PODCAST · business
Muthership Creator Strategy
by Helen & Juli Polise
Twice weekly show providing social media updates, trend alerts, original content ideas, strategy session, industry guests, tutorials and more!
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#187 - Social Media Needs Older Creators
In this week’s episode of The Muthership Creator Strategy, I’m diving deep into why social media desperately needs older creators - not as participants who "fit in," but as leaders.In this episode, we’re talking about:· The Power of Narrating: Why our life experience allows us to tell relevant stories instead of just "curating" an aesthetic.· The "Brain Work" of Content: How mastering new tools and editing can help your brain health.· Leading vs. Copying: How to start using your actual expertise to build a durable audience.· Developing Thick Skin: How seeing yourself on camera helps you shed self-judgment If you’ve been feeling invisible or worried that you have "nothing to say," this episode is for you. Your perspective is a service that the internet actually needs.
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#186 - Social Media Content Production Tips
Why Production Matters More Than You ThinkBut first, if you'e like to check out the Studio Preview which is mentioned in this episode! If you are NOT a studio member, it's FREE to join this space and check out the Analytics meeting: CLICK HERE!This week’s podcast episode is all about the part of content creation that doesn’t get talked about enough: production.And no, I don’t mean big crews, fancy cameras, or turning every post into a full commercial. I mean learning how to think through your content before, during, and after you record so your ideas actually land.In this episode, I’m walking through the creator version of pre-production, production, and post-production, and how those simple choices can make your videos stronger, clearer, and more engaging.You’ll learn:Why better production starts before you ever hit recordHow to think through your opening line so the right viewer immediately knows, “this is for me”What to consider when shooting, from lighting and framing to camera angles and b-rollHow editing and on screen text can elevate your storyHow to review your own video before posting with a simple production checklistWhy intentional content can lead to more consistent engagementAnd this episode also gives a preview of what we’ll be diving into inside the Muthership Creator Studio this month, where we’ll be breaking down scripting, shooting, and editing in much more detail through live lessons, challenges, and feedback in real time on YOUR WORK!Production is not about being perfect. It’s about making better decisions so your viewer stays with you.Listen to the episode, and then come join us in the Muthership Creator Studio if you’re ready to make better content with more intention, more confidence, and a whole lot more support.
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