PODCAST · business
Mumbrellacast
by Mumbrella
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
Episodes
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The execution will be televised
Welcome to the latest Mumbrellacast, live streamed from the Pentagon to your pocket. The Mumbrella team has been on a bit of a conference crawl this week, our necks weighed down with lanyards, clothing covered in ID badges, coffee cups disposed of thoughtfully. Eleanor Dickinson reports back from...
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The Unmakers: Can an AI tool replace your PR agency? Barney Chunn makes the case
In today's episode of The Unmakers, Tim Burrowes speaks to Barney Chunn, the co-founder of a new PR tech start-up, Drumbeat, which uses AI to better target and pitch stories to journalists. "Drumbeat is a PR and comms platform for high-growth businesses," Chunn explains. It helps organisations...
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Recruitment scams, boy bands, and radio fans
Welcome to this week's Mumbrellacast, now sent to you from a dodgy Gmail address. This week's hot topic is scam job recruiters, who are reaching out to members of the marketing and media world with employment opportunities too good to be true. The scammers do this through AI-assisted emails that...
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One Nation vs the media, AI rip-offs, and privacy pop-up hell
This week, the Heated Debate returns with a question for the newshounds: should Australian media stand with the ABC and other banned outlets by boycotting One Nation press events? Reporter Zac Nikolovski and good friend of the Mumbrellacast Lauren Joyce enter a two-party contest of their own. Zac...
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BREAKING NEWS: Melbourne breakfast has a new player
More than six months after KIIS lost its Melbourne breakfast show with the Kyle and Jackie O implosion, ARN has announced the full-time replacement: Ash London, Isaac Smith and Elliot Garnaut. Tim Burrowes and Irene Hulme ponder whether the trio have what it takes to get out of the hole Kyle and...
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Nine minus two, Meta's muse, and Dan Ilic gets up
Welcome to the Mumbrellacast, the only podcast to win the Pulitzer, the Nobel Peace Prize, and a bronze Logie. This week, Nine has lost two of its biggest decision-makers in the space of 12-or-so hours. On Thursday morning, Nine's TV boss Amanda Laing, who headed up Nine's recently integrated...
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A dollar for Stuff: Sinead Boucher's media journey
Sinead Boucher is the owner of Stuff, one of New Zealand's biggest media companies, and in this interview with Mumbrella editorial director Hal Crawford she recounts her journey from the newsdesk to the boardroom. Revelations in the discussion include details of the 2020 phone call from then-Nine...
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BREAKING NEWS: Ive Group set to buy Motio
This morning, Ive Group has made an offer to buy publicly-listed out-of-home company Motio. The deal values Motio at around $20 million — 15% over their closing market cap — and finds Ive Group expanding from the world of printing and marketing into the ever-growing out-of-home market.In a…
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The big copyright fight, AI in Abe's backyard and upfronts galore
Welcome to this week's Mumbrellacast, recorded one syllable at a time and then painstakingly stitched together. Australian publishers and creators may have to actively block AI companies from scraping, stealing, and modifying their content, under two rather ill-conceived government proposals...
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Burrowes/Simons
Today's Mumbrellacast has a slightly different format to usual. It features a conversation between Tim Burrowes and Josh Simons, the CEO of Vinyl Group. It's fair to say the two have had differences of opinion and have both written about them publicly. Simons suggested the pair try to find some...
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Hughesy has a problem, M&C Saatchi has a problem, local tech bosses have a problem
This week on the Mumbrellacast, the MFW point their brooms at Dave Hughes, and we struggle to find a legitimate reason for the protesting - at least, not one that has anything to do with Hughesy. M&C Saatchi's local management takeover, announced just six weeks ago, has collapsed, and it seems…
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Breaking: Ryan Stokes to chair SCA
Irene Hulme and Tim Burrowes cover the news and the first questions that come to mind. Specifically, was this the plan all along, and now that Seven is firmly in control, what are the implications for the radio side of the business?
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Welcome to upfronts season
The sunshine returned to Sydney just in time for the start of upfronts season, with SBS, Foxtel, and News Corp all proudly displaying their various wares to media buyers during the week. The biggest news from SBS was confirmation that it had secured the FIFA World Cup for 2030, and locked down…
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Breaking news: ARN, MFW and the Jackie Henderson case
Tim Burrowes and Irene Hulme take a deep dive into the legal morass of the ARN/Jackie Henderson lawsuit with lawyer Michael Byrnes. Byrnes, a partner at Swaab, explains ARN's newly revealed requirement to disclose any records of meetings between themselves and the activist group Mad Fucking...
