Next Up with Adam Breneman

I traveled to Bloomington, Indiana to sit down with reigning national champion head coach Curt Cignetti and learn how he transformed the Hoosiers into the top program in college football. We discussed the standards, culture, and leadership principles that fueled Indiana’s rapid rise, why toughness remains at the core of everything he does, and the mentors who shaped his coaching philosophy. Cignetti also opened up about staying motivated after winning it all, the importance of hiring the right people, developing players the right way, and how the university, administration, and fan base rallied behind Indiana during its historic championship run. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Miami running back Mark Fletcher has already faced more adversity than most players do in an entire career. I traveled to Coral Gables to sit down with Fletcher and discuss his recruitment process, his relationship with Mario Cristobal, battling through a Lisfranc injury as a freshman, and how he handled the loss of his father. We also talked about his development as a player, the areas of his game he’s focused on improving, and why he believes he’s ready for a breakout 2026 season. This is Mark Fletcher unfiltered. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Miami Football is back in the national spotlight, and Executive Director Dennis Smith has been one of the key people behind the scenes helping make it happen. I traveled to Coral Gables to sit down with Smith and get an inside look at what his day-to-day really looks like, how he’s navigating the rapidly changing world of NIL and revenue sharing, and what it takes to build a championship-caliber program in modern college football. We also discussed the impact Miami Football has on the community and why restoring the Hurricanes to national prominence means so much to the city. If you’ve ever wondered how elite programs operate behind the scenes, this conversation is for you. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Miami to sit down with Mario Cristobal and learn how he's rebuilding one of college football's most iconic programs. Cristobal opened up about growing up in Miami, playing for the Hurricanes, and what it means to return home as head coach. He shared lessons from working under Nick Saban, the adversity that shaped him early in his coaching career, and how he bounced back from a difficult start at FIU. We also talked about his blueprint for building a championship roster, why the trenches are the foundation of every great team, and the culture he's creating inside the program. Miami believes it's back, and Cristobal is determined to bring a championship back to Coral Gables. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with legendary Clemson head coach Dabo Swinney for a candid conversation about the lessons that shaped his career and the mindset that still drives him today. We talked about his relentless work ethic, his time at Alabama, and the unexpected path that led him into coaching. Swinney also opened up about what keeps him motivated after building one of college football’s premier programs, why developing young men matters more than ever, and how he’s navigating the challenges of NIL and the transfer portal while staying true to the culture that made Clemson a national powerhouse. If you want to understand what has fueled Dabo’s success for decades, this is a conversation you won’t want to miss. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with West Virginia offensive lineman Nick Rahe to talk about his journey to Morgantown, why he chose the Mountaineers during his recruitment, and what the transition from high school to college football was really like. We also discussed his goals for the upcoming season, what he’s learned playing for Rich Rodriguez, and the mindset required to thrive in a demanding program. Rahe embodies the “hard edge” Rodriguez wants in his players and is prepared to do whatever it takes to help West Virginia win. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

