NBDA: Bicycle Retail Radio
by National Bicycle Dealers Association
The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com. Podcast is made possible by donations. Support the show by donating here: https://nbda.com/donate-to-the-nbda/
Episodes
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Giving Our BFF a Boost: A Bike Shop Design Walk-Through: Retail Design Flex - Episode 24
It's time for a retailer walk-through! Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Special guest Gillian Forsyth, Owner, BFF Bikes in Chicago. "I love, Gillian, that…
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Supplier Excellence in Action: A Conversation With The 2026 Distinguished Supplier Award Recipients
What do Aventon, Bikeflights, Citrus-Lime, and Hollywood Racks have in common? They’re all 2026 recipients of the NBDA’s Distinguished Supplier Award, and they all support Specialty Bicycle Retailers with best-in-class products, service, and support. In this episode of Bicycle Retail Radio, we’re...
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Under the Helmet with Jason “Yoda” Aven of Kali Protectives
What makes a helmet truly protective, and how can bike shops bring that story to the sales floor? Jason “Yoda” Aven, National Sales Manager at Kali Protectives, joins Bicycle Retail Radio to talk about Kali’s unconventional approach to helmet design, its deep relationships with Specialty Bicycle...
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Retailer-Focused E-Bike Safety & Standards Panel 9/1/26 Recap
Did you miss our September panel? The Retailer-Focused E-Bike Safety & Standards Panel meets three times per year for a 60-minute session, covering two timely topics selected from member input. The NBDA regularly brings together industry experts to address risks, concerns, and best practices in...
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NBDA News Hour - September 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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Protecting the Business Behind the Bikes: Jo Ann Betty & Rebecca Martinez of ISU Marvin Insurance
What happens when a bike shop grows, changes, or takes on new categories? In this episode of Bicycle Retail Radio, Jo Ann Betty and Rebecca Martinez, Bicycle Specialists with ISU Marvin Insurance, share what they’ve learned from working with Specialty Bicycle Retailers of all shapes and sizes.…
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Inside the Industry: A Quarterly News Review with Bicycle Retailer Industry News - Episode 4
NBDA Executive Director Heather Mason returns with Bicycle Retailer and Industry News, for the third installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail. Support the show
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Growing Ridership and Retailer Foot Traffic Panel 8/25/26 Recap
Missed our Growing Ridership panel this August? Listen now in this week's Bicycle Retail Radio episode. This panel brings proactive thoughts on solutions that could facilitate growth in ridership numbers and a return to cycling. Panel lead members have been organized to represent retailers,...
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Meeting Customers Where They’re At: Andreas Gabrielsen of Gradient Bike Shop
Andreas Gabrielsen, owner of Gradient Bike Shop, shares how he transformed a basement bike repair side project into a successful mobile bicycle service business in southern New Jersey. We discuss rethinking the traditional bike shop model, creating trust through transparency, serving the growing...
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NBDA News Hour - August 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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The Salesperson That Works Every Hour: Retail Design Flex - Episode 23
Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Special guest Jolie Hershey on this episode. For the best experience, watch this episode on our YouTube channel. Support the show
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NBDA 80th Celebration Episode
Our Bicycle Retail Radio episode this week is our NBDA 80th Anniversary Celebration. This virtual anniversary celebration brought together current and past NBDA leadership, Board of Directors, and staff to reflect on our organization's history, celebrate the impact we're making today, and look...
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The Connected Bike Shop: Helping Specialty Bicycle Retailers Stay Competitive with Lewis Sherratt, Citrus-Lime
In this episode of Bicycle Retail Radio, Lewis Sherratt, General Manager of Citrus-Lime, discusses the operational challenges facing today's specialty bicycle retailers and how connected technology can help shops improve the customer experience. From inventory accuracy and ecommerce to smarter...
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NBDA News Hour - July 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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From Local Shop to National Leadership: Insights and Advice with Steph Allen
Steph Allen, National Sales Manager at Giant Bicycle, shares her journey from discovering cycling later in life to building a dynamic career that spans retail, demo programs, and national leadership. She offers personal insights on what makes a great retail experience, lessons learned from…
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Building Bivo: Carina Hamel on Product, Community, and Creating a Different Kind of Cycling Brand
Carina Hamel, co-founder of Bivo, joins Bicycle Retail Radio to share her journey from elite Nordic skiing and athletic product development into building one of cycling’s most recognizable emerging brands. Carina talks about creating a woman-led business rooted in thoughtful design…
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Shipping Smarter: Bikeflights Shipping Updates, RFID Tracking, and What Retailers Need to Know
In this episode of Bicycle Retail Radio, we sit down with Michael Potter, Partnerships Director at Bikeflights, fresh off the NBDA Retailer Summit Central in Bentonville, to discuss the latest shipping trends shaping the bike industry, including common e-bike shipping misconceptions, and insight...
