More Than A Brand: CX Podcast

Could Your Team Run the Business Without You?Building a Shared Client Relationship Standard Lindsay Tramel-Jones shares a story about a client who was seriously injured in a car accident and couldn’t communicate or physically work, yet her team successfully ran a pre-scheduled in-person event, made sales, and proactively contacted customers about potential order delays with transparency and a request for grace. Lindsay explains that as service businesses grow, a CEO’s instinctive standards often get “translated” and watered down across hires, creating inconsistent client experiences. She argues that SOPs, onboarding, and supervision don’t define what clients should experience; what works is a shared, intentionally built relationship standard grounded in the brand’s mission and voice, created with the team so they can carry the mission when the CEO is out. She closes by urging CEOs to assess whether their team can represent the brand without them and notes this is what FlowTribe helps build.https://www.instagram.com/fierceified.agency00:00 Client Accident Wake Up Call01:16 Podcast Intro And Mission01:58 Why Standards Get Lost03:33 Copy Of A Copy Problem04:14 Team Runs Event Without CEO05:40 Proactive Client Communication07:29 Beyond SOPs And Onboarding09:33 The One Question For CEOs10:38 How To Fix It Flow Tribe 11:08 Client Update And ClosingMentioned in this episode:FlowTribe Team Engagement68% of clients leave service businesses not because of price or a competitor — because they felt unappreciated. That is not a marketing problem. That is a relationship problem. And it almost always lives in how your team shows up when you are not in the room. FlowTribe is the two-week team engagement Lindsay Tramel-Jones built to fix that. Not a course. Not coaching for the CEO. A facilitated engagement for your whole team — using your FlowLab data to diagnose exactly where the client relationship is breaking down, train the team to build a stronger standard, and assign clear ownership to every touchpoint. By the time FlowTribe ends, your team knows how to build the client relationship without you in every conversation. Applications are open. Founding client spots are available at a reduced investment. Go to Flowtribe.co to apply.

Lindsay Tramel-Jones explains that when a service business grows, client churn often comes from a missing relationship standard—not a skills problem—because team members default to their own client style when expectations aren’t explicit.She describes how an original hire may deliver 80–85% of the founder’s standard by proximity, a middle hire 60–70% through partial observation and SOPs, and a newest hire 40–50% by relying on personal instincts, creating inconsistent client experiences that clients notice before the CEO does. She notes research that clients leave due to feeling unappreciated (68%), perceived indifference (34%), and inconsistent experience (18%). Addressing veteran-owned businesses, she distinguishes operational excellence from relational consistency and argues a standard is not a script: define what great looks like while letting each team member deliver it through their strengths.She invites listeners to assess gaps with the free Flow Lab tool and apply to Flow Tribe to build the standard together.00:00 Episode Setup00:26 Show Intro01:06 When Standards Drift03:19 Founder Standard Problem04:35 Ops vs Relationship06:17 Standard Gets Diluted07:44 Three Team Versions08:02 OG Hire Strength09:38 Middle Hire Gap10:50 Newest Hire Reality12:21 Veteran Founder Pushback13:18 Script vs Standard14:37 Build Like a Unit16:29 One Question Close17:40 Free Tools and CTA18:14 Final OutroRESOURCES To Get StartedStart FlowLab free — Relationship Health Assessment:Apply for FlowTribe:Book a discovery call Book Lindsay For a KeynoteMentioned in this episode:FlowTribe Team Engagement68% of clients leave service businesses not because of price or a competitor — because they felt unappreciated. That is not a marketing problem. That is a relationship problem. And it almost always lives in how your team shows up when you are not in the room. FlowTribe is the two-week team engagement Lindsay Tramel-Jones built to fix that. Not a course. Not coaching for the CEO. A facilitated engagement for your whole team — using your FlowLab data to diagnose exactly where the client relationship is breaking down, train the team to build a stronger standard, and assign clear ownership to every touchpoint. By the time FlowTribe ends, your team knows how to build the client relationship without you in every conversation. Applications are open. Founding client spots are available at a reduced investment. Go to Flowtribe.co to apply.

Customer Experience vs. Client Relationships: Why Service Businesses Lose Clients They’ve Already EarnedLindsay Tramel-Jones explains that customer experience (systems, processes, touchpoints, efficiency) and client relationships (feelings of being seen, valued, and appreciated) are fundamentally different, and warns growth-stage service businesses often try to solve relationship problems with CX frameworks, costing them retention. She notes research that 68% of clients leave because they feel unappreciated, then contrasts Amazon’s frictionless but transactional experience with Chewy’s relationship-led approach (fast human support, handwritten notes, condolence flowers), citing Chewy’s $3.35B sale, 41% market share, and strong retention. She also highlights Zappos’ culture of empowered teams (no scripts, no time limits, $2,000 to quit) and emphasizes relationships must be delivered by the whole team, not the CEO. She closes with three diagnostic questions and invites listeners to take the free Flo Lab assessment.00:00 Welcome and Big Idea02:01 Experience vs Relationship02:44 Why CX Tools Fail04:59 Amazon Transactional CX07:14 Chewy Relationship Playbook11:52 Zappos Team Culture15:12 Three Diagnostic Questions17:34 Bottom Line and Next Steps19:14 Closing and SubscribeRESOURCES To Get StartedStart FlowLab free — Relationship Health Assessment: Apply for FlowTribe: Book a discovery call Book Lindsay For a KeynoteMentioned in this episode:FlowTribe Team Engagement68% of clients leave service businesses not because of price or a competitor — because they felt unappreciated. That is not a marketing problem. That is a relationship problem. And it almost always lives in how your team shows up when you are not in the room. FlowTribe is the two-week team engagement Lindsay Tramel-Jones built to fix that. Not a course. Not coaching for the CEO. A facilitated engagement for your whole team — using your FlowLab data to diagnose exactly where the client relationship is breaking down, train the team to build a stronger standard, and assign clear ownership to every touchpoint. By the time FlowTribe ends, your team knows how to build the client relationship without you in every conversation. Applications are open. Founding client spots are available at a reduced investment. Go to Flowtribe.co to apply.

