PODCAST · business
Next Level Pros
by Chris Lee
Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
Episodes
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How to Make Your Company Impossible to Forget
Most companies don’t have a service problem… they have a perception problem. In this episode, Chris Lee sits down with Dan Antonelli, founder of KickCharge, to break down what actually makes a brand unforgettable—and why most home service companies get it wrong from day one. From naming your...
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How To Use Social Media To Generate Endless Leads For Your Home Service Business | Jade Sprake
Most home service companies post finished work and five star reviews, then wonder why nobody cares or calls. In this episode, Jade Sprake breaks down how she generated over 10 million views by making content that feels human, story driven, and actually social, even without a camera crew. You’ll...
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How This HVAC Tech Sold $4.1M in One Year (Do This To ACTUALLY Increase Your Sales!) | Zack Reynolds
Most techs fail because they lead with a price tag, but Zack Reynolds just proved that slowing down is the fastest way to hit $4.1 million in a single year. We’re diving deep into the exact "front door" psychology he uses to dismantle a homeowner’s guard and turn simple maintenance calls into...
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Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere
In this episode, Chris Lee sits down with David Royce — founder and former chairman of Aptive — to break down how a $500M+ pest control business was built (and scaled) through door-to-door, culture, and a recruiting system that translates to any home service company.If you’re in HVAC, plumbing,...
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Contractors Are Sitting on a 90% Margin Service (And Don’t Know It Yet)
You’ve got an add-on service sitting right under your customers’ feet — and it can save lives and add serious profit to your business.In this episode, Chris Lee sits down with Jeff LeBlanc to break down the “invisible” threat most homeowners don’t even know they’re living with: radon gas. Jeff...
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AI Isn’t Replacing Human, It’s Losing You Jobs
OIN OUR FACEBOOK GROUP: / 1bmudi9htk In 2025, two forces are colliding fast: AI and blue-collar trades.In this episode, Chris Lee sits down with the team from Callsource to unpack what’s actually happening when home service companies replace CSRs with AI voice/text bots — and why it can quietly...
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YOUR Prices Are the Reason Your Business Is Struggling
JOIN OUR FACEBOOK GROUP:https://www.facebook.com/share/g/1Bmudi9HTK/Most business owners think charging less makes them more competitive. In reality, it’s the fastest way to stay stuck, burn out, or shut down. In this episode, Chris Lee teaches you why “affordable” pricing quietly destroys teams,...
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How to Stand Out and Sell Without Competing on Price
Join our Facebook Group: https://www.facebook.com/share/g/1Bmudi9HTK/Can’t clearly communicate the pain you solve, who you solve it for, and why you’re the best option, you don’t have an offer… you just have a service.In this video, Chris Lee teaches you the simple structure that turns a basic...
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The First 5 People Every Trades Business Must Hire
Join our Facebook Group: / 1bmudi9htk Most business owners hire because they’re exhausted. The ones who scale hire because the math says it’s time. In this video, you’ll learn the five critical hires every growing business needs — and the exact order to make them so you can scale without blowing...
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The ONE Audit That Scales Your Business Fast
JOIN OUR FACEBOOK GROUP: https://www.facebook.com/share/g/1Bmudi9HTK/Most business owners think they’re burned out because they’re doing too much. The truth is you’re burned out because you don’t actually know where your time is going — and that’s the reason your business isn’t scaling.In this...
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The REAL Reason You're Burned Out In Your Business
If you feel burned out in your business, it’s probably not because you’re doing too much — it’s because you’re doing the wrong work. In this video, Chris Lee breaks down The Impact Quadrant, the simple framework that shows every home-service and trades business owner exactly where their time is...
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Homeless to $3M: A Plumbing Owner’s Comeback
From living under a bridge to running a $3M plumbing company — this is how Cale Forester rebuilt his life and business from the ground up. We dive into how Cale’s veteran-owned plumbing shop has doubled revenue year after year without outside investment, fancy tech, or massive crews. Cale and...
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Did Junk Teens Solve the Labor Shortage?
