Next Level Practices

In this episode of Next Level Practices, host Max Baybak sits down with Shannon Blake of Podium to discuss how the company is evolving its platform to meet the changing needs of modern practices. Shannon shares how Podium's new AI-powered agent can help practices automate communication, improve responsiveness, and create a more seamless patient experience.They also explore how these innovations are being applied specifically within the field of aesthetics, where speed, personalization, and engagement are key. Shannon highlights how AI-driven tools can support practice growth while freeing up staff to focus on higher-value interactions, pointing to a future where technology plays an even more central role in patient connection.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, host Max Baybak sits down with Dr. Mark Tager to explore the intersection of communication, leadership, and patient trust in the aesthetics industry. Dr. Tager shares his perspective on how providers can strengthen patient relationships through more effective messaging, emotional intelligence, and a deeper understanding of the patient experience.They also discuss how refining communication strategies can lead to better outcomes, stronger loyalty, and a more differentiated practice. Dr. Tager offers thoughtful insights on how small shifts in approach can have a meaningful impact on both patient satisfaction and overall practice success.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, host Max Baybak sits down with Terri Ross to discuss her ongoing impact as a leader and trusted voice in the aesthetics industry. Terri shares what she’s been working on, from advising and scaling high-performing practices to helping providers refine their business strategy, optimize operations, and drive sustainable growth.They also highlight Terri’s continued success as a pillar of the aesthetics community, with a focus on elevating industry standards and empowering practices to reach their full potential. Her insights reflect years of experience and a deep understanding of what it takes to build a thriving, future-focused aesthetic business.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Recorded live at The Medical Spa Show in Las Vegas, we sat down with Facundo Formica, CEO of Symplast, to talk about how smart technology is reshaping the way aesthetic practices operate and grow. From streamlining workflows to enhancing patient engagement, Facundo shares insights on what it really takes to run a modern, efficient practice. It’s an insightful listen for anyone looking to level up their practice with the right tools and mindset!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, host Erica Crawford sits down with Robin Dimond of Fifth & Cor to explore the power of public relations in the aesthetics industry. Robin breaks down how thoughtful PR strategies can elevate brand credibility, secure meaningful media placements, and position providers as trusted authorities in an increasingly competitive market.Robin and Erica touch on the importance of community and collaboration, on the collective and cohort model, and how bringing like-minded professionals together can create opportunities for shared growth, stronger visibility, and long-term success in the evolving world of aesthetics.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, host Max Baybak sits down with Frank Pierce of Medical Spa Supply to discuss the importance of planning, strategy, and connection when building or expanding an aesthetic practice.Frank shares how his team supports practices beyond just equipment, helping providers think through everything from device selection to patient experience and long-term growth. He also emphasizes the value of community, collaboration, and bringing real energy into an industry centered around confidence, wellness, and innovation. Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Live at the Medical Spa Show 2026, Host Max Baybak sits down with Jared Rohrer of Aesthetic Conversion to dive into the world of strategic marketing for aesthetic practices. Jared shares insights on building a strong brand presence, improving website conversion, leveraging paid media effectively, and creating marketing systems that drive consistent patient growth. We also get a glimpse into Jared's background as a musician and how he has utilized AI to create some amazing social media content!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, host Erica Crawford sits down with Dr. Johnny Franco of Austin Plastic Surgeon to explore how innovation, branding, and patient experience intersect in today’s aesthetic landscape. Dr. Franco shares his perspective on staying ahead in a competitive market while building a practice that truly resonates with patients.It's always an amazing conversation with Dr. Franco! We look forward to many more in the future!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, host Erica Crawford sits down with Sam Pondrom of ByrdAdatto to unpack the critical role of legal compliance in the aesthetics industry. Sam shares practical insights on navigating complex regulations, avoiding common pitfalls, and building a practice that is both growth-focused and fully compliant.They also dive into the nuances of marketing compliance, especially around sensitive and highly scrutinized topics like GLP-1s. Sam explains how practices can approach these conversations responsibly while still communicating effectively with patients, highlighting the importance of aligning legal strategy with marketing efforts in today’s evolving landscape.