Lindsay Tramel-Jones explains that retention isn’t a quick fix and only works once acquisition is consistent, then shares a step-by-step framework to choose and implement the right retention strategy for different businesses. She emphasizes starting with research by analyzing customer data to identify lifecycle drop-off points and pairing it with direct feedback from engaged clients to learn what would keep them buying, referring, and staying in the ecosystem. Next, she advises innovating by brainstorming programs and touchpoints (e.g., loyalty, referral, tiered services, VIP community) that customers want and the business can sustain, then strategizing with a rollout plan and defined KPIs before launch. Finally, she stresses evolving through ongoing measurement and customer input, framing retention as a continuous culture. She summarizes this as the RISE method: Research, Innovate, Strategize, Evolve.00:00 Retention Strategy Setup01:04 Podcast Intro and Promise01:35 Acquisition Before Retention02:44 Research Your Data04:19 Talk to Best Clients05:54 Innovate Retention Ideas07:23 Strategize and Rollout Plan08:38 Measure and Evolve09:54 RISE Method Recap11:14 Wrap Up and Call to ActionWatch Qualitative Vs Quantitative Data VideoWork With UsMentioned in this episode:Learn about FlowtribeFlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

Lindsay Tramel-Jones shares a realization from Goldman Sachs Black and Business cohort nine: she needs to better explain what she does as a customer retention strategist, since people often reduce it to “emails.” On the More Than a Brand podcast, she clarifies that retention strategy isn’t the first priority if a business lacks a steady flow of new clients, and that acquisition and retention work together. She defines retention strategy as the systems, processes, and initiatives used to keep clients you’ve already won, emphasizing it’s more than repeat purchases—it’s keeping people in your ecosystem through buying, referrals, content engagement, and community. She illustrates this with loyalty programs (like Chick-fil-A win-back offers) and referral programs that incentivize clients to advocate and stay connected, helping businesses stop “starting from zero” and reducing reliance on cold leads and algorithms.00:00 Goldman Cohort Realization01:04 Podcast Mission Intro01:41 Retention vs Acquisition02:45 What Retention Means03:43 Loyalty Program Example05:03 Referral Program Example06:20 Mindset Shift and Wrap07:31 Call to Action OutroMentioned in this episode:Learn about FlowtribeFlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

Host Lindsay Tramel-Jones uses the Hanifa Day experience to highlight a key business lesson for scaling founders: being operationally ready for best-case demand. She describes how Hanifa, a Congolese American luxury clothing brand known for inclusive sizing and strong loyalty, saw major customer turnout for Hanifa Day (pre–Black Friday 2025), but delays and unfulfilled orders led loyal customers to air frustrations on social media, reversing the brand’s referral engine and damaging retention. She argues the brand wasn’t broken by a bad product or lack of attention, but by infrastructure that couldn’t handle success, and notes word-of-mouth can flip quickly. She commends the owner for publicly taking responsibility and pausing the brand to improve while fulfilling orders, then urges listeners to ask before launches: if everyone shows up tomorrow, are you truly ready?00:00 Viral Story Setup00:34 Podcast Intro01:10 What Happened at Hanifa Day01:47 Fulfillment Breakdown Fallout03:02 The Real Lesson Are You Ready04:37 Retention Word of Mouth Reversal06:38 Grace Accountability and Pausing07:26 Your Next Launch Readiness07:49 Strategy Call and Wrap UpVisit us at https://fierceified.agency/ to learn more about how we can help.

On the More Than a Brand podcast, Lindsay Tramel-Jones, CEO of Fierceified Creative and Consulting, challenges scaling founders to examine how much time they spend chasing new leads versus serving existing customers, arguing that the gap is costing them growth. She explains that acquiring new customers can cost up to five times more than retaining current ones, and that selling to existing customers has a 60–70% probability compared to 5–20% for new prospects. Lindsay reframes retention as more than funnels, email sequences, or loyalty tactics, emphasizing customer experience across every touchpoint—awareness, consideration, purchase, onboarding, delivery, post-sale follow-up, and referrals. She highlights that simple, intentional actions like remembering details, checking in, and celebrating milestones create loyalty, community, and word-of-mouth, turning retention into the real engine behind sustainable growth.00:00 Welcome to the Show00:30 The Awareness Trap02:23 Retention Math That Matters03:49 What Retention Really Is06:44 Customer Journey Touchpoints08:28 Referrals and Word of Mouth09:02 Retention Without Big Tools09:58 Plug the Leaky BucketVisit us at fierceified.agencyTry our free CX Audit tool at flowlab.fierceified.agencyMentioned in this episode:Learn about FlowtribeFlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, opens More Than a Brand by naming a cultural and economic shift in 2026: consumers are paying closer attention to where their money goes and are increasingly choosing small businesses over big corporations for trust, connection, and perceived quality. She frames this as an opportunity—but warns that if a small business backend is “duct taped together,” growth will feel like pressure, not progress. Centering customer retention, she shares that a 5% retention improvement can increase profits by up to 65%, and explains how retention creates breathing room by reducing the cycle of constant launching and starting revenue from zero. She offers three practical retention strategies to prepare for an influx of customers: (1) follow up quickly and consistently before and after the sale to maintain momentum and communicate care; (2) anticipate post-purchase needs with clear instructions and education, illustrated through a cold-pressed juice brand that supports customers with storage guidance and videos to protect product quality and build confidence; and (3) reward loyalty intentionally through referrals, tiers, points, bundles, or built-in tools like Shop Pay, emphasizing that incentives drive repeat purchases and turn retention into acquisition via returning customers who bring others. She closes by challenging founders to focus not just on attracting customers but on keeping them, strengthening the experience between “we’re interested” and “we’re in,” and plugging leaks in the pipeline as the foundation for steady growth and wealth-building.00:00 Welcome to More Than a Brand (Customer Retention for Scaling Founders)00:38 A Shift Is Happening: Conscious Spending & Small Business Opportunity04:17 Why Retention Matters Now (and the 5% = 65% Profit Wake-Up Call)06:15 Retention Strategy #1: Follow Up Like You Want the Relationship08:59 Retention Strategy #2: Anticipate What Customers Need After the Sale11:05 Retention Strategy #3: Reward Loyalty on Purpose (Simple Programs That Work)13:15 Can You Keep Them? Holding Growth, Plugging Leaks & Final Takeaways14:23 Outro: Subscribe + Where to Find Fierceified OnlineClick Here to learn more about LindsayVisit us at https://fierceified.agency/Mentioned in this episode:Learn about FlowtribeFlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

