PODCAST · business
Next Level Practices
by Influx Marketing
Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.
Episodes
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E68. Why Most Practices Need Marketing Leadership with Josh Suchanek of Skytale Group
Max Baybak sits down with Josh Suchanek of Skytale Group for a conversation about one of the biggest challenges facing growing practices: marketing leadership. While many organizations have agencies, vendors, and internal coordinators helping execute marketing efforts, Josh explains why…
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E67. Talking AI, Marketing, and What's Next with Vahe Tirakyan of MD Logica
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Vahe Tirakyan of MD Logica for an unscripted conversation about the technologies changing the way practices market, communicate, and connect with patients. What starts as a discussion about ChatGPT quickly expands into a broader...
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E66. From Systems of Record to Systems of Action with Dean Bakes of Riviera
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Dean Bakes, Co-Founder of Riviera, for a discussion about artificial intelligence, automation, and the future of practice operations. As healthcare businesses face increasing complexity, Dean shares his perspective on how AI can…
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E65. Turning Practice Data Into Action with Ben Wolber of Illume
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Ben Wolber, Founder and CEO of Illume, for a conversation about analytics, accountability, and operational excellence in aesthetic practices. As practices adopt more technology than ever before, Ben explains why visibility into...
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E64. Why Patient Retention Is the Next Growth Frontier with Izhak Musli of Get Kudos AI
Live from The Aesthetic Meet 2026 in Boston, Max Baybak welcomes Izhak Musli for a conversation about retention, loyalty, and the future of patient engagement. As the founder of Get Kudos AI and a veteran of the healthcare technology space, Izhak has spent years helping practices understand their...
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E63. Navigating the Future of GLP-1s and Wellness with Dr. Jonathan Kaplan
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Dr. Jonathan Kaplan for a conversation about the technologies, treatments, and trends reshaping patient care. As both a practicing plastic surgeon and the founder of DrWell, Dr. Kaplan brings a unique perspective on the...
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E62. Building a Practice That Supports Your Life with Dr. Kouros Azar
Erica Crawford sits down with Dr. Kouros Azar, a Thousand Oaks plastic surgeon known for his expertise in facial rejuvenation, to discuss the intersection of specialization, innovation, and work-life balance. Together, they explore how intentional practice design can create better outcomes for…
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E61. Why Marketing Principles Still Matter in the Age of AI with Spencer Lynch of Influx Marketing
Recorded live at The Aesthetic Meet 2026 in Boston, Max Baybak sits down with Spencer Lynch, Lead Social Ads Manager at Influx Marketing, to discuss the rapidly evolving world of Meta advertising and what aesthetic practices need to understand to stay ahead. From recent algorithm changes to the...
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E60. Building a Practice Around Your Expertise with Dr. Carey Campbell
Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with facial plastic surgeon Dr. Carey Campbell to discuss her recent transition from a large practice in Memphis to a growing aesthetic-focused practice in Philadelphia. Together, they explore the professional and…
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E59. Scaling Through Specialization with Dr. Ran Stark
Live from The Aesthetic Meet 2026 in Boston, Erica Crawford welcomes Philadelphia plastic surgeon Dr. Ran Stark for a conversation on specialization, practice growth, and the evolving landscape of aesthetic medicine. Drawing from his own experience building a thriving practice, Dr. Stark explains...
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E58. Redefining Aesthetics as Preventative Healthcare with Dr. Armando Davila
Recorded live at The Aesthetic Meet 2026 in Boston, Erica Crawford sits down with Pittsburgh plastic surgeon Dr. Armando Davila for a thought-provoking conversation on the future of aesthetics, wellness, and preventative healthcare. Together, they explore why the industry's biggest opportunity…
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E57. Live at MSS 2026 with Shannon Blake of Podium
In this episode of Next Level Practices, host Max Baybak sits down with Shannon Blake of Podium to discuss how the company is evolving its platform to meet the changing needs of modern practices. Shannon shares how Podium's new AI-powered agent can help practices automate communication, improve...
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E56. Live at MSS 2026 with Dr. Mark Tager
In this episode of Next Level Practices, host Max Baybak sits down with Dr. Mark Tager to explore the intersection of communication, leadership, and patient trust in the aesthetics industry. Dr. Tager shares his perspective on how providers can strengthen patient relationships through more...