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, host Erica Crawford sits down with John Wheeler, CEO of Alpha Aesthetics Partners, to unpack the company’s rapid rise and the strategy behind building a true “brand of brands.” From executing 18 acquisitions and expanding to 36 locations to prioritizing hyper-local identity over homogenized national models, John shares the tactical decisions that have fueled Alpha’s accelerated growth.John dives into why Alpha focuses on partnering with founder-led practices that are deeply rooted in their communities, and how that approach creates stronger patient trust, better retention, and ultimately more valuable businesses. He also breaks down the company’s disciplined M&A strategy, what they look for in acquisition targets, and how they balance operational excellence with brand individuality.The conversation also explores the role of leadership, culture, and emerging technologies like AI in scaling efficiently. John offers a candid look at what it means to “do the work,” build high-performing teams, and leverage tools that drive smarter decision-making across a growing portfolio.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Chad Sawyer, COO of DrWell, joins us to unpack the rapid changes happening in wellness, weight management, and modern patient access. Chad explains how DrWell evolved from a GLP-1–focused platform into a full weight and wellness ecosystem offering more than 200 compounded medications. We get into how patients move along their “GLP-1 journey,” why providers want to offer more longevity and wellness-focused options, and how DrWell helps practices deliver these services responsibly, without adding more work for staff.Chad also breaks down one of the biggest shifts happening right now: the rise of asynchronous consultations. He explains how patients can now complete legally compliant intake forms online, without always needing a live visit, and why this opens the door for practices to compete with direct-to-consumer brands like Hims & Hers. We also touch on why wellness programs are becoming essential parts of aesthetic practices. This is a fascinating look at where patient care, convenience, and technology are heading next, a must listen for anyone in the aesthetics space!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Tyler Terry of NexTech joins us at The Aesthetic Meet in Austin to break down the trends he's seen that are reshaping the med spa and aesthetics space. From the rise of hybrid wellness–med spa models to the explosive demand for IV therapy and injectable add-ons, Tyler explains how practices are expanding their service lines and creating new cross-sell opportunities. He also shares why wellness clinics are becoming med spas — and why med spas are just as quickly moving into wellness — as patient expectations shift toward convenience and comprehensive care.|We also dive into the rapid evolution of technology in aesthetics, including NexTech’s AI-driven approach to improving clinical photography. Tyler walks through how AI is helping practices achieve consistent lighting, angles, and expressions in before-and-after photos without altering results — and why authentic, standardized imagery will become a competitive advantage. We also explore the industry-wide race to build the first fully integrated, end-to-end tech stack and what practices should expect as software, AI, and patient engagement tools converge. As we've to come to expect from Tyler, this conversation is packed with insights for anyone navigating the next chapter of aesthetic medicine!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

We sit down with Dr. Brent Robinson of Salt Lake City for our now annual catch-up at The Aesthetic Meet 2025. A lot has changed for him this year — including a transition into a larger, growth-minded practice — and we dig into what that shift has meant for his work and the patient experience.Dr. Robinson shares how joining a team with a strong social media presence opened his eyes to the real power of digital content. From educational videos that answer patients’ biggest pre-op questions, to organically generated “patient journey” videos, he talks about why authenticity wins and why he avoids incentivized influencer content. His stance: social media works best when it's educational, honest, and rooted in real patient stories — not gimmicks or forced trends.We also get into what patients are actually watching before they walk into the consult room, how user-generated content impacts trust, and why even low-view videos can convert exceptionally well. Plus, Dr. Robinson shares his thoughts on where surgical trends are heading, and what the coming wave of AI-driven search might mean for surgeons in competitive markets.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Dr. Horriat joins us on Next Level Practices at the Aesthetic Meeting 2025 in Austin to share her remarkable journey: from aesthetic surgery fellow to becoming the first female associate at the Bengtson Center in Grand Rapids, MI.Dr. Horriat shares how aligning with a practice that values natural, elegant, and sophisticated results has shaped her career, and how her identity as a young, female surgeon resonates with patients seeking subtle, athletic beauty. We talk about the growing demand for female providers, the evolving trends toward "yoga bodies" and minimalist results, and the role injectables and non-invasive procedures play in building long-term relationships with patients.Plus, we also dive into:• The impact of AI in aesthetics, both as a clinical tool and a credibility challenge• How younger surgeons can learn from the past without being stuck in it• Why humility and patient connection are non-negotiables for success in private practiceIf you're a provider navigating your early years in practice or curious about where aesthetics is heading in 2025 and beyond, this episode is a must-listen!