In this episode of More Than a Brand, Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, explores the importance of aligning product offerings with customer needs. She discusses the pitfalls creative CEOs face when they launch products without customer input and emphasizes the need for strategic timing and capacity in launching new initiatives. Lindsay shares insights on predicting customer journeys and ensuring each touchpoint in the business ecosystem delivers a seamless experience. This episode is a must-listen for scaling founders who want to transform from being the bottleneck to the architect of exceptional customer experiences.00:00 Introduction to More Than a Brand Podcast00:48 Challenges Faced by Creative CEOs01:56 The Importance of Customer Feedback03:28 Timing and Capacity in Business Decisions05:04 Predicting Customer Journeys07:01 Final Thoughts and Advice09:14 Conclusion and Social Media LinksClick here to learn more about Lindsay Learn more: https://fierceified.agency/Mentioned in this episode:Learn about FlowtribeFlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

In this episode of the More Than a Brand podcast, host Lindsay Tramel-Jones, CEO of Fierceified Creative and Consultant, dives deep into the crucial transition from manual customer management to scalable retention systems. Lindsay discusses the common pitfalls scaling businesses face around the $100-150K mark, emphasizing the importance of customer retention over acquisition. She explains three critical reasons why businesses struggle to retain customers: the lack of post-transaction relationship strategies, focusing on symptoms rather than systems, and ineffective onboarding processes. Lindsay also shares insights on using the RISE method—Research, Innovate, Strategize, Evolve—to identify and fix the root causes of customer churn. The episode concludes with practical steps to audit and enhance your customer experience, ensuring it remains clear, intentional, and sustainable.00:00 Introduction to More Than a Brand Podcast 00:51 The Struggles of Scaling Businesses 01:19 The Importance of Customer Retention 02:51 Reason 1: The Dropped Feeling06:11 Reason 2: Fixing Symptoms, Not Systems 07:27 Reason 3: The Onboarding Gap08:46 The RISE Method for Customer Experience 10:46 Conclusion and Next Steps 11:29 Closing Remarks and Subscription ReminderMentioned in this episode:Learn about FlowtribeFlowTribe is our 10 CX Accelerator for founders that are ready to stop being the bottleneck and ready to retain clients.

In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services.He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional.Join us for an insightful discussion on dreams, identity, and the pursuit of importance.Get to know more about Matt and his company at: https://eightx.co/Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agencyLearn more about our services: https://fierceified.agency/Mentioned in this episode:Intro to More Than A BrandThanks For Listening

Automate to Elevate: How FlowLab is Revolutionizing Customer Journey AuditsIn this episode of More Than a Brand, host Lindsay Tramel-Jones reveals how she transformed her labor-intensive customer journey audits into an automated SaaS product called FlowLab. She walks through her journey from manually conducting audits that took up to 10 hours, to identifying common patterns, and finally, creating a diagnostic tool that leverages AI to provide actionable insights in minutes. Lindsay introduces her RISE methodology (Research, Innovate, Strategize, and Evolve), which forms the backbone of Flow Lab, allowing service providers to identify and fix revenue leaks efficiently. This episode is a valuable listen for service providers looking to productize their expertise and optimize their customer journeys.00:00 Introduction and Personal Story01:40 The Problem with Manual Audits04:51 The RISE Method Framework06:27 Automating the Research Phase07:35 Building Flow Lab09:06 Flow Lab in Action13:36 Lessons Learned and Advice15:25 Conclusion and Launch AnnouncementGet access to FlowLab at https://flowlab.fierceified.agency/ and used code FOUNDERS50 before August 31, 2025 to get 50% off the first 6 months.Follow us on Instagram @fierceifeid.agency

The Art of Post-Sale Customer Engagement with Ken RappIn this episode of More Than a Brand podcast, host Lindsay Tramel-Jones interviews Ken Rapp, the co-founder of Blustream. The discussion revolves around the importance of post-sale product experiences and how Blustream helps brands transform their customers into loyal advocates. Ken shares insights on Blustream’s journey from creating sensors for guitars to developing sophisticated customer engagement solutions. The conversation also delves into Ken's personal interests, such as playing guitar and water skiing, adding a personal touch to the entrepreneurial dialogue. Ken emphasizes the use of AI cautiously to enhance personalized customer journeys and highlights the significant impact of customer retention and referrals on a business's success.00:00 Introduction to More Than a Brand Podcast00:42 Meet Ken Rap: Co-Founder of Blustream01:08 Ken's Personal Story and Interests02:30 Understanding Blustream's Mission09:04 The Role of AI in Customer Engagement14:23 The Genesis of Blustream20:17 Final Thoughts and Contact Information23:18 Closing Remarks and Social MediaLearn more about Blustream at: https://blustream.io/Visit our website at https://fierceified.agency/Join The FlowLab Waitlist: https://fierceified.myflodesk.com/flowlab

In this episode, we dive into a conversation with Stephen Sachs, founder of Zero Company and co-founder of AICMO. Stephen discusses the essence of his identity beyond titles, emphasizing the importance of empathy and love in our systems. He introduces The Bliss Method, which stands for "build love into scalable systems," and shares his vision of transforming random acts of kindness into a more systematic approach that fosters continuous empathy and compassion. Stephen reflects on the natural maturation process of empathy and how it evolves as we grow, encouraging listeners to integrate love into their personal and professional lives. Join us for an inspiring discussion on building a more empathetic world.[00:00:38] Systems of love in marketing.[00:09:10] Emotional connection in marketing.[00:14:23] Higher purpose in business.[00:16:22] AI and marketing integration.[00:21:53] Marketing for small businesses.[00:27:17] Normal vs. New Normal.Learn More: Join our CX Experience Vault to help you transform your customer experience: https://courses.morethanabrand.co/experience-vault/www.Fierceified.agencyLearn More about Stephen 👇🏾AICMO: aicmo.ioThe Bliss Business Podcast: https://www.theblisspodcast.com/Mentioned in this episode:Join our Experience VaultDiscover The Experience Vault—a customer experience (CX) hub designed for solopreneurs, growing founders, and scaling CEOs ready to turn clicks into clients and clients into loyal fans. Inside the Vault, you’ll find tools, trainings, and strategies to optimize every stage of your customer journey—from awareness to retention. Whether you’re DIY-ing your way to visibility or leading a growing team, The Experience Vault gives you big-brand CX tactics built for real-life entrepreneurship. Learn more at courses.morethanabrand.co/experience-vault