West Virginia defensive coordinator Zac Alley is one of the fastest rising coaches in college football and I sat down with him in Morgantown to talk about the vision behind rebuilding the Mountaineers with Rich Rodriguez. We talked about his defensive philosophy, the culture he’s creating on that side of the ball, what he looks for in recruiting, and how he developed as a coach early in his career. Alley also opened up about the coaches who influenced him most, why he chose to join Rich Rodriguez at West Virginia, and the challenge of helping bring one of college football’s biggest brands back to prominence. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with West Virginia Athletic Director Wren Baker in Morgantown to talk about how the role of an AD has completely evolved in the modern era of college sports. We talked about his career path, the financial impact and overall direction of West Virginia athletics, and the challenges that come with leading a major program today. We also discussed the decision to bring Rich Rodriguez back to Morgantown and why Baker believed he was the right fit to lead the Mountaineers moving forward. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Head coach Rich Rodriguez sat down with me in Morgantown to talk about the foundation of his coaching philosophy, why he believes every great program needs a “hard edge,” and how he balances demanding accountability while still loving his players. We also talked about being viewed as one of the pioneers of the no-huddle spread offense dating back to his days at Glenville State, the evolution of his career, and how he views the modern era of college football today. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with Florida wide receiver Vernell Brown III in Gainesville to talk about what the transition to Jon Sumrall and the new coaching staff has really been like inside the program. We talked about why he decided to stay at Florida, his first impression of Sumrall, how the team’s weekly schedule and culture have changed, and how he’s preparing for the 2026 season. Brown is one of the most explosive playmakers on the roster, and this conversation gives a real inside look at where Florida football is headed under the new staff. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with Florida Football GM Dave Caldwell to talk about why he made the jump from the NFL to college football and what he’s building at Florida. We talked about his evaluation philosophy, how he approaches high school recruiting versus the transfer portal, and why retention matters more than constantly replacing players. Caldwell also shared what he learned from his NFL experience, what he looks for when evaluating talent, and why he believes Florida’s approach is built for the future of college football. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with new Florida football head coach Jon Sumrall to talk about his journey from Troy to Tulane and now taking over one of the biggest jobs in college football at Florida. We talked about why he chose the Gators, the culture he’s trying to build in Gainesville, and why empowering player leadership is a major part of his program. Sumrall also opened up about navigating the modern era of college football, including recruiting, the transfer portal, NIL, and what it takes to build a roster that can compete at the highest level in the SEC. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with new Nebraska quarterback Anthony Colandrea to talk about his transfer from UNLV, why he decided to bet on himself, and what made Nebraska the right fit. Colandrea opened up about the impact Matt Rhule and Dana Holgorsen had on his decision, why the environment in Lincoln immediately stood out to him, and how the talent level at Nebraska felt different from anything he had experienced before. We also talked about the pressure, expectations, and why he believes this is the place where he can truly prove himself. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with Nebraska GM Pat Stewart to talk about leaving the New England Patriots for college football and why his 20-year relationship with Matt Rhule made Nebraska the right opportunity. We talked about how NFL evaluation strategies are changing the way rosters are built in college football, the balance between potential and production, why retention is more important than ever, and how Nebraska is navigating the chaos of NIL and the transfer portal while trying to build a championship-level program. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Lincoln, Nebraska to sit down with Nebraska offensive coordinator Dana Holgorsen for a real conversation about football, coaching, and how the game is changing. After spending 13 years as a head coach, Holgorsen opened up about what it’s been like returning to a role focused purely on offense, how his offensive philosophy has evolved over the years, and what stood out to him about Anthony Colandrea during the transfer portal process. He also reflected on the impact Mike Leach had on his career and the lessons that still shape the way he coaches today. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Matt Rhule has built his career on taking over programs that need to be rebuilt and now he’s trying to do it again at Nebraska. I traveled to Lincoln to sit down with Rhule for a deep conversation about leadership, pressure, and what it really takes to change a culture in modern college football. We talked about how his time in the NFL changed him as a coach, how he connects with players today, and how he’s navigating NIL, the transfer portal, and the expectations that come with leading one of the biggest brands in the sport. Rhule also opens up about the reality of rebuilding at Nebraska and why he still believes the program can get back to competing at the highest level. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Penn State quarterback Ethan Grunkemeyer was suddenly thrown into the spotlight before making the decision to start over at Virginia Tech. In this conversation, Grunkemeyer opens up about transferring to Blacksburg, why the Hokies felt like the right fit, the pressure that comes with playing quarterback at the highest level, and the mindset that drives him every day. We also talked leadership, confidence, adversity, and what he believes Virginia Tech football can become moving forward. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Blacksburg to sit down with new Virginia Tech GM Andy Frank, one of the key architects behind James Franklin’s programs at Vanderbilt and Penn State. We talked about the whirlwind transition to Virginia Tech, the uncertainty surrounding the move, and what it takes to build a roster in today’s era of college football. Andy also broke down Virginia Tech’s recruiting philosophy, how they evaluate talent, allocate resources, and the traits they believe actually translate to winning football. