PODCAST · business
Negronis with Nord
by Fohr
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in. Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side. Check us out at fohr.co.
Episodes
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VMAs, Kamala, Love Island Marketing, & The State of Creativity w/ Nicky Reardon
In today's episode of Negronis With Nord, James has a conversation with Nicky Reardon, the host of Nicky At Night. Fresh off the VMAs, Nicky gives us insight of the his best performances, the state of creativity, and lessons to learn from Love Island from a non-watcher. And in The Final Final,...
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Taylor Swift's Engagement and Capitalizing On Life's Opportunities
In today's episode of Negronis With Nord, James talks about the meteoritic Instagram post sharing Taylor Swift and Travis Kelce's engagement. Does it have the juice to take the top spot? James expands why it's important to strike while the iron's hot in those life moments, and why it's the best...
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Copying What Works, Creator Red Flags, & Episodic Branded Content
In todays episode of Negroni's With Nord, James digs into California Governor Gavin Newsom's new social media strategy, why it works, and how to use/copy other people's voice as a guide to finding your own. Later, James talks about companies protecting human creators vs AI, and creator's red…
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Instagram Innovations and Labubus
In todays episode of Negroni's With Nord, James goes over the big week of new innovations from Instagram and ranks them all. What do "Reposts" allow influencers and brands to offer each other? Is the "Maps" feature dangerous? Is the "Friends Tab" even worth the trouble? Later James wonders if...
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Creators vs. AI, Dead Internet, & The Future Of Film
In todays episode of Negroni's With Nord, James invites his ChatGPT onto the show to ask them questions about creators using AI. Later, James discusses the "Dead Internet Theory", and how it relates to brands and influencers. Lastly, James discuss the future of cinema with the changing landscape…
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Sydney Sweeny's Jeans, How To Avoid Being Taken For Granted, & Performance
In todays episode of Negroni's With Nord, James wants to know your take on the Sydney Sweeney American Eagle commercial that's created a stir. Was this bad marketing? Good marketing? Was it intentional? Later we talk about influencers being "taken advantage of" vs "taken for granted" and how you...
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Influencer-Owned Brands, Gen Z’s Impending Spending Power, and Cannes Hacks
In todays episode of Negroni's With Nord, James is back from France. We talk about influencer brands finding their markets and investors, Gen Z's growing spotlight on the importance of influencers as they come into more spending power, and how to sneak (or not sneak) into popular advertising...
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Influencer Marketing Strategies (with Grace Murray Vazquez)
In todays episode of Negroni's With Nord, we're joined by EVP of Strategy Grace Murray Vazquez to talk about the forefront of influencer marketing strategies across the internet and beyond. Grace addresses Love Island's cyberbullying, and cyber-celebrating, as well as Super Bowl advertising…
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How Small Creators Can Use Fohr To Make Money
In todays episode of Negroni's With Nord, James breaks down bad TikTok career advice, Drake's abs, how to seed interests from brands and how small creators can use Fohr's technology to "niche down", find their audience, and grow. In The Final Final, James tries to name some Drake songs.
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Cannes Lions Recap
🚨 Request a free copy of Volume 3 of The Fohr Almanac of Influence: bit.ly/fohralmanacv3 James and team are back from Cannes, France as part of their trip to the "Cannes Lions International Festival of Creativity" In this episode, James reflects on his favorites talks, growth of the social...
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Influencer Marketing Q&A Mailbag! (with Sophie Wood)
James is out of the country! So fan favorite Sophie Wood hosts this week's "Negronis With Nord" (aka Ghia With The Girlies when she's in charge). Sophie asked her audience on Instagram (@goodwoodx) : "Ask me any questions related to influencer marketing, social, advertising, Fohr, etc and I'll...
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Did We Get Our 2025 Predictions Right? Mid-Year Check-in
Welcome back to Negronis with Nord. Today, James looks back on the 2025 predictions he made back in Episode 95, and sees what he’s gotten wrong or right. 0:00 - Intro: James reunites with Tim and thoughts on Guinness 02:00 - Prediction #1: TikTok will not be banned 03:00 - Prediction #2: Clothing...
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The 8 Mile Method
Welcome back to Negronis with Nord. Today, James answers viewer questions about why he doesn’t think of YouTube as a social platform, and how being in a viewership rut affects your brand partnerships and what you can do about it. Also, the Fohr team is in Cannes! If you’re there, shoot James a DM...
