PODCAST · leisure
Mulch
by Rebecca Aning-Brown of The Flower Farming Business School
Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and tips to feed, nurture and grow your Flower Farm, opens conversations that Flower Farmers find difficult to talk about and provides practical and pragmatic responses to the everyday Flower Farming Challenges. Sounds Good? DOn't forget to subscribe!
Episodes
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Know What Your Flower Farm Is Really Producing — with Jen Rolls of FlowerTracker Pro
In this episode of MULCH, I'm joined by Jen from Bristol Flower Company, creator of the new FlowerTracker Pro. FlowerTracker Pro has been designed specifically for flower farmers, making it easier to record what you're cutting and turn those numbers into useful information about what is actually...
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5 Truths Every Flower Farmer Needs to Hear in 2026
This week on MULCH, Rebecca shares a short, steadying episode designed to help you stay focused and resilient as the season gathers pace. As we reach the end of the first quarter of the year, it's easy to feel behind, overwhelmed, or unsure whether you're doing enough. This episode offers five...
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The Small Habits That Actually Run a Flower Farm
This week on MULCH, Rebecca shares a lighter episode for growers coming through a busy Mother's Day weekend. Flower farms aren't usually held together by big moments or dramatic decisions. More often, they're sustained by small habits repeated quietly week after week across the season. In this...
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Succession Sowing Without Overwhelm: Why constant sowing isn't always the answer
Succession sowing is often presented as the key to having flowers all season long. But on many small UK flower farms, the pressure to keep sowing again and again can quietly create more work than the flowers are worth. In this episode of MULCH, Rebecca explores what succession sowing actually…
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The 5 P's of Pest Resilience for Flower Farmers
This week on Mulch, we're celebrating two milestones, Episode 60 and 15,000 downloads. Thank you for being here and for building this thoughtful, business-minded flower farming community with me. Today's episode is about pests… but really, it's about resilience. Because pests are not a sign that...
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Flower Farming Is Hard on Hands. Things to think about to Protect your Skin, Muscles and Bones
In this episode of MULCH, Rebecca explores flower farmer self-care through the lens of our most important tools - our hands. From skin protection and glove choices to strengthening forearms and thinking about vitamin D and bone health, this episode offers practical, preventative advice to help…
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February Confidence Wobbles: 3 ways to steady your flower farm head when you feel behind and it looks like everyone else has it sorted.
In this episode of Mulch, Rebecca offers a timely February pep talk for flower farmers feeling wobbly, behind, or overwhelmed. She shares three grounded reminders: create your own seed sowing plan (and stop chasing perfect ones), stop buying seeds you don't need, and focus on your own business...
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7 top tips for seed sowing this February that will solve most of your problems with tricky germinators.
In this episode of Mulch, Rebecca shares seven practical tips to improve seed germination and make the most of the money you spend on seeds. From compost choice and moisture levels to patience, airflow and handling tricky seeds like orlaya and annual phlox, this is a calm, experience-led guide to...
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How to Stop Your Flower Farm Becoming an "Every Time Job" in 2026
When a flower farm starts to fill every spare moment — evenings, weekends and headspace — it can quietly turn into an every time job. In this episode, I explore The Every Time Job Trap: why it happens, what it looks like, and how to create more structure and sustainability when you're growing a...
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5 things not to do in your first year of Flower Farming
In this episode of Mulch, Rebecca shares five common mistakes to avoid in your first year of flower farming. From keeping everything in your head and underpricing your work, to overcomplicating successions and planting perennials too soon. Drawing on real experience, she offers calm, practical...
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2 areas of focus to remain a resilient Flower Farm Florist in 2026
In this episode of Mulch, Rebecca explores two ways flower farmer-florists can build resilience for the season ahead: baggy planning and working within real capacity. Drawing on winter realities, crop planning, and lived experience, she shares how flexibility, intention, and asking for help can...
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End of season What Ifs
As the year draws to a close, this episode of MULCH reflects on the quiet "what if" questions that sit underneath flower farming; the decisions, confidence and support that shape how we grow. Using a simple winter observation as a starting point, Rebecca explores what it means to choose steadier...
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10 cut flowers to be excited for on your Flower Farm in 2026
In this episode of Mulch, Rebecca shares the ten flowers she's most looking forward to growing in 2026, as Silver Grey Foliage closes the doors on another year and turns towards what's ahead. From fancy daffodils and sweet peas to anemones, white dahlias and a few new varieties yet to be grown…
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5 Important Challenges to Overcome When You Want to Grow a Sustainable & Profitable Flower Farm
In this week's episode of Mulch, Rebecca explores five common challenges flower farmers face when they're trying to build a sustainable and profitable business — the kind that supports life rather than drains it. Drawing on the conversations from this week's Grow Club reflection session, she…
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5 easy bits of preparation to Market your Flower Farm at the start of 2026
In this week's episode of Mulch, Rebecca shares five simple, practical ways to prepare your flower-farm marketing for the start of 2026 — from sorting your photos with purpose, to reconnecting with your business values, to identifying which customers you want to be speaking to as the new year...
