NBDA: Bicycle Retail Radio

The NBDA hosts this panel three times a year, bringing together retailers, suppliers, advocacy organizations, and technical experts for focused conversations on lithium-ion battery safety, industry standards, and compliance.Topics are sourced directly from NBDA members, and each session is designed to deliver practical takeaways you can apply in your shop. If today's discussion sparks questions or topics you'd like addressed at a future panel, you can submit them at NBDA.com or email us at [email protected]. Now, let's get into it.Support the show

Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.Today it's the return of Cory Cunard of Bike Central in Le Mars, IA for a follow up episode! Listen in as we summarize the development and build out of this shop space.To follow along best with the visuals, watch this episode on our YouTube channel.Support the show

In this in-depth conversation, Mark Vandermolen, Managing Director, and Steven Tenure, Aftermarket & OEM Sales Manager at FSA, share their personal journeys in the cycling industry, dive into FSA and Vision’s product ranges and innovations, and discuss the evolving trends shaping the market, from gravel bikes to 32-inch wheels.Whether you’re a retailer, mechanic, or cycling enthusiast, discover how FSA approaches product development, industry challenges, and the road ahead.Support the show

In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally, and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales.They dive into why most purchases start online, how tools like real-time inventory and BOPIS help connect shoppers to local stores, and why broader brand coverage and local search visibility matter.Discover insights on consumer trends, retailer best practices, and the importance of keeping commerce local to strengthen cycling communities.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

E-bikes are no longer the future of cycling retail, they're the present. And with that growth comes a whole new set of questions retailers need to be ready to answer.On March 25th, NBDA brought together a panel of industry experts for a wide-ranging conversation on the e-bike landscape:what legally and practically defines an e-bikehow the industry is drawing the line between e-bikes and e-motoswhat retailers need to know about NBDA's advisement on e-motosand why rider education might be the most important conversation we're not having enoughThis one's packed with practical insight and some real talk from people on the front lines of this shift.Let's get into it.Support the show

Beth Black, e-bike safety advocate, former retailer, and Board Member of the American Bicycling Education Association, joins Bicycle Retail Radio to discuss cycling education, community safety, and the evolving role of retailers in the e-bike era.From The Bellemont Project and the Incline Program to practical shop-floor best practices and women’s leadership in cycling, this episode offers actionable insights for retailers navigating today’s e-bike landscape.Contact: [email protected]: @BellemontProjectInstagram: @coachbethblackSupport the show

Tariff Rulings, Import Declines, and the E-Moto ReckoningNBDA Executive Director Heather Mason returns with Steve Frothingham, Editor in Chief of Bicycle Retailer and Industry News, for the second installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail in March 2026.Steve and Heather dig into the Supreme Court's tariff ruling and why most of the industry shouldn't expect immediate relief, which brands have filed suit to recover tariff payments, and the surprising political firestorm that followed. They also unpack a sobering new data point: the customs value of U.S. bike imports fell below $1 billion for the first time since 2006 — and what tariffs, inventory overhang, and e-bike data may or may not change about that picture.Then the conversation turns to what Steve calls the biggest story facing the industry right now: e-motos and e-bike legislation. From New Jersey's sweeping new law already rattling retailers before it takes effect, to retailer insurance liability for Class 3 and beyond, to how NBDA, People for Bikes, and the Bike League are building a proactive legislative toolkit — this is a must-listen for every shop owner.Support the show

Join Strider Bikes’ Jennifer Crawford, Customer Experience Manager, and Kent Jacobs, Product Manager, as they discuss how Strider supports dealers, grows youth cycling, and advocates for fun-first riding experiences.From the Strider Rider Fund to strategies for expanding your kids bike department, discover practical tips to engage families and develop the next generation of cyclists. Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

In this episode, we chat with Peter Arlein, Founder and CEO of mountainFLOW, about his plant-based ski and bike products, including waxes, lubes, and water bottles that deliver high performance without harmful petrochemicals.Peter shares the journey of building a Certified B Corp, lessons learned from both ski and bike retail, and how mountainFLOW is helping retailers integrate sustainable, eco-friendly products. We discuss the company’s mission, product innovation, and strategies for shops to engage riders who care about performance and preserving the environment they love to ride in.Support the show