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Blacksburg, Virginia to interview new Virginia Tech head coach James Franklin. As someone who played for him at Penn State, this was one of the most honest conversations we’ve ever had. Franklin opened up about the pressure that comes with leading a major program, what went wrong at Penn State, and the moments that ultimately led to his departure. We also talked about the lessons that shaped his coaching philosophy, the criticism he’s faced throughout his career, and why he believes Virginia Tech is an opportunity for a fresh start and another chance to prove himself at the highest level. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to Auburn, Alabama to get an inside look at new quarterback Byrum Brown as he steps into one of the biggest stages in college football. We got into the real reasons behind his transfer, what fuels his edge, and how he’s approaching the opportunity in the SEC. This is a quarterback who believes in the vision, trusts what Alex Golesh is building, and is coming in with something to prove. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to Auburn to sit down with new GM Andrew Warsaw as he stepped into the role. He broke down how he evaluates players, how that drives resource allocation, and what he looks for when building a roster. It all comes back to one standard, competing for championships, and finding players who buy into it. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to Auburn, Alabama to sit down with new head coach Alex Golesh at a pivotal moment in his career. Leaving South Florida wasn’t easy, with deep relationships and a family decision behind it, but he made the move for one reason: opportunity. Auburn is a job you don’t pass up. We get into what he’s building from day one, how he’s setting the culture, and what it really takes to win at the highest level. This is Alex Golesh unfiltered. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to Dallas, Texas to sit down with SMU quarterback Kevin Jennings for a real conversation about his rise. He wasn’t a recruiting headline. One offer. No hype. Then Rhett Lashlee showed up to a playoff game and everything changed. Now Jennings is one of the top quarterbacks in the country and the leader of a program that’s building something real. We talked about the journey, the mindset, and what’s coming next as SMU pushes for a big season. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Dallas to sit down with SMU General Manager J.R. Sandlin for a real conversation about what the GM role actually looks like in today’s college football. We got into how his background as a coach shapes the way he builds and manages a roster, from high school recruiting to navigating the transfer portal and allocating resources the right way. The game has changed, and programs that adapt are the ones that win. SMU is building something real, and J.R. Sandlin is right at the center of it, helping position the Mustangs to compete at the highest level. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Dallas, Texas to sit down with SMU head coach Rhett Lashlee and get a behind-the-scenes look at one of college football’s fastest-rising programs. Lashlee has led a true resurgence at SMU Mustangs football), building a team that finishes games, plays elite defense, and is grounded in strong relationships across the roster, bringing a level of consistency and stability the program hasn’t seen in years. Now entering the Atlantic Coast Conference, SMU has real momentum, a clear identity, and a chance to compete at a high level, and this is a look inside why they’re just getting started. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to State College, PA to sit down with new Penn State quarterback Rocco Becht. We go inside his transition to a new program, how he leads in the locker room, and the way he’s handled adversity along the way. He also opened up about the impact his dad, former NFL tight end Anthony Becht, has had on his journey and what it means to have that level of experience and support behind him. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went to State College to sit down with Penn State GM Derek Hoodjer, who spent a decade at Iowa State alongside Matt Campbell before following him to Penn State. We talked through the realities of the job, how fast the recruiting landscape is changing, and how his role fits alongside the coaching staff in building the roster. This is a deep look inside how a college football program is really run. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I went back to my alma mater Penn State to sit down with new head coach Matt Campbell for a real, unfiltered conversation about stepping into one of the biggest jobs in college football. We talked about why he made the emotional decision to leave Iowa State, what it means to take over a storied program built by Joe Paterno, and the pressure and responsibility that come with it. He opened up about the hardest moment of the transition, telling his players he was leaving, the lessons he learned from failure during a tough season, and how those experiences shaped the way he leads today. We also got into his philosophy on building trust, culture, and leadership, plus the personal story of the coach who changed his life and why that still drives everything he does. This is a deeper look at who Matt Campbell is and what’s ahead for Penn State. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1ygL2bqGwOG9M9Do5aE5UXqSE8JJvRDjaFMAMzJY5K-yP5DHDEugudpTsqo5m0pxHz_dM1zYC8 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with Texas Tech GM James Blanchard and he told me what they actually look for in recruiting. For offensive and defensive linemen, it’s size and strength. For safeties and linebackers, it’s instincts and intelligence. At quarterback, it’s the skillset but also whether they’re a proven winner. That’s why Brendan Sorsby stood out. Being from Texas and already having ties to the school helped make the recruiting process smooth. This is a “Best Moment” from my full interview with Blanchard during the Next Up 2026 All-American Tour. ⸻ USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXT ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with new Texas Tech quarterback Brendan Sorsby to talk about what it meant to come back home to Texas and lead the Red Raiders. One of the top quarterbacks in the transfer portal, Sorsby chose Texas Tech and is stepping into a big opportunity in Lubbock. We break down his journey, why he made the move, and what to expect from him as he takes over the offense. TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 For sponsorships or business inquiries: [email protected] FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I sat down with Texas Tech GM James Blanchard and he explained what his role really looks like now. A big part of it is managing people, not just players. He’s constantly navigating conversations between coaches, agents, and parents… especially when expectations don’t match reality. That balance is everything in today’s game. This is a “Best Moment” from my full interview with Blanchard during the Next Up 2026 All-American Tour. ⸻ TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

