Morning Joe with Gibrón
by Gicassó
The importance of planning, speed, budget, design, insight, and using the right ammo to grow your business. Gibrón Williams is the founder and Head Honcho at Oevae Marketing Consultants. Since 1999, Oevae has worked with clients in many industries to help each one find and use creative marketing communications and technology to their benefit.
Episodes
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Who’s Watching the Customer Experience? Why It’s Important to Know
It’s National Coffee Day, so grab a cup and join Gicassó for a conversation about something that can directly affect customer loyalty, profitability, and brand value: Who’s watching the customer experience? You can train employees, send instructions, and establish service standards—but there’s...
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Your Customer Is Secret Shopping You, The Experience Starts in the Parking Lot
Every customer who walks into your business is evaluating it—even when they never say a word. And that experience begins long before they reach the counter. The commercial. The social post. The email. The direct mail piece. The sign out front. The parking lot. The walk to the door. The smell when...
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Are you using AI to move your small business forward—or digging a very impressive rabbit hole?
Are you using AI to move your small business forward—or digging a very impressive rabbit hole? Are You Smarter Than a 5th Grader? became a phenomenon by asking adults questions children were expected to understand. Its 2007 premiere drew more than 26 million viewers. AI presents a surprisingly...
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Go Vertical: Control the Experience
Q: Do small businesses still need websites? A: Absolutely—but the bigger question is: how much of your business experience do you actually control? In this episode of Morning Joe with Gibrón, Gibrón Williams explores the idea of growing vertically—building more of your business infrastructure...
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Are blue jeans right or wrong for your business?
Are blue jeans right or wrong for your business? At first glance, the answer may seem simple. Blue jeans are comfortable, durable, and common across American workplaces. But from a branding and psychology standpoint, the answer may be more complicated. In this episode of Morning Joe, Gibrón,...
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Why are would-be homeowners slamming on the brakes while rents soar?
In Episode 1 of Nailed It: Business from the Ground Up—titled “Morning Joe with Gibron – Why Buyers Are Scared & How to Beat the Fear”—host Gibron sits down with three front-line pros who see the market from every angle: Mike Clover – Senior Loan Officer & Loan Hero, mikeclover.com Edward Perez –...
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ABC's of Branding
Morning Joe with Gibrón: The ABC's of Branding 🎙 Start your day with powerful insights on Morning Joe with Gibrón! In this episode, we break down the ABC's of Branding and highlight the critical role of consistency in building a memorable and trusted brand. Learn how staying true to your brand...
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Suited & Booted Look Sharp, Stay Sharp: Why Image is Everything"
Suited & Booted Look Sharp, Stay Sharp: Why Image is Everything" This episode of Morning Joe with Gibrón takes you into the battlefield I'm prepared and getting prepared unaware and being aware of what your brand and what your company looks like when you go to represent your brand. Work in tandem...
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Before You Start Your Small Business
With over two decades of working with entrepreneurs, small business owners, franchise owners, management positions with fortune 1000 companies such as VISA, Ticketmaster, FedEx Office (formerly Kinko's), and Medieval Times, Gibrón unwinds the nuances that made these companies of great valuable to...
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How entrepreneurs can safeguard data from Hackers
Creating relationships with marketing could be a disaster if you don't do it at the right time. Here's a tip for making sure your passwords don't become a marketing nightmare. From Googles 2-Step Authentication to GoDaddys Delegate Access, the cybersecurity space can be haunting at best. Listen…
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50-Yard Line Mom Jo Ann Pugh, Football Players Health Study at Harvard University
Listen to Jo Ann Pugh, author of The 50-Yard Line Mom: One Mom's Journey Through the NFL and Beyond. This discussion with Jo Ann covers a wide spectrum of high-profile corporate work and the transition into The 50-Yard Line Mom. Jo Ann's book is a resource for not only NFL moms, but anyone…
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Gicasso Morning Joe with Gibron Oevae Small Business Marketing Repetition Podcast
Many times small business owners will budget for "a" marketing campaign, but more often than not that budget is exhausted doing other things primarily because the business owner's expectations were not fulfilled. Gicassó talks about the necessity of repetitive marketing, why marketing is not a...
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Using Free Email Accounts for Business
When it comes to email and business, you want to put your best brand forward. As a startup or entrepreneur, you spend on marketing needs to help you generate revenue. There are simple ways to save money and still boost your brand. Gicassó explains how you should use free email accounts for...
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Making The Most of QR Code Technology
QR code technology is nearly everywhere. Used with precision and clever thinking, small businesses can help customers get from point A to point B in less time and with less red tape. From downloading the restaurant menu during a pandemic to connecting to wifi, the QR code is a real hero on the...
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The Truth about Drag and Drop Website Builders
Gicasso shares insight about drag-and-drop websites, not mentioned in the commercials – many entrepreneurs and startups have limited funding during start-up, and multitasking is necessary to get the ball rolling – a few things you should understand before using Wix, SquareSpace, Webflow…
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Women. Mean Business. – Hairstylist with 25 Years as an Entrepreneur
Gicasso talks to a hairstylist with 25-years (Julie Hartnett aka My Friends Hair) of experience in a city full of big events and entertainment – a place where how you look makes a difference. Listen as she explains how she overcame common hurdles that face her industry, and what it takes to make…
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Women. Mean Business. - Yoga Instructor, Doula, and Childbirth Advocate
Marketing Consultant and Author, of the book Women. Mean Business.™ Gibrón Williams squats down on the floor to talk to Bryne Boyer, a Yoga Instructor, Doula, and Childbirth Advocate. Learn more oevae.com
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Best Social Media Platform Small Business Entrepreneur
Seasoned marketing guru, Gicasso explains which social media platform is best for your business... Entrepreneurs, Realtors, Dentists, and Hair Salons who use Linkedin, Facebook, Instagram, Yelp, Twitter, Google My Business, and even Bing will walk away with a renewed insight and understanding of...
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Website vs Social Media and Why Build On Your Own Land. First.
Gibrón explains the importance of building your website or landing page before you invest time and content on Facebook, Yelp, Linkedin, and Twitter, and why you should establish you own brand first. Learn more oevae.com
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Small Business Marketing. Speed Is In The Details
Planning, speed, budget, and the right ammo to grow your business. Good insight from successful marketing consultants helps business owners broaden perspectives and ultimately growth. Learn more oevae.com
About this show
The importance of planning, speed, budget, design, insight, and using the right ammo to grow your business. Gibrón Williams is the founder and Head Honcho at Oevae Marketing Consultants. Since 1999, Oevae has worked with clients in many industries to help each one find and use creative marketing communications and technology to their benefit.
Hosted by
Gicassó