PODCAST · business
NNBN Podcast
by Hosted by Simon Cox
The podcast of the NNBN Membership Organisation, supporting business growth in Northamptonshire and those who serve the area. Listen to our members and those involved with our events talking about a variety of subjects from starting a business, environmental issues, what they do here in Northamptonshire and our weekly round up!More further information about the NNBN, visit https://nnbn.co.uk or call us on 01536 648383 or 01604 926262.
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Episode 69 - Rebecca Steers from NLive Radio talks about the business of radio
So what is it like running a radio station and how do you get into it ?Listen to Rebecca Steers, Station Manager at NLive Radio, talking to Simon Cox about the business of radio and how she entered the industry many years ago!
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Episode 68 - Cassandra Campbell talks about the Northamptonshire Manufacturing Alliance on NLive Radio
Are you a manufacturer in Northamptonshire ?Have you heard of the Northamptonshire Manufacturing Alliance ? Listen to Cassandra Campbell who is leading the Alliance talking to Simon Cox on NLive Radio 106.9fm's Open 4 Business
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Episode 67 - Adam Lawton talks to Adrian Pryce about Fuelling Innovation
Adam Lawton from the University of Northampton joins Adrian Pryce, co-host of NLive Radio's Open 4 Business Radio Show to talk to Adam about #fuellinginnovationAt the centre of the University of Northampton’s Fuelling Innovation campaign is the Fuelling Innovation Coffee Tour, a mobile initiative delivering barista-quality coffee and expert advice directly to business leaders across Northamptonshire.Designed to spark collaboration in a relaxed and informal setting, the tour offers founders, entrepreneurs, and decision-makers the chance to connect with UON’s Knowledge Exchange and Enterprise team, explore growth opportunities, and tap into funded support for research, innovation and skills.“The Coffee Tour is about taking the University of Northampton out to where the businesses are,” explains Helen Miller, Head of Knowledge Exchange and Enterprise. “It’s about building relationships and showing that collaboration with a university doesn’t have to feel intimidating. It starts with a simple conversation.”Tour Dates: Where to Catch the Coffee VanJoin us for a free coffee and business chat each day from 9.30am – 2.30pm plus additional events and workshops each dayThursday 11th September – Northants Chamber Business ExpoFranklin’s Gardens | 9:30am–2:30pmDon’t miss the Fuelling Innovation Across Northamptonshire talk (11:15–11:45am), featuring real business stories and insight into how UON is working with partners to drive sustainable innovation across the county.Tuesday 16th September – Corby Enterprise CentreCorby Enterprise Centre | 9:30am–2:30pmAlongside the coffee van, visitors can attend two free expert-led sessions being delivered in partnership with South Midlands Growth Hub:Ready, Set, Fund! with Barclays Business Banking (10am–12pm)Network & Learn: Unlock the Power of Digital with Digital Northants (1pm–3pm)Wednesday 17th September – Digital Manufacturing Centre, Silverstone ParkDigital Manufacturing Centre | 9:30am–2:30pm (workshop from 8am)A full day of insights and practical tools for manufacturers. Includes:Northamptonshire Manufacturing Forum with updates from Make UK and the Chamber of Commerce plus guest speaker Andy Paul (Fliweel) talking about AI & ManufacturingMade Smarter: Smart Integration Workshop, helping manufacturers boost efficiency through CRM, ERP and MRP tech. Learn about the support available to Northamptonshire Businesses through the Made Smarter schemeFull event details and booking available at: www.northampton.ac.uk/business/fuelling-innovation/The Fuelling Innovation PodcastAlongside the tour, the University has also launched the Fuelling Innovation podcast, produced by the Knowledge Exchange and Enterprise team, to highlight the region’s most inspiring people, ideas and enterprises.Each episode features a different guest, from digital pioneers to fitness entrepreneurs and global start-up founders, showcasing not just what they do, but how they’re driving real-world impact, and in many cases, how UON has supported their journey along the way.Whether you’re a startup, established business, or just curious about how innovation drives change, this is the podcast for you.Listen to the latest episodes via Podfollow: https://pod.fo/e/310c09What’s Next?Our first event in September (4th) partners with NNBN and Vulcan Works to present a panel discussion around My Innovation Journey, join our fantastic guests for fascinating stories! https://www.eventbrite.co.uk/e/my-innovation-journey-tickets-1561995453449The Fuelling Innovation calendar continues into October, with more pop-ups, workshops, and podcast episodes on the way. Whether you’re exploring funding, digital adoption, or talent pipelines, the message is clear:Innovation in Northamptonshire is on the move. Now’s the time to join the journey.