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E55. Live at MSS 2026 with Terri Ross of Terri Ross Consulting
In this episode of Next Level Practices, host Max Baybak sits down with Terri Ross to discuss her ongoing impact as a leader and trusted voice in the aesthetics industry. Terri shares what she’s been working on, from advising and scaling high-performing practices to helping providers refine their...
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E54. Live at MSS 2026 with Facundo Formica of Symplast
Recorded live at The Medical Spa Show in Las Vegas, we sat down with Facundo Formica, CEO of Symplast, to talk about how smart technology is reshaping the way aesthetic practices operate and grow. From streamlining workflows to enhancing patient engagement, Facundo shares insights on what it…
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E53. Live at MSS 2026 with Robin Dimond of Fifth & Cor
In this episode of Next Level Practices, host Erica Crawford sits down with Robin Dimond of Fifth & Cor to explore the power of public relations in the aesthetics industry. Robin breaks down how thoughtful PR strategies can elevate brand credibility, secure meaningful media placements, and…
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E52. Live at MSS 2026 with Frank Pierce of Medical Spa Supply
In this episode of Next Level Practices, host Max Baybak sits down with Frank Pierce of Medical Spa Supply to discuss the importance of planning, strategy, and connection when building or expanding an aesthetic practice. Frank shares how his team supports practices beyond just equipment, helping...
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E51. Live at MSS 2026 with Jared Rohrer of Aesthetic Conversion
Live at the Medical Spa Show 2026, Host Max Baybak sits down with Jared Rohrer of Aesthetic Conversion to dive into the world of strategic marketing for aesthetic practices. Jared shares insights on building a strong brand presence, improving website conversion, leveraging paid media effectively,...
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E50. Live at MSS 2026 with Dr. Johnny Franco of Austin Plastic Surgeon
In this episode of Next Level Practices, host Erica Crawford sits down with Dr. Johnny Franco of Austin Plastic Surgeon to explore how innovation, branding, and patient experience intersect in today’s aesthetic landscape. Dr. Franco shares his perspective on staying ahead in a competitive market...
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E49. Live at MSS 2026 with Sam Pondrom of ByrdAdatto
In this episode of Next Level Practices, host Erica Crawford sits down with Sam Pondrom of ByrdAdatto to unpack the critical role of legal compliance in the aesthetics industry. Sam shares practical insights on navigating complex regulations, avoiding common pitfalls, and building a practice that...
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E48. John Wheeler of Alpha Aesthetics Partners on Building a Brand of Brands
In this episode of Next Level Practices, host Erica Crawford sits down with John Wheeler, CEO of Alpha Aesthetics Partners, to unpack the company’s rapid rise and the strategy behind building a true “brand of brands.” From executing 18 acquisitions and expanding to 36 locations to prioritizing...
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E47. Chad Sawyer of DrWell on the New Era of Wellness, Telehealth, and Patient Access
Chad Sawyer, COO of DrWell, joins us to unpack the rapid changes happening in wellness, weight management, and modern patient access. Chad explains how DrWell evolved from a GLP-1–focused platform into a full weight and wellness ecosystem offering more than 200 compounded medications. We get into...
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E46. Tyler Terry of NexTech on Trends Shaping the Med Spa Industry
Tyler Terry of NexTech joins us at The Aesthetic Meet in Austin to break down the trends he's seen that are reshaping the med spa and aesthetics space. From the rise of hybrid wellness–med spa models to the explosive demand for IV therapy and injectable add-ons, Tyler explains how practices are...
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E45. Dr. Brent Robinson on Authentic Marketing and the Future of Aesthetic Surgery
We sit down with Dr. Brent Robinson of Salt Lake City for our now annual catch-up at The Aesthetic Meet 2025. A lot has changed for him this year — including a transition into a larger, growth-minded practice — and we dig into what that shift has meant for his work and the patient experience. Dr....
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E44. Dr. Narges Horriat on Building Trust and Staying Grounded in Plastic Surgery
Dr. Horriat joins us on Next Level Practices at the Aesthetic Meeting 2025 in Austin to share her remarkable journey: from aesthetic surgery fellow to becoming the first female associate at the Bengtson Center in Grand Rapids, MI. Dr. Horriat shares how aligning with a practice that values…
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E43. Real Talk with Angela Chatterfield: AI, Patient Flow & What’s Next
In this episode, we sit down with Angela Chatterfield of Elite Med Listings at the Aesthetic Meet 2025 to get her hot takes about the world of aesthetic medicine. Angela shares how she's using AI tools to help plastic surgeons streamline their practices without sacrificing patient care. We dive...