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News Corp's Michael Miller in conversation: Clock ticking for platforms on NBI
In this interview edition of the Mumbrellacast, timed for release with News Corp's upfronts events, executive chair Michael Miller sits down with Mumbrella editorial director Hal Crawford to discuss the News Bargaining Incentive, doing deals with AI labs, and whether News' Australian mastheads…
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BREAKING NEWS: GfK Survey 5: Good day or bad day for ARN Sydney?
The first breaking news episode for Mumbrella. Tim Burrowes, Nathan Jolly and Irene Hulme unpack Survey 5 including a history making result, and a genuine debate over whether ARN Sydney had a good day or a bad one. More breaking news episodes are coming. Subscribe to Mumbrellacast and get each…
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Media monitoring veteran John Croll brings Truescope to Oz
A fourth major player has entered Australia’s competitive media monitoring industry with today’s arrival of John Croll’s Truescope. Croll previously led the ASX giant Isentia, taking it through a 2010 sale to Quadrant Private Equity and 2014 ASX float. Isentia – which rebranded from Media…
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New ways to measure television
Welcome to the Mumbrellacast, where television assets might be written down, but they are never written off. This week, Nine presented a set of truly baffling financial results that didn't include its former radio division, Pedestrian or Domain, and pretended it had owned outdoor company QMS…
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Tough T&Cs, dodgy media buying, Swans or ugly ducklings?
Welcome to the latest Mumbrellacast, scandal-free since 2023 (unless we missed something in the T&Cs). The biggest non-war, non-AI news at the moment is the Sydney Swans player controversy. We don't dwell on the details -- mainly because it is a developing story -- but instead look at what this...
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Media works, news is a bargain, women love wicker men
Welcome to the latest episode of the Mumbrellacast, voted Australia's favourite sound. This week, we open by dissecting the last-minute changes to the News Bargaining Incentive, which made its long-awaited parliamentary debut today. It seems that former minister Peter Garrett unwittingly helped...
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I read it on Reddit after kicking back on Kick
Welcome to the latest Mumbrellacast, not yet streaming live on Kick. And while we're on the topic of smooth segues, Melbourne-born, globally loved video game streaming platform Kick announced this week it will wade into the lucrative world of advertising. Given that Kick was built from the…
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Christian O'Connell on finding a new audience in Sydney
A key moment in Christian O'Connell's new book Unscript happened backstage at last year's ARN Upfront event in Sydney. As he explains in this podcast interview with Mumbrella's Tim Burrowes, it was a high pressure situation. O'Connell had decided to present to the audience without the safety net…
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The whole legal system is completely REDACTED
Harvey Norman and Latitude Financial cop a $55m fine for misleading advertising Mutinex co-founder Henry Innis raises the alarm about how advertising measurement is influenced by who funds it. And we look back on the Mumbrella Awards. Where did it all go right for Howatson+Company?
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Full of holes, just the way we like it: Teen social media ban update
In this cross-post interview from the Spinoff's At Large podcast, Mumbrella's Hal Crawford speaks with Toby Manhire about the under-16s social media ban. Manhire is the NZ culture and news site's editor-at-large, and he wants to know whether the law is working, who's under investigation, and...
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Australian media bosses rage against (or consider deals with) the machine
Welcome to this week's Mumbrellacast, now available as a novella. This week has seen some major executive moves at the media companies. Nat Harvey went from Mamamia to Seven, former Seven revenue chief Kurt Burnette popped up at Vinyl Group, and Mia gave her son the good office. Also, SCA…
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Meet Luca Lavigne, the 28-year-old boss of Mamamia
When Mumbrella sat down with the outgoing and incoming bosses of women’s media network Mamamia — Nat Harvey and Luca Lavigne, respectively — we were relishing asking the obvious question: how is a 28-year-old qualified to run a business? It turns out 28-year-olds, like all people, come in…
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You cannot spell radio without A and I
Welcome to the Mumbrellacast, now completely created with AI, auto-tune, monosodium glutamate, agent orange, and Styrofoam. This week, Prime Minister Anthony Albanese (or a very convincing robotic replacement) visited Sydney University where he announced he will establish an official Office of…
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Football wins, Telstra loses, Sam Kerr gets saucy
Welcome to the latest episode of the Mumbrellacast, where we quiz the PM on his predilection for Aussie popettes. Actually, we discuss Telstra's biggest PR disaster since the hazy, lazy days of 2018; look at Oztam's decision to take the official TV ratings measurement system to tender after a...