College football is in a new era, and roster building has completely changed. I went to Lubbock, Texas to sit down with Texas Tech GM James Blanchard to break down how he’s building one of the top rosters in the country. He explains what the GM role actually looks like in the NIL era, the trust he’s built with Joey McGuire, and how that partnership drives every decision. He also shares how close Texas Tech really is to competing for a national championship… and what still needs to happen to get there. ⸻ USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

At Texas Tech, one of the first things Joey McGuire fixed was how the team ate. It might sound small, but there wasn’t even a dedicated football dietitian when he arrived, now they have two. The difference in how the players eat today compared to before he got there is night and day. Food actually came up in McGuire’s very first one-on-one conversations with players, which says everything. Breaking bread is universal, and the fact that players brought it up showed they knew it needed to change just as much as the coaches did. ⸻ USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Joey McGuire opened up about how he’s built Texas Tech’s culture and why they don’t flinch no matter what happens. After a tough loss to Arizona State, there was no panic or overreaction, just consistency. That’s the standard he’s set. Win or lose, the message stays the same and the staff shows up for the players no matter what. Behind the scenes, everything changed, practices became more physical, the culture got stronger, and McGuire became even more intentional with how he leads, knowing players are always watching. This is how Texas Tech is being built from the inside out. ⸻ TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Lubbock, Texas and sat down with Joey McGuire for a real behind-the-scenes look at how he’s building Texas Tech from the ground up, and it goes way deeper than just football. From grinding 20 years in high school football to completely reshaping a Power 5 program, McGuire breaks down the exact culture, leadership, and systems he’s using to win in the modern NIL era. He opens up about the adversity that nearly broke his second season, the leadership mistakes that forced him to rethink everything, and the blueprint he’s using to take Tech to a national championship level. If you want to understand what it really takes to build a program today from roster construction to culture to quarterback evaluation this is one of the most honest and insightful conversations you’ll hear. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: ⁠https://USAT.io⁠ TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: ⁠https://travismathew.com⁠ PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: ⁠https://link.prizepicks.com/LME0/NEXTUP⁠ ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: ⁠https://calendar.app.google/TNGqXFHEU...⁠ For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: ⁠https://shorturl.at/d9IdQ⁠ X: ⁠https://x.com/NextUpWithAdam⁠ TikTok: ⁠https://shorturl.at/qasuc⁠ Spotify: ⁠https://shorturl.at/5ZdaK⁠ Apple Podcasts: ⁠https://shorturl.at/mW49D⁠ ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

In this clip, Arkansas General Manager Gaizka Crowley reveals how they’re building a championship roster in the new era of college football. What actually matters most when constructing a roster? On defense, it starts with one thing: stop the run, eliminate explosive plays, and force turnovers. On offense, it all comes down to quarterback play and dominance in the trenches, but one elite wide receiver can completely change a game. And the part most people overlook is special teams. Every phase is being evaluated as Arkansas builds this team through the spring and summer. If you want to understand how SEC programs are really building rosters in the NIL era, this is it. This is a “Best Moment” from the Next Up 2026 All-American Tour. ⸻ TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Arkansas GM Gaizka Crowley wasn’t expecting the phone call from Ryan Silverfield, but he was ready for it. He says in this clip that he always focused on the job in front of him, not the next one. When the opportunity came, he was prepared. His connection with Silverfield was built through conversations about philosophy and what they want the roster to look like moving forward, and it ended up being a great fit for both sides. This is a Best Moment from the Next Up 2026 All-American Tour. ⸻ TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

