Music Makin Cents Podcast

Are you getting "ghost streams" that look good but feel wrong? In this episode of the Music Makin Cents Pod, host Harkos deep-dives into the "Fake Stream Trap" that is currently causing a massive purge of independent artists in 2026.If you’ve seen videos like “The Spotify Fraud Penalty Exposed” or read articles about Spotify’s $10 per-track fine for bot activity, you know the stakes have never been higher. Harkos shares his personal story of getting 2,000 streams in a weekend and realizing it was a death sentence for his track—not a success. He breaks down why big playlists are one of the worst ways to get streams because they are almost never real listeners—they are statistically proven to be bots. If you aren't careful, these scam playlists can get your entire profile removed from Spotify and kicked off your distributor. Explore why major labels can afford bot farms while independent artists can't, and why most distributors like DistroKid and TuneCore promote playlists but don't actually watch your back. Learn how to use Landr and its free Stream Scan service to safeguard your career from fraud before it’s too late.Crucial Resources for Independent ArtistsSafeguard Your Music (20% Off Landr): https://glnk.io/5wllp/music-makin-cents7eqWatch Previous Video: The 3 Real Ways to Grow a Fanbase: https://youtu.be/DmH1kXNqI-0Free Strategy Session: Visit mmcpod.com to brainstorm your unique 2026 strategy with Harkos.Why Fake Streams Are Career Killers in 2026The "Shadow Ban" Effect: Even if you aren't fully removed, fake streams ruin your metadata, meaning the algorithm will never show your music to real people again.Distributor Negligence: Most DIY distributors will kick you off their platform the moment Spotify flags you, offering zero human support to resolve the issue.The Landr Solution: We explore why Landr is the only distributor proactively protecting artists with their free Stream Scan technology.The Landr AdvantageUnlike other platforms that leave you stuck with a strike or removal after a fake stream event, Landr provides active protection.Stream Scan: Included for free in any distribution package, this tool analyzes reports and notifies you of high-risk activity before your account gets flagged.Human Support: When issues arise, you need a distributor that looks out for your music and helps you fix the problem before it becomes a headache.Key Moments & Timestamps00:00:15 – The "2,000 Stream" red flag: Why I freaked out.00:01:03 – Welcome to the Music Makin Cents Pod with Harkos.00:01:45 – Why big playlists are statistically proven to be fake streams.00:02:50 – The Major Label Secret: Why they can use bots and you can't.00:04:10 – How scam playlists use "enticement" to trap indie artists.00:05:30 – The "Distributor Betrayal": Why DistroKid and TuneCore won't help you.00:06:45 – Strategy issues resolved: Using Landr Stream Scan to stay safe.00:08:12 – How to report a scam playlist before it’s too late.

Are you tired of "magical" shortcuts and "cheat codes" that promise instant fame? In this 2026 edition of the Music Makin Cents Podcast, host Harkos exposes why the hashtag strategies and scam playlists of the past are complete bullst**.Harkos provides a deep-dive marketing strategy breakdown for the modern independent artist. To have a real career in 2026, you need a system that balances the algorithm’s hunger for visual content with a sustainable business model. This episode covers the 3-step "High Frequency" system—strategic video creation, short-form saturation, and low-cost ads—to ensure your strategy issues are resolved once and for all. If you want to know how to build a real fanbase this year, this is the only marketing strategy walk thru you need.Contact Harkos - mmcpod.comOpus Pro Discount Link - https://www.opus.pro/?via=18aa66The 2026 3-Step StrategyStep 1: The Video Strategy (The 4-Video per Month): Stop releasing just one music video. You need four visual assets per song: One official video, two "behind-the-scenes" or motivational music pieces, and one "Interest Video" (politics, religion, or sports) to attract people to your personality.Step 2: High-Frequency Content: Take your long-form videos and clip them into high-frequency shorts. To automate this process, I highly recommend using Opus Pro to turn one video into dozens of viral clips.Get Started with Opus Pro: https://www.opus.pro/?via=18aa66Step 3: Strategic Ads: You don't need $1,000 for a music video. You need a $20/week ad budget to put your best-performing content in front of new audiences.Key Takeaways for 2026The 90-Day Rule: A successful music business in 2026 is built on the "90-day muscle." You must be finished with your mix, master, and video assets three months before the release date.Entertainment Over Graphics: The industry isn't failing you—your boring graphics are. In 2026, if a video isn't visually entertaining within the first few seconds, the algorithm will bury it.The Personality Pull: Using "Interest Content" like sports or hobbies isn't a distraction; it’s how you build a connection with fans before they even hear your music.Key Moments:00:00:45 – Why 2026 "cheat codes" and magical shortcuts are complete bullst**.00:01:04 – Welcome to the Music Makin Cents Podcast with your host, Harkos.00:01:48 – The 3-Step blueprint for real artist success.00:02:40 – Marketing Strategy Walk Thru: The 4-video monthly breakdown.00:03:56 – Why you need to post about politics, religion, or sports to find your fans.00:05:40 – Turning long-form "pillars" into high-frequency shorts with Opus.00:07:33 – The fatal mistake: Promoting your music after it’s already out.00:08:24 – Strategy issues resolved: How to run effective ads for just $20 a week.00:09:47 – Building the 90-day planning muscle to stay ahead of the game.Ready to stop looking for shortcuts and start building a real career?Contact Harkos: mmcpod.comBrainstorm Your Strategy: Reach out via the website or email to brainstorm your unique 2026 strategy—no cost, no strings attached.Implementation Services: I offer low-cost, high-effective services to help you implement this strategy today.#MusicBusiness2026 #IndieArtist #MusicMarketingStrategy #MusicMakinCents #Harkos #DIYMusician #MusicGrowth #ShortFormContent #ArtistSuccess

Have you ever had a crucial music release stalled because your distributor’s customer service was slow, unhelpful, or non-existent? As independent artists, a smooth music business is pivotal to real success, but technical issues and general questions require fast, proper handling.On this episode, host Harkos dives deep into the frustration of dealing with poor customer support from major DIY platforms, offering a full customer service breakdown. He shares the wild story of female punk artist Angelwreck, who waited 50 days for a response from DistroKid on a simple but complex internal copyright issue. DistroKid's eventual, ridiculous reply blamed YouTube, forcing Angelwreck to switch distributors.Harkos compares the customer service experience of DistroKid, TuneCore, and Landr, demonstrating how one platform centers its support on real people. Hear how Landr's human support solved Angelwreck's recurring copyright problem the very next day and proactively marked her account to prevent future issues. If you're tired of chatbots and boilerplate responses, this episode is a must-listen before your next release!The Problem with DIY Distributor Support: Many platforms, like DistroKid, rely heavily on FAQs and non-human chatbots, often making it impossible to immediately email a real person. This leads to artists feeling frustrated and unable to resolve specific song issues.The 50-Day Nightmare (Customer Service Breakdown): An artist working with Harkos waited 50 days for a reply from DistroKid on a song's internal copyright error. When they finally replied, the response was incorrect and completely unhelpful.Landr's Human-Centric Approach: Unlike competitors who prioritize articles and chatbots, Landr gives users the option to submit a request directly to an actual person from the start.Proactive, Great Service (Customer Service Issues Resolved): When Angelwreck switched to Landr, they replied the next day with a human who understood the complex copyright issue and proactively implemented an internal fix to prevent that specific problem from ever happening to her again.Response Times: TuneCore's response time varies based on the user's paid plan (1 to 3 business days), while Landr promises a response from a real person within 1 to 5 business days, regardless of plan.Ready to stop dealing with frustrating chatbots and get the great customer service you deserve?Get 20% off Landr: Click the link down below in the description to try Landr and move your music over. https://glnk.io/5wllp/music-makin-cents7eqConnect with The Music Makin Cents Podcast:My Link (for marketing strategy questions/email): [email protected]: mmcpod.comKey MomentsThe start of the customer service nightmare story - 00:00:36Introducing the host, Harkos, and the Music Makin Cents Podcast - 00:01:08Introducing the artist Angelwreck and her DistroKid issue - 00:02:06Angelwreck switches to Landr and finally gets a reply from DistroKid after 50 days - 00:04:47Landr's human-based solution to the recurring copyright problem - 00:05:23Harkos shares his own experience with Landr vs. Empire Distribution - 00:07:33Customer Service Walk Thru: Visual breakdown of DistroKid’s FAQ/Chatbot-first support - 00:10:54Which music distributors offer good support?Customer Service Walk Thru: Visual breakdown of TuneCore's tiered/FAQ-first support - 00:12:48Customer Service Walk Thru: Visual breakdown of Landr's direct, human-first support - 00:14:43Why Harkos moved all his music to Landr and stayed - 00:17:05

It’s true that streaming alone doesn't pay much. But for an independent artist to build a real career, you have to exploit all the different ways to make money from your music. On this episode, I’m sitting down with Dae Bogan from the Mechanical Licensing Collective (MLC) to break down the complex world of music business and royalties. Most artists only think about streaming and sales, but there is so much more money to collect on the back end, and it’s likely that some of it is already owed to you. We dive into why artists miss out on key income streams, the difference between the two major music copyrights (sound recording and musical work/publishing), how platforms like TikTok and Instagram pay out, and the difference between blanket and direct licensing. Dae also explains the MLC’s groundbreaking Distributor Unmatched Recordings Portal (DURP), which helps artists finally collect royalties sitting in the industry’s "black box".If you’re a serious artist ready to collect all the money your music is earning, this episode is a must-watch.It’s critical to understand that your music has two separate copyrights: the sound recording (the actual track/audio file) and the musical work (the composition/publishing).Sound Recording Royalties flow through your distributor and then to you (or your label).Musical Work/Publishing Royalties are split into two types: Performance Royalties (collected by PROs like ASCAP/BMI) and Mechanical Royalties (collected by the MLC and companies like Harry Fox Agency).If you do not have a record label, you are your own record label. If you do not have a publisher, you are your own publisher.To get paid fully, you must register your music with the right organizations. The MLC is free to join and takes no commission. They collect blanket mechanical royalties from interactive streaming services like Spotify and Apple Music, and 100% of what they collect is paid out to you.You must also consider other organizations for specific royalty types:Performance Royalties: Register with a PRO (ASCAP, BMI, SESAC, GMR).Direct Mechanical Licenses: Register with Harry Fox Agency (HFA) and Music Reports Inc. (MRI). This is for mechanical royalties from voluntary/direct licenses associated with services like TikTok, Facebook, and gaming apps.Digital Radio Royalties: Register with SoundExchange for digital performance royalties from non-interactive streams like Pandora, iHeartRadio, and Sirius XM.Whether you need to acquire a separate license for a cover song depends on the platform, not the song itself.If you are only distributing to major streaming services (Spotify, Apple Music, Tidal, etc.), you do not need a cover song license because they operate under the blanket license.If you are creating a music video (audio-visual content) or distributing to platforms that use direct licenses, you do need to get a license.Featured Guest Links:The MLC (The Mechanical Licensing Collective): themlc.comMLC DURP Partners (Find your distributor here): https://www.themlc.com/durpDae Bogan’s Website (Free E-book: DIY Musician Starter Guide to Being Your Own Label and Publisher): daeboganmusic.comConnect with Music Makin Cents Podcast:Website: mmcpod.comKey Moments:Why artists only focus on streaming and sales - 1:01The world beyond streaming, including social media royalties - 2:48The difference between a distributor's "100% royalty" and your net profit - 5:35The two copyrights (Sound Recording vs. Musical Work/Publishing) - 9:11Why you need to register with the MLC and how their DURP program works - 12:56Visual breakdown of the US Digital Music Royalty Landscape - 24:42Blanket vs. Direct Licenses and why HFA/Music Reports are still needed - 27:56The truth about Cover Song Licensing - 39:06The fifth and sixth royalty streams (AFM & HFA/MRI) - 36:59The MLC is free and takes no commission - 45:46