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Beginnings and endings at Silver Grey Foliage
In this week's reflective episode of Mulch, Rebecca shares two stories from Silver Grey Foliage that shape the way she understands resilience and reflection that it takes to grow a flower farm. From the unlikely moment she met the farmer who offered her her growing space, to the family tradition...
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3 ways to grow your Flower Farm in 2026
In this week's episode of Mulch, Rebecca shares the three shifts that can make the biggest difference to your flower farm in 2026: understanding how money moves through your business, treating your farm like the business it truly is (whatever its size), and why growing less can actually help you...
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Laying the ground for growth
Welcome back to MULCH. In this episode, Rebecca shares why she's relaunching the podcast and why the hardest and most important lesson from 2025 has been about resilience, structure and community. She opens up about the loneliness many flower farmers feel, the lessons from six years of growing...
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What should I take into account when pricing my flowers?
In this episode I talk about the reasons why pricing your flowers well is SO important to you and also to the wider Flower Growing community. I set out the 7 reasons why I think it is important to get your pricing right. I'm 100% honest and I use some difficult language as I do this. I talk about...
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Am I growing enough flowers and foliage on my flower farm?
In this episode of MULCH I address the really tricky question that we all face every year, and often several times a year as a Flower Farmer. 'Am I growing enough flowers and foliage on my flower farm?' It's so important to see this question as one based in the present moment and not a question…
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Rest and Productivity with Sophie Cliff
This Episode will change how you think about how you rest and how you regain your best energy and most importantly why. Sophie, Author and Positive Psychology Practitioner shares her vast knowledge generously in our conversation and explains the links between different types of rest, energy and...
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My thoughts on the Flowers From the Farm Conference 2025
Links from the podcast - The Flower Farmer's Planner plus annual membership offer The Bragato Institute JADAM BASICS Podcast The Power of Pulse Watering
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What's your name and where do you come from?!
This week is all about the information that people need to see and need to be able to see about your any business, but in particular your Flower Farming Business inorder to buy from you. It's about making it easy for your customers to know that you are right for them. And it's about being honest...
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How board games can help you on your Flower Farm
This episodes is all about board games. Every board game has a different way of working. Every board game encourages you to use different skills and understanding those skills has helped me to plan our Flower Availability for 2025. Listen to learn how. Links for this episode. Join the waiting…
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The Flower Farmer's Business Plan and what it can do for you.
Let's keep things simple! The purpose of your Business Plan is to help you to take the directions that serve you and to confidently decline the directions that do not. It's hard to do, but your business plan will help you. In this episode I talk you through why and how. If you've enjoyed this...
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Easing Into 2025
It's a new day and a new dawn and a new year! We're easing back into things slowly in this part of Yorkshire. Episode 1 of Season 2(!) is all about just this - the Silver-Grey-Way. Most importantly: The Flower Farming Business School Online is open for registration for Q1 (January-March). The...
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Bringing the first year of Mulch to a Close
In this final episode of Mulch for 2024, Rebecca reflects on the journey of the podcast, the challenges faced in flower farming, and the innovations introduced with the Flower Farmers' Planner. She emphasizes the importance of community support and personal growth, while also looking ahead to the...
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Autumn Cautions for New Flower Farmers
Summary In this episode of Mulch, Rebecca Aning-Brown shares her insights and advice for new flower farmers as they prepare for the upcoming season. She emphasizes the importance of learning from mistakes, the necessity of rest, and the value of observation in understanding one's growing space....
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The Smelly Belt Theory!
In this episode I actually talk about plants! Naming specific plants is actually a genuine first for MULCH!! This episode is for you if you have Rabbits or Deer or other pests on your Flower Farm that are driving you potty! Pre-Order your Flower Farmer's Planner here. Book your place on the...
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Preparing for Winter on your Flower Farm
In this episode I talk about how we prepare for work over winter on the Flower Farm. Because as you know, Flower Farmers don't rest all winter! Pre-Order your Flower Farmer's Planner here. Book your place on the Business Planning for Flower Farmers Workshop here. Caffeinate your Podcaster If you...
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The Divided Flower Farmer
So in this episode, I compare the practice of Yoga to the end of the Flower Season! And I talk about the things that you can do now in the present to keep you focused on what needs doing this season. Because next season is for now, out of our control. The 3rd Edition of the Flower Farmer's…
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Working in Quarters
In this episode I talk about how we as a FLower Farming Business (Silver Grey Foliage) and how we will work in THe FLower Farming Business School. We work in quarters. Listen to find out why!
