PODCAST · health
Not Almost There
by Joe Chura
My name is Joe Chura. I went from working on an assembly line, lost and confused, to creating and selling multiple companies, transforming my health and wellness since. I didn’t do it alone. If you think you can do more, you can—but you may be in a rut or routine like I was. You are not alone. Join me along my journey to seek knowledge and actionable advice from some of the world’s most renowned experts in entrepreneurship, alternative medicine, fitness, and overall health and wellness. Find out more at NotAlmostThere.com
Episodes
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Marketing to Ritual vs. Reason: How and When to Use Each Strategy
Not every product gets bought for the same reason. Is your product providing a solution to a problem, or simply satisfying enjoyment? The answer could be “both.” In this episode, Joe breaks down the difference between marketing to a conscious "what for" and marketing to an unconscious “just…
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Marketing to Everyone Is Marketing to No One
How understanding your niche can define brand values Joe breaks down the persona exercise that shaped Go Brewing from day one: picture one real customer, sell to them, and let everything else (voice, story, product) follow from there. But a sharply defined target market can limit a brand's reach…
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"Beer Pushups" Wasn't a Thing. Then It Became Our Best Customer Acquisition Tool.
How customer engagement systems bridge the gap between subjective experience and measurable ROI A guy doing push-ups while drinking a beer sounds like a bar bet, not a business strategy. But at HYROX in New York, it became Go Brewing's best-performing piece of customer data collection — out of…
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You're Not Selling What You Think You're Selling
The Real Pitch Is Identifying the Problem. Most salespeople lose before they even start, not because their product is bad, but because they're leading with the wrong thing. In this episode, Joe breaks down a real conversation he had with a 401k salesman who couldn't get anyone on the phone, and...
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The 4-Part Framework for Getting Anyone to Say Yes
How to let them know you understand the problem. After a frustrating sponsorship call that went sideways fast, Joe breaks down the communication framework he's used in boardrooms, hiring conversations, and high-stakes pitches for over two decades with Ford, GM, Costco, Walmart, and hundreds of...
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Claude Code Is Easier Than You Think. And More Powerful Than You Imagine.
Here's 4 Simple Steps to Get Started. Most people are using AI to write emails and clean up presentations. Joe is using it to build software, run research, and solve real business problems…before his burrito arrives. The barrier isn't skill. It's jargon. Words like "code," "skills," "terminal,"…
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What's your unfair advantage? How to identify it, then leverage it.
Joe's building his second $100M+ company — and this time, the blueprint looks completely different. As Joe begins his investor journey for Go Brewing, what he's learning is forcing him to rethink how he sees the business from the ground up. In this episode, Joe breaks down why top-down market...
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The Middle Is the Worst Spot to Be. But Attention Without Connection Won't Last.
On standing out in a world where everyone's using the same playbook and why breaking through is only half the battle. You have three seconds. Maybe less. And if you spend them looking like everyone else, no amount of polish is going to save you. But here's what nobody talks about: getting…
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Audit Your Mood. Then Take Action. Here’s How.
Are you running on autopilot, or actually paying attention to how you feel? Most people know something's off before they can name it. Joe breaks down why self-awareness alone won't move the needle, and why the only way out of a funk, a spiral, or a stretch of low performance is to stop waiting…
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Beware the Skip Rate for Your Whole Business. Why Attention Without Purpose Is Just Noise.
Most marketing strategies aren't failing because of budget or tactics. They're failing because nobody asked why. Joe has seen too many organizations spending real money on content calendars, vanity metrics, useless KPIs, and social media strategies that will never move the needle. He's done…
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No One Remembers Your Pitch. Here's How Great Presenters Win Rooms.
Most people give presentations the wrong way — leading with credentials, cramming slides full of text, and talking about themselves when the audience only cares about one thing: what's in it for me. The result? Tuned-out rooms, forgotten pitches, and missed opportunities that could have changed...
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AI Isn't Just Changing Your Job. It's Changing Who You Can Be.
This is bigger than the Internet. It's a new way of being in the world. And its transformation of "work" is a force multiplier. (Part 3 in a mini-series on how to use AI now.) Most people think AI is a tool you learn, like Excel. It's not. It's something you have to learn to think with — and that...
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The biggest competitive advantage right now isn't money or talent.
This is what democratized tech solutions look like, for business and life. (Part 2 in a mini-series on how to use AI right now.) From a custom app that rewards his son's treadmill miles with screen time to a personal news feed curated around his exact interests, to developing a bespoke headless...
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I'm Custom-Building Software That Is TRANSFORMING My Business (No Coding Skills Necessary)
Googling Gives You Answers. AI Builds Tools to Solve Your Problems. Just Ask It. (Part 1 in a mini-series on tips for using AI) Most business leaders are using AI to draft emails and summarize documents. Joe is using it to build custom operating systems, automated and integrated CRM platforms…
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If I'd Known Where He'd Been, I Couldn't Have Helped Him Get Where He Wanted to Go
Why Big Goals Work and How Lived Experience Can't Be Measured The goal was 5:35. The qualifying time for a double amputee to get into the Boston Marathon. It was an outrageous target and Joe had no idea. In this episode, recorded on the road while traveling to an Innovation Summit, Joe shares the...