On this episode of the Music Makin Cents Podcast, I'm diving into why chasing a spot on a reaction channel is a waste of your time and money. I’ve seen independent artists spend countless hours sending their music to these live streams. The truth is, these channels are not watched by real music fans and will never lead to a sustainable career. Instead, I'll show you how to use social media to build a real fan base and an ecosystem of people who genuinely connect with your music.Step 1: Build Brand Solidarity Across All PlatformsI’ve seen a lot of independent artists have different usernames and handles on every social media platform, which makes it hard for people to find you online. To fix this, you need to have brand solidarity, which means your username, handle, bio, profile picture, and content are all consistent across every platform. You don't need to spend hours on every platform every day; simply copy and paste your posts to all your profiles and check comments once or twice a week. This simple strategy helps you grow your overall reach and build a real fan base.Step 2: Be Entertaining and EngagingAs an independent artist, your primary job is to entertain. Don't post content that looks like an ad with salesy phrases like "out now" or "buy now". People see thousands of ads daily and will just swipe past. Instead, your content should be entertaining and engaging, showcasing your music and unique lifestyle. When you entertain people, they will voluntarily support you, becoming fans and super fans who will stream your music, visit your website, and buy your merchandise.Step 3: Be Consistent by Planning AheadThe only way to be consistent with your social media content and new music releases is to plan ahead. This means working at least 90 days in advance with all your content. To get started, take a day or two each week to create as much content as you can, but don't post it right away. After a couple of weeks, you will have 30 days' worth of content that you can schedule to post. Continue this process until you have a rolling 90 days' worth of content prepared. This is the best way to stay consistent and build the career in music that you want.If all of this feels overwhelming, I want you to know I have a plan to help you.Free Live Stream: 90 Days of Music MarketingI'm hosting a free live stream called "90 Days of Music Marketing," which is a step-by-step plan specifically designed for indie artists who need help with setting all of this up. In this exclusive session, I'll be diving deep into how to build a solid foundation for consistent growth, strategic content creation and scheduling, social media distribution, and music registration. I'll also cover strategies to generate value beyond just streaming revenue and how to build multiple ways to create value as an independent musician.Click here to sign up for the free live stream: https://apexmusicsystem.systeme.io/live_strategy_sessionsWebsite: mmcpod.comKey MomentsThe problem with reaction channels - 0:00Brand solidarity across all platforms - 2:57The importance of entertaining and engaging content - 6:06Consistency is key - 8:35The 90 Days of Music Marketing live stream - 7:37#MusicMarketing #IndependentArtist #SocialMediaStrategy #FanBase #MusicBusiness

On this episode of the Music Making Sense Podcast, I want to talk about chasing that big record deal and why it might actually be what's holding you back. The truth is, most independent artists don't actually need a record label anymore; what they really need is a marketing agency. I'll explain how record labels have changed, why a deal might not be the dream you think it is, and what a marketing agency can do to help you build a real, sustainable career.The Harsh Realities of a Record Label Deal: While a record advance and industry connections might sound great, they come with a huge price tag. When you sign with a label, you face a significant loss of creative control; they can dictate what music you make, how you look, and even who you work with. Furthermore, the advance you receive is not free money—it’s an advance against your future royalties and earnings. You have to pay back every penny of the advance, plus all of their expenses like recording, touring, and marketing costs. This means you might not see a single dime in royalties for years, or even ever, and you’ll be locked into a restrictive long-term contract. Why a Marketing Agency is the Modern Solution: Unlike a traditional label, a marketing agency focuses on one thing: getting your music heard by the right people and building a sustainable fan base. They don't want to own your masters or dictate your creative vision. Instead, they charge a flat fee for their services, with no restrictive contracts or strings attached. A marketing agency serves as a strategic partner, handling things like social media strategy, running targeted ad campaigns, building your email list, playlist pitching, and PR outreach. They can also help define your brand and leverage data to optimize your efforts for maximum impact. The best part? You retain 100% ownership and creative control of your music.The Importance of Building Your Foundation First: Before you hire a marketing agency, it's crucial to understand that it is not a magic bullet. An agency's job is to amplify what you're already doing, not build something from zero. You must first have a foundation of good music, organic engagement, and a growing buzz. To build this foundation, you need to have a solid plan in place and be working at least 90 days in advance, just like the "big dogs" in the industry do. If you are consistently releasing good music, engaging with your audience, and seeing organic growth, then investing in a marketing agency is your best bet for success.I want to emphasize that a marketing agency works best when you already have some momentum going, as they are there to amplify your efforts and take you to the next level. Empower yourself and build your own path on your own terms.***Free Live Stream: 90 Days of Music Marketing***If you're still trying to do everything DIY and don't have a solid plan yet, I have something for you. I'm hosting a free live stream called "90 Days of Music Marketing," designed as a step-by-step plan for indie artists who need help building that solid foundation. In this exclusive session, I will cover building your foundation for consistent growth, strategic content creation and scheduling, social media distribution, music registration, and monetization strategies.Click here to sign up for the free live stream: https://apexmusicsystem.systeme.io/live_strategy_sessionsFor all things MMC Pod, head to mmcpod.comKey MomentsThe myth of the record deal - 0:00The harsh realities of a label deal - 1:14The true cost of a record advance - 1:40Why you need a marketing agency - 3:19An agency isn't a "magic bullet" - 3:37The importance of a 90-day plan - 4:19Details on the 90 Days of Music Marketing live stream - 5:01What a marketing agency does for you - 6:19Why a marketing agency is better than a label - 7:44Build your own path - 9:10#MusicMarketing #IndependentArtist #RecordLabel #MarketingAgency #MusicBusiness

On this episode of the Music Making Sense Podcast, I challenge the common belief that one viral moment or hit song is all it takes for real success as an independent artist. I argue that the "lottery mindset" is a complete trap and that real, sustainable success demands a solid business and marketing plan at all times. I'll outline three key steps you need to have in place before you even think about going viral.Step 1: Get Your Business in Order: Your music needs a proper business setup. This means having a full business entity like an LLC, a dedicated business bank account, and all the necessary legal and tax documents for your state and country. All your music must also be properly registered with agencies like the MLC, Harry Fox, and SoundExchange. When it comes to a Performing Rights Organization (PRO), you should choose either ASCAP or BMI, but not both. For help with this process in the United States, I recommend the Small Business Administration website for your state, which offers free resources.Step 2: Build a Back Catalog and Consistent Release Schedule: If you have a viral moment with only a couple of songs out, fans will quickly get tired of the limited amount of music you have. To avoid this, you need a back catalog with dozens of songs for constant entertainment. In addition to a solid back catalog, you must have a consistent release schedule, releasing at least one new song every month and one to two bigger projects like an EP or full album each year. This provides the consistent content needed to build a sustainable career.Step 3: Create Consistent, Engaging Video Content: The third step is to have a consistent flow of entertaining and engaging long and short-form video content. You should post four long-form videos per month on platforms like YouTube. Each of those videos should then be "chopped" into at least five short-form clips for other platforms. These videos should be a mix of music videos, music-related videos, and lifestyle videos. When creating short-form clips, make sure your titles and descriptions are interest-based and entertaining, not salesy. I have four free AI scripts on my website to help with this.Without this solid foundation, a viral moment is nothing more than 15 seconds of fame. This framework is designed to help you build a real, long-lasting career as an independent artist.***Free Live Stream: 90 Days of Music Marketing***I'm hosting a free live stream called "90 Days of Music Marketing," designed as a step-by-step plan for indie artists who need help with setting all of this up. In this exclusive session, I will cover understanding the music marketing landscape, defining your unique artist brand, building a 90-day marketing blueprint for consistent releases, and monetization strategies that go beyond streaming revenue.Click here to sign up for the free live stream: https://apexmusicsystem.systeme.io/live_strategy_sessionsFor all things MMC Pod, head to mmcpod.comKey MomentsThe danger of the "lottery mindset" - 1:06 Why you need a solid business structure - 2:31 The importance of a back catalog - 4:25 Creating consistent video content - 5:25 Introduction to the 90 Days of Music Marketing live stream - 7:37 How to sign up for the free live stream - 9:00