Welcome to the More Than a Brand Podcast! In this episode, host Lindsay Tramel-Jones sits down with Jose Dominguez, the founder of Alta, to explore the intersection of personal growth and branding. As our first male guest and a proud Mexico native, Jose shares his journey from a traditional 9 to 5 to launching his own branding agency.Join us as we dive into:Jose's background and how being the youngest of four siblings shaped his entrepreneurial spirit.The transition from New York City to Chicago and how it influenced his business approach.The importance of human factors in branding and how to measure success beyond just numbers.The role of AI in branding and the delicate balance between technology and the human touch.Jose's vision for Alta and the type of clients he aims to work with in the future.Whether you're an aspiring entrepreneur or simply curious about the world of branding, this episode is packed with insights and inspiration. Don't forget to subscribe for more stories that go beyond the brand!Connect with Jose:Website: alta.designLinkedIn: Jose Pablo DominguezFollow Us:Instagram: @fiercified.agencyFacebook: Fiercified Creative and ConsultingHit that subscribe button and join us for the next episode!

The Journey of Ashley Lacer and Michelle Mae: A People-First Approach in FashionIn the latest episode of the More Than A Brand Podcast, host Lindsay Trammell-Jones interviews Ashley Lacer, the founder of Michelle Mae, a fashion brand dedicated to providing stylish and comfortable clothing for women of all sizes. Ashley's journey is not just about building a successful business; it's about creating a positive impact on the lives of others, particularly women entrepreneurs.The Heart Behind the BrandAshley emphasizes that her identity extends beyond her roles as a business owner, wife, and mother. At her core, she aims to leave a positive mark on everyone she encounters, whether personally or professionally. This philosophy is reflected in the mission of Michelle Mae, which was born out of Ashley's frustration with the fashion industry's lack of options for women of all sizes. She recognized a gap in the market for quality, fashionable clothing that didn't come with inflated prices based on size.Building Community and RelationshipsOne of the standout features of Michelle Mae is its commitment to fostering a community among its retailers. Ashley has created a private Facebook group for boutique owners who carry her brand, allowing them to share experiences, photos, and support one another. This collaborative environment sets Michelle Mae apart from other wholesale brands, as it emphasizes relationship-building over mere transactions. Ashley believes that when businesses prioritize people over profits, success naturally follows.Advice for Balancing Life and BusinessFor those juggling multiple roles, Ashley offers valuable advice: take a breath and reassess your priorities regularly. Time is a precious currency, and being mindful of how it’s spent can lead to a more fulfilling life. She encourages others to live without regrets and to focus on what truly matters.In conclusion, Ashley Lacer's story is a testament to the power of a people-first approach in business. Through Michelle Mae, she is not only redefining fashion for women of all sizes but also creating a supportive community that uplifts and empowers others. Her journey serves as an inspiration for entrepreneurs everywhere to prioritize relationships and integrity in their business practices.Get to know Ashley at: Instagram: https://www.instagram.com/entrepreneurAshley/https://www.michellemaewholesale.com/

Customer expectations are changing, and it’s time to keep up. In this episode of More Than a Brand, we’re diving into the five most impactful CX trends for 2025. We’re talking about:Writing copy that’s concise, convincing, and cuts through the noise during the purchase phase.Balancing short-form and long-form content to create awareness and close sales.Saying goodbye to fake urgency and hello to smarter, more authentic pricing models.Leveraging AI as a powerful tool for personalization and problem-solving while keeping the human connection alive.Crafting retention strategies that meet customers where they are, ensuring loyalty and growth.This episode is more than just predictions—it’s a roadmap for building stronger, smarter CX strategies. Ready to take your brand to the next level?

In the podcast episode, Angie M. Jordan takes over More Than a Brand and interviews Lindsay so the audience can get to know her more. Lindsay and Angie discussed the importance of being authentic and transparent about struggles and imperfections. Lindsay shared personal stories about her journey, including mistakes she made in her business, like forgetting to print addresses on wedding invitations. Despite the mishap, Lindsay highlighted the valuable lesson she learned from the experience - the importance of having a process and being organized to avoid similar mistakes in the future.The conversation emphasized that everyone faces challenges and makes mistakes, even successful entrepreneurs. By sharing these stories openly, it helps others feel less alone in their own journeys. Angie mentioned a prominent entrepreneur who appeared successful from the outside but had faced numerous setbacks and challenges in building their business. This example illustrated that success is often accompanied by struggles and imperfections behind the scenes.The key takeaway from the episode is that authenticity and transparency in sharing struggles can create a sense of connection and relatability with others. By being open about the ups and downs of entrepreneurship, individuals can inspire and support each other through shared experiences. This approach fosters a community where individuals feel understood, validated, and encouraged to keep moving forward despite setbacks. Ultimately, embracing authenticity and transparency can help individuals navigate challenges with resilience and empathy, knowing that they are not alone in their journey.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Want to connect with Angie? Find her over on TikTok @angiemjordan