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Episode 66 - Alastair McLeod - "The Business Doctor" talks business
Ever wondered about the support you can get from a Business Doctor ? Have a listen to Alastair McLeod who has a wealth of knowledge and support for businesses, especially those looking to scale up!Alastair also talked about the NNBN Business Awards which take place this October in Northampton and we can't wait!Tune in!
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Episode 65 - Simon joined Ian Griffiths on Beat Route Radio to talk NNBN
Find out whats happening around the NNBN member community by listening to Simon and Ian talking on Beat Route Radio.
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Episode 64 - Damo Rees talks about his Axe Throwing range in Weedon
Have you ever heard of axe throwing ?Well you have now!Damian Rees from The Bearded Viking Axemasters talks to us about his axe throwing range in Weedon, Northamptonshire, how he got started and the importance of team building events where everyone starts on a level playing field.Fancy it ? Have a look at the website here
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Episode 63 - Simon Davis from Keller Williams talks about property in Northamptonshire
Listen to Simon Davis from award winning estate agents Keller Williams talking about property in Northamptonshire.Simon Cox talks to Simon about his experience and what the property market is like in Northamptonshire.If you would like to know more about Keller Williams, visit their website here
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Episode 62 - Silvia Coletto from Paid Ads School talks digital marketing
99% of marketing issues and budget wasted have one simple solution: get better at understanding your customers. Do any of these sound familiar? 😫 You struggle to differentiate your message from the competition😫 Your website makes it unnecessarily hard for people to buy from you😫 You hop on the latest tactic, trend or channel, but you’d struggle to explain why😫 Your digital ads are burning money and not getting you the results you need It all boils down to not knowing enough about your customer’s behaviour, motivations and purchase behaviour.How many times has your business made decisions based on what they think customers want, rather than asking the customer themselves? How many times customer complaints have been dismissed because your business would rather “keep doing what we’ve always done” instead of what’s best for the customer? Every hole in your customer journey, every mismatch between what your business wants the customer journey to be and what the journey ACTUALLY is, is bleeding your ROI dry. And what’s even worse, most businesses wouldn’t be able to pinpoint where those holes are, let alone know how to fix them. After 9 years in marketing, 7 of which as a media buyer and Google Ads specialist, Silvia has worked with over 100+ businesses across most industries.Low and behold, the vast majority struggled with the same issues. None of them are rocket science, but after all, if common sense was so common, would Silvia even be in business right now? Silvia can help you by applying my tried and tested framework to your business, identifying which fundamental buyer journey pillar need attention, and giving you a priority order and a direction to follow. Here’s what Silvia can do for you: 🚀 Speak at your conference, company event, exhibition, panel or masterclass🚀 Consult on a 1-to-1 basis around your customer journey and digital advertising presence for businesses turning over at least £500,000/year 🚀 Audit and train around all things Google Ads for accounts spending at least £5,000/monthContact Silvia here: https://paidadsschool.com/
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Episode 61 - Liz Barclay, UK Small Business Commissioner talks Fair Payment Code and Late Payments
Ever wondered how you could collect your cash quicker ? Worried about late payments ? Keen to show how you pay your suppliers on time ?Listen to Simon Cox and Liz Barclay, UK Small Business Commissioner talking about these very topics here on the NNBN podcast channel.