Are you an independent artist trying to grow your music career with cover songs? Stop wasting your time! Most artists use covers wrong and end up getting washed away instead of riding the wave. In today's hyper-competitive music industry, you need a solid strategy to turn covers into a powerful tool for fan growth.In this video, I break down exactly why most cover song strategies fail and reveal the 3 essential steps you must take to make covers work for your music career. Learn how successful artists like Jimi Hendrix, Bruno Mars, and The Weeknd leveraged covers to explode their fanbases, and how you can apply those same principles.Problems Solved / Topics Covered:-The Cover Song Trap: Why simply "riding the wave" with covers often backfires for independent artists.-Strategic Cover Usage: Understanding the key difference between how major artists use covers vs. common indie mistakes.-Proper Registration: The critical importance of correctly registering your cover songs to protect your rights and collect royalties.-Ethical Distribution: Why Landr is the recommended choice for unlimited music distribution and cover song licensing.-Building Your Catalog: The necessity of having a substantial original music catalog for long-term fan growth.-Consistent Releases: My recommended frequency for putting out new music to keep your audience engaged.-Video Content for Growth: How to leverage long-form and short-form video to build connections and convert listeners into loyal fans.-The 90/10 Rule: Balancing original music with cover songs for maximum impact.Need more help with your music marketing strategy?➡️ Check out all the free and low-cost tools at: https://musicmakincentspod.com/artisttools @LANDRmusic  Referral Link:🔗 Get unlimited music distribution and cover song licensing with Landr: https://glnk.io/5wllp/music-makin-cents7eqKey Music Organizations:The Harry Fox Agency (HFA): https://www.harryfox.com/The Mechanical Licensing Collective (MLC): https://www.themlc.com/Songtrust: https://www.songtrust.com/BMI: https://www.bmi.com/ASCAP: https://www.ascap.com/TIMESTAMPS:0:00 Intro: The Cover Song Mistake1:15 Why Covers Fail for Most Indies2:30 Step 1: Register Your Cover Properly (Why Landr)4:45 Step 2: Build Your Original Music Catalog & Release Consistently6:10 Step 3: Create Consistent Video Content8:00 The 90/10 Rule for Covers & Original Music8:45 Conclusion & Resources#MusicMarketing #IndependentArtist #CoverSongs #MusicBusiness #YouTubeForMusicians #MusicPromotion #ArtistTips #LandrMusic #DIYMusician

Is music streaming a scam or a secret weapon? In this episode of the Music Makin’ Cents Podcast, Harkos breaks down the real truth about streaming for independent artists. Yeah, streaming platforms don’t pay much, are filled with bots, and don’t give you fan emails. But guess what? It’s still one of the most powerful tools to grow your fanbase — if you know how to work the system.In this video, you’ll learn 5 strategic steps to turn streaming into a growth machine for your music career. From creating 2 versions of your songs (one with a call-to-action) to building a real fan funnel with content, YouTube, and a website — this is THE blueprint you need to stop spinning your wheels and start seeing real results.Whether you're tired of posting and praying, frustrated with no traction, or just overwhelmed by all the moving pieces — this episode gives you actionable, no-fluff advice to finally make streaming work for you instead of against you.Previous Episode Mentioned: https://youtu.be/DevpiKRpoaAWebsite Course: https://apexmusicsystem.systeme.io/all-in-onembs✅ What you’ll learn in this video:The real pros and cons of streaming5 steps to drive fans from streaming to your websiteHow to create content that actually grows your fanbaseWhy consistent scheduling beats algorithm complaintsThe overlooked move that turns strangers into superfans💥 PLUS: Harkos is offering a FREE one-on-one strategy call to build your personal music plan, with a content calendar + ChatGPT scripts included. No catch, no card. Just results.Previous Episode Mentioned: https://youtu.be/DevpiKRpoaAWebsite Course: https://apexmusicsystem.systeme.io/all-in-onembs📞 Click here to schedule your free strategy session ➡️ https://www.musicmakincentspod.com/freecall👇 Drop a comment if this helped — or even if it didn’t. Real feedback helps us all grow.🔥 BONUS: LANDR even gives you Dolby Atmos, Shazam, Gracenote, Store Maximizer, and more—all included in the $44.99/year Distribution Pro package.Oh yeah... and if you want 20% off that already crazy low price, I got you 👉 ⁠⁠⁠https://glnk.io/5wllp/music-makin-cents⁠⁠🎯 No hidden fees. No nickel-and-dime nonsense. Just real distribution built for real artists.Key Moments:00:00 – Streaming is broken, but still necessary01:12 – The biggest downside: no real fan connection02:45 – Major benefits of streaming nobody talks about05:28 – Step 1: Two versions of your music08:40 – Step 2: Create 4 videos/month + clips13:00 – Step 3: Build a site for downloads & donations16:12 – Step 4: Smart link placement for fan flow19:35 – Step 5: Schedule EVERYTHING to stay consistent23:20 – Final step (the one no one tells you)25:10 – Get your FREE custom strategy call + tools

If you're an independent artist trying to grow your fanbase in 2025, chances are you're stuck doing the same things everyone else is doing—and wondering why nothing’s working. On this episode of the Music Makin Cents Podcast, Harkos breaks down the real reasons most indie artists fall flat when it comes to music marketing... and exactly how YOU can break the cycle. 🎯🔥🎧 Watch this before dropping your next single.🎙️ In this episode, Harkos reveals why cookie-cutter strategies, lazy content, and the wrong mindset are keeping you from building a real fanbase. If you’re tired of chasing views that don’t convert, this episode gives you the exact blueprint to build momentum and finally see results from your music marketing.🔹 What You’ll Learn:✅ Why most indie artists have the wrong approach to marketing✅ The mindset shift that gets you real engagement✅ How to create content that actually attracts fans✅ What you should stop doing immediately✅ How to build a marketing strategy that scales with your career👉 ⁠⁠https://glnk.io/5wllp/music-makin-cents⁠Use this link for 20% OFF ANY LANDR plan—whether you're just distributing music or upgrading to Studio Pro for mastering tools, samples, and next-level resources.🎤 Harkos works with indie artists daily and is helping them ditch outdated tactics, grow a real audience, and keep 100% of their creative energy focused on what actually works.📞 Need Personalized Help Growing Your Music Career?Book a FREE 1-on-1 Strategy Call with Harkos at ⁠musicmakincentspod.com/freecallGet:✅ A Custom Growth Plan for your fanbase✅ A Personalized Content Calendar✅ 4 ChatGPT Scripts for high-performing titles & descriptionsStop guessing. Start growing.

🚨 "DistroKid Is Overcharging You—Here’s Why LANDR Is a Better Deal!" 🚨If you're an independent artist using DistroKid in 2025, you might be paying way more than you need to. With additional fees for services like Content ID, Dolby Atmos, and more, the costs can quickly add up. But there’s a better option—LANDR Distribution Pro offers these same premium services for a flat annual fee, saving you hundreds of dollars. 🎵💰👉 ⁠https://glnk.io/5wllp/music-makin-cents⁠Use the link below for 20% OFF ANY LANDR plan, whether you just want music distribution or the Studio Pro package, which includes mastering tools, samples, and educational resources.In this episode of the Music Makin Cents Podcast, Harkos breaks down the hidden costs of DistroKid and explains why LANDR is a smarter choice for independent artists who want to distribute their music without breaking the bank.🔹 The True Cost of Using DistroKidWhile DistroKid’s base plan starts at $22.99/year, extra services can significantly increase your yearly expenses:✅ Content ID (YouTube + TikTok) – $4.95/song/year✅ Dolby Atmos (High-Quality Audio) – $27/song✅ Store Maximizer – $7.95/year✅ Discovery Pack (Shazam & Others) – $0.99/song/yearIf you release 12 songs a year, these add-ons could cost:$60/year for Content ID$360/year for Dolby AtmosTotal: $540+/year by Year 3These costs increase every year as fees are charged annually per song—which means the more you release, the more you pay.🔹 Why LANDR Distribution Pro Is the Better ChoiceFor $45/year, LANDR Distribution Pro includes all the essential features DistroKid charges extra for—without the recurring fees:✅ Unlimited Music Releases with 100% Royalties✅ Content ID (YouTube + TikTok) – Included✅ Dolby Atmos (High-Quality Audio) – Included✅ Store Maximizer & Discovery Pack – Included✅ Leave a Legacy – Keep your music online if you stop payingBy switching to LANDR, you could save hundreds of dollars annually while still having access to advanced features and faster customer support—with responses in 2 business days.🎤 Artists Are Already Making the SwitchMany independent artists working with Harkos have already moved their music to LANDR using the easy import tool—transferring from DistroKid is fast and simple.👉 Use the link below for 20% OFF ANY LANDR plan, whether you just want music distribution or the Studio Pro package, which includes mastering tools, samples, and educational resources.https://glnk.io/5wllp/music-makin-cents📞 Need Help Growing Your Music Career?Book a FREE 1-on-1 consultation with Harkos at musicmakincentspod.com/freecall where you’ll get:✅ A Custom Marketing Strategy to grow your fanbase✅ A Content Creation Calendar for consistent promotion✅ 4 ChatGPT Scripts to generate SEO-rich titles & descriptionsStart focusing your budget on promoting your music instead of paying unnecessary fees.Key Moments: 00:00 – Why DistroKid’s hidden fees are costing you more01:26 – Breaking down the real cost of DistroKid’s add-ons02:43 – How LANDR includes premium features for less money04:16 – Why independent artists are switching to LANDR05:38 – How to save hundreds per year with LANDR Distribution Pro07:03 – Get 20% OFF LANDR—Exclusive for Music Makin Cents viewers08:57 – How to book a FREE music strategy consultation with Harkos

Independent artists, STOP wasting your time on strategies that are holding you back! Most musicians struggle to grow because they focus on the WRONG things—and it’s keeping them broke, frustrated, and invisible. In this episode of the Music Makin Cents Podcast, Harkos exposes the 3 biggest mistakes killing your career and shows you how to actually build an engaged fanbase in 2025.🔹 Why perfectionism is ruining your progress🔹 The biggest trap artists fall into when trying to grow🔹 Why outdated marketing strategies DON’T work anymore🔹 The RIGHT way to promote your music (without getting scammed)🔹 How to build a REAL audience and turn them into super fansToo many great artists give up too soon because they don’t see results. Don’t be one of them! Watch this episode and learn how to stop struggling and start growing today!💡 Need a REAL strategy for your music career?🔗 Book a FREE call with Harkos: MusicMakinCentsPod.com/freecall🎬 Watch next:https://youtu.be/s8QtYd7rh8w🔔 Subscribe & turn on notifications so you don’t miss future episodes on music marketing, branding, and independent artist success.Key Moments:01:22 - Why Most Artists Get Jaded & Quit – The #1 reason musicians give up too soon.05:20 - 3 Major Mistakes That Destroy Music Careers – What NOT to do if you want to grow.06:54 - Why Perfectionism is Holding You Back – Stop overthinking and start releasing music!10:46 - The Truth About Music Promotion – Why spending all your money on recording is a mistake.14:16 - The "Easy Route" Trap – Why quick-fix marketing strategies will NEVER work.19:08 - Why Outdated Tactics Are Ruining Your Growth – The real reason you’re not getting fans.24:30 - The Right Way to Release Music in 2025 – How to keep fans engaged year-round.34:27 - How to Actually Build a Fanbase (Step-by-Step) – What serious artists must do to succeed.40:41 - Free Strategy Call with Harkos – Get a custom plan to grow your career today.