In the podcast episode featuring Angela Williams, the discussion sheds light on the significant impact of mindset on one's brand, particularly during a transition from a neutral role to a personal brand. Angela shares her personal journey of transitioning from a psychotherapist, where she maintained a neutral presence, to a personal brand where visibility and sharing opinions were crucial.Transition Challenges: Angela's experience exemplifies the challenges individuals face when moving from a behind-the-scenes role to becoming the face of their brand. The shift required her to step out of her comfort zone, share her values, beliefs, and opinions, and be more visible to her audience.Mindset Shift: The transition demanded a substantial mindset shift. Angela had to overcome insecurities about being visible, sharing personal aspects, and being outspoken about her beliefs. This shift in mindset was vital for her to effectively represent her personal brand and connect authentically with her audience.Visibility and Consistency: Building a personal brand necessitates consistent visibility and sharing of opinions. This transition from a neutral role to a personal brand underscores the importance of mindset in embracing visibility, maintaining communication consistency, and confidently sharing expertise and values with the audience.Mastering Emotions: Angela stresses the importance of mastering emotions and mindset when stepping into the spotlight. The ability to navigate insecurities, handle the spotlight, and maintain clarity and perspective in sharing opinions and values is crucial for a successful transition to a personal brand.Impact on Brand: The episode highlights how mindset plays a pivotal role in shaping the perception of a personal brand. A positive and confident mindset can enhance brand authenticity, credibility, and audience connection, while a negative or insecure mindset can impede brand growth and impact.In conclusion, the episode featuring Angela Williams underscores how mindset significantly influences the transition from a neutral role to a personal brand. Embracing visibility, authentically sharing opinions, and mastering emotions are essential for building a successful personal brand that resonates with the audience.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Visit Angela Williams on her website at  https://www.angelamarie.co or tune into her podcast The Bigger Braver Life Show on all major streaming platforms.

In this episode of "More Than a Brand," I had the pleasure of hosting Patrice Brown, a master stylist and colorist, who I fondly refer to as the "abstract visionary." This episode marks a special occasion as it is our first time recording in person with two people in the same room.We began by discussing Patrice's unique approach to hairstyling and her commitment to educating her clients about proper hair care. Patrice shared her journey of self-discovery, emphasizing the importance of identifying who she is beyond her professional titles. She spoke about her healing process, which includes daily meditation and shadow work, and how these practices have helped her become more self-aware.Our conversation took an interesting turn as we delved into the challenges of unlearning ingrained behaviors, especially those rooted in our upbringing in the Bible Belt. Patrice and I discussed the importance of interpreting religious teachings in a way that promotes personal growth rather than judgment.We also touched on the significance of setting boundaries, particularly as entrepreneurs. Patrice shared her experience of learning to be accessible but not always available, a lesson that has helped her maintain a healthier work-life balance.As we explored our personal lives, Patrice revealed her interest in Latin ballroom dancing as a potential new hobby, while I considered learning how to do facials. We both acknowledged the difficulty of finding new activities that are unrelated to our professional lives but agreed on the importance of trying new things.The episode also covered the emotional toll of friendship breakups and the necessity of self-reflection in maintaining healthy relationships. Patrice's wisdom, particularly her childhood insight of asking "Can they and will they?" in relationships, resonated deeply with me.Finally, we discussed our future aspirations. Patrice aims to expand her salon and train the next generation of professional stylists, while I am preparing for my transition out of the army and exploring new interests.This episode was a heartfelt and enlightening conversation about personal growth, self-awareness, and the journey of healing. I hope our listeners find inspiration and valuable insights from our discussion.Connect with Patrice on IG: https://www.instagram.com/thedesignstudio_md/Web: https://www.thedesignstudiomd.com/Podcast: https://tr.ee/L2lpFzzIff

In this episode of "More Than a Brand," I had the pleasure of sitting down with someone incredibly special to me, Veronica Jackson—my Aunt Runt. We delved into her life beyond the titles of mother, sister, and grandmother, exploring who she is at her core. Aunt Runt shared her journey of self-discovery and wellness, emphasizing the importance of staying active and maintaining a healthy lifestyle, even at the age of 68.We discussed her daily routines, which include going to the gym, hiking, and attending the Stretch Lab. She also talked about her love for plants, a passion that started with a simple gift from her father. Aunt Runt's wellness journey is not just about physical health but also mental well-being, as she finds joy and motivation in small, achievable goals.Aunt Runt also touched on the impact of her dog, Molly, on her wellness routine, highlighting how pets can be both a challenge and a source of motivation. We reminisced about family memories and the lessons we've learned from each other, which inspired me to announce my upcoming memoir, "Lessons from my Aunties."Throughout our conversation, Aunt Runt offered valuable advice on wellness, stressing that it's a personal journey and what works for one person may not work for another. She encouraged listeners to find what suits their lifestyle and to make small, sustainable changes.To wrap up, Aunt Runt shared her email address for anyone seeking guidance on their wellness journey, demonstrating her willingness to help others step out of their comfort zones and embark on their own paths to health and happiness.Thank you for joining us on this heartfelt episode, and I look forward to bringing you more inspiring stories next week on "More Than a Brand."Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode of "More Than a Brand," I had the pleasure of speaking with Brandi Johnson, a renowned style expert who has made a significant shift from a career in education to becoming a stylist. Brandi shared her journey, starting as an executive in the learning and development field, focusing on education reform for Black and Brown children, to becoming a style and body image coach.Brandi emphasized the difference between fashion and style, explaining that while fashion is an industry-driven by trends and consumption, style is personal and a form of self-expression. She attributes her understanding of style to the strong matriarchs in her family, particularly her grandmother and great-grandmother, who taught her that style is about presenting oneself to the world confidently.Throughout the episode, Brandi provided valuable insights into how to embrace new body shapes, the importance of understanding fit, and the psychological aspects of style. She encouraged listeners to trust their intuition and to let go of clothes that no longer serve them, emphasizing that style should be fun and reflective of one's true self.For those interested in learning more from Brandi, she can be found on Instagram at @BrandeisNicole, and she also offers a free Facebook group called "Style for Smart Cookies." Additionally, Brandi announced the upcoming launch of her membership program, which will provide personalized style guidance and shoppable catalogs.This episode was filled with inspiring stories and practical advice, making it a must-listen for anyone looking to redefine their style and embrace their true selves. Thank you, Brandi, for sharing your journey and expertise with us!Website: https://www.brandeisnicole.com/