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Episode 60 - Emma Wynne from Gateway HR & Training talks to us about HR
Emma is the Founder and CEO of Gateway HR & Training based in Corby and in this podcast, Emma joins us to talk to us about the forthcoming HR legislation changes. Here is some of the useful information Emma talks about on the podcast: It’s All About People weekly email sign up - https://itsallaboutpeople.beehiiv.com/subscribe Find out more about HR Hub www.gatewayhr.com/hrhub FREE month of HR Hub - https://gatewayhr.kartra.com/checkout/gateway1Mfree HR Hub for charities is £12+VAT for a year (!) https://gatewayhr.kartra.com/checkout/CharityHRHub FREE month of our HR support service “Peace of Mind”. Find out more about the service here https://gatewayhr.com/peace-of-mind-subscription/ and sign up for free month here https://lp.gatewayhr.com/peace-of-mind-trial For further information, call 01536 215240 or e-mail [email protected]
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Episode 59 - Natasha Caton (The Loving Chef) talks about her passion for food
Listen to Natasha Caton, also known as The Loving Chef who shares her passion for food with us as well as how she caters for a number of private diners in their Northamptonshire based yurt.
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Episode 58 - Adrian Pryce talks to Shehnaaz Latif in an NNBN Member Takeover!
Listen to Adrian Pryce DL talking with Shehnaaz Latif on our podcast channel about the 2024 Impact Showcase held at the University of Northampton. What an inspirational day it was as well as Shehnaaz superbly led an event for people to talk about their successes of 2024. We're already looking forward to this year's event! Have a listen to Adrian and Shehnaaz talking here!
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Episode 57 - The Weekly Round Up w/c 4th November 2024
Have a catch up with what we've been up to on this week's podcast! Yes we're a day behind and we're covering two weeks but we should be back to a weekly update as of next week!
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Episode 56 - The Weekly Round Up w/c 21st October 2024
Have a catch up with what we've been up to on this week's podcast! Yes we're a day behind and we're covering two weeks but we should be back to a weekly update as of next week! Listen to us
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Episode 55 - The Weekly Round Up w/c 7th October 2024
Find out what we did over the last TWO WEEKS! Yes TWO WEEKS! A round up of the NNBN Awards, Volleyball, supporting the Singing Solicitor, raising over £2,700 and more!
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Episode 54 - IT'S TOMORROW!
It's Tomorrow!Hear from some of the Awards Finalists ahead of this Friday's NNBN AwardsKelly Israel from Melody Music WomanSimon and Sarah Singlehurst from New Lodge FarmEmma Coen from Hilton NorthamptonFiona Stacey from Hampton by Hilton CorbyCatherine Storey from Freshbat
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Episode 53 - More As We Approach The Big Night
Hear from some of the Awards Finalists ahead of this Friday's NNBN Awards Sarah Hayle from Community Law Service Rita K from UK Digital Accountant Helen Russell from The Right Track Consultancy Gareth Bull from Innovate Business Consulting Bartek Nieznanski from Cleaning Expert 24/7
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Episode 52 - The Build Up Begins!
Hear from some of the Awards Finalists ahead of this Friday's NNBN Awards Michelle Cullington from Lime Design Studio Jamie-Lee Lothian from Northants Fashion and Textiles School Keith Wright from K Wright Consultancy Jessica Morris from PrincessInk Samantha Cameron from Samantha Cameron Social Media Coaching
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Episode 51 - The Weekly Round Up w/c 23rd September 2024
Find out what we did this week in another action packed week!
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Episode 50 - The Weekly Round Up w/c 16th September 2024
Find out what we did this week in another action packed week!
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Episode 49 - Eric Bye from Erictron AI talks to us about...... AI!
Listen to Eric Bye from Erictron AI talking about AI, impacts on businesses and how it can help save time for small businesses and busy people.
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Episode 48 - The Weekly Round Up w/c 9th September 2024
News from around the NNBN Member Community and what a week it's been! Listen in!
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Episode 47 - Kerry Bate joins us to talk about food and drink!
