PODCAST · business
Next Level Facebook Ads Podcast
by FBAdsPodcast.com
Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!
Episodes
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EP Bonus: Meta's Earnings Today & What It Means For Advertisers
Every quarter, when Meta announces their earnings and daily active people numbers, I do a quick bonus episode to talk about what this means for advertisers. Today's episode comes with a warning for advertisers as well. This podcast is not affiliated with, endorsed by, or sponsored by Meta,...
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EP 493: Why Is Meta Giving Almost All Your Budget to One Facebook Ad?
Why does Meta give one Facebook ad almost all the budget while the others barely spend? In this episode, learn the difference between optimization and true creative testing and why low spend does not always mean an ad is a loser. This podcast is not affiliated with, endorsed by, or sponsored by...
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EP 492: Stop Comparing Your Facebook Ad Results to Other Businesses
What's a "good" CTR, CPM, or cost per lead? The answer depends far more on your business than on industry benchmarks. In this episode, learn why comparing your Facebook ad results to everyone else can sometimes lead to bad decisions. This podcast is not affiliated with, endorsed by, or sponsored…
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EP 491: Are Your Facebook Ads Asking for Too Much Commitment Too Soon?
Your Facebook ad may be reaching the right person but sometimes asking them to make too big of a decision too quickly. In this episode, learn how to spot commitment friction, rethink your CTA, and make the next step feel more natural with the goal of not always attracting low quality leads. This...
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EP 490: Paying Too Much Attention to Your Facebook Ads?
Checking Facebook Ads Manager all day can sometimes make normal performance swings feel like emergencies. In this episode, learn how to separate smart monitoring from unnecessary meddling, and why sometimes the best optimization is leaving the account alone. This podcast is not affiliated with,...
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EP 489: Are Your Facebook Ads Too Safe to Get Attention?
Your Facebook and Instagram ads can be polished, professional, and still completely forgettable. In this episode, learn how playing it too safe might make your ads blend in, and how to stand out without resorting to clickbait, gimmicks, or over-the-top creative. This podcast is not affiliated…
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EP 488: What Happens After Someone Sees Your Facebook Ad but Doesn't Click?
What happens when someone sees your Facebook or Instagram ad but never clicks it? More than you might think. In this episode, learn how ads can influence searches, direct visits, familiarity, and future buying decisions, and what you should do about it. This podcast is not affiliated with…
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EP 487: Are Your Facebook Ads Costing You Sales and Hurting Your Reputation?
Your Facebook and Instagram ads are saying more about your business than you may realize. Phil breaks down how discounts, pricing, AI-generated content, urgency, production quality, and repetition can shape the way people see your brand, whether negatively or positively, and he shares five...
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EP 486: Are You Testing Different Facebook Ad Angles & Ideas?
In this episode, Phil shares how to develop strategic angles based on customer problems, motivations, and awareness levels. He also explains why some promising ads never receive enough reach to prove themselves—and how giving those angles their own budget can sometimes help you evaluate them more...
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EP 485: When a Facebook Ad Problem Is Really a Sales Problem
The ads generated the lead, but what happened next? Slow responses, weak follow-up, and poor lead handling can make good advertising look broken. Before blaming Meta, inspect the sales process waiting on the other side of the form. This podcast is not affiliated with, endorsed by, or sponsored by...
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EP 484: Did Facebook Ads Really Cause That Sale?
Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping marketing channels, and how to tell whether your reported results match what is actually happening in the business. This podcast is not affiliated with, endorsed...
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EP 483: What Your Facebook Ad Comments Are Trying to Tell You
Your ad comments contain more than questions and complaints. They can reveal hidden objections, confusing messaging, new creative angles, and the exact language your customers use. Here is how to turn the comment section into a powerful source of ad ideas. This podcast is not affiliated with,...
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EP 482: Are You Training Meta to Find the Wrong People?
Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conversion event and lead data could be quietly steering your ads toward more of the results you do not actually want. This podcast is not affiliated with…
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EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs
Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impressions are up 14%, which tells us something important about your competition. In under four minutes: what these numbers mean…
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EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar
Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account cleanup I'd consider before spending another dollar, including campaign clutter, naming, old tests, tracking, reporting, and…
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EP 480: Why Panic Is So Expensive in Facebook Ads
One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can sometimes hurt ad performance, how one bad day can lead advertisers to make the wrong move, and why calm, rules-based decision-making...
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EP 479: The Hidden Bottleneck Between the Ad Click and the Sale
Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises their hand. In this episode, I break down the hidden bottleneck between the ad click and the sale, including follow-up, speed,...
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EP 478: Why Your Facebook Ads Need a Stronger Point of View
Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just better prettier creative. You'll hear how to make your messaging more specific, more memorable, and more useful without relying...
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EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does not mean that the ad is working, what the Ad Library can and cannot tell you, and how to use...
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EP 476: The Hidden Cost of Chasing Cheap Leads
Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look at beyond cost per lead. This podcast is not affiliated with, endorsed by, or sponsored by Meta,...
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EP 475: The Facebook Ad Funnel Leaks I See All the Time
One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing page must feel connected, and how to create a smoother path from click to conversion. This podcast is not affiliated with, endorsed by, or…
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EP 474: How Much Ad Data Is Enough Before You Make a Change?
How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data can be misleading, and how to use timing, context, and patterns to make smarter ad decisions. This podcast is not affiliated with, endorsed by, or...
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EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad
Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching any Facebook or Instagram ad that is not working, and how that could help you make smarter decisions, avoid emotional changes…
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EP 472: What Meta's AI Still Needs From You
Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insight, strong creative, clear offers, human judgment, and better conversion signals. Use the tools. Just don't blindly hand over…
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EP 471: Should You Fix the Ad, the Funnel, or the Audience First?