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NBDA News Hour - June 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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Inside the Industry: A Quarterly News Review with Bicycle Retailer Industry News - Episode 3
NBDA Executive Director Heather Mason returns with Bicycle Retailer and Industry News, for the third installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty bike retail. Support the show
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Turning a Meh Wall Into a Money Wall: Retail Design Flex - Episode 22
Have you hit a wall with your store displays? Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Today the team is focused on turning "meh" walls into money walls. To follow…
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NBDA Certified Bicycle Service Technician Microcredential with NWACC
Join NBDA Executive Director Heather Mason and Brandon Andrews, Director of the Bicycle Technician Program at Northwest Arkansas Community College (NWACC), for the official launch of the NBDA Certified Bicycle Service Technician Microcredential: a new industry-backed training pathway designed to...
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NBDA News Hour - May 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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When the Journey Becomes the Mission: Martyn Ashton on RideAble Now, Adaptive Riding & the Future of Inclusive Cycling
Mountain bike legend Martyn Ashton joins us to talk about his journey, founding RideAble Now, and explains what bike retailers should know about adaptive cycling. Learn more about RideAble Now and how to get involved to make a difference. This is a practical conversation focused on real steps…
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Growing Ridership and Retailer Foot Traffic Panel 5/19/26 Recap
Welcome to Bicycle Retail Radio. We’re glad you're here. The bicycle industry is facing a real challenge: participation is declining, and while e-bikes have helped reshape who's riding and how, they haven't reversed the long-term trend. Growing ridership is essential to the future of every bike...
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NBDA News Hour - April 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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Retailer & Supplier Best Practices Panel 5/12/26 Recap
Welcome to Bicycle Retail Radio. What you're about to hear is a recording of the NBDA's Bicycle Industry Retailer & Supplier Best Practices Panel. The bicycle industry is navigating real headwinds right now — excess inventory, shrinking margins, reduced foot traffic, staffing challenges, and...
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Retailer-Focused E-Bike Safety & Standards Panel 4/6/26 Recap
The NBDA hosts this panel three times a year, bringing together retailers, suppliers, advocacy organizations, and technical experts for focused conversations on lithium-ion battery safety, industry standards, and compliance. Topics are sourced directly from NBDA members, and each session is...
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Bike Central Build Out: Retail Design Flex - Episode 21
Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. Today it's the return of Cory Cunard of Bike Central in Le Mars, IA for a follow up episode! Listen in as we summarize the...
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Fast and Uncompromising - Full Speed Ahead and Vision
In this in-depth conversation, Mark Vandermolen, Managing Director, and Steven Tenure, Aftermarket & OEM Sales Manager at FSA, share their personal journeys in the cycling industry, dive into FSA and Vision’s product ranges and innovations, and discuss the evolving trends shaping the market, from...
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When Online Discovery Meets Local Inventory
In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally, and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales. They dive into why most purchases start online, how tools like…
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NBDA News Hour - March 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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Powering the Future: The State of E-Bikes, Safety, and Rider Education
E-bikes are no longer the future of cycling retail, they're the present. And with that growth comes a whole new set of questions retailers need to be ready to answer. On March 25th, NBDA brought together a panel of industry experts for a wide-ranging conversation on the e-bike landscape: what...
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E-Bike Safety Beyond the Sale: Education, Advocacy, and Retailer Best Practices with Beth Black
Beth Black, e-bike safety advocate, former retailer, and Board Member of the American Bicycling Education Association, joins Bicycle Retail Radio to discuss cycling education, community safety, and the evolving role of retailers in the e-bike era. From The Bellemont Project and the Incline…
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Inside the Industry: A Quarterly News Review with Bicycle Retailer Industry News - Episode 2
Tariff Rulings, Import Declines, and the E-Moto Reckoning NBDA Executive Director Heather Mason returns with Steve Frothingham, Editor in Chief of Bicycle Retailer and Industry News, for the second installment of the BRAIN Quarterly News Hour — breaking down the biggest stories shaping specialty...