The Northamptonshire Good Food & Drink Festival is fast approaching and you could be there! In this episode you can hear the organiser, Kerry Bate, from Polka Dot Events talking about the event and how you can book your free tickets. Book here
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Episode 46 - The Weekly Round Up w/c 2nd September 2024
Drop in to listen to the Weekly Round-Up with news of a £3.5 million investment going into Corby, Kerry Bate from Polka Dot Events talks about the Northamptonshire Good Food and Drink Festival, Rupert Turton shares the feedback from this week's ethical selling workshop plus lots more!
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Episode 45 - Suzanne Young and her business partners talk about THE MENTORSHIP
NNBN Member Suzanne Young from Riverley talks to Simon about new support for business owners being delivered by her and her business partners Tanya Gordon and Nikki Stock - all with plenty of business experience to help people succeed. Have a listen to how they could support you on your business journey.
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Episode 44 - Judith Hamilton Talks Female Entrepreneurship And Growing A Business As A Female
Judith Hamilton is a co-founder of Grow Her Business - an online membership community for female entrepreneurs In this podcast, Judith talks to Simon about how she's teamed up with her co-founder Elaine Atherton to help female entrepreneurs. Have a look at how they could help you if you are a female entrepreneur: Links Website A supportive community of experts for women in business (growherbusiness.co.uk) Free Facebook group https://www.facebook.com/share/g/6CoWY8NAmtpWnmyW/ Email address [email protected]
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Episode 43 - The Weekly Round Up w/c 26th August 2024
Welcome to the Weekly Round Up - talking about local news, what's happening within the NNBN Member Community and details of events taking place across Northamptonshire. For more information, visit nnbn.co.uk
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Episode 42 - Cassandra Campbell talks to us about Northamptonshire Manufacturing Week
Marketing Manager for Paradise Computing, Cassandra Campbell, joined us on the NNBN Podcast to talk to us about the first ever Northamptonshire Manufacturing Week which takes place this September. Have a listen and get involved!
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Episode 41 - The Weekly Round Up w/c 19th August 2024
Welcome to the Weekly Round Up - talking about local news, what's happening within the NNBN Member Community and details of events taking place across Northamptonshire. For more information, visit nnbn.co.uk
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Episode 40 - James Corrigan, Commercial Director from Northampton Town Football Club talks the business of football with us
There is a lot happening at Sixfields at present with the new stand due to be completed, executive boxes arriving for corporate hospitality and the arrival of a new Commercial Director, James Corrigan. James joined us a few days ago to talk to us about how businesses could get involved in the football club and details of the Cobblers Business Club which we're delighted to be members of. Have a listen here and if you would like to contact James, or a member of the Commercial Team, email [email protected]
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Episode 39 - The Weekly Round Up w/c 12th August 2024
Welcome to the Weekly Round Up - talking about local news, what's happening within the NNBN Member Community and details of events taking place across Northamptonshire. For more information, visit nnbn.co.uk
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Episode 38 - The Weekly Round Up w/c 5th August 2024
Welcome to the Weekly Round Up - talking about local news, what's happening within the NNBN Member Community and details of events taking place across Northamptonshire. For more information, visit nnbn.co.uk
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Episode 37 - Nick Herring from Wilson Browne Solicitors talks about the legal area of child care
Nick is an Associate and Children Panel Solicitor working in the Childcare Team. He has been dealing with childcare law for over 30 years and is able to provide sensible and objective advice to parents and to professional clients such as Children’s Guardians who are appointed by the court to represent children and their interests within childcare proceedings. To find out more, or contact Nick and the team, visit https://www.wilsonbrowne.co.uk/personal/childcare-social-services/
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Episode 36 - Jess Leech from Wilson Browne Solicitors talks about divorce, finances and court orders
Welcome to another podcast from NNBN as we talk to local people about what they do and why people locally may need their services. In this episode, Simon talks to Jess Leech, Senior Associate at Wilson Browne Solicitors about divorce, finances and court orders. Listen here!
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Episode 35 - Neelam Maher from Wilson Browne Solicitors talks wills and lasting power of attorneys
Welcome to another podcast from NNBN as we talk to local people about what they do and why people locally may need their services. In this episode, Simon talks to Neelam Maher, Private Client Partner at Wilson Browne Solicitors about wills and power of attorney. Listen here!