Want a gut check on what's happening outside of the industry? It's here.Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.In this episode, we dive into the power of storytelling and customer experience with the team at CX-STORY. CX-STORY was born from a belief that brands don’t just sell products—they create stories, memories, and experiences. Together, we explore CX-STORY’s unique creative roots, its double-meaning heritage of “CX,” and how decades of experience through their founding company, Color-X, have shaped their approach to building immersive brand experiences. Expect a conversation that goes beyond selling and into creating meaningful, human-centered experiences that truly resonate.Learn more: https://www.cx-story.co/Support the show

In this episode of Bicycle Retail Radio, SRAM Midwest Regional Field Guide Manager Dan Jennings and Technical Field Guide Sean Owen guide retailers through four key areas to focus on this spring: assessing service profitability, building a smarter service inventory, refining service menu pricing and value, and optimizing physical service space and workflow.Packed with practical tips and actionable insights, the conversation gives shops the tools they need to strengthen their service operations and drive profitability.Support the show

NBDA Executive Director Heather Mason and Programs Developer Megan Schmidt dive into the 2026 Retailer Summit series. From agenda design and industry partnerships to what makes each location unique, learn why these collaborative events are more important than ever for bike shops navigating growth, uncertainty, and opportunity.NBDA Retailer Summit West: March 16 – 17, Plaza Hotel, Las VegasNBDA Retailer Summit Central: June 9 – 11, Bentonville, ArkansasNBDA Retailer Summit Canada: July 29 – 30, WhistlerSupport the show

Today on Bicycle Retail Radio we’re joined by the team from woom bikes to discuss the the brand’s origin story, core values, and thoughtfully designed superlight bikes built specifically for kids.Plus, the team shares insights on growing the youth bike category, supporting retailers, advocacy initiatives,  and what’s next for families and shops in this fun and rewarding segment.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

This episode is our recap of our January 6th advocacy panel. Listen in as industry experts meet, discuss and address retailer risks, concerns, and best practices regarding the full spectrum of lithium-ion batteries and e-mobility devices safety, standards, and compliance.Support the show

Kenny Belaey and Nat Ross return to preview the biggest Bentonville Bike Fest yet, featuring the new OZ Trails Bike Park, an expanded Gravelicious route, and enhanced exhibitor experiences. They discuss the festival's global reach, why retailers shouldn't miss the convergence with NBDA Summit Central, and what's driving year-over-year growth in this cycling destination.Support the show

The Quality Bicycle Products renowned industry event is back! Frostbike will take place at its company headquarters in Minneapolis, February 26–28, 2026.Bill Schouman, VP of Sales at Q, joins us today to give a preview of this high impact bike industry event that connects hundreds of retailers, supplier brands, and thought leaders.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

Learn how to plan your remodel at your retail store - what it takes for planning, what resources to use, how much time you need allotted.Budget formStore evaluationOur Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.Support the show

In this episode, we sit down with Charlie Thomas: bike racer, mechanic, lawyer, and owner of Bayou Bicycles in New Orleans.Charlie shares more about his unique legal background and Bike Law and his approach to running a bike shop, advocating for cycling safety, and fostering a vibrant cycling community. Tune in for an engaging discussion on liability, product safety, expanding business models, and more.Support the show

This week we're revisiting our Retailer & Supplier Best Practices Panel from October to learn tips from both retailer and supplier business.This panel is part of the NBDA's initiative to unite industry experts to circulate best practices that align the industry.A special thanks to sponsors Ride E-Z for your partnership.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

The NBDA Women in the Bicycle Industry (WIBI) program serves as a dynamic, all-encompassing platform to support, elevate, and connect women working in all areas of the cycling industry. With a focus on recruitment, mentorship, professional development, community-building, and celebration, this initiative serves as a cornerstone in fostering equity, retention, and opportunity.This July's virtual career fair was dedicated to recruiting and retaining women in the bicycle industry. Hear stories about roles in retail, sales, product development, advocacy, and more.Support the show

Are you using AI in your bike shop? This week's episode of Bicycle Retail Radio features Jason Ford of The New Wheel. Learn how they're utilizing AI and how you can utilize new tools in your business.Support the show