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode, we sit down with Angela Chatterfield of Elite Med Listings at the Aesthetic Meet 2025 to get her hot takes about the world of aesthetic medicine. Angela shares how she's using AI tools to help plastic surgeons streamline their practices without sacrificing patient care.We dive into her candid thoughts on contact management, why she thinks the traditional "funnel" is dead, and how the future belongs to aesthetic practices that embrace technology without losing the human touch. Angela brings decades of experience and a refreshingly blunt perspective on how med spas and plastic surgeons can thrive in a changing industry,  so if you're a provider navigating AI, marketing, and patient expectations in 2025, this one’s for you!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode, recorded live at Aesthetic Meet 2025 in Austin, Houston facial plastic surgeon Dr. Athré discusses what it really takes to succeed in today’s aesthetic market. Dr. Athré shares how his practice has evolved from a rhinoplasty focus to full-spectrum facial rejuvenation and why the 45–60 age group is his sweet spot. With a refreshingly honest take on attribution, patient education, and owning your marketing, Dr. Athré brings both surgical precision and practical wisdom to the mic.We also dive into:• The lasting effects of the “Zoom Boom” and post-COVID market shifts• Why YouTube is his second-best lead source (after his website)• How to create a “sticky” marketing presence across platforms• The growing skepticism around non-surgical procedures and a shift back to surgery• What it really takes to work successfully with a marketing teamGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, recorded live at the Aesthetic Meet 2025 in Austin, Dr. Greg Albert of Boca Raton returns to the podcast to share insights on the changes he is seeing in aesthetic medicine. From the rise of facial surgery in younger patients to the evolving role of AI in both treatment and training, Dr. Albert reflects on how patients are becoming more informed, and more discerning. We also dive into the potential return of facial implants, his work with professional athletes, and how future tech like simulation and robotic assistance could transform the field of aesthetics.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In the latest episode of the Next Level Practices podcast, we sit down with Brad Adatto, co-founder of healthcare-focused law firm ByrdAdatto, to explore the evolving legal landscape of the aesthetics industry.From the explosive rise of weight loss medications and changing FDA oversight, to new state-level regulations like those in Texas, Brad breaks down how these shifts are impacting providers across the country. We also dive into how his firm uses education, content, and AI to grow, and what the future holds for aesthetic practices.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode, we sit down with Dr. Johnny Franco live at the Aesthetic Meet 2025 in Austin, Texas. Dr. Franco shares insights from the frontlines of the "Ozempification" of aesthetics, how weight loss journeys are reshaping demand for both non-surgical treatments and advanced body contouring, and why the next wave of cosmetic surgery is already here. We also dive into how AI is beginning to transform aesthetic practices, and what the future holds for regenerative medicine, body sculpting, and patient care over the next few years. A fast-paced, forward-looking conversation you won't want to miss.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this final episode for 2024, we sit down with Chunner Nyberg of TouchMD to explore the intersection of technology, patient experience, and the evolving aesthetic industry. Chunner shares how TouchMD’s solutions enhance patient journeys from consultation to post-treatment, emphasizing photo consistency, education, and integration with practice management systems. Alongside trends like AI’s role in healthcare and the importance of personalized content, Chunner provides a detailed look at how practices can maintain competitive edges by prioritizing seamless experiences. His passion for coaching and community building adds a unique personal touch to the conversation. See you next year!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Gregory Albert of Boca Raton, Florida, who has been in practice for 25 years!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Brad Bengston of Grand Rapids, Michigan, who has been in practice for 29 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Ran Stark of Philadelphia, who has been in practice for 5 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Grady Core of Birmingham, who has been in practice for 30 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. David Turer of Pittsburgh, who has been in practice for three years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career.From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game.In this episode, we welcome Dr. Grant Stevens, an eminent aesthetic leader and longtime friend of Influx, who has been in practice for over 30 years. Stay tuned for the next episodes!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Doctor, doctor! In this exclusive series, available only on Next Level Practices, we're taking you beyond the forceps and curettes for a deep dive inside the minds of seven eminent plastic surgeons. Our hope is to give you insights pertinent to the various phases of a plastic surgery career. From prodigies and veterans to legends of the craft, join us as they sit down with Influx Chief Growth Officer Max Baybak to provide a fascinating overview of aesthetic marketing insights at every stage of the game. In this episode, we welcome Dr. Brent Robinson of Salt Lake City, who has been in practice for one year. Stay tuned for the next episodes, all of which will be rolling out in rapid succession.