STOP Chasing Viral Fame! Independent artists are being LIED TO about what it takes to succeed in the music industry. In this episode of theMusic Makin Cents Podcast, hostHarkos exposes why going viral on TikTok or Instagramdoes NOT guarantee a fanbase—or a paycheck. If you’re serious about building areal music career, you need to hear this.Previous Episodes Mentioned:-Why Most Music Marketing Advice is Garbage (And What Actually Works) - https://youtu.be/kyx-AknFgPU- Why Pre-Promotion is Dead - https://youtu.be/-0Jy3W9byrgWhat You’ll Learn:Why viral clips DON’T build lasting success for independent artists.Howshort-form videos should ACTUALLY be used to grow your fanbase.Thereal money breakdown—why Instagram & TikTok pay next to nothing.YouTube vs. Spotify vs. TikTok—where you should ACTUALLY promote your music.The#1 strategy for turning strangers into loyal superfans.Key Takeaways:1️⃣ Going viraldoesn’t mean success—building a fanbase does.2️⃣ Stop wasting time chasing trends andstart creating real engagement.3️⃣YouTube is the #1 platform for music promotion & monetization.4️⃣ UseGoogle & YouTube Ads to driveREAL growth & revenue.5️⃣ Want afree strategy session? Scroll down and book a call with Harkos NOW!To cut clips, I recommend using a software called Opus. It’s easy to use and helps you get clips faster. Use my link and they’ll give you a discount. https://www.opus.pro/?via=18aa66Work With Harkos:Want real growth? Book a FREE 1-on-1 call and get a custom strategy: https://www.musicmakincentspod.com/freecallGet the Music Business System Course to build a fanbase that actually PAYS YOU: https://www.musicmakincentspod.com/fangrowtSubscribe for weekly episodes and drop your questions below—Harkosresponds to EVERY comment!Key Moments:0:22 – "The biggest lie about ‘going viral’ in music marketing"1:40 – "Why viral clips don’t equal real fan growth"2:59 – "The shocking truth about how much TikTok & Instagram REALLY pay artists"4:45 – "The best platform for real music promotion in 2025"7:12 – "How to turn short-form videos into long-term fans"10:08 – "The strategy I use with every artist I work with"15:43 – "Why YouTube & Google Ads are the most effective marketing tools"21:04 – "How to book a FREE 1-on-1 strategy call with Harkos"

🚨 STOP Wasting Money on Spotify Promotion! 🚨 In this episode of the Music Makin Cents Podcast, host Harkos exposes the biggest lies independent artists believe about Spotify and why it's sabotaging your music career. If you're serious about growing real fans and making money from your music, you NEED to hear this. 💡 What You’ll Learn: Why Spotify is NOT the best platform for artists (and what to focus on instead). How YouTube pays 3x more per stream than Spotify (and is safer from fake streams). The playlist scam tricking indie artists into wasting money. Why running ads on YouTube + Google ads is the BEST music promotion strategy. The #1 mistake independent artists make that keeps them from growing. 🌟 Key Takeaways:1️⃣ Stop chasing empty Spotify streams—they don’t build real fans!2️⃣ Use YouTube & YouTube Music to maximize earnings and visibility.3️⃣ Create entertaining, engaging videos (not static images) to grow your audience.4️⃣ Run smart ad campaigns on Google & YouTube for REAL results.5️⃣ Want a free strategy session? Scroll down and book a call with Harkos NOW! 📣 Work With Harkos:💰 Want real growth? Book a FREE 1-on-1 call with Harkos and get a custom strategy: musicmakincentspod.com/freecall🎓 Take the Music Business System Course to build a fanbase that actually PAYS YOU: musicmakincentspod.com/fangrowth ✅ Subscribe for weekly episodes and drop your questions below—Harkos responds to EVERY comment! Timestamps 1:40 – "The truth about Spotify: Why it’s NOT the best platform for artists" 2:52 – "Spotify pays WAY LESS than YouTube—here’s the proof" 4:12 – "The playlist scam that’s costing you money (and how to avoid it)" 6:39 – "Why YouTube & Google Ads CRUSH Spotify for music promotion" 9:08 – "How to use video content to build real fans (NOT just followers)" 13:56 – "Why TikTok changed the music industry forever" 17:52 – "The ad strategy every independent artist should use" 25:26 – "YouTube monetization & royalties: How artists can actually get paid" 31:04 – "How to book a FREE 1-on-1 strategy call with Harkos"

Tired of falling for “get 1,000 fans in 30 days” schemes that leave you disappointed? In this episode of the Music Makin Cents Podcast, host Harkos exposes the myths behind quick-fix fan-building strategies and shows you the REAL path to building a loyal fan base. This is the guide for independent artists who want sustainable success without sacrificing integrity. What You’ll Learn: The fan vs. follower distinction and why most "experts" don’t get it. Why short-term gimmicks like trend-jacking and hashtag spam won’t grow real fans. The truth about the fan journey: From strangers to superfans. How to use entertaining, engaging content and ads to multiply your reach. The secret to building your music business system for lasting success. Key Takeaways: How to grow 1,000 real fans in 3-6 months using the 10% Rule. Proven content strategies to attract strangers and convert them into superfans. Step-by-step: Setting up a music business system that costs less than $25/year. Work With Harkos Want personalized help? Book a FREE call to discuss your strategy and get a tailored plan for success. Prefer DIY? Check out the Music Business System Course and learn how to grow your fan base step by step. Ready to stop wasting time on fake strategies and start building real connections? Click below for free resources and exclusive insights. Links: FREE Strategy Call: https://fight4freedomprodu.wixsite.com/mmcpod/free-call Music Business System Course: https://apexmusicsystem.systeme.io/all-in-onembs Subscribe for weekly episodes and leave your questions in the comments—Harkos responds to every comment!

Are you hustling backwards as an independent artist? In this episode of the Music Makin Cents Podcast, hosted by Harkos, he uncovers why spending $700+ on music video production without a solid marketing plan is sabotaging your career. Learn how to flip the script and grow your fan base while saving money! What You’ll Discover: Why blowing your budget on “industry-quality” music videos doesn’t guarantee success. The simple formula: Keep production costs low and redirect funds into strategic advertising campaigns. Game-changing DIY tips to create quality videos for less than $300. How to use YouTube, Google, and social media ads to exponentially grow your audience. Why video content is the currency of the modern music industry and how to maximize its potential. Proven Strategies for Independent Artists: Leveraging low-budget video production for massive ROI. Building an authentic fan base with lifestyle-focused content. Monetizing your music through streaming, merchandise, and insider programs. Avoiding common traps like spammy DMs and overpriced productions. Work With Harkos: Full Marketing Strategy + Ads: Get expert help managing ads and creating a growth plan for just $100/month (plus your ad budget). DIY Coaching: Learn to run your own campaigns in 2-3 sessions for $300. Stop wasting money and start seeing results! Book a FREE call with Harkos to discuss your strategy: [email protected] Don’t forget to subscribe for weekly tips on growing your music career. Questions? Drop them below—Harkos replies to every comment! Key Moments: 0:22 – "The $700 mistake independent artists keep making" 2:00 – "Why you shouldn’t spend big on music videos without a fan base" 5:39 – "Keep music video costs under $300—here’s how" 9:15 – "DIY options: Tools and tactics for affordable video creation" 13:43 – "How to leverage Fiverr for pro-quality editing on a budget" 16:32 – "The power of ads: Reaching fans for pennies per view" 18:40 – "YouTube and Google ad strategies to grow streams and subscribers" 24:02 – "Lifestyle content: Connect with fans beyond the music" 30:00 – "How to monetize and scale your career with smart investments" #MusicMakinCentsPodcast #IndependentArtistTips #MusicVideoMarketing #DIYMusicVideos #FanBaseGrowth

Are you always telling people to "Support Local Music"? Are you trying to figure out how to stop being just another local artist? The way to stop being local is very simple. This episode exposes the harsh truth behind the "support local music" mindset and why it’s holding you back as an artist in 2025. If you're an indie musician searching for actionable strategies to grow your fan base and take your career global, you're in the right place. What You'll Learn: -Why guilting people into supporting local music is a dead-end tactic. -The secret to growing a genuine fan base through real connections and killer content. -How to leverage social media, AI, and music business systems to thrive in the modern industry. -The difference between being a musical artist and a scam artist—and how to avoid the pitfalls. -Proven steps to monetize your music and live the artist lifestyle without breaking the bank. Key Takeaways for 2025: -The power of video content and why "shorts" are the future. -Why platforms like YouTube Music and Apple Music are your best allies. -How to build a complete music business system for less than $25/year. -Don’t just survive—thrive! Stop relying on outdated strategies and start creating the life you’ve always dreamed of as a musician. Ready to level up? Watch now and take the first step towards building your music empire! Resources Mentioned: All-In-One Music Business System Course: Learn how to set up your own business system for as low as $25/year! Click here: https://apexmusicsystem.systeme.io/all-in-onembs Live Music & Marketing Reviews: Join us every Wednesday at 10 PM ET on YouTube. Submit music at: www.MusicMakinCentsPod.com Subscribe for more music marketing wisdom, and leave your questions below—Harkos always replies (no fire emojis here)! 👇 #MusicMakinCentsPodcast #MusicMarketingTips #IndependentArtist #FanBaseGrowth #MusicBusinessSystem Key Moments: 0:01 – "Why 'Support Local Music' is holding you back" 2:25 – "The ONE thing that hasn’t changed about fan growth in 2025" 4:40 – "Why genuine connections matter more than ever" 10:20 – "How AI tools can boost your music marketing game" 22:00 – "The key differences between musical artists and scam artists" 34:15 – "Step-by-step guide to setting up a music business system" 43:00 – "How to monetize your passion with fan-first strategies"

