PODCAST · technology
Nascent 🪺 Podcast
by Mike Vladimer
Nascent is a strategy for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing. nascentidea.com
Episodes
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034: An interview on how to find valuable Pain with Bill Albert from Greenlight Idea Lab
In this episode, I interviewed Bill Albert, the founder of Greenlight Idea Lab, who helps vet ideas for new business creation. Bill has spent over 25 years in UX and product. He co-authored Measuring the User Experience and co-edits the Journal of User Experience. After years of making products...
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033: Yes, talking about "customers" harms most founders. Instead, identify "bank accounts" of Pain.
I hate it when a founder says they "talked to customers about a startup idea". If a startup is just an idea, then how can it also have customers? Sloppy language leads to sloppy thinking, which drives the most common outcome for startups: a founder wasting a year on an idea that was never going…
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032: Yes, we can value startup ideas in dollars. Behavioral economics and psychology are the key.
How valuable is your startup idea? Nascent is a measurement strategy for startups with no customers. This episode presents a crucial step in valuing an idea: connecting the emotions revealed in customer discovery interviews to willingness to pay, measured in dollars. To do this, Nascent applies...
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031: Yes, every product is a Pain-relief device. Only "hurting" people might pay money for products.
Founders want customers, but ironically, the best way to get customers is by seeing the world in reverse. What kind of people are customers BEFORE they buy? Why do people pay money in the first place? Answering these questions will help you avoid the most common problem in startups: founders...
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030: Yes, founders trick themselves. Unless they measure reliability.
When founders analyze discovery interviews, they trick themselves. Entrepreneurs today are like medieval bakers judging an oven by feel and then despairing when the bread comes out burnt or raw. Baking got reliable when thermometers replaced the guesswork, and founders need that same upgrade for...
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029: No, don't use legendary founders' recipe for success. You can't mimic their intuition.
Advice from legendary entrepreneurs doesn't work for the rest of us because the legends have an innate sense for good startup ideas that they can't explain. We can't mimic their intuition but we can copy it with a measurement system. In this episode: (00:00) What legendary founders see (03:19)…
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028: Yes, the easiest way to analyze discovery interviews is with the Yardstick of Pain.
When founders run discovery interviews, they don't know what they're searching for, so they don't know if they found it. Here's the most important quality to extract from an interview: Is there any evidence that the interviewee might care about your startup idea? To determine this, founders can...
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027: No, don't interpret discovery interviews by feel.
Founders WASTE a year on bad startup ideas because they struggle to answer the question "How can I make sense of what interviewees tell me?". Today, founders typically evaluate responses using the criterion "I know a validated assumption when I see it" -- a recipe for fooling yourself. Instead,...
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026: No, don't trust self-reported data from discovery interviews.
A key reason that founders WASTE a year on bad startup ideas is that they accept low-quality data that they'd NEVER accept elsewhere. Specifically, founders "capture" data from discovery interviews using their memory and their notes -- self-reported data that's a recipe for getting fooled.…
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025: No, searching for People in Pain is not marketing. Marketers have knowledge that founders don't
This is a follow-up episode in response to a listener question regarding Episode 022. The listener asked: Isn't searching for People in Pain just marketing? No. Marketing deploys the knowledge a business already has. Searching for People in Pain is the project of figuring out whether it's even...
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024: No, don't jump and "assemble a plane on the way down". Instead, use the Chain of Success
Reid Hoffman was WRONG when he said "starting a company is like jumping off a cliff and assembling a plane on the way down -- your willingness to jump is your most valuable asset as an entrepreneur." "Willingness to jump" is not even his most valuable asset! His most valuable asset is his ability...
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023: No, don't mimic successful founders. Instead, meet the guy solving startups' biggest challenge
The biggest challenge in entrepreneurship is that founders of startups with no customers need a way to know if they're about to "make something people want". In this episode, Mike details three experiences that enable him to solve this challenge: (1) measurement systems -- Mike worked for years...
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022: Yes, search for People in Pain. But they're invisible.
Episode 022: Yes, search for People in Pain. But, they're invisible. In this episode, Mike introduces the distinction between conventional businesses (where knowledge exists) and breakthrough startups (where founders must create new knowledge). He details the challenge for founders of...
