PODCAST · business
Navigating Business
by Navigator Bookkeeping
Navigating Business jumps into the complicated but limitless world of business ownership We interview stakeholders from a variety of industries, backgrounds and positions learning what's worked, what hasn't, and what insights they can share on how you can better navigate your own business.
Episodes
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Navigating Virtual Hiring & Remote Culture Building with Nicole Fallon-Peek
Nicole Fallon-Peek joins the Navigating Business Podcast to discuss how she has built a fully remote team and a strong culture with her agency, Lightning Media Partners. She also discuss if a fully remote agency is sustainable, why it's beneficial for their team, and how hiring virtually can...
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Navigating Agency Growth & Company Culture with Tellef Lundevall
Tellef Lundevall, CEO of Accelerated Digital Media joins the podcast for the second time to talk all things growth, culture, and retention. Tellef talks about the explosive growth his agency has experienced and how he's created a culture of growth and retention amidst the roster increases. We…
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Navigating LinkedIn for Marketing Agencies with Mindi Rosser
Navigating Business, a podcast specifically for marketing agency owners returns, with our first guest, Mindi Rosser joining us to talk everything LinkedIn and what agency owners need to know to succeed. Don't miss the "Mango Effect", her proven way to cultivate non-spammy, meaningful…
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Navigating Brand Messaging, Sales Funnels, & Powerful Websites With the Owner of Brand Your Practice Brent Stutzman
Brent joins us to illustrate the importance of simplicity, clarity, and social proof when branding and marketing your business while educating listeners on how to avoid cluttered and confusing website designs that result in lower conversion, diminished brand reputation, and loss of sales. Brent…
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Navigating Online Marketing, SEO vs PPC and the Journey of Entrepreneurship With the Founder & CEO of Zen Anchor Gary Spagnoli
Gary Spagnoli joins us to act as an enlightened guide through the worlds of online marketing, lead generation, and SEO vs PPC all while explaining which marketing approaches may be best for your small or growing business. Learn more about Gary at https://zenanchor.com/ or...
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Navigating The World Of Writing, Publishing, and Online Marketing With The Founder of Black Chateau Enterprises Desiree Duffy
Desiree joins us to spell out how authorship and creative writing can boost your business's presence in the online marketing space through the use of tools like demographically targeted listicles and unique native advertising campaigns. Learn more about Desiree at...
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Navigating Transmedia, Advertising, and Creative Marketing Content With The CEO of Clovispoint Frank Konrath
Frank joins us to illustrate how unique, transmedia content and creative, worldbuilding-based marketing helps to capture key demographics while creating a brand identity that encourages long term customer engagement alongside word of mouth virality. Learn more about Frank at...
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Navigating Authentic Social Media Strategies, Small Business, and Entrepreneurship With the Founder of Marathon Marketing & Branding Sydney Chakalos
Sydney joins us to discuss how business owners embraced the power of social media and authentic video content during a challenging 2020 and how growing up in a family of entrepreneurs gave her a passion for partnering with small businesses. Learn more about Sydney & Marathon Marketing & Branding...
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Navigating SEO, Digital Marketing, and Meeting Clients Unique Needs With The President Of Rocket Pilots Digital Marketing Brian Hanson
Brian Hansen joins us to demystify the art of high quality SEO and smart PPC by prioritizing both your clients long term and short term needs while engaging in transparency and best practices that reflect both your core values and the values of your business. Learn more about Brian at...
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Navigating Editorial Content Creation, Digital Publishing, and Entrepreneurship With The CEO and Co-Founder Of Lighting Media Partners Nicole Fallon-Peek
Nicole joins us to discuss how developing an integrated, core content strategy for your business is a vital step towards leveraging your brand’s voice in the vast world of digital marketing and social media, and how starting a business with her husband laid the groundwork for clear communication,...
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Navigating Video Production, Visual Marketing, and Flexible Leadership with The CEO Of OpenBox Creative Nik Nelson
Nik joins us to illustrate how the art of video production and visual marketing is most impactful when you truly understand your clients needs and how working with creative talent demands a flexible leadership style that’s always evolving. Learn more about Nik at...