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Building a Sustainable Flower Farming Practice
In this episode I talk about building a sustainable Flower Farming Practice for you, so that you can be present for your business. I set some homework prompts to help you to explore the sustainability of your business. And there is a Competition! To win your FREE copy of The Flower Farmer's…
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5 Flowers that make you feel like a real Flower Farmer
In this episode I bring you up to date with The Flower Farmer's Planner and The Flower Farming Business School I set a small reflective piece of work for you to consider with a cup of tea and a biscuit. And then I talk about the 5 flowers that I think make you really feel like you are doing the…
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Simplifying on the Flower Farm over Summer
Simplifying your workload and avoiding overload happens when, you stop reinventing the wheel, you rely on your records and you do everything through the window of your Flower Farm values and goals. Learn from SIlver Grey Foliage in 2024 Here are the other ways that you can learn with us this…
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School Holidays and the Flower Farm
Learn from SIlver Grey Foliage in 2024 Here are the other ways that you can learn with us this year. The Rose Course for Flower Farmers The Ranunculus (and Anemone) Course for Flower Farmers First Steps in FLower Farming GROW for new FLower Farmers Caffeinate your Podcaster If you have enjoyed…
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The Middle Chapter of your Flower Farming Business
This week in MULCH I talk about the place where Flower Farmers get stuck with their Businesses. The answer requires more than knowledge and spreadsheets. It requires discernment, support and advice. Have a listen and let me know what you think. Learn with SIlver Grey Foliage in 2024 Here are the...
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CPD and Flower Farming in Practice
In this episode I share all of the courses that Antony and I have invested in over the past 5 years and why we have approached our own business development and growth in this way. I also share a run down of all of the ways that you can work with us at Silver Grey Foliage over the next 6 to 12...
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Quarter 2 review at Silver Grey Foliage
In this year we do the same as we did at the end of March in Episode 15 when we reviewed the first quarter of the year. I share the outline of part of our review process and also some of our documented findings. Reviewing your practice and keeping you accountable to your goals is one of the…
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Investment Crops for your Flower Farm
Click here to be the first to know about GROW and all workshops/courses from Silver Grey for 2024/2025 Work with Rebecca, Now Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry.
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When is enough enough?
Be the first to know more about Flower Farming Courses and workshops Click Here Work with Rebecca, Now Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry. Caffeinate your Podcaster If you have enjoyed this episode and...
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Overwhelm in Flower Farm Land - Part 2
Another romp through a way of dealinng with everything that genuinely does need to get done. To work with Rebecca and crack on with your Flower Farm Book a 1-2-1 Mentoring session Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming...
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How to plan scaling your Flower Farm
Be the first to know more about GROW - the year long Flower Farmer Education Course from Silver Grey Foliage Click here to receive more information about the Year Long Flower Farmer course GROW when it is available Work with Rebecca, Now Book a mentoring session with Rebecca and discover the…
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Getting Help on Your Flower Farm and using the 5 Why's Model
Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry.
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Cultivating a Career Change - Part 1
Visible and vulnerable are not characteristics that my 'Professional' careers have taught me. Running your own business is very different to working for someone else. Book a mentoring session with Rebecca and identify the tools and knowledge you need to flourish in the flower farming industry AND...
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9 things that I have learned in 5 years of Growing our Flower Farming Business
Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry. Rebecca the Introvert Instagram Post
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What sort of Flower Farmer are you?!
Book a mentoring session with Rebecca and discover the tools and knowledge you need to flourish in the flower farming industry. Be the first to know when the next Flower Farmer's Planner is available to order! Join the waiting list here
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Planning for Spring 2025
Everything in our business is considered 12 to 18 months in advance. This is how we keep our growth steady and consistent. More Hare than Tortoise, but it's worked here at Silver Grey Foliage. When you have listened to the podcast: 1 - Rate the Podcast 2 - Review the Podcast 3 - Share the Podcast...
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Quarter 1 review at Silver Grey Foliage
Episode 15! We are a quarter of the way through the year already! Yikes! In this episode, I talk you through the questions and topics that we review each quarter. And I share a large part of our own findings here at Silver Grey Foliage. This includes talking about the things that have not gone so...
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Working with your local Flower Farm
There is no doubt that one cannot work without the other. Flower Farmers need Florists and Florists would like to buy more from Flower Farmers. SO let's open an honest conversation about this. Lets make this work for all of our businesses. Flower Farming 101 This is the workshop where you will...
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ABOUT THIS SHOW
Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and tips to feed, nurture and grow your Flower Farm, opens conversations that Flower Farmers find difficult to talk about and provides practical and pragmatic responses to the everyday Flower Farming Challenges. Sounds Good? DOn't forget to subscribe!
HOSTED BY
Rebecca Aning-Brown of The Flower Farming Business School
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Frequently Asked Questions
How many episodes does Mulch have?
Mulch currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Mulch about?
Mulch is a weekly podcast, hosted by Rebecca, owner of Silver Grey Foliage - a Flower and Foliage Farm in Leeds, England. Each week she share conversation and tips to feed, nurture and grow your Flower Farm, opens conversations that Flower Farmers find difficult to talk about and provides practical...
How often does Mulch release new episodes?
Mulch has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Mulch?
You can listen to Mulch on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Mulch?
Mulch is created and hosted by Rebecca Aning-Brown of The Flower Farming Business School.
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