The Importance of Marketing and Conversion Funnels in Business Growth episode artwork

EPISODE · Sep 9, 2025 · 18 MIN

The Importance of Marketing and Conversion Funnels in Business Growth

from More Than A Brand: CX Podcast

In this episode, host Lindsay Tramel-Jones sits down to explore the essence of identity beyond titles and roles with Eightx CEO, Matt Putra. Matt reflects on his journey from aspiring NBA player to becoming the CEO of EightX, a company specializing in fractional CFO services.He shares poignant moments from his childhood, including the impact of his grandfather’s death, which initially inspired him to pursue a career in medicine. However, after a year of pre-med studies, he realized that the long educational path wasn’t for him and decided to venture into the workforce instead. Through candid conversations, Matt emphasizes the importance of feeling significant in different aspects of life, whether as a parent, partner, or professional.Join us for an insightful discussion on dreams, identity, and the pursuit of importance.Get to know more about Matt and his company at: https://eightx.co/Follow Fierceified on Linkedin at: https://www.linkedin.com/company/fierceified-agencyLearn more about our services: https://fierceified.agency/Mentioned in this episode:Intro to More Than A BrandThanks For Listening

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The Importance of Marketing and Conversion Funnels in Business Growth

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