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Episode 34 - Meet George, George and George from Venturi Marketing
Welcome to the exciting NNBN podcast channel sponsored by Poppy Design Studio. Listen to George, George and George from Venturi Marketing talking about their start up business, what they do to add value to their clients and how they've grown their business since launching. To learn more about Venturi Marketing, you can visit their website here.
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Episode 33 - Jennie Jahina from Wilson Browne Solicitors talks to us about Employment Law and AI in the work place
Welcome to the exciting NNBN podcast channel sponsored by Poppy Design Studio. Listen to Jennie Jahina, Head of the Employment team at Wilson Browne Solicitors talking about employment law changes and how AI can affect employment in the work place. For further information about Wilson Browne Solicitors visit https://wilsonbrowne.co.uk
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Episode 32 - Jenny Woodruff and Kiran Gill from Wilson Browne Solicitors talk about conveyancing
Welcome to the exciting NNBN podcast channel sponsored by Poppy Design Studio. Listen to Jenny Woodruff and Kiran Gill both from the conveyancing team at Wilson Browne Solicitors talking about what they do and how they help people. For more information visit https://wilsonbrowne.co.uk
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Episode 31 - Terry Corby from Good Business Pays talks about late payments
Welcome to the exciting NNBN podcast channel sponsored by Poppy Design Studio. Listen to Terry Corby from Good Business Pays talking to Simon about what they do and help measure the impacts late payment make on Small businesses. The campaign launched the Good Business Pays campaign on the 14th May 2021 to encourage the UK’s largest companies to fast track payments to small suppliers, helping them bounce back from the COVID-19 pandemic and injecting vital capital into the economy. This is a problem that has existed for many years. But despite the great efforts of many people and organisations, the problem for small businesses waiting a long time to get paid still exists. We aim to bring an end to slow and late payments. For more information visit https://goodbusinesspayments.com
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Episode 30 - Lucy Parkinson from Cynthia Spencer Hospice talks about how you could help get involved
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Listen to Lucy Parkinson from Cynthia Spencer Hospice talking about how you could help support the hospice. Yes charities need financial support, but they also need people to help them with events and supporting day to day activities at the hospice so what could you do to help ? If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 29 - Jo Moore, CEO of Accommodation Concern, talks about debt and housing advice in Northamptonshire
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Listen to Jo Moore, CEO of Accommodation Concern based in Kettering, talking about debt and housing advice. It's been a challenging time with the cost of living crisis and on the back of the pandemic and Jo talks about support for those in debt, how Accommodation Concern can help and what to do if you find yourself in this position. If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 28 - We enjoyed the Northamptonshire Business Exhibition at Wicksteed Park
We thoroughly enjoyed the Northamptonshire Business Exhibition at Wicksteed Park and meeting a number of businesses from across the County. Here you can hear Simon talking to local businesses and charities from around the County. Thank you to: Sunny Singh - Northamptonshire Business Community Chris Smith - Royal & Derngate Aman Bin-Nassir - Prafun (Young Enterprise Company Programme) Tom Cliffe - Cafe Track/Issured Chantelle Cameron - Professional Boxer Sean Rose - Northamptonshire Chamber of Commerce Simon Hollis - Go Beyond Challenge Cllr Daniel Lister - West Northamptonshire Council Eliza Seville - Eliza Seville Racing Dean Jones and Katie Vickers - Northamptonshire Community Foundation Tom Warrender - Wilson Browne Solicitors Martin Steers - NLive Radio Ben Littlewood - Hanger 41 Chloe Finch - The Chester House Estate Ashish Kumar - Web Alliance Jessica Pilkington - Pilkington Communications Aimee Smith - Hawsons Chartered Accountants Wayne Lennon - Chalk Original Nick Freeman - Nick Freeman Photography For further details of the next Northamptonshire Business Exhibition, visit https://northants-chamber.co.uk
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Episode 27 - Sarah Hayle from the Community Law Service in Northampton joins us to talk about their services
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Listen to Sarah Hayle, CEO of the Community Law Service (Northampton and County), who are a registered charity and an independent specialist social welfare advice provider. The aim of the organisation is to improve the health and wellbeing of local residents through tackling social and financial exclusion, alleviating poverty and advancing education. This is achieved through the provision of specialist advice, casework and representation currently in the fields of Welfare Benefits, Debt, Financial Capability, Energy Advice, Housing and Immigration.. If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 26 - Kevin Rogers, Chair of the Board at Wilson Browne Solicitors talks to us about his adopted home "Northamptonshire" plus lots more!