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don’t want to fall behind.The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice.Featuring Influx CEO Adam Daniells, Chief Growth Officer Max Baybak, and Alpha Aesthetic Partners CEO John WheelerGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world.With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space.Key stories covered:OpenAI Spring Event: ChatGPT 4oThe TikTok Ban: Legal Challenges and Potential SolutionsInstagram's Prioritization of Smaller CreatorsMeta Verified for Business: Paid Verification ServiceOpenAI and Apple PartnershipWe provide some key takeaways for these important topics, and touch on some other "mentionables" to help get you up to speed on the latest and greatest in Marketing, Tech, AI, and more!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in Meta's recent AI announcement, and more. Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible."As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging.Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against a riptide.Audrey Neff of PatientNow says that her company's platform offers a lifeline for aesthetic practices by providing an instant upgrade in efficiency. The complete suite includes an EMR alongside software solutions for practice management, patient engagement, payment processing, digital marketing, and photography.One of the features Audrey highlights in this episode is how easy it is for patients to leave reviews: "If you have horrible before and after photos, if you have zero reviews on your Google Business Profile, that is truly one of the biggest profit leaks right now. And it is something that can be fixed relatively easily with the right technology in place."Find out why creating better patient outcomes is crucial to being competitive, and learn what Audrey has to say about making sure the quality of your service is up to the quality of your practice, on this latest episode of Next Level Practices.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more.Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success in his current role.More than anything, he learned that patient experience plays a critical part in running a successful practice. Thus the emphasis of the TouchMD platform: “to exceed expectations throughout the patient journey.”For example, TouchMD’s consult module helps a provider create interactive presentations — including annotating and drawing on patient images, or generating custom before & after simulations. Their custom point-of-care marketing system can educate patients both about the procedure they are receiving as well as other services they may be interested in. Finally, TouchMD’s photography solutions help create beautiful, consistent images of patients for consultations, before & afters, and even social media and marketing purposes.Find out more about TouchMD’s revolutionary platform, and what is coming next, in this episode of Next Level Practices!Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos.Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation.And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice.If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

The world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient acquisition is done and offer their predictions for the medical patient acquisition and marketing landscape in the coming year and beyond.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery.Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices.Show Notes:00:00 Intro01:00 Background05:07 The evolution of RealSelf vs. the evolution of consumers06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs)09:03 The aesthetic patient's journey10:53 Connecting marketing with the front desk 13:06 Systems and processes for conversion16:39 AI, ChatGPT and what it means for aesthetics22:28 Either you get disrupted, or you disrupt yourself26:14 Closing wordsGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-coGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Welcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year.This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth. In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discuss the red-hot aesthetic M&A market. Skytale Group is a full-service strategic, financial, and M&A advisory firm. Through management strategy and financial analysis, Skytale helps scale and sell medical aesthetics practices to strategic buyers. Tune in to learn about the latest trends in medspa and plastic surgery practice consolidation, get an expert breakdown on how it all works, and find out just what buyers are looking for in an aesthetic practice acquisition — only on Next Level Practices.Show Notes:00:00 Intro01:00 Skytale Overview05:59 James' background07:53 Entry into aesthetics09:01 Who Skytale represents10:05 Management consulting and scaling responsibly13:14 Focus on fee for service14:46 What PE and platforms are looking for18:48 Family office acquisitions19:27 EBITDA: Knowing what your practice is worth23:01 What doctors are paying themselves25:17 Don't expect everything to change at the close28:21 Multiples and valuations32:08 Consolidation of the consolidators32:59 Multiple locations vs. one large practice37:31 Partnerships, equity, and golden handcuffs43:30 What the market looks like45:57 Finding the right fit47:57 Comments on the current economic environment50:01 Final wordsGet a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