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Why Your Views Are Down — and What You Can Actually Do About It
Happy 100th episode of Negronis with Nord! Today, James answers a viewer question from @Swizzying: “Lately, there's been a lot of talk about changes to the instagram algorithm and how views are dropping across the board. From your perspective, what impact does that have on brand deals? And how do...
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The Art (and Data) of Choosing the Right Influencers
Welcome to Negronis with Nord. Today, James answers a listener question of “How does Fohr pick creators for a campaign?”, talks about best practices for shooting your shot to work with a brand, and gives a little recap on Fohr’s annual Black Tie Party and first-ever #FohrConference. 00:00 - Intro...
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The Key to Effectively Reaching Your Target Consumer? Influence Mapping
Welcome to Negronis with Nord. Today, Fohr’s Director of Strategy Sophie Wood is filling for James as he’s in Tampa for the DICK’S Varsity Team Orientation. Sophie answers two FAQs she’s been hearing from clients lately: What is the value in working with influencers who have overlapping audiences…
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Summiting Cringe Mountain, H&M AI Models, and Influencers in Media
Welcome to Negronis with Nord. Today, James talks about the benefits of setting up accountability structures after coming off of a quarterly board meeting, H&M’s use of AI to create digital doubles of models, and how influencers are represented in movies and TV. As mentioned, James and the Fohr...
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Dating Advice for Pitching to Brands, New 'Sinners' Movie, and Botox
Welcome to Negronis with Nord. Today, James is answering a viewer question about pitching yourself to brands, advocating for Botox, and geeking out over Ryan Coogler's new movie, 'Sinners' Follow Fohr on instagram: instagram.com/fohr.co Follow James on instagram: instagram.com/jamesnord Subscribe...
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What Do Tariffs Mean for Influencers?
Welcome to Negronis with Nord. Today, James is breaking down how the new administration’s tariffs will affect influencers and creators. Follow Fohr on instagram: https://www.instagram.com/fohr.co/ Follow James on instagram: https://www.instagram.com/jamesnord/ Subscribe to Fohr newsletters:...
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2025 Influencer Marketing Predictions
Welcome to Negronis with Nord. We’re closing out the year with a Fohr classic: Industry Predictions! James has taken a long, hard look into his (proverbial) crystal ball, and from it has pulled the juiciest predictions in the world of influencer marketing for 2025 and beyond! Agree with James’...
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What Does The Election Mean For Influencer Marketing?
Welcome to Negronis with Nord. We’re bringing you a classic: the James Nord solo show! As we close the curtain on another election here in America, James is here to offer a few thoughts. Truth is, he has no idea why or how Donald Trump won the election; his expertise is in marketing, influence…
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Election Day; Being a Good Pitch Person; Simplifying Your Sponsored Content
Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James talks through how to approach difficult social and political times while juggling Q4 content deadlines, as well an emerging trend we’re seeing in our most successful sponsored content....
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A Conversation with Sol Betesh: Co-Founder and CEO of Fallen Media
Welcome to Negronis with Nord! This week, I sat down with the Co-Founder & CEO of Fallen Media, Sol Betesh, to discuss the future of media on our phones. From Fallen Media’s start a meme company with their very own “meme team” to their direct role in the New York City creator renaissance- we…
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A Conversation with Steffi Cao: Internet and Culture Writer
Welcome to Negronis with Nord! This week, I sat down with internet and culture writer, Steffi Cao, to discuss five recent topics and trends we’ve been noticing. From the questionable relevance of Fashion Week to influencers’ pressure to endorse during the election to the increased obsession with...
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Green Screen Videos; The Likelihood of Virality; Timidity in Content Creation
Welcome to Negronis with Nord. This week we’re bringing back a timeless classic: the James Nord solo show! James brings some boots on the ground insight from the Fohr instagram account and what he learned about timidity in content creation. 0:00 Introduction 0:28 Get your copy of The Almanac of...
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A conversation with Tyra Booker: Social Director, Beauty Youtuber, and Content Creator
Welcome to Negronis with Nord! Our guest this week is Tyra Booker, a former beauty youtuber turned Social Director of Ilia Beauty. In this week’s episode, we talk about how personal and brand social strategies differ, how to build a year long social campaign plan, and how she ended up as a cameo…
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A conversation with Casey Lewis: Writer, Trend Analyst, and Youth Culture Expert
Welcome to Negronis with Nord! This week, Casey Lewis joins us – Her Substack, Afterschool, analyses youth culture trends and has become a north star for how we think about marketing to Gen Z. We discuss her fascination with youth culture, the difference between memes and trends, and how to...