Arkansas head coach Ryan Silverfield reveals why he cuts out alcohol, sugar, and social media during the season and how it sharpens his focus. He opens up on discipline, routine, and what it takes to stay locked in as an SEC head coach. This is one of the best moments from my full interview. A real look inside high-level coaching. This is a Best Moment from the Next Up 2026 All-American Tour. ⸻ TravisMathew: TravisMathew is the official clothing partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com USAT: This episode is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is powering the future of finance with one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io PrizePicks: PrizePicks is a presenting partner of Next Up and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call with our CEO today: https://calendar.app.google/TNGqXFHEU... ⸻ For sponsorships or business inquiries: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

This is a "Most Replayed Moment" from my full interview with Arkansas Head Coach Ryan Silverfield. Silverfield breaks down the chaotic first 24–48 hours after landing his dream job, from managing recruiting to rebuilding a program overnight. He shares the mindset behind his “Now” culture, leadership philosophy, and what it really takes to turn a program around fast. This is one of the best moments from my full interview, giving an inside look at SEC coaching, college football recruiting, and building a winning culture. This is a "Best Moment" from the Next Up 2026 All-American Tour. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.app.google/TNGqXFHEU... For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

College football is being rebuilt behind closed doors. I went to Fayetteville to sit down with Arkansas GM Gaizka Crowley as he takes over one of the most important roles in the sport, and he opened up on what this job really looks like in the NIL era. The pressure, the decisions, and how rosters are actually built now. This is what it takes to build a championship program today and why everything is changing. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.app.google/TNGqXFHEU... For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I traveled to Fayetteville, Arkansas to sit down with Head Coach Ryan Silverfield. He’s taking over Arkansas football with a clear vision and a winning mindset, and in this interview, he opens up on his journey, leadership philosophy, and what it takes to build a championship program. This is Ryan Silverfield completely unfiltered like you’ve never seen before. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: https://USAT.io TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: https://travismathew.com PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: https://link.prizepicks.com/LME0/NEXTUP ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: https://shorturl.at/d9IdQ X: https://x.com/NextUpWithAdam TikTok: https://shorturl.at/qasuc Spotify: https://shorturl.at/5ZdaK Apple Podcasts: https://shorturl.at/mW49D ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

I flew to Orlando to interview Mike Repole, billionaire founder of Vitaminwater and BodyArmor, and now owner of NoBull and the UFL, plus his family office Driven Capital. In this full interview, he shares how he built billion-dollar brands, his business strategy, leadership mindset, lessons from Tom Brady, and his vision for the future of football. Watch for unfiltered insights on entrepreneurship, success, investing, NIL, and what it really takes to win at the highest level. Powered by THE UNITED FOOTBALL LEAGUE ARVELO MEDIA: Want content like this for you or you brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. It’s that simple. Schedule a call today with our CEO today. Packages start at $4,400/month. Schedule: https://calendar.app.google/TNGqXFHEUfM2Uv5Z7 For sponsorships or business inquiries reach out to: [email protected] FOLLOW NEXT UP: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D About: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.

In this episode of Next Up with Adam Breneman, presented by Teamworks, Florida State General Manager of Personnel Darrick Yray joins Adam to break down how a modern college program actually builds a roster from high school recruiting vs. the portal, to retention as strategy, to culture built through competition. He shares the lesson he’s learned from Mike Norvell’s consistency, why comparing NIL/revenue sharing to the NFL is “lazy,” and the single trait he refuses to compromise: “Do you love football?” We also get into war stories of big recruiting wins like Luke Musgrave, evaluating players like that still sting Josh Allen, Justin Herbert, Jordan Love, and how evaluation has evolved from DVDs to data dashboards without losing the human read on character. If you’re a coach, recruiting staffer, or player trying to understand what actually moves the needle in 2025 roster construction, this one is a masterclass. This conversation is part of a larger look, presented by our partners at Teamworks at how NFL-style general managers are changing college football. Their end-to-end solution, Teamworks GM, is purpose-built for this new era. PRIZEPICKS: Get a $50 bonus from PrizePicks with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro 1:31 - Darrick’s journey to Florida State GM 2:50 - West Coast Football vs East Coast Football 4:16 - Evaluating players: On and off the field 6:07 - Day to Day as Florida State’s GM 8:24 - Internal roster evaluation 9:31 - Roster construction 11:35 - Lessons from Mike Norvell 12:58 - Building culture in transfer portal era 14:59 - Favorite recruiting win 16:41 - Biggest recruiting loss 20:20 - Revenue sharing at Florida State 22:30 - Roster retention 25:05- Changes needed in CFB 26:42 - The power of Teamworks and analytics 30:48 - Evaluation success at Florida State 32:26 - Non-negotiable as a talent evaluator 33:49 - Advice to young people in sports 35:22 - Florida State’s season since beating Alabama 36:17 - CFB in 3 years 38:31 - Single transfer portal window On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