As a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike. In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase efficiency and book consults that are far more likely to convert to treatment. With the federal No Surprises Act in effect as of Jan 1st, 2022, the topic of price transparency is more relevant than ever. Tune in to hear Dr. Kaplan’s take on how the act impacts aesthetic practices and what you need to have in place to be compliant.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Offers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion and empowerment to his work as the CEO of Esthetics Center, he has built his company around "creating the perfect patient experience." What that means for the rest of us is a case study in results-oriented marketing. In this episode of Next Level Practices, listen as John preaches his gospel of glorious design and manifesting the future of marketing.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

As we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why?In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences.They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?"Join Max, Eva and Drew as they evaluate the ideas and strategies they feel could be the key to winning in 2022.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Aesthetic practices aren’t just competing against each other when it comes to customer service — they’re also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks. While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts cheapens a brand, and it can create an unsustainable customer demand for such markdowns. In this episode, Pinpoint Communications Founder Tami Vileta details how to avoid the “discount treadmill” by offering an elevated experience and extraordinary value to patients. With practical advice on how a good loyalty program can completely change customer behavior, and tips for for gaining a competitive advantage, it feels like she gives away her best secrets in this episode of Next Level Practices.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

With consumer demand for aesthetic treatments at all-time highs, it's easy to fall prey to the fallacy that a full schedule equals a successful practice, but, as APX Founder Terri Ross tells us, "Being busy does not mean being profitable." This is but the beginning of the wisdom that Terri and APX Co-CEO Izhak Musli share with us in episode #12 of Next Level Practices. While Terri and Izhak have each previously appeared individually on the podcast, they have now teamed up to combine their strengths in a powerful new venture: the Aesthetic Practice Accelerator or APX Platform. APX aims to fill a distinct void in the aesthetic landscape by providing industry benchmarking data paired with the real-time business intelligence tools you need to see how your practice stacks up. The platform also provides valuable training and community components, which are the key ingredients necessary to help you close the gap wherever your practice may be falling short. In this episode, Terri and Izhak show us how practices are using APX to identify inefficiencies and maximize available resources. They also offer us a glimpse at the exciting plans they have for the platform's future.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode, Max chats with FriendMedia CEO, Nick Magruder, about the importance of in-practice marketing and the work he and his team are doing to fix the outdated, untargeted, internal marketing systems used in aesthetic practices today. Later in the episode, Max and Nick are joined by special guest Dr. Grant Stevens, who shares his experience using FriendMedia to upsell, cross-sell, and increase awareness of new service offerings in his busy practice.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting. Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way. Prior to her time at RealSelf, she held several different roles in digital marketing and practice consulting, including Director of Product & Online Strategy at Real Patient Ratings. Today she owns and runs a podcast production company that specifically caters to plastic surgeons. In this episode, Max & Eva discuss the nuances of how to make podcasting work for an aesthetic practice and why Eva believes that podcasting, while currently an under-leveraged channel in aesthetics, is well-positioned to become an effective medium for patient education and even patient acquisition.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

Max talks with Drew Leahy of PatientNectar about the reemerging importance of email and how aesthetic practices can effectively utilize this channel to reach prospective patients their competitors aren't in front of. They also discuss the changing landscape of digital patient acquisition and a specific email strategy that practices can implement to decrease dependency on paid media and time-consuming social media. PatientNectar is a first-of-its-kind content studio for aesthetic practices. Their goal is to help practices stay in the conversation by publishing high-quality content at scale without scaling their costs or time investment — starting with their first product: Email Serials.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co

In episode #8 of Next Level Practices, Influx Co-Founder and Chief Strategy Officer, Max Baybak, chats with Izhak Musli about the progressing digitization of the patient journey and how practices need to be thinking in order to meet the expectations of today's consumer. Izhak is the Chief Revenue Officer of Symplast, the all-in-one, cross-platform, cloud-based solution for managing your entire practice.Get a Free Website Analysis: https://www.influxmarketing.com/Instagram: https://www.instagram.com/influxmarketing/Twitter: https://twitter.com/influxmarketingLinkedIn: https://www.linkedin.com/company/influx-marketing-co