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Navigating Purpose Driven Brand Identity, Powerful Messaging, and Strategy With the Founder & CEO of Made Manifest Brands Emily Positano
Emily joins us to share how the use of an authentic, purpose-driven brand identity can effectively grow your business while serving as a north star for small business owners looking to define everything from their core values to their ideal demographics, reminding listeners that up to 80% of...
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Navigating Authentic and Effective Storytelling Based Marketing With The CEO of Story On Media Seth Silvers
Seth joins us to share how an epiphany during a Super Bowl commercial inspired him to explore then execute authentic, story-focused marketing strategies and how the use of sincere, strategic, and simplified stories can create a greater and more lasting brand impact than even the biggest budget...
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Navigating Business Structure, Tax Liabilities and Business Entities with Business Attorney Dan Granquist
If you're curious about your business structure or entity type, this is the episode for you and you should be curious. Your business structure can save or cost you thousands in tax costs. Dan is the owner of Granquist Law Firm and joins us to share his wealth of legal knowledge for entrepreneurs...
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Navigating Digital Marketing, Web Design, and Entrepreneurship with Jeremy Greenberg
Jeremy joins us to discuss his background in the hospitality industry, growing up in an entrepreneurial family, the importance of first impressions, co-hosting the Restarting America podcast, digital marketing, building websites, and putting his team members in position to thrive by utilizing…
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Navigating Profitable Marketing Strategies, Coaching Tips, & Improved Messaging with Gary Johnson
Gary Johnson, CEP of J2 Marketing Consultants, puts his 20 year of Sales & Marketing experience into action, helping attorneys get more clients, even if they dislike marketing and selling. Gary shares how to find the right coach for you, tips for pulling out effective messaging, and strategies to...
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Navigating Leadership, Processes, & Delegation with Megan Robinson
Leadership is essential, that's not breaking news, but what is leadership and how can entrepreneurs become effective leaders? Megan Robinson joins the podcast and shares on leadership vs. management as well as defining what leadership actually is and how entrepreneurs can grow their leadership...
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Navigating STRATEGY (marketing, hiring, & niche) with Brendan Flanigan
Brendan Flanigan talks strategy. Do you have a process and a plan for each part of your business? Brendan talks specifically about marketing strategy, hiring and HR strategy (hiring, retention, employee motivation) , as well as thinking through niches, both to attract and repel prospective…
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Navigating Switching Hats, the Essentials of A CCO, & WFH Boundaries with Dan Fietsam
Dan Fietsam shares what a CCO brings to a business, how best to "switch hats" (literally and figuratively) as a entrepreneur and some great tips on how to make working from home (WFH) a productive and healthy work environment. Dan is the CCO of The Lotus Coterie and has a huge amount of creative...
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Navigating Video Marketing, Entrepreneurial Flexiblity & Looking Busy with Tom Brown
Tom Brown is a master of video and he shares why you need to start using it in your business, no excuses! Even better, he gets into why it's not expensive, or difficult, to look professional and importantly, look busy to your customers. Tom is the managing director of Innova Digital and has a…
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Navigating The 7 Podcasting Tips, Selling Mattresses, & Business Growth with Mike DiCioccio
Mike DiCioccio of Social Chameleon joins us and shares about his business journey, business growth, and some amazing podcasting tips. Mike shares his 7 top podcasting tips to grow your podcast and do it in a way that is authentic and engaging. Mike has a great story and also a great podcast,...
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Navigating Storytelling, Client Boundaries & The Urban Farming Initiative with Mariana Padilla
Mariana Padilla, owner of Red Lab Marketing joins the podcast and shares about omni-channel storytelling and her entrepreneurial journey. She also speaks on the essential topic of boundaries with clients (Be Picky!) and her new non-profit initiative, the Urban Farming Initiative! You can learn…
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Navigating R.O.A.S, the Entrepreneurial Mindset, and Standing Out from the Crowd with Tellef Lundevall
Curious what ROAS is? I was too! (Actually I just had never heard of it, I only know bookkeeping acronyms). I had no idea until talking to Tellef Lundevall, owner of Accelerated Digital Media and digital marketing wizard. ROAS turns out to be "Return On Ad Spend" and is essential if you're…
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Navigating Creativity in Sales, Right Brain/Left Brain People, & Work-Life Harmony with Hugo Perez
Hugo Perez joins us on the podcast and casts his vision for a new way of viewing sales as entrepreneurs while also diving into how to create harmony between work and home life and some of the differences between right and life brained individuals. Hugo is the founder and Chief Creative Strategist...