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A conversation with Piper Phillips: Marketer, Content Creator, and Musician
Welcome to Negronis with Nord! This week, Piper Phillips joins us – a marketer, content creator, and musician we were introduced to when she shared her journey of leaving her corporate job on TikTok. We discuss how she came to the decision, the difference in content peformance across platforms…
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A conversation with Nicky Reardon: Content Creator and Social Strategy Consultant
Welcome to Negronis with Nord! Our guest this week is Nicky Reardon, a content creator and social strategy consultant who’s whip-smart analyses of the influencer marketing space is shared weekly in our Slack channels. In this week’s episode, we talk about emerging creator archetypes, the nuances…
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A conversation with Tembe Denton-Hurst: Writer, Author, and Substack creator. - Ep. 84
Welcome to Negronis with Nord! This week, Tembe Denton-Hurst joins us – a beauty and culture writer at The Strategist, Author of Homebodies, and the mind behind the popular Substack newsletter, Extracurricular. Follow Tembe on Instagram: @tembae Subscribe to her Newsletter, Extracurricular:...
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2024 Trends: Stanley Cups, Edible Mascots, and How Internet Culture Becomes Culture. - Ep. 83
”From Van Gogh’s murder to “Year in Review” reels. We are back and talking about internet trends that are already shaping 2024. In this episode of Negronis with Nord, James talks about some iconic trends to already hit the internet such as the viral Stanley Cup; the edible (and short-lived) Pop...
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2023 Influencer Marketing Industry Predictions: Did We Get it Right? - Ep 82
Did we get our 2023 influencer marketing predictions right?? Welcome to Negronis with Nord. In this episode, James discusses what 2023 predictions we got right for influencer marketing (and of course, those we got wrong). He discusses how influencer marketing has grown despite financial…
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A Conversation with Anthony Polcari (@_tonypindc) - Ep. 81
This episode features a special guest, the king of fit checks and D.C's Most Eligible Bachelor - Tony Polcari. In this in-depth conversation, James and Tony sit and discuss his journey, passion for positivity, his coined topic of vibrant masculinity, and the beloved P Hive. We also asked the...
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Ben Affleck Cheats on Dunkin’; Last-Minute Holiday; Affiliate to Paid; Content Inspo - Ep. 80
Is it too late to find any last-minute holiday campaigns in this edition of Negronis with Nord? James touches on when influencers are sourced for holiday content and if there are any last-minute deals up for grabs, bypassing a brand’s affiliate program for paid opportunities, Ben Affleck cheating...
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James Reacts: RHONY S14 Reunion and the Changing Landscape of Influencer Marketing - Ep. 79
In this episode of Negronis with Nord, James reacts to Sai De Silva on RHONY S14 Reunion and discusses the complexities of the influencer marketing industry. He addresses misconceptions, the evolving branding landscape, and the influential role of influencers in shaping the narrative.
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4 Trends We're Seeing in Influencer Marketing (from Brands) - Ep. 78
In this edition of "Negronis with Nord," James shares insights from his discussions with major brand clients. He outlines four current trends in influencer marketing and forecasts expectations for 2024. A hint? UGC creators, brands are seeking you out... (and more.)
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Why Influence Matters: Talking about Hard Things During Hard Times - Ep. 77
In this episode of Negronis with Nord, James discusses the challenges and responsibilities of being an influencer during tough and grief-filled times and offers a few thoughts about how to navigate these situations with empathy.
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A Conversation with Mohamet Mbaye - Sephora Squad 2023 - Ep. 76
Welcome to Negronis with Nord. This episode features a special guest - Mohamet Mbaye, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Mo discuss how he was able to switch influencer niches, his mission as a member of the Sephora Squad, how he manages content on...
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Why James Failed on TikTok (& His New Strategy) - Ep. 75
This week, James talks about failing on TikTok and how he pivoted his content strategy. He delves into the importance of creators knowing or rediscovering their own style. He also gives tips on finding inspiration for your own unique content style, sharing personal updates, and his experience as…
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Tips for Slowed Social Growth, Influencer Manager Percentages, and More - Ep. 74
Have you ever experienced slow growth or maybe no growth as a content creator? In this episode, James joins us again as a married man and has an answer. He also answers viewers' questions, providing tips for creators and influencers facing slowed growth, advice on building a full-time creator...