On this episode of More Than a Brand, Dr. Monica Cox discusses her identity beyond her professional titles, describing herself as complex and busy. She highlights her passion for equity, social justice, and inclusion, emphasizing the importance of clear policies to prevent harm from unjust practices. Dr. Cox reflects on how her focus on equity has been a consistent theme in her life, shaped by various experiences rather than a single defining moment.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode of "More Than a Brand," I had the pleasure of sitting down with my dear friend and creative powerhouse, Jacq, also known as the copy whisperer. Jacq shared insights into her multifaceted career, which spans from professional cooking to copywriting, and how her creative endeavors extend into painting, directing, and even hosting dinner parties.Jacq opened up about her journey from being labeled merely as a copywriter to embracing a broader identity that encapsulates all her creative talents. She discussed the transformative nature of her work with clients, emphasizing the importance of authenticity and digging deep into personal and brand identities. This approach not only reshapes her clients' perspectives but also continuously molds her own personal and professional evolution.As we wrapped up, Jacq envisioned her future in the creative industry, aspiring to continue breaking barriers and supporting revolutionary voices in various sectors through her evolving business and creative endeavors.This episode was not just a conversation but a profound exploration of what it means to live authentically and embrace the full spectrum of one's identity, both personally and professionally. Jacq's journey and insights are a beacon for anyone looking to infuse more authenticity into their life and work.Learn more about Jacq atInstagramWebsiteConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode of our podcast, we had the pleasure of hosting Renee Nicole, the marketing maven behind Renee Nicole Global. Renee shared her unique perspective on life and business, emphasizing the importance of reflection in both personal and professional growth.Renee opened up about her journey, revealing how she constantly questions the 'why' behind actions and decisions, which has significantly shaped her approach to business and life. She discussed the challenges of adhering to traditional paths and the liberation found in questioning established norms.A significant part of our conversation revolved around Renee's strategic pivot in her business. She explained her transition from a retainer-based service model to offering quarterly intensives, allowing her to work more sustainably given her personal commitments and health considerations. This shift not only catered to her needs but also aligned better with her business goals and client interactions.Get to know more about Renee by following her: FacebookInstagramThreadsLinkedInJoin the Down the Rabbithole Newsletter Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Laura Gregory, the founder of Laura Speaks Life is a forward thinking, spirit-led mindset coach that is teaching entrepreneurs who desire to leave their 9-5 how to shift their mindset and reach their goals. In this inspiring episode of More Than a Brand, I had the pleasure of speaking with Laura Gregory, a Mindset Coach and the founder of Laura Speaks Life. Laura shared her journey of becoming an "overcomer" and a beacon of hope, inspiring others to rise above their challenges. She emphasized the importance of mindset in achieving one's goals and how she never let anything stop her from pursuing her dreams.Laura's approach to coaching is rooted in the belief that tenacity, willingness, and a growth mindset are key values for success. She encourages her clients to continuously evolve and become their best selves every day. Laura also discussed the importance of being open to help and ready for change, as these are crucial for personal growth.Laura's services are aimed at visionary leaders who feel destined for more, helping them confront and overcome mental limitations to turn their dreams into reality. She can be found on various social media platforms, offering her expertise to those looking to conquer their goals and fulfill their desires.To get to know Laura more, visit her at www.lauraspeakslife.coach or on instagram @coachlauraspeakslifeConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Tiffany Ellis is the owner of G Ann's juices, a raw juice company located in Atlanta, GA. Her company is changing the relationship that people have with raw juices by providing them with an option for people that don't the taste of vegetables, but know they need them.In this episode we discuss her journey to self-discovery beyond titles and accomplishments. She shares her creative nature, love for speaking, inspiring others through authenticity, and the value she places on relationships. Tiffany emphasizes the importance of honesty and doing your best and how that has influenced her way of doing business. You can purchase from G Ann's https://gannsjuices.com/ or get to know her more on Instagram @gannsjuicesConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode I have the pleasure of chatting with my very own podcast producer, Angie M Jordan. Angie is the owner of Podcast Launch Bestie a podcast production and marketing company, and she has been in the online marketing space since 2008. We chat about who Angie is behind her brand, and also how being her most authentic self in her business has led to building a solid and recognizable brand, and how having a strong brand is key, especially in times where there are so many options or the market is struggling. In this conversation you'll be inspired to identify your core values in your life and business and you will hear us talk about how to infuse that into your brand. We also talk about how family and outside opinions can influence you in your business. Thanks for listening, and I hope to see you in the next episode. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Connect w/ Angie here: Listen to her podcast here Follow her on Tiktok here

Welcome back to season four of More Than The Brand! We're kicking off this season with a fresh perspective, inspired by the market's shift towards wanting to know the people behind the brands they support. A prime example of this shift is the reaction to Beyonce's haircare line, Sacred, which sparked discussions about the importance of personal connection with a brand.This season, we're diving deep into the stories of entrepreneurs who've chosen to align their brands with their personal identities. We'll explore their journeys, the decisions they've made to prioritize authenticity, and the impact it has had on their businesses and themselves.As your host, I'm committed to transparency and loyalty, and I'll continue to bring that energy to our conversations. Expect to hear real, multifaceted stories from a diverse group of entrepreneurs. We'll share laughs, maybe shed some tears, and most importantly, we'll uncover the human elements that make a brand truly resonate.So, get ready for a season of powerful conversations that will inspire you to showcase the real you in your brand. Join us as we delve into what it means to be More Than a Brand. See you in the next episode for our first heartfelt conversation!Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

  Hello, hello, hello! Welcome to the final episode of "More Than a Brand" Season Three. Let's dive right in. Throughout this season, we've explored the realm of big business, discussing terms, consulting experts, and reflecting on the evolution of Fearcified Creative and Consulting.In the tech world, terms like UX (User Experience), UI (User Interface), and CX are commonplace. For small business owners, understanding the differences is crucial. UI focuses on the creative aspects users visually experience, often on websites or apps. UX digs deeper, considering data, analytics, and research to enhance user interactions.In this episode we dig into the difference of those terms and why each of them will be important to your long term goals. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode Lindsay reflects on the challenges of 2023, where rapid pivots and reactive strategies were the norm, She took a hiatus for a few reasons. She stresses the significance of taking breaks and stepping away from your business. As cliché as it may sound, you cannot pour from an empty cup. Sharing personal experiences, she emphasizes the need to recharge, allowing creativity and clarity to flourish.During a CEO day retreat, she delved deep into her business's essence, identifying three definitive ways we help clients create customer journeys: envisioning, developing, and refining. The struggle with the term "refining" led to a breakthrough, aligning with a client's perspective and clarifying our service offerings.Entrepreneurs, especially high-level small business owners, often seek comprehensive services that go beyond the surface. She unveils the hours of data, analytics, and strategic thinking invested in crafting a seamless client journey – something not visible to the client but crucial for success.Amidst yearly and quarterly planning sessions, don't forget to plan in a pause. Avoid burnout, recharge, and maintain the beauty of a well-thought-out customer journey.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode, Lindsay reflects on the challenges and changes she's experienced in her business. She discusses the reliance on digital communication, particularly in meetings, and shares a funny anecdote about imagining a fake audience member named Carol. Lindsay then talks about receiving a client referral and being surprised when the client asks to pay by check instead of online. This leads to a realization about the need to think outside of traditional methods of doing business in the digital age.If you are not confident in acquiring clients through social media or how to incorporate social media in your marketing efforts this episode is for you. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