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Growing the Next Generation of Riders: Jennifer Crawford and Kent Jacobs on Strider Bikes, Youth Cycling, and Dealer Success
Join Strider Bikes’ Jennifer Crawford, Customer Experience Manager, and Kent Jacobs, Product Manager, as they discuss how Strider supports dealers, grows youth cycling, and advocates for fun-first riding experiences. From the Strider Rider Fund to strategies for expanding your kids bike…
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NBDA News Hour - February 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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High-Performance, Plant-Based with mountainFLOW Founder Peter Arlein
In this episode, we chat with Peter Arlein, Founder and CEO of mountainFLOW, about his plant-based ski and bike products, including waxes, lubes, and water bottles that deliver high performance without harmful petrochemicals. Peter shares the journey of building a Certified B Corp, lessons…
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A View of Retail From Outside the Bike World: Retailer Design Flex - Episode 20
Want a gut check on what's happening outside of the industry? It's here. Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they tackle retailer flow and design issues. In this episode, we dive into the power of…
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Refresh Your Service Center for a Profitable Season with SRAM's Retailer Tips
In this episode of Bicycle Retail Radio, SRAM Midwest Regional Field Guide Manager Dan Jennings and Technical Field Guide Sean Owen guide retailers through four key areas to focus on this spring: assessing service profitability, building a smarter service inventory, refining service menu pricing...
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2026 NBDA Retailer Summits: Vision, Planning, and What Retailers Need Now
NBDA Executive Director Heather Mason and Programs Developer Megan Schmidt dive into the 2026 Retailer Summit series. From agenda design and industry partnerships to what makes each location unique, learn why these collaborative events are more important than ever for bike shops navigating…
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woom: Designing Bikes Kids Love and Retailers Can Grow With
Today on Bicycle Retail Radio we’re joined by the team from woom bikes to discuss the the brand’s origin story, core values, and thoughtfully designed superlight bikes built specifically for kids. Plus, the team shares insights on growing the youth bike category, supporting retailers, advocacy...
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NBDA News Hour - January 2026
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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Bicycle Industry Retailer Focused E-Bike Safety & Standards Panel 1/6/26 Recap
This episode is our recap of our January 6th advocacy panel. Listen in as industry experts meet, discuss and address retailer risks, concerns, and best practices regarding the full spectrum of lithium-ion batteries and e-mobility devices safety, standards, and compliance. Support the show
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Inside the 2026 Bentonville Bike Fest with Kenny Belaey & Nat Ross
Kenny Belaey and Nat Ross return to preview the biggest Bentonville Bike Fest yet, featuring the new OZ Trails Bike Park, an expanded Gravelicious route, and enhanced exhibitor experiences. They discuss the festival's global reach, why retailers shouldn't miss the convergence with NBDA Summit...
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Take the Lane With the Return of Frostbike
The Quality Bicycle Products renowned industry event is back! Frostbike will take place at its company headquarters in Minneapolis, February 26–28, 2026. Bill Schouman, VP of Sales at Q, joins us today to give a preview of this high impact bike industry event that connects hundreds of retailers,...
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NBDA News Hour - December 2025
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
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Planning Your Remodel: Retailer Design Flex - Episode 19
Learn how to plan your remodel at your retail store - what it takes for planning, what resources to use, how much time you need allotted. Budget form Store evaluation Our Retailer Design Flex episode of Bicycle Retail Radio features Brian from Fixture Lab and NBDA President, Heather Mason as they...
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Charlie Thomas: Bike Law and Building Bayou Bicycles
In this episode, we sit down with Charlie Thomas: bike racer, mechanic, lawyer, and owner of Bayou Bicycles in New Orleans. Charlie shares more about his unique legal background and Bike Law and his approach to running a bike shop, advocating for cycling safety, and fostering a vibrant cycling...
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Retailer & Supplier Best Practices Panel 10/7/25
This week we're revisiting our Retailer & Supplier Best Practices Panel from October to learn tips from both retailer and supplier business. This panel is part of the NBDA's initiative to unite industry experts to circulate best practices that align the industry. A special thanks to sponsors Ride...
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NBDA News Hour - November 2025
The NBDA News Hour focuses on the news and articles contained within The Micromobility Reporter, getting a more in-depth view from a firsthand seat with the experts on the Human Powered Solutions team. The team at Human Powered Solutions has over 245 years of experience and are considered data...
About this show
The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com.
Podcast is made possible by donations. Support the show by donating here: https://nbda.com/donate-to-the-nbda/
Hosted by
National Bicycle Dealers Association
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