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Moving Australian media off the endangered list
Welcome to the latest Mumbrellacast, where unfortunately Karl Stefanovic won't be joining us this week. Instead, we'll make do with the freshest five-piece since Jackson 5: Abe Udy, Tim Burrowes, Eleanor Dickinson, Nathan Jolly, and Lauren Joyce. If you were wondering why you kept tripping over...
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Karl Stefanovic out at Nine, live from Cannes Lions, and does sport belong to the public or the highest bidder?
Welcome to the latest episode of the Mumbrellacast. Today, we're joined by Tommy Robinson to discuss whether or not those bloody—oh wait, our lawyers have advised us to drop that segment, so we will instead start by discussing Karl Stefanovic's perfectly played-out cancellation from Nine. Today,...
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Great job, terrible results! Purpose Disruptors on advertising's heavy footprint
Six years ago, Rob McFaul launched UK-based non-profit Purpose Disruptors with an aim to help the advertising and marketing industry move towards sustainability. Purpose Disruptors has just launched in Australia, with former OMD and Mindshare boss James Greet as its local boss. On this week's...
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SCA skips breakfast, Sandilands settles, and should we ditch SBS?
Welcome to a very radio-heavy Mumbrellacast, where we discuss Kyle Sandilands' big settlement with ARN, SCA's sacking of three regional breakfast show, and even attempt to take Pauline Hanson's side on an issue or two (actually, just one). Best of all, we are joined by Lauren Joyce, who spent…
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Vinyl Group's latest land rush, radio ratings, and the problem with short-term marketing
On this week's Mumbrellacast, we dive into today's radio ratings and look at who will fill the Kyle-sized hole in the Sydney breakfast market, debate Vinyl Group's masterplan, and chat to Nicky Barton from Mutinex about why brands are cutting marketing spend to long term channels. We start with...
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Untrustworthy brands, untrained marketers, and unrest in the out-of-home industry
On this week's Mumbrellacast, Roy Morgan CEO Michele Levine joins the team to discuss a variety of topics, including her company's latest survey, which saw Optus pass Woolworths as Australia's most distrusted brand -- quite a dubious honour, indeed. There's a Paul Kelly lyric: "To be good takes a...
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Rohan Lund's first major interview since becoming SCA chief
Rohan Lund, the newly minted CEO of SCA, joins Tim Burrowes on stage at the Mumbrella360 conference for his first major public interview since becoming boss of the media company. Lund joined the board of SCA in March, was appointed CEO in April, and officially started in his new job on May 1.…
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Mumbrellacast: Live and sweaty at M360
This week's Mumbrellacast was recorded live at Mumbrella 360 at Carriageworks in Sydney, with a six-person panel featuring our host Abe Udy, special guest Vinne Schifferstein Vidal, and regulars Eleanor Dickinson, Nathan Jolly, Hal Crawford, and Tim Burrowes. We open with a selection of quotes…
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BYD's CMO on building one of Australia’s fastest-rising car brands
BYD Australia CMO Kate Hornstein joins the Mumbrellacast to discuss the brand’s rapid rise from new EV entrant to one of the country’s top-selling automotive players, and the marketing strategy behind it.
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AI STIs, CGT, SBS MDs, and OOH's AGM
Welcome to this week's Mumbrellacast, where Abe Udy, Hal Crawford, and Nathan Jolly -- who some are calling the best power trio since Nirvana -- discuss the Federal Budget's impact on the media world, the new SBS managing director, and the job losses and bidding wars at Ooh Media. We open with…
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How to become a marketing catalyst, with Thomas Barta
"Once a marketer, always a marketer," declares Thomas Barta. "Marketing is about creating change and desire, and I'm still in it." Later this month, Barta is flying to Sydney from Cologne to present a keynote at Mumbrella 360 around the "catalyst" theme of the conference. He aims to provide a...