Are you sabotaging your music career with fake features, fake streams, or fake social media followers? In this episode of the Music Makin Cents Podcast, Harkos exposes the biggest mistakes holding indie artists back and shares a proven three-step strategy to build real success in the music industry. Discover why fake strategies not only fail to create growth but can also destroy your credibility, making it impossible to gain genuine fans. Harkos explains how to stop faking it and start building a loyal fan base through consistent, engaging content, strategic ads, and a fully functioning music business system that works for you. Episode on Fake Features: https://youtu.be/ClCrpb22-kI Free Merch Store Tutorial: https://apexmusicsystem.systeme.io/c1fbd4df In this episode, you’ll learn: Why fake features, streams, and followers harm your career. How to create entertaining and engaging content that builds your brand. The power of using strategic ads to grow your reach and gain real fans. Why a music business system is critical for turning listeners into superfans. A step-by-step guide to setting up your music business system for as little as $25 a year. Key Moments: 00:01 - What are the biggest mistakes indie artists make in their music careers? 06:30 - Why are fake features more harmful than helpful? 11:45 - How do fake streams damage your credibility on Spotify? 17:20 - What are "stream teams," and why should you avoid them? 24:00 - How does fake engagement hurt your social media growth? 28:35 - What’s the three-step formula for building real success in the music industry? 36:15 - How can you create a music business system for just $25 a year? 45:10 - Why does consistency matter more than perfection in content creation? Start Building Real Success Today! Don’t let fake strategies ruin your music career. Learn how to set up your own music business system with the All-in-One Music Business System Course! Watch a free preview on how to build your merch store at Apex Music System—no credit card or email required. https://apexmusicsystem.systeme.io/c1fbd4df #MusicMarketing #IndieArtistSuccess #GrowYourFanbase #StopFakeStreams #MusicBusinessSystem #ApexMusicSystem #IndependentArtists #DIYMusician #RealMusicFans #EngagingContent #SpotifyStreams #SocialMediaForMusicians #FakeFollowers #ArtistGrowth #MusicPromoTips #ContentCreation #IndieArtistLife #MusicBranding #BuildingSuperfans #MusicBusinessTips #StopFakingIt #CreateConsistentContent #RealStreams #RealFans #StrategicAds #IndependentMusicCareer #MusicMarketingStrategies #FanEngagement #MusicMakinCentsPodcast

Think buying a feature from a big-name artist is the shortcut to success? Think again. In this episode of the Music Makin Cents Podcast, Harkos pulls back the curtain on the shady world of fake features, exposing why these “opportunities” are nothing but scams hurting indie artists. From fake music videos to recycled beats sold to thousands of unsuspecting artists, Harkos explains how these tactics damage your credibility, alienate fans, and waste your resources. Instead of faking it till you make it, he lays out three proven steps to grow a real audience, build lasting connections, and attract genuine collaborations. In this episode, you’ll learn: Why fake features fail to deliver the growth or cosign you’re hoping for. How to recognize and avoid scams from producers and big-name artists. The three essential steps to building a real audience: engaging content, targeted ads, and a music business system. Why a music business system (not just a website) is critical for turning followers into superfans. How to create a low-cost, fully functional system to sell your music, merch, and more. Key Moments: 00:01 - Why are fake features becoming so common in the indie music scene? 02:25 - What makes a real feature different from a fake one? 06:50 - How do big-name artists and producers profit from this scam? 12:15 - Why are real music videos a sign of legitimacy? 18:30 - What should artists focus on instead of fake features? 21:10 - How can consistent, engaging content help you grow a genuine fanbase? 27:40 - Why is a music business system essential for indie success? Stop Faking It, Start Building Real Success! Avoid the traps of fake strategies and take control of your music career. Head to Apex Music System to learn more about the All-in-One Music Business System Course. Watch a free preview module on setting up your merch store—no email or credit card required! Get started today and unlock the tools to build a fanbase, sell your music, and grow your career—all for as little as $25 a year. #IndieArtistSuccess #MusicMarketing #GrowYourFanbase #RealFeatures #MusicBusinessSystem #IndieMusicTips #FakeFeatures #StopScams #EngageYourFans #DIYMusician #ArtistMarketing #MusicPromotion #BuildYourBrand #StreamingTips #ApexMusicSystem #MusicMakingCentsPodcast #IndieArtistLife #MusicMarketingPlan #Superfans #RealArtistGrowth #EmailMarketingForMusicians #ContentCreationTips #MusicMerch #FanEngagement #NoFakeFeatures #ArtistCredibility #MusicianSuccess Listen now and stop wasting time on shortcuts that only set you back—build real success with the Music Makin Cents Podcast!

What’s your streaming wrap-up post really doing for your career? In this episode, Harkos dives into the trend of artists sharing their yearly streaming numbers and why it’s a marketing misstep in today’s digital age. He breaks down the psychology behind social proof, explains why streaming platforms and social media are promotional—not sales—tools, and delivers a roadmap for building a true fanbase. Spoiler: It all starts with ditching vanity metrics and focusing on direct email communication, authentic branding, and a solid website strategy. From understanding algorithms to crafting an affordable website for just $25 a year, Harkos unpacks how independent artists can stop spinning their wheels and start making real connections that lead to sales, superfans, and sustainable income. Whether you’re just starting out or looking to take control of your career, this episode is packed with actionable advice to help you succeed as a DIY artist. Watch a Free Module From The Course: https://apexmusicsystem.systeme.io/c1fbd4df ResourcesConnect with Harkos: Website: www.musicmakincentspod.com Submit music for WTF Wednesday reviews: www.musicmakincentspod.com Affordable website course: www.apexmusicsystem.com In this episode, you’ll learn: Why posting your streaming numbers won’t attract new fans—and what to do instead. The importance of email communication and how to turn casual listeners into superfans. How to create a website for just $25/year and leverage it for direct sales and fan engagement. Why algorithms reward authentic content and how to use them to your advantage. A practical guide to using ads and micro-content for organic growth and algorithm activation. Key Questions / Moments:00:00 – Why is sharing your year-end streaming numbers a mistake?01:09 – What does “social proof” mean, and why doesn’t it work anymore?03:08 – Why is social media for strangers and email for fans?05:13 – How do social media algorithms actually work?09:15 – What’s the difference between marketing and sales platforms?13:48 – What’s the ultimate goal of a strong artist marketing strategy?20:04 – Why do bots, stream teams, and fake playlists backfire?27:11 – How can giving away free downloads boost your email list?33:12 – How can you set up a fully functioning website for $25/year? #IndieArtistTips #MusicMarketing #FanBuilding #StreamingTips #MusicBusiness101 #DIYMusician #IndependentArtist #EmailMarketingForArtists #SocialMediaStrategy #MusicPromotion2024 #SpotifyTips #AppleMusicPromotion #AffordableWebsites #BuildYourFanbase #RealFansRealIncome #MusicAlgorithms #StopFakeStreams #MusicBranding #SocialProofMyth #FanEngagement #IndieMusicPromotion #ArtistSuccess #StreamingStrategy #MakeMoneyWithMusic #MusicEntrepreneurship #MusicMarketingStrategies #SuperFans #WebsiteForArtists #EmailMarketingTips #FanJourney #StopPostingNumbers #RealConnections #MusicLifeHacks #MusicianAdvice #GrowYourMusic #DigitalMusicMarketing #RealArtistGrowth #StreamingRoyalties #AuthenticMusicPromotion #CreativeMarketingForMusicians #HowToDIYMusic

Ever heard industry experts say, “Don’t release music during November and December”? On this episode of the Music Makin Cents Podcast, Harkos is here to debunk that 90% nonsense and show you why the holiday season is actually the perfect time for indie artists to make their mark. People are always consuming music—whether they’re shopping, cooking, or traveling—so why not be the artist they discover during these moments? Harkos dives into the strategy behind being a 10%-er, someone who stands out in the music industry by innovating and breaking the mold. With three powerful tactics—creating engaging content, running strategic ads, and mastering email communication—you’ll learn how to turn distracted holiday shoppers into dedicated superfans. Whether you’re just starting out or looking to maximize your efforts, this episode is packed with actionable insights. Previous Episodes Mentioned: https://youtu.be/H6Q8FDwgtcI Resources: Connect with Harkos: Website: www.musicmakincentspod.com Free TikTok Style Music Videos Course: www.apexmusicsystem.com Join the Apex Music System: www.apexmusicsystem.com In this episode, you will learn: Why November and December are prime opportunities for music releases. How to use the "10% rule" to innovate and stand out as an indie artist. The importance of non-salesy, engaging content on social media to attract new fans. How to run ads that actually work (and don’t waste your budget). Why email communication builds deeper connections than social media. A detailed breakdown of the fan journey and how to move strangers into superfans. Key Moments: 00:01 - Why does the industry discourage holiday music releases? 02:30 - How do you become a 10%-er in the music business? 05:50 - What kind of content should artists create to stand out? 11:45 - Why is engaging with comments crucial for building your fanbase? 18:00 - How do strategic ads amplify your reach? 24:10 - What is email direct communication, and how can it grow your fanbase? 33:30 - How can polls and engagement deepen fan loyalty? 40:00 - Why holiday distractions are actually opportunities for indie artists. #MusicMarketing #IndieArtists #GrowYourFanbase #HolidayMusicStrategy #IndependentMusician #FanEngagement #ApexMusicSystem #EmailMarketingForMusicians #SocialMediaTips #ContentStrategy #MusicIndustryTips #IndieMusicMarketing #MusicPromotion #Superfans #BrandBuilding #TikTokStyleVideos #IndependentArtistSuccess #BlackFridayForArtists #MarketingForMusicians #MusicMarketingPlan #StreamingStrategy #ArtistDevelopment #YouTubeForArtists #BuildYourBrand #EngageYourFans #ContentCreationForArtists #MusicBusinessTips #DigitalMarketingForMusicians #HolidayMusicReleases #FanLoyalty #ArtistBranding #IndieArtistGrowth #EmailCommunication #SocialMediaEngagement