This podcast episode focuses on the significance of the customer experience in business. Lindsay mentions the need to prioritize the customer experience over business goals, as a great experience can help achieve those goals. However, they also caution against creating an experience that cannot be sustained. The episode includes examples of integrating tools and platforms into a business's website and the importance of aligning them with the business's capabilities. The host emphasizes the need to consider sustainability and reach out for help if needed.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this podcast episode, Lindsay discusses her business journey and how she transitioned to become a thought leader. She reflects on the challenges she faced in 2020 and how she used that downtime to learn and improve her skills. She emphasizes the importance of creating a customer experience, rather than just a pretty website, and shares her passion for helping clients in a deep and meaningful way. This episode previews the trajectory of Fierceified Creative and consulting and what to expect when working with us. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

In this episode, I speak to Stacey Reed of Stacy Zeal and Co to discuss the importance of having a strong web presence and how it ties into effective marketing. We highlight the need for websites that are both visually appealing and optimized for conversions. The conversation emphasizes the integration of marketing and web design, debunking the notion that they are separate entities. Listeners will gain insights into the significance of a well-designed website in driving sales and attracting customers. This episode is part of the "More Than a Brand" podcast season, focusing on big girl business and hiring.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

The episode delves into the experiences of high-performing women, particularly women of color, who often find themselves in situations where their ideas are credited to others. They express feeling unheard and undervalued in the workplace, leading to a sense of frustration and undervaluation.Coach, Daisy Jones-Brown shares her experience of seeing her ideas being implemented and recognized by others, but not receiving credit for them and how it encouraged her to coach women who are facing these same issues. If you are interested in the mindset shifts required to go from 9-5 employee to entrepreneur tune into this episode. Learn more about Daisy Jones-Brown at https://brownsugawellness.com/Link: https://fierceified.agency/internalized-oppression-of-black-women/Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

This episode is all about thought leadership. Lindsay stresses that becoming a thought leader does not require excessive overthinking. If someone possesses extensive knowledge in their subject matter, they will naturally be recognized as a thought leader. The key is to consistently and authentically show up, both as oneself and for one's business.She also reminds listeners to leverage the visibility trifecta, incorporating elements discussed in episode 4 of this season.Overall, the episode highlights that thought leadership surpasses the realm of keywords and involves leveraging one's network in both online and offline spaces. By establishing oneself as a thought leader, individuals can enhance their visibility, credibility, and ultimately, the success of their business and website.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

This episode focuses on the significance of website visibility and the importance of leveraging the visibility trifecta. Lindsay emphasizes that relying solely on SEO and organic search is insufficient for achieving business success. Instead, the visibility trifecta, which includes social media, SEO, and one's network, is crucial for increasing website visibility.Lindsay also emphasizes the ongoing effort required to maintain and improve website visibility. Your website is a living representation of a brand that evolves over time. Therefore, consistently utilizing the visibility trifecta is necessary to remain visible and generate leads and sales.Overall, the episode underscores the significance of leveraging the visibility increase your brand awareness, website visibility and achieve business success.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

This episode emphasizes the importance of treating your website as the heartbeat of your business. Lindsay describes the website as a living, breathing organism that evolves alongside your audience and business. It is not something to be set up and forgotten about; rather, it requires continuous nurturing and improvement.The website is seen as the central hub that brings together all aspects of your brand. It not only showcases your values and client journey but also serves as a platform for engaging with your audience and driving them to take action, such as booking services or making purchases. For example, if you have a podcast or social media platform, you would use these channels to connect with people, but ultimately direct them to your website for further engagement.Overall, this episode highlights the ongoing importance of nurturing and improving your website as the central hub of your business. It serves as a reflection of your brand and should be regularly evaluated and optimized to ensure its effectiveness in reaching and engaging with your audience.Link: https://fierceified.agency/scaling-a-business-using-website-data/Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Your website should be doing the heavy lifting for your business. When social media was booming, so many people flocked to the ease and quick results it created and they forgot about building the foundations of their business. One of those foundations is your website. It's taking more touch points than ever to convert your audience to paying customers and if you are not using your website to help you get more touch points, then you are missing a huge opportunity. In this episode Lindsay dives into why it's not enough just to have a webiste, but that having a strategy is an even more crucial piece that connects your website and your entire marketing system and that leads to more conversions for your business. Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Welcome back to More Than a Brand! In this highly anticipated season three, Lindsay reflects on the growth and evolution of the podcast. Season one was an introduction to podcasting, while season two was a personal journey of overcoming challenges in her career. Now, in season three, the focus is on taking businesses to the next level with expert advice and moving away from the hustle culture. Listeners are encouraged to embrace becoming thought leaders instead of solely being service providers. Throughout the season, Lindsay will bring on successful entrepreneurs to share their insights and help listeners shift their mindset and approach to running their businesses. Tune in for valuable advice and inspiration to take your business to new heights.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn here: https://www.linkedin.com/in/lindsay-tramel-jones-fierceified/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music Credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production Read it on the blog here: https://fierceified.agency/mastering-marketing-from-solopreneur-to-ceo