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Up for Discussion: Threads feat. Aaron Murray Vazquez - Ep. 73
In this special episode of Negronis with Nord, guest host Parish Hayes, Creative Strategist, sits down with our very own editor Aaron Murray Vazquez to talk Threads. At first self-acclaimed Threads hopefuls, these two dig into what needs to change to make Threads a sustainable platform…
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Unhinged Brand Social Strategies & Branding Importance - Ep. 72
We’ve all seen them, the unhinged moments from brands on TikTok, Threads, etc. But is being unhinged a wise move for brands on social media? (Even if it is trending?) On this episode of Negronis with Nord, our guest host, Parish Hayes, delves into a few unhinged brands that are crushing it and...
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Overcoming an Instagram Flop Era; Updates on FTC Guidelines; & More - Ep. 71
Creators, have you ever fallen out of love with creating content? Maybe your engagement is down and you're considering how to get out of a 'flop era.' In this episode, James discusses what it means to experience a "flop era" on Instagram. He also shares tips on how to navigate a dip in social…
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TikTok Pricing Formula; Child Influencers; Boosting Content; & More - Ep. 70
As a creator, do you know what to charge on TikTok? In this episode, James shares a formula for pricing on TikTok & what happens when you boost your content on Instagram as a content creator. He also touches on the new law concerning child influencer trust funds that the state of Illinois...
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A Conversation with Lindsey Rowley: Sephora Squad 2023 - Ep. 69
Welcome to Negronis with Nord. This week's Zoom episode features a special guest - Lindsey Rowley, a member of the 2023 Sephora Squad. In this in-depth conversation, James and Lindsey discuss how she started her career in content creation, navigating success while staying true to oneself, advice...
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The Fear of Irrelevance & Losing Everything + Threads Updates & Predictions - EP. 68
In this episode, James covers his thoughts on overcoming the anxiety of irrelevance and the fear of losing everything; how to build a loyal community for long-term success; how to plan for financial stability as an influencer. He also gives the latest Threads updates & his predictions. (Warning -...
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Twitter as X; Imposter Syndrome as a Creator; Replying to Comments & More - Ep. 67
In this episode, James talks about Twitter's rebranding to 'X' and shares his experience with imposter syndrome in influencer marketing. He gives tips on growing as a creator, embracing new challenges; interacting with online communities; responding to DMs and comments; & more.
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Threads 101 + Choosing Your Influencer Content Category - Ep. 66
In this episode of Negronis with Nord, James talks about Meta’s newest app, Threads. He covers his thoughts on the app; posting guidelines for starting out on Threads; how creators can use Threads; how influencers can choose a content category; & more. 🪡 Threads Blog:...
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Dylan Mulvaney & Bud Light, The Lifestyle Niche, Standout Content, & Market Rates. - Ep. 65
In this episode of Negronis with Nord, James discusses the Bud Light & Dylan Mulvaney controversy and shares his thoughts; how creators can determine their influencer market rates; the definition of a 'lifestyle' influencer; tips on creating stand-out content; and more. 🎫 AdAge Article:...
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What Influencers & Brands Can Learn from the Shein Influencer Trip - Ep. 64
In this episode of Negronis with Nord, James talks about the Shein influencer trip controversy (#sheinontheroad) and stresses the importance of charging appropriate fees; using precise language in contracts; endorsing brands that align with your values (especially when working with controversial...
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ABOUT THIS SHOW
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord.
Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to understand the business of influencer marketing. That's where this series comes in.
Negronis with Nord, featuring Fohr’s CEO and Founder, James Nord, will offer influencer marketing strategy, tips, and advice for anyone involved in the influencer marketing space–whether you’re an entrepreneur, influencer, content creator, brand ambassador, or marketing professional on the brand side.
Check us out at fohr.co.
HOSTED BY
Fohr
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Frequently Asked Questions
How many episodes does Negronis with Nord have?
Negronis with Nord currently has 325 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Negronis with Nord about?
An audio footprint of Negronis with Nord, a weekly show about influencer marketing hosted by Fohr CEO James Nord. Influencers know what resonates with their followers. Brands know their product and how to sell it effectively. But we'll guess that neither party spends a lot of time trying to...
How often does Negronis with Nord release new episodes?
Negronis with Nord publishes regularly with 325 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Negronis with Nord?
You can listen to Negronis with Nord on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Negronis with Nord?
Negronis with Nord is created and hosted by Fohr.
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