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E42. Live at The Aesthetic Meet 2025 with Dr. Raghu Athré
In this episode, recorded live at Aesthetic Meet 2025 in Austin, Houston facial plastic surgeon Dr. Athré discusses what it really takes to succeed in today’s aesthetic market. Dr. Athré shares how his practice has evolved from a rhinoplasty focus to full-spectrum facial rejuvenation and why the...
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E41. Live at The Aesthetic Meet 2025 with Dr. Gregory Albert
In this episode of Next Level Practices, recorded live at the Aesthetic Meet 2025 in Austin, Dr. Greg Albert of Boca Raton returns to the podcast to share insights on the changes he is seeing in aesthetic medicine. From the rise of facial surgery in younger patients to the evolving role of AI in...
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E40. Live at The Aesthetic Meet 2025 with Brad Adatto
In the latest episode of the Next Level Practices podcast, we sit down with Brad Adatto, co-founder of healthcare-focused law firm ByrdAdatto, to explore the evolving legal landscape of the aesthetics industry. From the explosive rise of weight loss medications and changing FDA oversight, to new...
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E39. Live at The Aesthetic Meet 2025 with Dr. Johnny Franco
In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring,...
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E38. Transforming Patient Experiences with Chunner Nyberg
In this final episode for 2024, we sit down with Chunner Nyberg of TouchMD to explore the intersection of technology, patient experience, and the evolving aesthetic industry. Chunner shares how TouchMD’s solutions enhance patient journeys from consultation to post-treatment, emphasizing photo...
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E37. Live at The Aesthetic Meeting 2024: Dr. Gregory Albert of Boca Raton, 25 years in practice
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From...
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E36. Live at The Aesthetic Meeting 2024: Dr. Brad Bengston of Grand Rapids, 29 years in practice
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From...
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E35. Live at The Aesthetic Meeting 2024: Dr. Ran Stark of Philadelphia, 5 years in practice
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From...
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E34. Live at The Aesthetic Meeting 2024: Dr. Grady Core of Birmingham, 30 years in practice
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From...
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E33. Live at The Aesthetic Meeting 2024: Dr. David Turer of Pittsburgh, 3 years in practice
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From...
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E32. Live at The Aesthetic Meeting 2024: Dr. Grant Stevens, 30 years in practice
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From...
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E31. Live at The Aesthetic Meeting 2024: Dr. Brent Robinson of Salt Lake City, 1 Year in Practice
Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From...
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E30. AI Marketing Trends: How to Not Be Left Behind
The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don’t want to fall behind. The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to...
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E29. 5 Tech Stories to Watch in 2024
In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world. With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some…
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E28. Is OpenAI About to Launch a Search Engine?
In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product…
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E27. Audrey Neff of PatientNow on Improving Patient Outcomes by Optimizing Practice Efficiency
"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible." As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide...
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E26. Tyler Terry of TouchMD on Leveraging Tech to Streamline the Patient Experience
On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more....
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E25. Jason Johnson of Simple Studios on Elevating & Standardizing Aesthetic Before & After Photos
Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with...
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E24. Dr. Kouros Azar, Live at The Aesthetic Meeting 2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx...
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E23. Dr. Ran Stark, Live at The Aesthetic Meeting 2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx...
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E22. Dr. Stephan Baker, Live at The Aesthetic Meeting 2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx...
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E21. Dr. David Turer, Live at The Aesthetic Meeting 2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx...
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E20. Dr. Bradley Bengtson, Live at The Aesthetic Meeting 2023
Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx...
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E19. Influx Predicts: Emerging Trends in Aesthetic Marketing
The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas...
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ABOUT THIS SHOW
Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.
HOSTED BY
Influx Marketing
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Frequently Asked Questions
How many episodes does Next Level Practices have?
Next Level Practices currently has 68 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Next Level Practices about?
Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have...
How often does Next Level Practices release new episodes?
Next Level Practices has 68 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Next Level Practices?
You can listen to Next Level Practices on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Next Level Practices?
Next Level Practices is created and hosted by Influx Marketing.
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