This episode emphasizes the importance of having a well-designed website that aligns with one's brand and goals. A well designed site will boost your conversion rates. However, not everyone has the skills or expertise in web design, and that's perfectly okay. You should hire a designer if you are ready to elevate your website.Even though platforms like WordPress can be user-friendly with the right plugins, if web design is not in someone's zone of genius, it may still be overwhelming and frustrating.If you feel overwhelmed or dissatisfied with their website should consider hiring a professional web designer. Drawing from her own experience of hiring a team for her podcast, she emphasizes that DIY (Do-It-Yourself) can only take someone so far. By enlisting the help of a professional, individuals can take their website to the next level and focus their time and energy on more important aspects of their business.To learn more about elevating your brand, read our blog at http://blog.morethanabrand.coFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

I asked this question recently and I got a lot of the same answer: It’s not user friendly. I get it - it’s not the easiest to navigate and you do need to keep up on the updates - but, your website isn’t about YOU. The front end of your website needs to be doing the work to bring in people that need you in their organization. The most important user for your website is your visitor.What do you need your website to do? What’s the experience for the real user (not you)?How’s your website supposed to support the business you plan to have?Is the platform you’re looking at able to give your visitors the best experience possible?Your website is about the end user, not necessarily what’s going on in the back end.To learn more about elevating your brand, read our blog at http://blog.morethanabrand.coConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

At home, I have to know and manage the schedules for everyone. My oldest daughter is a competitive dancer, my husband coaches little league, and before going anywhere I need to know the state my 2-year-old is in and how long she’ll be able to handle wherever we’re going. In order to keep my household running efficiently, I put some systems in place that save us all a lot of time and energy.Your website needs some tricks to work at peak efficiency, too. In this episode I’ll give you some tips about:SEO and keywordsMobile optimizationCompressing your photos so that your pages load fasterIt doesn’t have to be a complicated process to get your website running faster.To learn more about elevating your brand, read our blog at http://blog.morethanabrand.coConnect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Disclaimer: I love Canva. I really do. They’ve been adding tons of new exciting features, and I’m here for it. But, if you’re looking to walk into these corporate spaces, you’re going to need a website that’s a lot more powerful than the landing page you can build on Canva.Listen in for more about why that easy little page isn’t good enough for:SEOMultiple page capabilityPowerful functions that you need to be taken seriously with corporate clientsNow, if you just need a quick landing page, do it. When it’s time to bump it up to a big boy site, WordPress is the way.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

We’ve talked a lot about choosing Wordpress over other platforms, but something else you’ll need to decide is where to host your website. Unlike Squarespace or Kajabi, your Wordpress site can be hosted in many different places and you’ll have to choose which one you’ll use.In this episode, we’ll talk about what to consider when choosing your hosting provider. Some factors include:PricingBandwidthMemoryBackupsTraffic capacitySecurity measuresYour clients and potential clients don’t have time for 404 errors. It’s not about planning for the business you are today, it’s about planning for the business that you see in the future.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Would you buy a house that’s too small because it’s more convenient, and run the risk of outgrowing the house and having to move again? Not a great idea, right? Wordpress is that home you can grow into. It’s like that unfinished basement that you can fix up to be whatever you need it to be.Wordpress is so robust that it can be intimidating. I get it. When you’re building your website, don’t just build it for where you are right now. Set up the foundation for where you want your business to be, what you want it to be capable of, even if you don’t build everything right off the bat. Hopping from platform to platform will hurt your SEO and your Google ranking.When choosing your platform, choose wisely. Choose something that will be able to give you what you need down the road, not just what works for right now.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

I was watching Too Hot to Handle on Netflix recently when it hit me. The contestants on that show didn’t know what they were in for when they signed on and they had to learn totally different rules than they were expecting. People who jump into WordPress can feel the same way.When jumping in to move your website from a builder like Wix, Kajabi, or ShowIt, do you really know what you’re getting into? Wordpress was designed to be a CMS - a client management system. Kajabi and other site builders like it were designed to be LMS - learning management systems. They don’t serve the same function, they’re not built the same, and they don’t have the same capabilities.What do you really need to figure out before you dive into WordPress? In this episode I’ll outline a few things that you need to consider when getting started with WP.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Many times in life and in our businesses, where we start is not where we end up. A tool (or website) that was good enough to get started isn’t going to cut it when your business needs to level up. When it’s time to level up and be the DEI consultant that you’re destined to be, that Wix or Adobe Spark site you started with isn’t enough. In this episode I’ll go over some of the ways that WordPress is the next level that your website needs.Wordpress integrates with almost everything. Most business tools have a WordPress integration tool or plugin.You can get as technical as you want to. You can use custom coding if you want to, or not.You have the ability to expand, create private pages or password protected pages, the possibilities are endless.Blogging is one of the #1 ways to improve SEO on your website and create content that belongs to you. Content you create on social media may not necessarily belong to you.WordPress has been around since 2003 so they’ve learned how to evolve as the internet evolves.Your first website taught you the basics, but now it’s time to pave the way for other DEI consultants and marginalized populations to create lasting change.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production

Back in the day, Myspace had us all learning coding to customize our pages so when Wordpress came around, we moved those skills over there. But, websites do need to be updated regularly and there are some common pitfalls that entrepreneurs come across.Avoid custom coding! I don’t recommend buying a custom coded website because you probably won’t have the skills to update the code yourself. I usually recommend that you buy a template, but be aware that there may still be custom code involved, and that’s why they offer ongoing maintenance packages so you don’t mess with the code yourself. Even if all you want to do is move a button to a different place on the same page, messing with the custom code in the wrong way can break your whole website. Get some professional brand photos done. There’s a time and place for a selfie, but your website ain’t it. Professional photos help you boost the credibility of your website.Make sure your site really represents you and your brand if you want to build trust. Don't be a shell of yourself you want your site to build trust and credibility with your audience. At Fierceified Agency we use the Elementor Pro plugin to build our websites and it’s easy for you to take over yourself if you decide not to use us for maintenance.It’s better to start over than to keep a website that doesn’t represent you.Connect on IG @fierceified.agencyFor more tips, connect with me on LinkedIn: https://www.linkedin.com/company/fierceified-creative-consulting/Learn more about Fierceified Creative and Consulting at https://fierceified.agency/Music credit: Trust The Vibes by Vincent ToneA Podcast Launch Bestie production