How do you track your returns after a store remodel? In the off season, explore if remodel and remerchandising makes sense with Brian and Heather.Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

Episode 1: Manufacturing Upheaval, Tariff Tensions, and the Stories Shaping Bike RetailThe inaugural episode of our quarterly news review series with Steve Frothingham, Editor in Chief of Bicycle Retailer Industry News. In this wide-ranging conversation, Steve shares his journey to the helm of the industry's leading trade publication and discusses how BRAIN operates under Outside Inc. ownership.This episode dives deep into two of the most consequential stories from fall 2025: the shocking CBP announcement regarding Giant Manufacturing and allegations of forced labor, and Blaupunkt's strategic move to assemble e-bikes in North Carolina. Steve provides exclusive insights into how these stories broke, what they mean for retailers, and the broader implications of tariffs and supply chain shifts facing the bicycle industry.Whether you're a bike shop owner navigating uncertain trade policies or an industry professional trying to stay ahead of the curve, this conversation delivers the context and analysis you need. Plus, Steve looks ahead to the stories that will dominate the rest of 2025 and into 2026.Support the show

In this episode of Bicycle Retail Radio, we sit down with the leadership team at eBliss Global: Chairman & CEO Bill Klehm, Vice President Steve Richey, and National Sales Manager Tom Roth.The team shares insights on their new $4.1 million e-bike assembly facility in Utica, New York, why domestic production matters, and how eBliss is supporting retailers with U.S.-assembled e-bikes. Tune in for an inside look at eBliss’s mission to reshape green transportation and the opportunities this brings for bike shops across the country.Support the show

The NBDA provides a quarterly platform for industry experts to meet, discuss and address retailer risks, concerns, and best practices regarding lithium-ion batteries and e-mobility devices safety, standards, and compliance.Listen to this week's episode of Bicycle Retail Radio, our most recent E-Bike Safety & Standards Panel.Support the show

In this episode of Bicycle Retail Radio, we sit down with Chad Smith, Vice President of HLC US, and Patrick McGinnis, CEO of HLC, one of the bike industry’s leading distributors.We explore how HLC is evolving in a rapidly changing market, from inventory strategies to simplification to data-driven partnerships, and how keeping retailers at the center of their mission informs these decisions. With a focus on wins, lessons, and opportunities, this conversation delivers practical takeaways for every shop looking to thrive in challenging times.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

In this episode of Bicycle Retail Radio, we welcome back Stephen “Phunky” Proffitt, Technical Account Manager at Bosch eBike Systems. Stephen shares what’s new in the 2025 Bosch Dealer Training Tour, including in-person and virtual options designed to certify shop staff and introduce fresh curriculum.We explore how training helps shops tackle service challenges and prepare for the future of ebike retail and repair.View all Dealer Training Tour dates.Support the show

With tighter margins and communication expectations evolve, it’s never been more important to meet customers where they are.In this episode, Yan Lee, Affiliate Manager at Zidy, shares how smart retailers are moving beyond static websites to create fast, personal, and effective communication-plus, hear practical tips for engaging new riders and digital-first shoppers.Support the show

In this episode of Bicycle Retail Radio, Mike Gann, President of LOOK Cycle USA, reflects on his leadership experience across major bike brands and LOOK’s forward-facing IBD strategy.He discusses LOOK’s iconic legacy and product strategy, the brand’s unique approach to supporting retailers, and actionable advice for shops looking to grow their businesses. Tune in to hear Mike’s insights on navigating today’s market and how LOOK Cycle USA is partnering with retailers to ride confidently into the future.Support the show

Keep your to-do list short this week. Brian and Heather review the 5 things you should do for your business.Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.Support the show

Summer season is coming to a close. Listen to our News Hour recap to catch up on industry news from our friends at Human Powered Solutions.We use this episode to recap the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.Support the show

Listen to our July Best Practices panel this week on Bicycle Retail Radio.The NBDA is holding quarterly forum style meetings on Retailer & Supplier Best Practices. The NBDA wishes to unite industry experts in a panel discussion to circulate best practices to align the industry. During the meeting, the NBDA organized panel will talk through an agenda on various topics.Support the show