Watch the full episode with Kenny Dillingham: It’s rare to get a behind-the-scenes look at the hiring process of a head coach. So I asked Kenny Dillingham about his journey— how it all unfolded, from the first phone call to his first team meeting. Kenny Dillingham shared what it was like to land his dream job as the head coach of Arizona State Football. SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

Virginia Head Coach Tony Elliott joins Next Up with Adam Breneman to talk culture, NIL, portal strategy, and what it really takes to get UVA to Charlotte. Elliott explains why he chose Virginia—elite academics, true alignment with AD Carla Williams and university leadership, and a faith-driven belief that he could build a program the right way. He details the foundation work most people don’t see: tiny standards (yes, flushing the toilets) that create accountability, consistency, and peer leadership in the locker room. We get into the transfer-portal calculus and how NIL realities changed his roster math from a ~75/25 high school-to-portal split to more of a 50/50–60/40 approach. This offseason alone, UVA welcomed 54 newcomers (32 transfers, 22 high school), while still prioritizing academic and social fit in small classes with no “easy track.” Elliott shares how NIL has been a net positive putting players in the community, relieving pressure at home, and letting them focus on ball and school and why he keeps the program relationship-driven while the front office manages the transactional pieces. Elliott also revisits the road win at North Carolina as a belief shift for the team and lays out the identity for 2025: a mission to “build champion men by serving their heart, not their talent,” core values of humility, effort, accountability, respect, and toughness, and a theme of TLC → CLT (team, leadership, commitment aimed at December in Charlotte). To get there, he says UVA needs full-program belief, better consistency in one-score games, and deeper competitive depth. He closes with his “why”: a faith-led calling to use football to help young people realize their God-given gifts. PRIZEPICKS: Get $50 in lineups when you play $5 with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro 1:07 - Support from University 2:09 - First team meeting as Virginia Head Coach 4:20 - First month as Virginia Head Coach 5:45 - Deciding to take the Virginia job 8:46 - Alignment with Virginia Administration 10:49 - Advice to Coach Elliott Day 1 at Virginia 12:35 - Building a new culture as a Head Coach 15:25 - Building a CFB roster in 2025 18:04 - Evaluating players in high school and the transfer portal 20:16 - Being a players coach in a transactional era 22:12 - Positive part of NIL and Corner Media 23:35 - “Ah-ha” moment at Virginia 24:34 - Training camp message in 2025 27:10 - Tackling during fall camp 28:13 - What needs to happen to reach the top of CFB 29:02 - Coach Elliott’s why On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

This week on Next Up with Adam Breneman, Mississippi State Head Coach Jeff Lebby joins the show to talk about the journey of rebuilding a program in the heart of the SEC. From taking over a team that had seen four head coaches in five years, to bringing in more than 60 new players and creating instant belief, Lebby opens up on how he’s building stability and momentum in Starkville. He shares what it means to shape the identity of Mississippi State Football around effort, physicality, and execution, and why he leans on tempo and explosiveness to make opponents “defend every blade of grass.” We dive into recruiting battles in the South, the role football plays in growing the Starkville community, and why alignment with the administration has been critical to the program’s rise. Coach Lebby also reflects on the lessons from a 2–10 season, the importance of preparing his players for life beyond football, and his personal “why” that keeps him grounded through it all. It’s a candid look at what it takes to build a program in today’s college football. PRIZEPICKS: Get $50 in lineups when you play $5 with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE HERE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro :50 - Reflections of first years at Mississippi State 2:24 - First adjustments when taking Head Coaching job 3:32 - Why Mississippi State 4:40 - First year at Mississippi State 6:45 - Momentum at Mississippi State 7:54 - Getting buy-in from transfer portal players 10:25 - Reflecting on 2-10 year 11:40 - Identity of Mississippi State Football 12:28 - Investment from University into football program 13:47 - Spring ball 14:40 - Installing Coach Lebby’s Offense 15:47 - Talent acquisition at Mississippi State 17:07 - Tennessee matchup preview 18:00 - Locker room after beating ASU 18:49 - Dealing with outside noise 19:46 - Approach to analytics 20:53 - Day in the life 22:48 - Growth of Starkville 23:37 - Preparing players for life after football 24:47 - Traits Coach Lebby looks for in young coaches 25:53 - Non-negotiables for recruits and portal players 26:45 - Coach Lebby’s Legacy 27:20 - Future of Mississippi State 28:07 - Coach Lebby’s why On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

