Moneyball for Marketing
by Glenn Gow
Crimson Marketing’s CEO Glenn Gow interviews the best and the brightest marketing minds on Moneyball for Marketing. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world. The reference to Moneyball is from the story of how the Oakland A's baseball team were able to win and win and win, because they figured out how to use data and technology to their advantage. If you'd like to learn more about how to use Big Data and Marketing Technology in marketing to help you win, visit us at www.crimsonmarketing.com, or email us at [email protected]. Thank you for subscribing, rating and reviewing us!
Episodes
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Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization"
Brian King, VP Marketing of Cycle Gear: "Personalization is the Key to Optimization" by Glenn Gow
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Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it”
Kash Shaikh, VP Marketing of Ruckus: “Tell it Before you Sell it” by Glenn Gow
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Jonathan Martin, CMO of Pure Storage: “The Marketing Transition of the Century”
“I don’t need conjecture to say we’re probably in one of the biggesttransitions in the last century,” says Jonathan Martin, CMO of flash storage leader Pure Storage. As mobile devices and social media have become increasingly dominant, people have become overwhelmed by information, and are now no...
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Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy”
Sydney Sloan, CMO of Al Fresco: “Lessons in Digital Marketing Strategy” by Glenn Gow
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Jennifer Johnson, CMO of Tanium: “The Data Driven CMO”
Amidst an ecosystem containing multitudes of martech software solutions, marketers across the B2C and B2B spheres are charged with the sometimes unenviable task of distilling the best technology and techniques to harness the power of Big Data in their organizations. Jennifer Johnson, CMO of fast...
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Marketing to Millennials with Steven Dupree, VP Marketing of SoFi
Millennials are both coveted and scorned by marketers. They are open‐minded, self‐revealing and bold, but also digitally savvy consumers who want it on their own terms. All too often, those are terms that resist traditional influence, requiring marketers to understand and innovate in order to…
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Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext
In the next 5 years, smart mobile devices are set to more than double from 1.75 to 4 billion. Mobility is driving most of the change today in the way that people interact with the World. Yet a whopping 93% of all transactions still take place in brick and mortar stores. For all the ways that…
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About this show
Crimson Marketing’s CEO Glenn Gow interviews the best and the brightest marketing minds on Moneyball for Marketing. He and his guests talk about the incredible changes happening in marketing organizations around Big Data and marketing technology. Moneyball for Marketing features marketing technology insights from the top marketers in the world. The reference to Moneyball is from the story of how the Oakland A's baseball team were able to win and win and win, because they figured out how to use data and technology to their advantage. If you'd like to learn more about how to use Big Data and Marketing Technology in marketing to help you win, visit us at www.crimsonmarketing.com, or email us at [email protected]. Thank you for subscribing, rating and reviewing us!
Hosted by
Glenn Gow
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