Are Black Friday sales really worth it for indie artists? In this episode of the Music Makin Cents Podcast, Harkos tackles the popular holiday sales season, revealing why typical sales tactics might not be right for musicians. While other marketers suggest running discounts to boost sales, Harkos shares a smarter approach—one that doesn’t rely on fans buying music directly, but instead helps build a loyal fan base primed for future engagement. Harkos breaks down his three-step holiday strategy for independent artists, focusing on effective ways to draw in new listeners, convert them to loyal fans, and maximize holiday sales without getting lost in the seasonal noise. Discover how to engage potential fans on social media, utilize email lists for true connection, and strategically plan sales that resonate with your most dedicated listeners. Previous Episodes Mentioned: https://youtu.be/M6hrPtVI_PY Resources: Connect with Harkos: www.apexmusicsystem.com In this episode, you will learn: Why traditional Black Friday sales might not be effective for musicians and how to build holiday sales around true fans. How social media engagement can bring in new listeners and lead them to your inner circle. The importance of email marketing to foster a deeper connection and increase sales potential. Ways to turn casual listeners into superfans who support your music long-term. A unique three-step holiday sales strategy that includes free music downloads and merchandise deals for loyal fans. Key Moments: 00:01 - Why don’t Black Friday sales work for selling music? 01:10 - How can indie artists stand out during holiday sales? 05:25 - What’s the role of email marketing for musicians? 10:16 - How do you convert strangers into superfans through content? 15:32 - Why is giving away free downloads valuable for fan engagement? 21:50 - What should you avoid when promoting on social media? 25:15 - How can email strategy improve your holiday sales? 31:00 - When should you introduce exclusive holiday merchandise? #IndieArtistMarketing #MusicMarketing #IndependentMusician #FanEngagement #HolidaySales #BlackFridayForArtists #MusicPromotion #BuildYourBrand #ApexMusicSystem #GrowYourFanbase #EmailMarketingForMusicians #HolidayMerchandise #ConvertListenersToFans #StreamingStrategy #YouTubeForMusicians #MarketingTips #SpotifyPromotion #ArtistMerchandise #MusicBranding #FanGrowth #EngagementStrategy #DIYMusician #ArtistMarketingTips #SocialMediaForMusicians #MarketingForIndieArtists #MusicBusiness #IncreaseMusicSales #DigitalMarketing #EmailStrategy #BuildingLoyalFans #MusicIndustryInsights #SmartHolidaySales #MaximizeMusicSales #BoostYourBrand #FanConnection #HolidaySalesTips #MusicPromotionTips #MusicMarketingPlan #GrowAsAMusician

Are you an indie artist thinking about joining a label? Or maybe you’re already on one and questioning if it’s the right fit. This episode of the Music Makin Cents Podcast dives deep into the complexities of indie labels and why so many fail their artists. Harkos explores how labels can either uplift or limit your career, emphasizing the importance of control, budgeting, and authenticity in artist-label relationships. In this episode, Harkos uncovers three major pitfalls indie labels fall into: self-promotion over artist support, poor budgeting strategies, and the fear of artists outshining the label. He walks you through the critical steps to identify if a label has your best interests at heart or if it’s part of the “90%” that’s holding artists back. Whether you’re aiming for indie success or hoping to eventually break into a major label, this episode provides essential guidance for both artists and label heads. Previous Episodes Mentioned: Crafting Your Unique Brand as an Independent Artist Resources: Connect with Harkos: In this episode, you will learn: Why 90% of indie labels fail their artists by prioritizing self-promotion over genuine support. How poor budgeting choices can waste resources, leaving artists without a proper promotional strategy. The importance of artist branding and why control over your image is key to reaching fans. Practical tips on building brand solidarity across social media for artists. The value of budgeting smartly to allocate funds between creation and promotion effectively. How to avoid labels that have a fear of losing artists to bigger platforms and focus on growth. Key Moments: 00:00 - Why do indie labels often fail their artists? 03:12 - What’s the importance of maintaining creative control? 05:41 - How does label self-promotion affect an artist’s growth? 10:14 - Why should promotion happen on the artist’s platform? 15:46 - How does budgeting impact an artist’s reach? 20:25 - Why is an album release party a waste of resources? 30:15 - What should a label’s role be in an artist’s career growth? #MusicIndustryTips #IndieLabel #ArtistMarketing #IndependentArtist #MusicPromotion #BrandingForMusicians #LabelManagement #DIYMusicCareer #ApexMusicSystem #MusicMakinCentsPodcast #MusicMarketing #SpotifyPromotion #AlbumReleaseTips #YouTubeMusicPromotion #SocialMediaForArtists #ContentStrategy #MusicBusiness101 #MusicAdvice #GrowingYourFanbase #BuildingYourBrand #IndieMusicSuccess #BudgetingForMusicians #ArtistFirst #RealFanEngagement #BoostYourMusic #MusicMarketingStrategy #MusicDistribution #ArtistBranding #LabelVsArtist #StreamingTips #MakingItInMusic #IndieMusicGrowth #CreativeControl #IndieArtistLife #MusicBusinessSuccess #IndependentMusicMarketing #SmartMusicBudgeting #MusicIndustryInsights #NextLevelMusic #MusicianGoals #DIYMusician #MusicNetwork #IndieArtistsUnite #RealSuccessInMusic

Are you promoting your music on YouTube the wrong way? Many artists unknowingly use their topic pages to promote their music, missing out on a powerful tool that could seriously amplify their reach. In this episode, Harkos breaks down why topic pages are holding you back and how switching to an official artist channel can elevate your music career. From activating YouTube’s algorithm to enhancing your branding, this episode is packed with insights on building an engaged, loyal fan base. Harkos, the host of Music Makin Cents podcast, dives deep into the benefits of official artist channels, including the ability to interact with fans, control branding, and harness YouTube's recommendation engine. By sharing his journey from running a podcast to creating the Apex Music System, Harkos explains how artists can sidestep outdated strategies and embrace a system built for real growth. In this episode, you will learn: The major differences between topic pages and official artist channels on YouTube, and why the latter is crucial for growth. How YouTube’s algorithm works, and how you can tap into it by uploading short and long-form videos. Why building a brand through personalized banners, profile pictures, and interactive features is essential for attracting and retaining fans. The importance of short-form video content in today’s social media landscape and how it can capture new listeners. An introduction to the Apex Music System—a holistic approach for DIY musicians to find, connect with, and nurture real fans. Previous Episodes Mentioned: Crafting Your Unique Brand as an Independent Artist - https://youtu.be/hXxjOR99D2U Resources Connect with Harkos :Website: www.musicmakincentspod.com Submit your music for WTF Wednesday music reviews at www.musicmakincentspod.com Need hands-free marketing? Visit www.apexmusicsystem.com Key Moments: 00:00 - Why are artists using topic channels in the first place? 01:29 - What is a topic page, and how does it limit your growth? 02:25 - Why won’t a topic page activate YouTube’s algorithm? 09:53 - How can a community tab help you engage with fans? 15:42 - Why is short-form video key to activating YouTube’s algorithm? 25:34 - What’s the significance of brand identity on your artist page? 31:30 - What can official artist channels do that topic pages can’t? 34:27 - How does the Apex Music System build sustainable fan bases?

Are you sinking time and money into Spotify playlist campaigns hoping for fan growth? It might be time to rethink that strategy. This episode of Music Makin Cents Podcast pulls back the curtain on the popular but often ineffective playlisting trend, showing independent artists why this approach rarely leads to lasting fan engagement. Discover why playlist streams may spike your numbers briefly but fail to build a loyal fanbase—and why strategic awareness campaigns might be the smarter, more sustainable route to real growth. Harkos dives into the myths surrounding Spotify playlists, detailing three key reasons why these campaigns don’t deliver the long-term results you want. Learn why paid streams are a poor metric for fan growth, how bot-driven playlists damage credibility, and why even major label-backed playlists struggle to engage listeners genuinely. Tune in as we break down the strategies behind activating the Spotify algorithm the right way and give you the tools to convert passive listeners into true, lasting fans. In this episode, you will learn: - Why Spotify playlists provide only a temporary spike in streams but fail to create loyal listeners. - The reality of bot-driven playlists and how they can damage your credibility and artist profile. - The importance of real, meaningful interactions like saves and personal playlist additions for algorithmic growth. - How strategic awareness campaigns connect you with the right audience, generating genuine engagement. - An introduction to the Apex Music System, a program built to help artists grow a real fanbase without playlist gimmicks. Resources Discover the Apex Music System for DIY and managed growth options: https://www.apexmusicsystem.com Key Moments 00:00 - What makes playlist campaigns a waste of time? 02:01 - Why don’t playlists build true fans? 06:07 - How do bots affect playlist value? 12:17 - How did a personal experience expose playlisting flaws? 18:07 - Why do major labels get away with bot streams? 24:36 - What’s a strategic awareness campaign? 27:17 - Why ditch playlists for real growth? 30:18 - How can you get genuine engagement?

Tired of feeling like a pushy salesperson while trying to get your music out there? Ever wonder how you can live the musician lifestyle without compromising your authenticity or creativity? In this episode of the Music Makin Cents Podcast, Harkos reveals the secrets to selling your music without actually selling it. It's not about high-pressure tactics or guilt trips—it’s about building genuine connections, creating value, and showcasing who you really are as an artist. Harkos walks you through the steps to cultivate superfans, monetize your work ethically, and live a life filled with music, passion, and freedom. From understanding why “stream now” and “buy now” posts don’t work, to crafting a powerful personal brand that resonates with your audience, this episode is packed with insights on creating a sustainable income from your music. Harkos also breaks down how to start building a fanbase that is willing to support you, through email marketing, live streams, and creative insider programs. You don’t need millions of followers to make a living—just 10,000 hardcore fans willing to invest in your journey. In this episode, you will learn: - The importance of creating value for your fans beyond the price they pay. - Why selling yourself is more effective than selling your music. - How to build an authentic brand that reflects who you are and what your music stands for. - Creative strategies for engaging your audience and turning followers into superfans. - The three different ways to set up a website on a budget and use it to sell your music, merch, and experiences. Resources: - Website: www.musicmakincentspod.com - Submit your music for WTF Wednesday music reviews: www.musicmakincentspod.com - Want a REAL interview? Email Harkos at [email protected] (stipulations apply). - Hands-free marketing system: www.apexmusicsystem.com Episodes Mentioned In This Episode: -Crafting Your Unique Brand as an Independent Artist- https://youtu.be/hXxjOR99D2U - Stop Getting in Your Own Way with Content Creation- https://youtu.be/i94EuPJDnZs - Why Pre-Promotion is Dead - https://youtu.be/-0Jy3W9byrg Key Moments: 00:00 - What does selling your music without feeling like a salesperson really mean? 02:12 - How can you create value without ripping off your fans? 07:05 - How many superfans do you really need to make a living as a musician? 12:24 - What does it mean to “sell yourself” as an artist? 18:05 - Why email marketing is gold and how to do it right. 24:48 - What are the three affordable ways to set up a website and make money? 30:05 - What are the pitfalls of high-pressure sales tactics like “stream now” and “buy now”? 36:25 - How can creating engaging content help you build a fanbase without selling out?

