist for the FREE Holiday Marketing Masterclass. https://fopsy.ca/holiday-marketing-101 Get your small business set up for a successful holiday season with strategy and accountability. Everybody tells you to set goals but they don’t tell you that it doesn’t end there. Listen to this episode as we go through goal setting and what it actually takes to increase the chances of success. Connect with Fope Nkwocha @smallandthriving https://www.instagram.com/smallandthriving/ Small Business Savvy newsletter Contact Fope: https://fopsy.ca/contact Referenced in this episode $100M leads by Alex Hormozi - Episode on Posting Free Content https://podcasters.spotify.com/pod/show/smallandthriving/episodes/Fix-Your-Goal-Setting-With-This-e291k9m
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#1 How to Survive Inflation as a Small Business
7 Ways Small-Business Owners Can Cope with Inflation. Don't forget to follow and leave a rating. 00:00 - Intro 00:19 1. Review and adjust pricing 01:14 Focus on the customer 03: 26 Dig into your data (80/20 rule) 05:21 Negotiate with your suppliers 06:42 Optimize your Inventory Management 07:42 Improve Productivity with technology 08:32: Consider Strategic Promotions Watch as a video on Youtube: https://youtu.be/YPhkgRs_gEE #sidehustle #howtomakemoneyonline
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ABOUT THIS SHOW
Grow your service business with strategies from a former Google Small Business Lead. On the Money Making Priorities podcast, I share actionable marketing, sales, and mindset strategies to help your business thrive. Whether you're aiming to land high-ticket clients or scale your operations, I've got proven strategies for you. With my coaching, service providers with 4-figure offers land 5 new clients in 12 weeks through a tailored marketing and sales strategy that delivers clarity, a repeatable sales process, and unshakable confidence. Visit https://fopsy.ca/call to book a sales call.
HOSTED BY
Fope Nkwocha
CATEGORIES
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