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Navigating the 7 Pieces of Business & Profit First with Brian Reidy
The 7 Essential Pieces of Business...If you're trying to start, grow, or just maintain your business, this is NECESSARY listening and the keys to becoming a successful and profitable entrepreneur. Brian Reidy is a family law attorney, but also a business guru. This episode is chock full of…
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Navigating WFH, Keeping Up With Your Customer Base, and Virtual Networking with Bob Dolgan
Working from home amidst (with the rest of the family), networking from home, and keeping top of mind with your customer base. All tricky and complicated issues, all issues that our entrepreneur and birder, Bob Dolgan, hits on in this episode. Bob Dolgan is the founder of Turnstone Strategies, a...
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Navigating Branding, The Escalator Speech and Treasuring your Team with Madeline Temple
Can you describe what you do to a six-year-old? Madeline Temple is a branding EXPERT and I can guarantee listening to her will make you re-think how you describe your business to others. We also dive into branding, treasuring your team and much more. Learn more about Madeline at...
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Navigating the Sizzle & Steak, Niches, and Hiring with Harry Shah
Harry Shah is the owner of Outkreate, a digital agency specializing in presentation design for mid to large sized companies. While being a Rockstar in his own right when it comes to presentation design, Harry also has great wisdom in many areas of business development. In this episode we dive…
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Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere
Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere. Allie dives into what humor branding is and how it can help any type of small business. Obedient is the pioneer in the field of humor branding for business and so far is the only agency that...
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Navigating Brand Strategy, the 3 P's of Business, and Building a Team with Deon Bonaparte
Nate interviews Deon Bonaparte, owner of NDVU to discuss brand strategy, the 3 P's of business, and building a team that drives growth and works well together. This episode is a great listen if you are currently expanding and building out your team, or, if you're working on building out some of...
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Navigating Non-Profit Marketing, Doing Business for Good, and Utilizing Your Network with Audrey Hutnick
Audrey Hutnick, owner of Smallwave Marketing joins the podcast and talks non-profit marketing, doing business for good amongst COVID-19, and utilizing your business network to the max. Audrey specializes in marketing to non-profit and has a desire to help businesses with their marketing…
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Navigating Pricing, Entrepreneurship, and Taking Action with Stephanie Crededio
Stephanie Crededio joins the podcast and shares about figuring out pricing with clients, taking action in your business, and the entrepreneurship journey. Stephanie is the owner of Socially Steph. You can find out more about her at http://sociallysteph.com/ or [email protected].
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Navigating Co-Ownership with a Spouse, Recycling Ideas, and COVID-19 with Leslie & Peter Clifford
Navigating Business Interviews Peter & Leslie Clifford, owners of Colfax Marketing Group. We dive into what it's like to own a business with your spouse, how to recycle your marketing ideas for other uses, and business during COVID-19. If you want to start a business with your spouse/partner, or…
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Navigating Activity, Goodwill, and Growing from Zero with Ken Anderson
We jump into business with an interview with Ken Anderson, owner of Ken Anderson State Farm. Ken shares his secret to growing a successful client base from zero, working with your spouse day after day, and why he absolutely loves helping people and employing his team. If you want to learn more...
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Navigating Business Pilot
Another business podcast? Jump into Navigating Business and find out what makes this podcast different and why it's about to change the way you navigate your business. We dive into what this podcast is going to be about, who we're interviewing and why this podcast just might be worth a listen.
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ABOUT THIS SHOW
Navigating Business jumps into the complicated but limitless world of business ownership We interview stakeholders from a variety of industries, backgrounds and positions learning what's worked, what hasn't, and what insights they can share on how you can better navigate your own business.
HOSTED BY
Navigator Bookkeeping
CATEGORIES
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