Everyone says, “No one wants to work anymore.”But while most business owners were complaining, two teenagers built JunkTeens — and turned the labor shortage into their advantage.In this episode, we break down how they built a culture where young people show up, work hard, and stay — and how you…
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From Stuck to Sold: The $18M Turnaround Story Every Business Owner Should Hear
In this episode of Next Level Pros, hosts dive into an eye-opening conversation with Elaine and Todd, co-founders of Mainstream Electric, Heating, Cooling & Plumbing. After spending over 15 years stuck at $3 million in annual revenue, they made a powerful decision—to get out of their own way. By...
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The Strain Every Entrepreneur’s Spouse Feels
In this episode of the Next Level Pros Podcast, Daryl sits down with his wife Joanna to share the real side of building a marriage and raising a family while growing businesses. Together they open up about the highs and lows of nearly 20 years of marriage, raising four daughters, and navigating...
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#161: From 38% to 55%: How David Mayster Mastered His HVAC Margins // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, Chris sits down with David Mayster, owner of Maester Heating and Air in Seattle. David shares his remarkable journey from Ukraine to building a thriving HVAC business, overcoming personal struggles, and learning the hard truths about...
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#160: How Alex Hormozi Cheats the System // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, host Chris sits down with Alex Hormozi, founder of Acquisition.com, to dive deep into the mindset, strategies, and lessons behind building and scaling successful businesses. Whether you’re an entrepreneur, business owner, or aspiring...
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#159: How to Build a Business Without Losing the People You Love // Daryl Kelly // Next Level Podcast
Welcome to a new episode of Next Level Pros! In this episode, we dive deep into the realities of entrepreneurship and family life. Daryl Kelly is joined by his daughter Evelyn Kelly for an honest conversation about growing up in an entrepreneurial household, balancing ambition with family...
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#158: My 9-Figure Blue Collar Journey Part 3 // Chris Lee // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, Chris Lee takes us on a candid journey through his entrepreneurial highs and lows, sharing the real story behind building Sol Gen Power and the lessons learned along the way. If you’re an entrepreneur, founder, or anyone interested in...
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#157: My 9-Figure Blue Collar Journey Part 2 // Chris Lee // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, Chris shares the raw, unfiltered story of his first major business failure, the lessons learned from bankruptcy, and how he rebuilt his career and mindset. If you’re an entrepreneur, operator, or anyone in the trades or home service...
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#156: My 9-Figure Blue Collar Journey Part 1 // Chris Lee // Next Level Pros Podcast
Welcome to a New Episode of Next Level Pros! Today, Chris Lee shares his powerful origin story. From humble beginnings in a small town to early business ventures, overcoming personal challenges, and finding his true path in entrepreneurship. Originally recorded for his first podcast, “The Founder...
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#155: How to get rich in HVAC // Victor Rancour's $65M Story // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! Today, we sit down with Victor Rancour, a powerhouse in the trades and HVAC industry who scaled from scratch to multi-million dollar success in just a few years. In this episode, Victor breaks down the exact moves he makes when acquiring new…
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#154: 3 Secrets to Growing Your HVAC Business by 300% // Next Level Pros // Chris Lee
Welcome to a new episode of Next Level Pros! In this episode, Chris reveals three powerful strategies to 3x your revenue in the HVAC and trades industry. Whether you’re a business owner, manager, or sales leader in home services, this episode is packed with actionable insights to help you scale...
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#153: How Craigslist Changed My Life // Vision is Your Best Recruiting Tool // Next Level Podcast
Welcome to a new episode of Next Level Pros! In this episode, we dive into the journey of joining a startup from humble beginnings, the power of a clear mission and vision, and how culture can shape both personal and organizational success. This episode is perfect for entrepreneurs, leaders, and...
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#152: This One Change Boosted Booked Calls by 20% // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, Chris interviews Aaron Cooper from Sameday.ai, exploring how AI is transforming customer service and sales in home service businesses. Perfect for entrepreneurs, trade business owners, and tech-curious professionals looking to…
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#151: Elon vs Trump: Leadership Lessons From a Twitter War // Next Level Pros Podcast
Welcome to Next Level Pros! In this explosive episode, we dive deep into the public feud between Elon Musk and Donald Trump, uncovering critical lessons about leadership, ego management, and healthy communication. Whether you're a business owner, team leader, or aspiring entrepreneur, this…
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#150: How VEO 3 can save your business $1M a year // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! Today, we’re diving into how Google's new AI video platform, VEO 3, is flipping the script for small business marketing and production. If you’ve ever felt overwhelmed by the cost or complexity of creating video content, this episode is for you. Learn...