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High-flyer Hugh Marks, Dentsu joins the merging lane, and Kyle strikes back
Welcome to this week's Mumbrellacast, where Tim Burrowes joins us live from the Qantas lounge but swears he isn't compromised. The reason we mention this is because this week, it was revealed that ABC managing director Hugh Marks has accepted a membership to the Qantas Chairman's Lounge, one of…
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Brian Gallagher and Tom Malone tap out of Nine Radio and into Tapt Media
On May 1, Australia's biggest talk-radio network Nine Radio shut down and in its place sprung up Tapt Media, as hoteliers the Laundy family officially took over Sydney's 2GB, Melbourne's 3AW, Brisbane's 4BC, and Perth's 6PR. Former Nine Radio -- and now Tapt Media -- CEO Tom Malone and chief...
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Ooh Media takeover bid and the News Bargaining Incentive
Welcome to an early edition of the Mumbrellacast, hot off the audio presses, where we dissect the recent developments in the media and marketing space -- as we do. Tim Burrowes, Hal Crawford, and Ben Willee from Spinach Advertising react to this morning's news that Pacific Equity Partners has…
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The Unmakers: James Donald's journey from oil rigs to consumer research
Two decades ago, James Donald was working on an oil rig in Norway. This month, Ideally -- the market research platform he co-founded -- raised over $13m in an investment round that will help the NZ-based startup push into the US, and launch a new product Ideally Canvas. Donald speaks with Tim...
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Radio ratings, Spotify is not social media, and M+C Saatchi's woes
This week on the Mumbrellacast, we parse the second book of the radio ratings, look at M+C Saatchi Australia's fall from grace, and speak to Spotify's global head of thought leadership, Jenny Haggard. First off, we look at the first radio ratings survey since every single network decided to lay...
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Relationship issues in agencyland and the case of the disappearing media jobs
Welcome to a special relationship issue of the Mumbrellacast, where we look at the delicate dance between creative agencies and clients, and the harried, hurried waltz between media agencies and media salespeople. BMF and Westpac announced their divorce this week after just one year. Both are...
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Gambling with ad rules, Daily Mail's subs drive, and Ooh exits retail media
Welcome to the Mumbrellacast, where chances are you're about to win. We open this week's podcast by parsing the new gambling advertising restrictions announced last week by Anthony Albanese, more than one-thousand Earth days since a parliamentary inquiry recommended a total ban. While this isn't…
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Vodafone's disconnect, Virgin's retail media play, and kids still on social media
Welcome to a special Easter edition of the Mumbrellacast, where you don't have to search high and low to find the treats. We start with the news that Telstra's chief marketing officer Brent Smart has left the company, after launching one of the most memorable campaigns seen on Australian…
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Publicis' Michael Rebelo: Classic agency M&A no longer a priority
This time last year, Publicis Group completed its landmark acquisition of Atomic 21 2, bringing one of Australia's biggest independent media success stories into its fold. In today's interview episode of the Mumbrellacast, Rory Heffernan, CEO of Atomic 21 2, and Michael Rebelo, CEO of Publicis...
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ABC workers strike, Kyle strikes with a lawsuit, and AI-generated PR strikes the wrong chord
We've crossed the picket line to present this week's episode of the Mumbrellacast. Around the time of recording this episode, ABC employees were returning to work from their 24-hour strike -- the first in 20 years -- which means the skeleton staffers won't have to dust off those old Seachange...
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It’s the end of the (stupidly big salary) world as we know it
The highest paid radio host was officially terminated from his job this week, after his equal-highest-paid co-host Jackie Henderson was let go a few weeks back. We're talking about Kyle Sandilands of course, which is where we begin this episode of the Mumbrellacast. Is this the end of the saga…
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ABOUT THIS SHOW
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.
HOSTED BY
Mumbrella
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Frequently Asked Questions
How many episodes does Mumbrellacast have?
Mumbrellacast currently has 400 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Mumbrellacast about?
Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under...
How often does Mumbrellacast release new episodes?
Mumbrellacast publishes regularly with 400 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Mumbrellacast?
You can listen to Mumbrellacast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Mumbrellacast?
Mumbrellacast is created and hosted by Mumbrella.
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