Are you still wasting time on pre-promotion? It’s time to stop chasing outdated strategies that simply don’t work anymore. In today’s on-demand society, fans want your music now, not weeks or months from today. Harkos dives deep into why pre-promotion is dead, how it’s killing your chances of success, and what you should be doing instead. Forget pre-save links and long buildup campaigns; they’re leaving your music lost in the noise of 150,000 daily song uploads. Harkos breaks down the exact post-release strategies you need to turn strangers into Superfans and finally build a brand that makes dollars, not just cents. In this episode, you’ll learn: -Why pre-promotion is a dead-end in today’s hyper on-demand world. -The fan journey: how to move listeners from strangers to superfans. -How to stop wasting time on Spotify and focus on platforms that actually pay. - Why content creators won’t use your music if it’s not available immediately. - The real strategy behind post-release promotion and how to build a marketing plan that works. Don’t forget to join Harkos on Takeover Tuesday for live, actionable marketing advice to help you dominate your next release. Get off the hamster wheel of broken tactics and start growing your music business for real! Join Takeover Tuesday: apexmusicsystem.com Resources: Connect with Harkos: Website: www.musicmakincentspod.com Submit your music for WTF Wednesday music reviews at www.musicmakincentspod.com Want a REAL interview? Send me an email at [email protected] to get one set up. Stipulations apply. If you want a "Hands-free" marketing system, work with me at www.apexmusicsystem.com Join Takeover Tuesday: apexmusicsystem.com Key Moments: 00:00 – Why is pre-promotion dead? 02:21 – What is hyper on-demand society and how does it affect music marketing? 07:07 – Why are pre-save links killing your fanbase growth? 09:29 – What is the fan journey from stranger to superfan? 11:11 – How to fix your paid promotion strategy and stop wasting money. 13:22 – Are you targeting the wrong audience with your ads? 18:01 – Why you’re losing superfans with weak content. 21:48 – How do streaming platforms promote music, and why aren’t you on top? 26:05 – Why you need a post-release promotional strategy. 28:09 – How user-generated content can boost your streams. 32:17 – What’s the real difference between you and a superstar artist? 34:24 – How ego is blocking your success in music marketing. 37:20 – What should you focus on for post-release promotion? 40:30 – Why consistency is key to staying relevant in the music industry. 45:18 – What is Takeover Tuesday and how can it help you? 50:09 – Why $50 a month on marketing strategy will change your career.

Feeling stuck in your music career? Are the words "marketing" and "content creation" making you cringe? You’re not alone. In this episode of the Music Makin Cents Podcast, host Harkos breaks down why so many independent artists, bands, and musicians struggle with one of the most essential parts of their success—content creation. Spoiler alert: it's not because the system is rigged, but because they’re standing in their own way. Harkos dives into the reality that creating engaging, entertaining content is the cornerstone of building a sustainable music career. From debunking myths about expensive production to showing how easy it is to use just a smartphone, he emphasizes how artists can—and must—produce content consistently. Whether it’s music videos or hobby-based content that shows off your personality, content is king, and it's the key to building a loyal fan base. If you’re sick of excuses and ready to turn your artistry into a sustainable, full-time career, this episode lays out the roadmap. Harkos introduces the Apex Music System, a complete strategy for growing your social media, streaming numbers, and sales to live the musician lifestyle you’ve been dreaming of. In this episode, you’ll learn: -Why content creation doesn’t have to be a dirty word (and why it’s essential for your music career) -How to create high-quality video content using just your phone and free editing tools -Why pre-promotion on social media can actually hurt your chances of success -The three main pillars of the Apex Music System: social media, streaming platforms, and sales -How consistent content creation is crucial to identifying and growing your fan base Resources: Join the Apex Music System: apexmusicsystem.com Submit your music for review on WTF Wednesdays: musicmakincentspod.com Follow Music Makin' Cents Podcast: www.musicmakincentspod.com YouTube Key Moments: 00:00 – Why do artists hate the word “content”? 09:53 – How can you use free tools to create high-quality content? 15:17 – What makes pre-promotion harmful? 21:11 – How does content help you build real connections with your audience? 27:17 – What is the Apex Music System, and why is it the ultimate strategy for indie artists? 35:04 – What’s the real value of consistent content creation? 46:59 – Why excuses are killing your growth as an artist 52:22 – How the Apex Music System can help you get serious about your music career Ready to stop making excuses and start building a real music career? Get weekly marketing help for just $50 per month with Takeover Tuesdays at www.apexmusicsystem.com

Are you struggling to build a fan base that genuinely connects with you and your music? In this episode of Music Makin' Cents Podcast, Harkos gets real about what it takes to stand out in the saturated music industry. Spoiler: it’s all about your brand! If you're thinking branding is just a buzzword, you’re wrong—Harkos breaks down the "3 Pillars" every indie artist needs: Who you are, What you stand for, and What your story is. From mastering these key elements to making sure your name is as unique as your sound, Harkos shares practical strategies to help you gain loyal fans. He dives into why artists need to adapt with the times, utilizing social media to express their ever-evolving identity, and why simply adding “music” to your name won’t cut it. He also emphasizes the importance of having your own website—it’s not optional if you’re serious about a long-lasting career. Whether you’re just starting or looking to rebrand, this episode is packed with advice on how to grow as an independent artist while staying true to yourself.   In this episode, you'll learn: - How to solidify your brand using the three essential pillars. - The importance of having a unique name and making it consistent across platforms. - Why having a personal website is non-negotiable. - Real-world examples of artists who changed their name and still achieved massive success. - The benefits of adapting your content strategy and engaging directly with your audience. Website: https://www.musicmakincentspod.com   Key Moments/Questions: 00:00 - Why is branding crucial for every independent artist? 02:23 - What are the three pillars of a solid brand? 04:24 - How much do artists change in a year, and how should your brand evolve? 09:14 - Can a dramatic shift in style alienate fans? 16:20 - How can you create a content strategy that connects with your brand? 23:18 - Why should you change your artist name if it’s not unique? 27:43 - What happened when Young Jeezy changed his name? 30:07 - How did 2 Chainz transition from Tity Boi and rise to fame? 39:35 - Why is having a website non-negotiable for serious artists? 48:46 - How can you make your content engaging and relatable to your fans?   #MusicMarketing #Branding #IndependentArtists #FanBase #ContentCreation #UniqueName #OnlinePresence #Website #SocialMedia #ArtistGrowth

In this episode of the Music Making Sense Podcast, Harkos lays down the truth about what it really means to succeed as an indie artist. It’s not about high follower counts or chasing empty streams, but about building genuine connections with fans and creating sustainable growth. He introduces the Apex Music System, a game-changing approach that focuses on social media engagement, streaming success, and smart sales strategies to build a real career. Ready to ditch the fake hype and focus on what matters? Tune in now! For all Links MMC Pod click here https://podlink.to/MMCPod Apex Music System - www.apexmusicsystem.com Music Makin Cents Podcast is a podcast for artists, by artists. Harkos is a Marketing Manager and HipHop Artist, who helps give musicians of all genres and success levels the knowledge and help that they need to grow. He has helped many artists achieve real growth in their careers through brand development, social media presence and marketing as well as content creation strategy. To work with Harkos, Head to www.apexmusicsystem.com and get the ONLY system to help you grow your fan base and music career. #MusicBusiness #IndependentArtists #SocialMediaStrategy #StreamingSuccess #MusicMarketing #AudienceEngagement #ApexMusicSystem #RealSuccess #MusicCareer #ArtistBranding

There’s only one way to make it as an independent artist, and that’s by treating your music like a business. The trifecta of success? Social media, streaming platforms, and sales. Get practical tips on how to market your music, build a real fanbase, and create a sustainable income. From leveraging streaming to engaging your audience and creating insider programs, this guide gives you the roadmap to thrive in the music industry. #IndependentArtist #MusicMarketing #SocialMedia #StreamingPlatforms #MusicianLifestyle #Sales #MusicBusiness #Trifecta #Success #RevenueStreams

In a world full of sameness, being different is the best way to stand out! By embracing your individuality and creating communities online, you can connect with like-minded fans who truly vibe with your music. Forget trying to appeal to everyone – focus on showcasing your oddball side and watch as a loyal fan base grows around your uniqueness. With billions of people online, there’s an audience out there just waiting to resonate with your sound! #Music #Unique #FanBase #Community #ArtistLife

Think you need to pack up and move to a big city to make it in the music industry? Harkos and KP are here to tell you to pump the brakes. In this episode, they break down how online promotion, a killer EPK, and a strong fan base can make waves, no matter where you are. Learn why professionalism, consistency, and being about your business are the keys to making your music pay off. It's time to stop making excuses and start making moves. For all Links MMC Pod click here https://podlink.to/MMCPod Apex Music System (Harkos' Company) - www.apexmusicsystem.com Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #MusicIndustry #OnlinePromotion #ArtistAuthenticity #StagePresence #Location #FanBase #BookingShows #EPK #Professionalism #ArtistAuthenticity #OnlinePresence #SocialMedia #Promotion #GenuineFans #LivePerformances #Networking #Connections

In today's music industry, selling physical albums is outdated—everyone's listening on their phones! Stop wasting time on USB thumb drives and focus on digital sales where the real money is. Think abstractly about how your fans consume music and tap into the financial potential of streaming. It’s not just about getting heard; it’s about getting paid. #streaming #digitalmusic #albumsales #phones #financialsuccess #Streaming #AlbumSales #DigitalMusic #PhysicalCopies #USBThumbDrives #Phone #AbstractThinking #DigitalSales #FinancialAspects

In a world flooded with noise, standing out as an independent artist demands more than just talent—it's about consistent content creation, authentic branding, and leveraging online platforms to your advantage. Embracing your unique identity and promoting real value can set you apart from the crowd. Whether you're navigating the digital landscape alone or with a strong team, remember: your individuality is your superpower. Use the power of podcasts, find your niche, and never underestimate the impact of being unapologetically you. For all Links MMC Pod click here https://podlink.to/MMCPodApex Music System (Harkos' Company) - www.apexmusicsystem.com Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #ContentCreation #Branding #Authenticity #MusicIndustry #Promotion #promotion #branding #industryplants #contentcreation #onlineplatforms #team #uniqueidentity #value #musicindustry #uniqueness #authenticity #podcasts #niche #individuality #marketing

Struggling to find opportunities to perform in your area? Moving to a new city won’t magically boost your music career. It’s all about grinding in your local scene and building a loyal fan base first. Don't just hope for success—bring your A-game to every live performance, even in a small town. Engage with your audience, bring merch, and make those connections. Your real power lies in your online presence and the fans who’ll follow you anywhere. That's how you unlock paid gigs and real opportunities. #LivePerformances #SmallTownHustle #ArtistLife #FanBaseBuilding #OnlinePresence