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021: No, getting customers is the wrong goal
Asking how to get customers for a startup is asking the wrong question. In this episode, Mike explains why pursuing paying customers is the wrong first step, introduces the concept of People in Pain™ as the first signal that your startup might ever get a customer and sets a ridiculously low bar…
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020: The biggest problem in startups remains unsolved
Startups with customers face different challenges than startups with no customers. But conventional startup strategies don't make this distinction — there's no Playbook A for startups with customers and Playbook B for startups with no customers. In this episode, Mike makes the case that founders…
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019: The next 100 episodes on Nascent methodology
Most startups fail because they can't get customers — and founders often waste years before realizing their idea is a dead end. In this relaunch episode, Mike re-introduces Nascent methodology and a new metric called the ERNY value (Estimated Revenue Next Year, in dollars) that helps founders...
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How to evaluate a startup idea in seconds (Ep. 18)
More workshops here: https://lu.ma/nascent This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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Simplifying entrepreneurship (17)
Startups WITH customers face wildly different problems from startups WITHOUT CUSTOMERS. However, most startup strategies don't address this distinction -- and those strategies are for startups with customers. If you're a founder of a startup with few or no customers, here's why conventional…
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Customer Discovery 2.0: From a count of interviews to the quantified pain histogram (16)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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A live interview with Robbie Kellman Baxter, an expert on subscription startups (15)
I attended SubSummit in June 2024 in Dallas, Texas to record an episode of the Nascent Startups podcast. Amazingly, Robbie Kellman Baxter filled in at the last moment when my originally scheduled interviewee was unexpectedly absent. Thanks so much and kudos to Robbie for sharing her insights on…
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Good news! The era of "fake it til you make it" has ended (14)
Shout out to Pilot44 and Jon Corshen This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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At the nascent stage, who should you build for? Just yourself, the founder (13)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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A founder’s journey: No regrets about being “delusional,” just wishes it would’ve been quicker and cheaper (12)
In the summer of 2019, Adara Blake (https://www.adaranicole.com/) founded a startup, Believe in Breast Milk. Adara is a speech therapist and lactation consultant who wanted to solve the problem that 60% of mothers do not breastfeed for as long as they intend to. Typically, Transcutaneous…
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Going deeper on Dis-Ideation (10)
When you have an idea for a tech startup, your first step is to deeply understand the people you want help in an Exploration exercise. Shout out to Lex Fridman and Jeff Bezos: https://lexfridman.com/jeff-bezos This is a public episode. If you would like to discuss this with other subscribers or…
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How a founder decided whether to pursue their startup idea in just 10 days and $0. Case study #2. (9)
A founder's journey: Carley had an idea for "BundleShop" but wasn't sure whether it was an opportunity worth pursuing so she used the Nascent Startups methodology to decide quickly and cheaply. This is a public episode. If you would like to discuss this with other subscribers or get access to…
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The big reset that unlocked nascent-stage innovation (8)
This podcast includes references to slides which you can see at https://www.nascentstartups.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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"Dis-ideation" is your best first step for an idea for a tech startup (7)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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Nascent Startups in one, two, three (6)
One insights, two questions, and a three-part answer for founders with nascent-stage startups This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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Should a nascent startup have a Board of Advisors? (5)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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Kicking off the 100-day Exploration for Nascent Startups (4)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.nascentstartups.com
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An introduction to Nascent Startups (2)
Sections: Why did my startup idea suck?; Definition of a Nascent Startup; Two question frame Nascent Startups; It all boils down to a joke; Nascent Startups don't need funding; Three answers; About us; Next steps. This is a public episode. If you would like to discuss this with other subscribers…
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ABOUT THIS SHOW
Nascent is a strategy for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing.
nascentidea.com
HOSTED BY
Mike Vladimer
CATEGORIES
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Frequently Asked Questions
How many episodes does Nascent 🪺 Podcast have?
Nascent 🪺 Podcast currently has 31 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Nascent 🪺 Podcast about?
Nascent is a strategy for startups with no customers -- a methodology for founders to decide within days (not years!) whether their idea is an opportunity worth pursuing. nascentidea.com
How often does Nascent 🪺 Podcast release new episodes?
Nascent 🪺 Podcast has 31 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Nascent 🪺 Podcast?
You can listen to Nascent 🪺 Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Nascent 🪺 Podcast?
Nascent 🪺 Podcast is created and hosted by Mike Vladimer.
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