Watch the full episode with James Franklin: https://youtu.be/xPES1GMZl50 Everyone wanted Jim Knowles. Ohio State. Notre Dame. Oklahoma. But James Franklin and Penn State got it done. When the best defensive coordinator in college football hit the market, Franklin didn’t hesitate — and it changed everything. This wasn’t luck. It was leadership. It was having the right people — like Pat Kraft — and the right support behind the scenes to win the battles that matter most. For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

This week on Next Up with Adam Breneman, Congressman Russell Fry joins the show to talk about the SCORE Act, his bipartisan proposal to bring stability back to college athletics. Fry explains why the current NIL and transfer portal landscape feels like the Wild West, and how the SCORE Act aims to create a single national standard. We dive into what the bill means for athletes, schools, and fans: protecting student-athletes from predatory agent contracts, ensuring financial education, preserving Olympic and non-revenue sports, and guaranteeing that players can profit from their name, image, and likeness. The conversation also covers why athletes should remain student-athletes rather than employees, the balance between revenue sharing and true NIL deals, and the NCAA’s future role if the legislation passes. Congressman Fry shares his perspective as a lifelong South Carolina sports fan, and why he believes this bill is crucial to saving the future of college sports. PRIZEPICKS: Get $50 in lineups when you play $5 with code "NEXTUP": https://prizepicks.onelink.me/ivHR/NextUp For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE HERE:  https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM:  INSTAGRAM |  https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D CHAPTERS: 0:00 - Intro 1:34 - South Carolina Football 2:09 - Why College Athletics matter so much 3:28 - Congressman Fry’s journey 4:20 - Breaking down the SCORE Act 6:16 - Pillars of the SCORE Act 8:06 - How the SCORE Act Affects Agents 10:14 - Salary cap vs true NIL 11:51 - President Trump’s support on the SCORE Act 12:56 - Student-Athletes as employees 14:32 - Feedback on the SCORE Act 15:46 - SCORE Act in Congress 16:42 - Most consistent pushback on the SCORE Act 17:27 - Misconceptions about the SCORE Act 18:08 - NCAA’s role in SCORE Act 19:10 - Implementation of SCORE Act 20:30 - Watching college athletics change 21:49 - Giving student-athletes a voice 22:56 - Why the SCORE Act matters 23:53 - Charlie Kirk On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans.  Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports.  Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

The structure. The discipline. The standard — every single day. Manny Diaz saw it up close under James Franklin at Penn State. Not just talk about toughness and culture. A masterclass in how to live it. Diaz broke it down on Next Up. Watch the full episode: https://youtu.be/XZQ3WPnFoX4 For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.

Watch the full episode with Brennan Marion: https://youtu.be/PjQvDIYZtE0 They passed him over. He kept showing up. From coaching at NAIA schools to inventing his own offense… Brennan Marion’s story is what college football is all about — grit, faith, and never skipping a letter on the path to greatness. For sponsorships or business inquiries reach out to: [email protected] SUBSCRIBE ON YOUTUBE: https://www.youtube.com/@NextUpWithAdam?sub_confirmation=1 FOLLOW NEXT UP WITH ADAM: INSTAGRAM | https://shorturl.at/d9IdQ X | https://x.com/NextUpWithAdam TIKTOK | https://shorturl.at/qasuc SPOTIFY | https://shorturl.at/5ZdaK APPLE PODCASTS | https://shorturl.at/mW49D On Next Up, college football analyst Adam Breneman sits down with the most influential names in college sports and lets them tell their stories unfiltered, direct to the fans. Next Up is a Front Office Sports Network show featuring candid, open, and honest conversations with the most impactful figures in college sports including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives shaping the business of college sports. Adam is a former All-American, Penn State alum and media personality. Front Office Sports is the leading multi-platform media and news organization covering the intersection of sports, business and culture.