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#149: Why Most Home Service Pros Will Lose to AI (Unless They Do This) // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, we dive deep into the transformative world of Artificial Intelligence and its game-changing impact on home service professionals. Whether you're a business owner, technician, or entrepreneur in the trades, this episode will reveal how…
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#148: Can the Trades Take You Farther Than a Degree // Dustin Van Orman, Ismael Valdez // Next Level Pros
Welcome to a new episode of Next Level Pros! Today’s episode is a powerhouse roundtable featuring Ismael Valdez and Dustin Van Orman, two giants in the trades game who have each scaled service businesses to over $100 million in revenue. They join Chris and the team to talk about the real impact…
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#147: Losing $50,000 Every Month to $23,000 Profit in 60 Days / Increase Profits / Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this engaging discussion, Chris Lee and Trent Lowenstein share the turnaround story of Amber's podiatry clinics in Portland, Oregon. Designed for medical practitioners struggling with profitability and business owners looking to scale efficiently,...
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#146: This is Why The Solar Industry is Dying
Welcome to a new episode of Next Level Pros! In this high-energy workshop, solar industry expert Chris Lee breaks down the critical strategies for building a profitable solar business. Designed for solar entrepreneurs, sales professionals, and installation company owners struggling with low…
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#145: why playing it safe might be the most dangerous move //recession prediction // next level pros podcast
Welcome to a new episode of Next Level Pros! Today, get ready to learn about surviving (and thriving) during economic chaos. Chris, Daryl, and Levi break down how to overcome fear, get creative with your business, and turn a potential recession into your personal comeback story. They'll show you...
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#144: Grant Cardone & Gary Brecka Fallout // How to Build Better Business Partnerships // Next Level Pros
Welcome to a new episode of Next Level Pros! In this episode, Chris and Daryl dive deep into the public partnership fallout between Grant Cardone and Gary Brecca, using their dramatic split as a masterclass in how to (and how NOT to) manage business partnerships. Highlights: "Having a partner is...
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#143: This One Objection Costs Salespeople Millions of Dollars // Next Level Workshop // Chris Lee
Welcome to a new episode of Next Level Pros! In this episode, sales expert Chris Lee breaks down the critical sales technique of transforming the common objection "I need to think about it" into a successful close. Through a detailed role-play demonstration, Chris reveals psychological strategies...
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#142: Alex Hormozi: Why you're still broke // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, Chris, Daryl and Levi discuss the principle of taking decisive action and addressing pain now versus later. They explore insights from Alex Hormozi about business growth, commitment, and the power of making quick, focused decisions…
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#141: Myron Golden's Cheat Code to YouTube Sucess // Myron's Steps to Creating Successfull Content // Next Level Pros Podcast
Welcome to a new episode Next Level Pros! Today we're joined by Myron Golden - a sales champion, master closer, author of five books, and YouTube content creator with nearly a million subscribers. In this episode, Chris and Myron dive deep into content creation strategies, YouTube growth, tax...
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#140: How To 10x Your Outcome // Recapping Our Grant Cardone Interview // Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, Chris and the team discuss Grant Cardone's journey from losing his $10 million net worth to building a billion-dollar empire. They dive into the key lessons from Grant's experience, including the power of the 10x rule, the importance…
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#139: Can Drinking Pee Heal You? // Jonathan Otto on Alternative Medicine // Next Level Pros Podcast
Want me to teach you how to grow your business? Text me! 509-374-7554Welcome to a new episode of Next Level Pros! In this episode, we sit down with Jonathan Otto, an investigative health journalist and entrepreneur, to discuss some of the most controversial and alternative health practices,...
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#138: Hunting For Greatness In The Extreme // How Andy Elliott Changed Who He Is / Next Level Pros Podcast
Welcome to a new episode of Next Level Pros! In this episode, the hosts interview Andy Elliott, a sales training expert who has transformed his life and business over the past few years. Andy shares his inspiring story of how he went from being a successful but unfulfilled car salesman to…
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#137: Spilling My 9 Figure Secrets - Chris Lee Keynote - Kyle Mallien
Welcome to a new episode of Next Level Pros! In this episode, we're excited to share a powerful speech delivered by Chris Lee, the founder of SolGen Power, at an event hosted by Kyle Mallien. Chris shares his remarkable entrepreneurial journey, from early failures to building a highly successful...
