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PODCAST · business

MSP Power Up

by ServiceTree AUTO™

The key to higher profits isn't higher prices - it's increased efficiency. We're here to share the secrets to MSP success that it took us decades to learn. So, are you ready to Power Up your MSP?

Publisher-supplied feed metadata · PodParley refreshed Apr 15, 2026 · Source feed

Episodes

  1. 4. Open Letter To People Trying to Sell MSPs stuff

    Consider this a heartfelt message to all the service companies courting MSPs out there. Why subject yourself to a never-ending sales carousel, where every pitch sounds like déjà vu? I couldn't care less about your quotas; I care about my business. It's high time you tuned in, turned up the…

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  2. 3. You are doing it WRONG!

    You are misusing your dispatcher. Yes, you read that right! They have been reduced to a ticket-jockey. Their main role should be customer satisfaction and building team moral. It's time to break the mold of mundane dispatching and unleash your dispatcher's superpowers. Make sure to checkout...

  3. 2. You Hate this Dirty Word

    Ah, the infamous 'S-word' – sales. Don't play musical chairs with your team's roles; hire a dedicated sales maestro! After all, conjuring opportunities and sealing deals are as different as night and day. Join us as we dissect the art of sales for MSPs! Make sure to checkout ServiceTree Connect…

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  4. 1. Authenticate the Authenticator

    Ever wondered who authenticates the authenticator? In a world overflowing with tools for every conceivable task, it's easy to suffer from 'tool fatigue.' It's time to shake up your business strategy and take a closer look at your operational landscape. Ask yourself, which tools truly deserve a…

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  5. 16. Tech to Endpoint Ratio

    In this episode on the MSP Power Up podcast, we're discussing the importance of the tech to endpoint ratio. Learn how to calculate this ratio to understand how efficient your team is at a higher level. Tune in! Make sure to checkout ServiceTree Connect and get a free 30 day trial. Learn more…

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  6. 15. When is $30 really $43?

    No, we're not talking about magically making more money appear. In this episode, we tackle how to know if you are really getting the most out of your money and looking at the right metrics to judge that. If you don't already do this $30 can quickly become more when MSP's are running without…

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  7. 14. Integrity is worth more than money

    It is easy to say "it's just business" but integrity is what separates your business from others. That's what keeps customers coming back time after time. In this episode, Paul talks about how integrity is truly worth more than money. Make sure to checkout ServiceTree Connect and get a free 30…

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  8. 13. Don't let your customers dictate what's important

    Wouldn't it be nice if a ticket got worked on right away by the same person from the start of the ticket till the end? I think we can all say that it would be the perfect scenario but unrealistic if you don't have the team or it's a particularly busy day. So how do you dictate what is important?…

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  9. 12. Don't dictate your SOP on to your customer

    Often I see that some MSPs require that their customer use a required stack but is that really the best business practice to have? In this episode we explore what is business critical and what isn't when on-boarding a client. Make sure to checkout ServiceTree Connect and get a free 30 day trial....

  10. 11. Can you measure VALUE or is the WIN-WIN not important?

    What is value? Can you even measure it? In this episode, Paul goes over what his equation for value is and why you should look at value in a new way. Make sure to checkout ServiceTree Connect and get a free 30 day trial. Learn more here: ⁠https://service-tree.com⁠

  11. 10. Customer Service and the Seesaw Effect

    Ever wonder what you can do to make your MSP better? We cover a few elements of the MSP to make sure that customers stick around and are satisfied with their service. One of them being SLAs (service level agreement), the seesaw effect, and what makes your customers stick around. These 3 things...

  12. 9. Is your PSA the wife of your MSP?

    Are you married to your PSA? Paul Azad, founder of ServiceTree, recounts the times that MSPs have kept their PSA software even though it isn’t doing what it needed to do. We get it, this relationship is time extensive and takes blood, sweat, and tears it’s hard to just walk away. Here’s why you...

  13. 8. Hiring for the role - Whats the secret?

    In this episode Paul reveals his secrets to hiring for different roles. We talk about DISC profiles and questions you should ask in the interview process and how these two go together so you can hire the best person for your team and your role. Make sure to checkout ServiceTree Connect and get a...

  14. 7. The Broken Window Theory

    According to Psychology Today, the broken windows theory states that visible signs of disorder and misbehavior in an environment encourage further disorder and misbehavior leading to escalating behavior. This can be applied to businesses as well. In this episode, we explore what those broken...

  15. 6. As Important as Your Intellectual Property

    We've been stressing the importance of team culture over the last few episodes, and there's a good reason. MSP's culture is just as important as your Intellectual Property. Make sure to checkout ServiceTree Connect and get a free 30 day trial. Learn more here: ⁠https://service-tree.com⁠

  16. 5. Team Culture & New Hires

    When you hear the words "team culture" most people get a warm and fuzzy feeling. What we don't generally talk about is differences that cultures experience as they get larger. In this episode Paul explores the team cultures and the pros and cons of the way that the different cultures operate.…

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  17. 4. Hiring Only the Best

    We all like to think that we hire only the best. Why would we hire anyone else? But how do we keep them being the best and make sure they are the right people for our team. In this podcast, Paul explores how to hire the best for your company and maintain group dynamics. Make sure to checkout...

  18. 3. Journey of the Bus

    In today's podcast, we're talking about the journey of the bus, who's on it and where it's going. What is the bus? It's the direction your business is going. We discuss the importance of having your team buy into the direction and goals of the business, and how that affects growth. Enjoy! Make…

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  19. 2. In the Business of People, or Technology?

    Contrary to popular belief, MSPs are in the business of people, not technology. When looking to expand your team, it's important to keep this in mind when hiring. Learn more about the human side of MSPs in today's podcast, In the Business of People, or Technology? Make sure to checkout…

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  20. 1. Running a Successful Remote Team

    COVID-19 has changed the way we work and how we do work. How do you run a successful team remotely? How do you ensure that productivity matches what it would be with in office supervision. All is discussed in this podcast, Running a Successful Remote Team. Make sure to checkout ServiceTree…

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ABOUT THIS SHOW

The key to higher profits isn't higher prices - it's increased efficiency. We're here to share the secrets to MSP success that it took us decades to learn. So, are you ready to Power Up your MSP?

HOSTED BY

ServiceTree AUTO™

Frequently Asked Questions

How many episodes does MSP Power Up have?

MSP Power Up currently has 20 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is MSP Power Up about?

The key to higher profits isn't higher prices - it's increased efficiency. We're here to share the secrets to MSP success that it took us decades to learn. So, are you ready to Power Up your MSP?

How often does MSP Power Up release new episodes?

MSP Power Up has 20 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to MSP Power Up?

You can listen to MSP Power Up on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts MSP Power Up?

MSP Power Up is created and hosted by ServiceTree AUTO™.
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