When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes. Website: https://philgrahamdigital.com
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EP 470: Why Overcomplicating Facebook Ads Can Backfire
More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more often than it helps, and why simpler usually wins. Website: https://philgrahamdigital.com
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EP 469: The Fastest Way To Kill a Winning Facebook Ad
A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad starts performing and how to avoid potentially killing momentum. Website: https://philgrahamdigital.com
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EP: Meta Earnings Episode For Advertisers
Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com
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EP 468: The Facebook Ads Metrics That Matter Most in 2026
Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually matter and how to think about them without getting lost in the dashboard. Website: https://philgrahamdigital.com
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EP 467: Why Your Facebook Ads Attract the Wrong Leads
Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how to spot the problem before it wastes more time and budget. Website: https://philgrahamdigital.com
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EP 466: How To Create Scroll-Stopping Instagram Reels Ads
Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold attention, from the first second and native feel to pacing, visuals, hooks, and keeping the message focused. If you are using Reels placements, this…
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EP 465: Why Some Facebook Ads Never Have A Chance
Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail from the start, including weak testing, unclear messaging, copycat creative, no real hook, low trust, and a lack of differentiation. If an ad never had a real...
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EP 464: Fix Your Offer Before Your Ads?
A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the offer is even...
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EP 463: When NOT To Run Facebook Ads
Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I break down a few situations where running ads may do more harm than good, including when you are desperate for fast results, following bad advice, leaning on…
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EP 462: Stop Copying Competitors' Facebook Ads
In this episode, I explain why copying competitor Facebook and Instagram ads can backfire. We'll talk about how to study competitors the smart way without blending into the noise. If you want your ads to stand out instead of sounding like everyone else, this one's for you. Website:...
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EP 461: My Exact Retargeting Strategy in 2026
In this episode, I walk through how I am doing retargeting ads in 2026, when I use it, when I don't, how I layer audiences, and how I'm doing creatives for people that already know who you are. If your warm audiences feel scattered or are underperforming, this episode could help you simplify your...
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EP 460: The Real Reason Many Facebook Ads Fail
Most advertisers blame Facebook when their ads don't work. But what if the real problem isn't your targeting, your budget, or even your creative? In this episode, I break down the deeper issues that sometimes sabotage ad performance and explain why ads often just expose problems that were already...
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EP 459: You're Testing Facebook Ads Wrong
Bad Facebook & Instagram ad testing creates confusion, not clarity. When too many variables change at once, you never know why something worked, or why it didn't. In this episode, I cover the most common testing mistakes I see and how to approach Facebook ad testing with more control and clarity....
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EP 458: How To Spot Facebook Ad & AI Scammers
The Facebook ads and AI space is flooded with scammers and bad advice that looks legitimate. In this episode, I break down the biggest red flags I see, from people who don't actually do what they teach, to guarantees, hype, and borrowed credibility, and how to spot them before you potentially…
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EP 457: Super Bowl Ad Lessons for Facebook Ads on Any Budget
Learn how to apply Super Bowl ad ideas to your Facebook and Instagram ads, even without a large budget. I share some great tactics as well as my favorite Super Bowl ads this year and why. Website: https://philgrahamdigital.com
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EP 456: Why Your Facebook Ads Stopped Working
Many Facebook ads don't fail overnight, they fade over time. Here's why that happens and how I think about diagnosing it and fixing it. Website: https://philgrahamdigital.com
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EP Special Meta Earnings Episode For Advertisers
Quick earnings recap today from Meta, most important to advertisers is daily active people, which has grown again! Website: https://philgrahamdigital.com
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EP 455: How Often Should You Refresh Facebook Ads?
How often should you really refresh your Facebook and Instagram ads? In this episode, I break down why time-based refresh rules may cause more harm than good and share the real signals I look for before making changes. Website: https://philgrahamdigital.com
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EP 454: Facebook Ad Creatives in 2026: What's In, What's Out
Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook and Instagram ad creatives in 2026. Website: https://philgrahamdigital.com
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EP 453: How To Make Your Facebook Ads Budget Go Further in 2026
If your goal is to get as much value as you can from your Facebook ads budget in 2026, whether it's large or small, this episode walks you through the approaches we're using and my strategies and recommendations. Website: https://philgrahamdigital.com
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EP 452: My 2026 Facebook Ads Gameplan & Strategy
Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns in 2026. Website: https://philgrahamdigital.com
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EP 451: 5 Reasons To Go All-In on Facebook Ads in 2026
Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for businesses that want predictable, scalable marketing systems. Website: https://philgrahamdigital.com
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EP 450: Facebook Ad FAQ & #1 Lesson Learned in 2025
Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025. Website: https://philgrahamdigital.com
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EP 449: The First Thing I Fix in 90% of Ad Accounts I See
Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everything you do next. Website: https://philgrahamdigital.com
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EP 448: The Facebook Ad I Keep Coming Back To (And Still Recommend Today)
There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I love it so much. In this episode, I'll break down the simple formula I keep coming back to, and the one twist I use to make it resonate with my audience.…
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ABOUT THIS SHOW
Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!
HOSTED BY
FBAdsPodcast.com
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Frequently Asked Questions
How many episodes does Next Level Facebook Ads Podcast have?
Next Level Facebook Ads Podcast currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Next Level Facebook Ads Podcast about?
Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let's GO!
How often does Next Level Facebook Ads Podcast release new episodes?
Next Level Facebook Ads Podcast has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Next Level Facebook Ads Podcast?
You can listen to Next Level Facebook Ads Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Next Level Facebook Ads Podcast?
Next Level Facebook Ads Podcast is created and hosted by FBAdsPodcast.com.
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