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#136: Title: "I've spent over $1M on my education" - My Advice to the Youth - Chris Lee Unplugged
Welcome to a new episode of Next Level Pros! In this special episode, the roles are reversed! Today, Cameron interviews Chris Lee, a successful entrepreneur, family man, and host of the Next Level Pros podcast. Chris shares his extensive entrepreneurial journey, from his early days of…
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#135: "You can't master selling by reading books" Mastering Tonality
Welcome to a new episode of Next Level Pros! In this episode, we have the opportunity to interview Jeremy Miner, an incredible businessman and sales training expert. Jeremy shares his journey from door-to-door sales to earning multiple seven-figure commissions, highlighting the pivotal role of...
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#131: 3 9-Figure Businesses in One Room? How Tommy Mello, Chris Lee, And Daryl Kelly Grew Their Businesses to Hundreds of Millions of Dollars
Welcome to a new episode of Next Level Pros! In this episode, we're thrilled to have Tommy Mello, the mastermind behind the highly successful garage door service company join Chris Lee, a dynamic leader known for his innovative approaches in the fitness industry, and Daryl Kelly, who has made...
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#134: Hawaii House from “The Bachelorette” Filled with 9 Figure Companies
Welcome to a new episode of Next Level Pros! Today, we’re recording from the stunning Waterfall House in Hawaii, and we’re joined by Tyler McAllister. We discuss the importance of mental toughness, personal development, and creating meaningful connections. Tyler shares his insights on mentorship,...
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#133: Increasing 30% year over year with no marketing? Will it still work?
Welcome to a new episode of Next Level Pros! Today, we have the pleasure of speaking with Josh Bucio and Carter Romero, the founders of Urban Oasis, a thriving landscaping and outdoor construction business based in Texas. In this episode, we dive deep into their entrepreneurial journey, the...
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#132: Building Dubai Since 1991 - Adel Sajan
Welcome to a new episode of Next Level Pros! In this episode, we're thrilled to welcome Adel Sajan, an influential figure hailing from Dubai, where his family’s remarkable journey from humble beginnings to top real estate developers is nothing short of inspiring. Adel shares his unique…
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#130: How Jotform Founder & CEO Aytekin Tank Got Great at Solving One Problem
Welcome to a New Episode of Next Level Pros! In today's episode, we're thrilled to have Aytekin Tank, the mastermind behind the transformative software JotForm, which has dramatically altered the landscape of online forms. Aytekin will share his entrepreneurial journey, focusing on the pivotal…
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#129: will.i.am Unplugged: Will AI take over the world?
Welcome to a new episode of Next Level Pros! In today’s conversation, our guest is Will.i.am—artist, tech innovator, and futurist. Will dives into a range of topics including his journey from music to technology, the future of AI governance, and his thoughts on Universal Basic Income (UBI). He...
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#128: A company that helps you automate your profits, isn’t making profit.
Welcome to a new episode of Next Level Pros! In this episode, we're joined by Andrew Schultz, a budding entrepreneur who's navigating the challenges of turning his marketing firm, Profit Automation, into a profitable business despite its current unprofitable state. We'll dive deep into the issues...
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#127: Risk the $600K in His Home or Play it Safe?
Welcome to a new episode of Next Level Pros! Join us as we delve into a compelling discussion with Seth Shaner, who shares his candid experiences about the financial and emotional challenges of being house poor. Discover how these challenges are impacting his business operations and family...
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ABOUT THIS SHOW
Welcome to Next Level Pros, where we explore the journeys of some of the most successful and inspiring entrepreneurs from around the world. I'm your host, Chris Lee.Throughout my career, I've founded multiple nine-figure companies and learned a thing or two about what it takes to succeed in the world of business. Now, I want to share those lessons with you by bringing on guests who have their own incredible stories to tell. I'm on a mission to find the most unique and entertaining individuals that have done it the right way.
HOSTED BY
Chris Lee
CATEGORIES
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