In this episode, we talk about: breakdancing's inclusion in the Olympics, the critical need for dancers to protect their intellectual property through copyright and trademarking, the power of visual identity and authenticity in the dance industry, the impact of the internet on global culture, competition, and self-expression, Plus much more! For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #Breakdancing #Olympics #CopyrightYourDance #VisualIdentity #HipHopCulture #MusicMarketing #IntellectualProperty #Copyright #Trademark #VisualIdentity #Authenticity #Algorithms #Competition #SelfPromotion #DanceMoves #Athleticism #Artistry #HipHopCulture #GlobalInfluence #Internet #CreativeContent #Culture #SelfExpression #ArtForms #PsychologicalSupport #Anxiety #BlackArtists #Respect

Competition in music is healthy, but in reality, the only person you should compete with is yourself. Instead of wasting energy worrying about what other artists are doing, focus on engaging with your fans and creating music that resonates with them. Building a deeper connection through communication and content is what truly matters. Learn from others' successes, but always make it uniquely yours. #MusicCompetition #ArtistGrowth #FanEngagement #CreativeJourney #MusicIndustryTips

In this episode, we talk about: Trend jacking and news jacking in the music industry, staying consistent, avoiding the temptation to follow trends, copyrighting and registering music before releasing it, streaming platforms as a promotional tool, leveraging current events and trends in music marketing, capitalizing on social causes and political events, comedy in music marketing and the importance of authenticity, Plus much more! @musicmarketing  Full Stack Creative Video - https://youtu.be/SZxa5efQkEs?si=Tb68oCigywvF2npZ For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #MusicBusiness #DIYArtist #SonicBranding #MusicMarketing #BrandBuilding #MusicBusiness #DIYArtist #Merchandise #Memorabilia #SonicBranding #Planning #Preparation #MarketingPlan #BackEnd #Music #Branding #Marketing #Streaming #Business

Being an independent artist is challenging, but nothing good ever comes easy. To change your life for the better, you have to do something difficult. Many people join the military to improve their situation, taking on the risks and sacrifices involved. As an independent artist, you have to take the hard road and invest time and effort into learning and doing things yourself or find ways to pay others to help you. Don't have a lottery mindset and expect to get signed without having anything to offer. Seek knowledge and resources to grow and succeed. #IndependentArtist #Challenges #Change #Risks #Sacrifices #HardRoad #Learning #Doing #Paying #LotteryMindset #Knowledge #Resources #Grow #Succeed #musicmarketing #musicmarketingstrategies #audiencedevelopment

In this episode, we talk about: merchandise and memorabilia as revenue streams, strategic planning and preparation before releasing music, crafting a robust marketing plan and setting up a strong back-end infrastructure to maximize revenue, how to build brand awareness and sell an unforgettable experience, engage with your audience through entertaining visual content, leverage user-generated content and memes, and explore revenue opportunities beyond streaming platforms. Plus much more! For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Follow Capone at: www.links.wearethenameless.com Grab the book "Nourishing The Soul" at https://www.indieworldapparel.com/collections/books Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #MusicBusiness #DIYArtist #SonicBranding #MusicMarketing #BrandBuilding #MusicBusiness #DIYArtist #Merchandise #Memorabilia #SonicBranding #Planning #Preparation #MarketingPlan #BackEnd #Music #Branding #Marketing #Streaming #Business

Are you tired of spending time and energy trying to get on Spotify's editorial playlists, only to find out they're filled with bots? It's time to rethink your strategy and focus on what really works. The best way to reach a massive audience is through targeted paid advertising, not outdated playlist pitching. Use your smartphone to create engaging, cost-free music videos and connect with real fans. The key to success in the music industry is to think smarter and work harder. Embrace the power of paid ads to put your music in front of millions. #Spotify #EditorialPlaylists #MusicIndustry #PaidAdvertising #ThinkSmarterWorkHarder

In this episode, we break down a video by  @wordplaytjay  called 'Why the Music Business is Closed for Independent Artists.' In the video we go over: virality and how it can lead to success in the music industry, being prepared to capitalize on virality by having their music available on streaming platforms and having a strong marketing strategy in place, sustaining success and creating consistent content, investing in advertising and marketing to grow as an artist, how to view money as a tool to help artists go further and faster in their careers, the misconception that organic growth is the only valuable form of growth, highlighting the importance of paid advertising to reach a wider audience. Plus much more!Wordplay TJ: https://youtu.be/3GtpVApGmAc?si=bX-tnmyW-nX1VeDs For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Follow Capone at: www.links.wearethenameless.com Grab the book "Nourishing The Soul" at https://www.indieworldapparel.com/collections/books Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #MusicMarketing #Branding #IndependentArtists #Virality #Success #StreamingPlatforms #MarketingStrategy #SustainingSuccess #ConsistentContent #Advertising #Marketing #Investment #OrganicGrowth #Business #ContentCreation #Consistency #AudienceEngagement #EngagingWithFans #BuildingOnlinePresence #SocialMedia #TreatingFansLikeFriends #Opportunities #StudyingTheMusicBusiness

Apple Music and Youtube Music Pay Almost 3 Times What Spotify Does. Apple Music pays one penny per stream and has 92 million paid subscribers. It is growing rapidly and is expected to continue growing, especially with the increasing number of people using Apple products. Streaming revenue is an important source of income for artists, and Apple Music offers a higher payout compared to Spotify. Artists can also sell their songs and albums on Apple Music, providing an additional revenue stream. However, Spotify has a larger user base and is still a popular platform for music streaming. It is important for artists to promote their music on both Apple Music and Spotify, but prioritize Apple Music for better financial benefits.#AppleMusic #Spotify #streamingrevenue #artistspayout #subscribers #ditchspotify #spotifystreams

In this episode, we talk about: The concept of creating an 'adult hip hop' category to bridge the generational divide in rap music. How this could benefit both older and younger artists by allowing them to cater to their respective audiences, and the ongoing debate between traditional and modern HipHop styles. The challenges older artists face in staying relevant, the impact of dance trends on careers, and the importance of targeted marketing for maintaining success. We Ask "could 'adult contemporary HipHop' be the key to recognizing and appreciating the diverse elements of each generation in the industry?" Plus much more! For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Follow Capone at: www.links.wearethenameless.com Grab the book "Nourishing The Soul" at https://www.indieworldapparel.com/collections/books Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #MusicIndustry #ViralHit #ContentCreation #StreamingPlatforms #DIYMusic #MusicIndustry #ViralHit #FollowUp #ConsistentReleases #ContentCreation #Image #Marketing #FanBase #Spotify #StreamingPlatforms #YouTubeMusic #TikTok #Consistency #DIY #MusicVideos #Artwork

Capturing and holding audience attention as an artist is the most important thing. If people don't know who you are then they can't support you. Having a website is crucial for building a fan base and monetizing your art, and getting people to your site from streaming platforms is so simple, most overlook it. Learn how simple it can be to take people from streaming to your site in this video.#MusicAttention #FanGrowth #StreamingMarketing #CallToAction #ArtistMonetization

In this episode, we talk about: How to learn the importance of consistent releases, targeted content creation, and savvy marketing strategies. The benefits of diversifying your streaming presence beyond Spotify to platforms like YouTube Music and TikTok. Practical tips for DIY music videos and artwork with free tools like CapCut and Canva. How to build a solid fan base and elevate your music career with these expert tips! Plus much more! For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Follow Capone at: www.links.wearethenameless.com Grab the book "Nourishing The Soul" at https://www.indieworldapparel.com/collections/books Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #MusicIndustry #ViralHit #ContentCreation #StreamingPlatforms #DIYMusic #MusicIndustry #ViralHit #FollowUp #ConsistentReleases #ContentCreation #Image #Marketing #FanBase #Spotify #StreamingPlatforms #YouTubeMusic #TikTok #Consistency #DIY #MusicVideos #Artwork

Many artists dream of getting signed to a record label, but the harsh reality is: signing doesn't guarantee success and can lead to being shelved in a bad contract. Building a strong personal brand as an independent artist and mastering the business side of music are essential for long-term success. Social media's power in growing your career is underestimated too much. Before considering label offers, make sure your music career is solid and thriving independently. #RecordLabel #IndependentArtist #MusicIndustry #BrandBuilding #SocialMediaSuccess

In this episode, we talk about: The importance of data in the music industry, the need to focus on both traditional and internet numbers, the significance of data in making money, including streaming numbers, ticket sales, merch, and social media followings. We also discuss the importance of proper communication with fans and segmenting audiences to provide personalized content. The role of record labels in utilizing data and the potential of emerging markets for building a fan base. The importance of owning and controlling your data as a musician. Plus much more! For all Links MMC Pod click here https://podlink.to/MMCPod Horrible Designs Link - https://invi.tt/L3DA TNHotSauceCO - https://tnhotsauceco.com/ Maddkstudio - https://maddkstudio.com/ HipHop Radar Underground - https://www.youtube.com/@UCrLtjSdXXBZO7-8iE_MB84Q Riverside - https://www.riverside.fm/?via=mmcpod Music Makin Cents Podcast is a podcast for artists, by artists. Metal/Jazz/Rock Artist K.P. and HipHop Artist Harkos come together to help give musicians of all genres and success levels the knowledge and help that they need to grow. Both Harkos and K.P. are Marketing Managers who have helped many artists achieve real growth in their careers through; brand development, social media presence and marketing as well as content creation strategy. Follow Music Makin Cents Podcast on all streaming and social media platforms. All info and links are available at MusicMakinCentsPod.com. To Support the show, head to the Discount page on MusicMakinCentsPod.com #data #musicindustry #streamingnumbers #ticketsales #merch #socialmedia #communication #segmentingaudience #recordlabels #emergingmarkets #multipleplatforms #engagement #musicbusiness #dataownership #website #emailmarketing #fanbase #internetpromotion #brandimage

Understanding and directly communicating with your fans is essential for musicians aiming to turn their passion into a career. By leveraging email direct communication, artists can effectively engage with fans, gather insights, and create a loyal following. Remember, your primary role is to entertain and connect, not just to sell. Building a strong brand and implementing effective marketing and sales strategies are key steps to making music your profession. #MusicCareer #FanEngagement #EmailCommunication #BrandBuilding #MusicMarketing#Fans #Communication #EmailDirectCommunication #Entertainers #Brand #Marketing #SalesProcesses #MusicCareer