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Kevin Rogers, Chair of the Board at Wilson Browne Solicitors based in Northamptonshire and Leicestershire, joins us to talk about his adopted home of "Northamptonshire", business matters in Northamptonshire, how businesses should get further involved in the education sector to support future generations and how Wilson Browne Solicitors have "all the help you need!". Listen to Kevin also talking about how he shared the stage with us with Business Minister Kevin Hollinrake came to Kettering last March. If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 25 - Greg Guilford from HR Solutions talks about the latest SME Business Survey recently released in Northamptonshire
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Greg Guilford, CEO of HR Solutions based in Kettering, joins us to talk to us about their latest results in the 2024 SME Business Survey. Listen to Greg and Simon discussing the survey results. To download your copy, visit here If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 24 - Emma Kendrick from Laugh Out Loud Theatre talks about their fundraising for the Northamptonshire Community Foundation
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Tomorrow, the Franklins £50 Challenge starts and Emma Kendrick from Laugh Out Loud Theatre based in Northamptonshire joined us to talk about how they will be using the £50 which will be given to them by Franklins Solicitors to raise as much money as they can for their nominated charity, the Northamptonshire Community Foundation. Listen to Emma talking about LOL Theatre and what they will be doing to raise money for the charity. To learn more about LOL Theatre, visit here If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 23 - Eliza Seville joins us to talk about her racing and how businesses can support her
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Last week it was good to speak to Eliza Seville about her racing, how she got into motorsport and how businesses can support her through advertising and sponsorship. You can hear Eliza talk about her journey into motorsport, how she graduated through the National College of Motorsport and her big dream of racing at Le Mans. To learn more about Eliza's racing and how you could get involved, visit here. If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 22 - Jenny Herrera, CEO of the Good Business Charter, discusses Good Business Week
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Last week was Good Business Week where the Good Business Charter led a campaign talking about the positive work being done throughout the UK by businesses and charities. You can hear Jenny talking about what happened during Good Business Week and also the work that the Good Business Charter is doing. To learn more about the Good Business Charter and how you could get involved, visit here. If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383.
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Episode 21 - Listen to successful entrepreneur, business owner and business coach Parm Bhangal talking about his journey
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Northamptonshire based Parm Bhangal joins us to talk about what he does, his business, his journey, entrepreneurship and more. You can hear Parm talking about what it was like the first time they won one of their business awards, his "why", his growth and why he is now helping others to follow his journey through his coaching and mentoring. To learn more about Bhangals Construction, visit here or Parm's coaching business, visit here If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383
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Episode 20 - Rupert Turton from Action Coach Oakham & Kettering talks about BUSINESS PLANNING!
Welcome to the exciting NNBN Podcast channel sponsored by Poppy Design Studio. Rupert Turton joins us to talk about what he does, his business and the importance of business planning. You can hear Rupert talking about why businesses need to plan, an exciting new business planning workshop NNBN are running with Rupert and Angela and details of other events they are running. To learn more about his business, visit https://oakham.actioncoach.co.uk/ If you would like to be a guest on the podcast channel, e-mail [email protected] or call us on 01536 648383
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ABOUT THIS SHOW
The podcast of the NNBN Membership Organisation, supporting business growth in Northamptonshire and those who serve the area. Listen to our members and those involved with our events talking about a variety of subjects from starting a business, environmental issues, what they do here in Northamptonshire and our weekly round up!More further information about the NNBN, visit https://nnbn.co.uk or call us on 01536 648383 or 01604 926262.
HOSTED BY
Hosted by Simon Cox
CATEGORIES
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