Missed our Growing Ridership panel this July? Listen now in this week's Bicycle Retail Radio episode.This panel brings proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members have been organized to represent retailers, suppliers, and select industry experts, all who have committed to being proactive and opting to take part in this forum and to provide actionable items for the industry at large to take initiative on through all media outlets and related messaging.Support the show

The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count. Support the show

In this episode, Lifan Irwin and Michael Potter from Bikeflights reveal how their innovative shipping platform makes sending bikes faster, easier, and more reliable for both retailers and riders.They discuss new features, best practices, and strategies that help shops streamline shipping, enhance customer experience, and drive profitability. Listeners will learn how Bikeflights is shaping the future of bike shipping with seamless integrations and comprehensive retailer support.Support the show

Today we sit down with Rob Kaplan, Head of Sales and Marketing at Bulls Bikes USA. With over 30 years in the cycling industry, Rob is widely respected for his thoughtful leadership and big picture vision.He shares insights from his extensive career, his current work at Bulls, and offers valuable guidance for retailers navigating today’s challenges and ebike opportunities in bicycle retail.Support the show

Listen to our monthly News Hour episode with Human Powered Solutions team. We recap high priority headlines for specialty retailers so you can stay informed!The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team.The team at Human Powered Solutions has over 245 years of experience and are considered data wizards. Their monthly newsletter The Micromobility Reporter is a dynamic resource for the industry, featuring timely news and in-depth analysis about the latest in human-powered transportation, including bicycles, e-bicycles, e-scooters, and ride share. Included is a focus on supply chain issues, technology, and both business and consumer trends that drive the marketplace.Support the show

Catch up on the state of the US Bicycle Industry with the recording of our engaging 60-minute webinar. Our panel explored the current state and future outlook of the US bicycle industry. Listen to key voices from across the industry:Bill Schouman, Vice President of Sales, QBP — Offering insight into supply chain trends and market dynamics from one of the nation’s leading distributors.Bob Margevicius, Senior Advisor, Specialized Bicycle Components — Sharing supplier-side perspective on the industry's biggest challenges and how retailers can prepare for success in 2026.Paul Tobio, Owner, Ryder Bikes (Bradenton, FL) — Delivering a retailer’s take on today’s landscape, including key challenges, opportunities, and strategies for growth in 2025 and beyond.Matt Moore, General and Policy Counsel, PeopleForBikes — Providing an advocacy and policy lens on the future of cycling and initiatives to support industry-wide growth.Together, this panel discusses where the industry has been, the trends shaping it today, and what lies ahead. Viewers will walk away with actionable strategies to navigate market shifts, optimize operations, and drive ridership.Don’t miss this opportunity to hear from top industry leaders and position your business for a successful year.Support the show

Is Brian saying the mall is full of perfect merchandising ideas? No. "But it is a good concentration of retailers."Take some tips from the giants in this Retailer Design Flex episode.Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues.Support the show

What started as kids’ bike camps during the COVID boom has grown into one of Colorado’s most exciting and community-driven bike shops. In this episode, Jenny and DJ Johnson of CyclErie share how they built a customer first, ego free business—from mobile fulfillment to selling over 1,200 eBikes in a year. It’s a story of creativity, grit, and keeping the joy of cycling at the heart of it all.Support the show

Missed out on the last E Bike Safety & Standards panel? Listen in for this week's Bicycle Retail Radio episode.The NBDA provides a quarterly platform for industry experts to meet, discuss and address retailer risks, concerns, and best practices regarding lithium-ion batteries and e-mobility devices safety, standards, and compliance.Segments addressed:Lithium-Ion Battery topics- Standards and Certifications, standardized policy on shipping, receiving, storage, maintaining, charging, selling, and servicing.Insurance CoveragesSupplier Best PracticesRetailer Best PracticesRecycling Best PracticesConsumer EducationSupport the show

In this episode of Bicycle Retail Radio, we sit down with Nicole Poko, artist, cyclist, and owner of Scout’s Coffee Bar + Mercantile in New Jersey. Nicole shares how creativity, intentional space design, and deep community connections help fuel her small business success.We dive into her unique approach to blending coffee culture with the local cycling scene, building inclusive spaces, and offering practical advice for small business owners looking to grow and thrive.Support the show