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Why are you letting “them” steal your joy?
How to align information with action, not distraction. Comparison is the thief of joy — and it might be the thing quietly killing your momentum. Joe breaks down why watching competitors, obsessively consuming industry content, and chasing every "squirrel" in your feed can keep you from reaching...
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How to Reinvent Yourself When Your Own Success Is Holding You Back
What happens when the life or business you've built becomes the very thing preventing you from growing? In this episode, Joe digs into the hard truth that the things (the co-workers, the business structure, the story about who you are and what you do) that got you to where you are today, may not…
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Why I Became Someone Else to Overcome My Biggest Fear
The Alter-Ego Trick To Beat Performance Anxiety Anxiety can be debilitating whether it manifests as a stutter, a bad attitude or feeling stuck. In this episode, Joe shares how he went from a kid with a stutter to a keynote speaker using a powerful mental technique: creating an alter ego. Learn…
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Naming Your New Business is Fun. And VERY Risky.
How to get the trademark you want and need. Ready to launch and name your new business? Don't file anything until you listen to this. Veteran entrepreneur Joe Chura shares the complete process for choosing a business name that won't get you sued—from Google searches and domain availability to…
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How to Get Investors to Say Yes to Your Business (Even as a First-Time Founder)
And why taking a lesser valuation might actually accelerate your growth. Veteran entrepreneur and investor, Joe Chura, breaks down the critical questions every entrepreneur needs to answer before raising capital—and explains why even successful founders get more "nos" than you'd expect. What…
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Is AI Gaslighting Me or Is Its Over-Confidence a Risk to My Business?
Can ChatGPT count the Rs in "strawberry"? Joe Chura tests ChatGPT, Google Gemini, and Claude AI with one simple question—and the results expose a dangerous pattern in how AI tools handle mistakes and how business leaders need to validate authority while integrating new technologies into their...
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Got Imposter Syndrome? How to Reframe Your Self-Doubt
Though he built and sold two businesses for over $200 million, Joe shares how he still suffered from imposter syndrome and the Fortune 500 Boardroom moment that transformed his mindset about self-doubt, the value of experience and the actions he takes to keep learning (even from his interns). Key...
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Have Fewer (but Bigger) Goals for the New Year
Why New Year's Resolutions Fail & How to Actually Achieve Your Goals Tired of abandoning your New Year's resolutions by February? Discover why traditional goal-setting doesn't work and learn a proven framework that actually sticks. In this episode, Joe breaks down: Why long resolution lists…
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How and Why to Build a Data Story to Scale Your Sales Channels
The CPG Strategy that Took Go Brewing from Online to Costco Joe breaks down his strategic approach to building a CPG brand across multiple sales channels. Learn why the order matters—from your own Shopify storefront to Amazon to retail shelves—and how to build a compelling "data story" that opens...
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When Costco Said Yes, We Weren't Ready. From Zero Experience to National Retail.
Readiness is a myth. When most people wait, entrepreneurs just start. Is this reckless, or a competitive advantage? Joe reflects on several pivotal moments when he wasn't ready, but still pushed forward and built the fastest growing brewery in the country. From building a product with no previous...
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Congress just set an end date for hemp-THC businesses like mine. Here's why that's a good thing.
THC drinks: 1 year till prohibition? A provision in the legislation that ended the federal government shutdown will close the loophole in the 2018 Farm Bill that allowed for hemp-derived THC and CBD products to become a $30 billion industry. This could destroy businesses like Easy Man, one of the...
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How Our Business of Inclusion Accidentally Excluded Most Potential Customers
Signaling the opposite of what we were known for increased our overall sales, but why? Would you rather be 1 of 5 businesses in your category, or 1 of 10,000? The answer surprised Joe and revealed a way to hack deep-seated customer psychology that transformed a key segment of his start-up…
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Why Do CEOs and Entrepreneurs See MBAs Differently?
Candid Career Advice that Every Business Student Should Hear Right Now College debt has grown by 43% in the last decade, but another investment metric that young people in the early stages of their careers need to consider is time. How are you spending it to get the education you need to reach…
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When Not Knowing The "Rules" Becomes Your Superpower
An Unbelievable Story of Defying Expectations That Is a Lesson for All Entrepreneurs When a 61-year-old Australian potato farmer showed up to run a 540-mile ultra-marathon in rain boots, everyone laughed. Joe unpacks the unlikely legend of Cliff Young and what his story reveals about innovation,...
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How Accepting a Gift I Didn't Know I Needed Changed My Life
A Story About Sales, Service, Generosity and Being Open to the Unfamiliar Joe shares how a small gesture from a customer early in his career—a box of CDs—shifted his entire mindset about success, leadership, and service. This story traces how a simple act of generosity helped shape the principles...
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But what are you REALLY afraid of? What happens when you go towards what scares you.
Pulling a trailer, running a marathon, starting a business: how doing the thing exposes fear for what it really is. Joe reflects on how fear shows up in both everyday challenges and defining moments—from business risks to personal tests of endurance and everyday fitness routines. He shares how...
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I Met with OpenAI. Here's What Business Leaders Need To Know Now (and what I'm skeptical about)
Will your business show-up in AI search? Here's the test... AI is rewriting the rules of search — and business owners can’t afford to ignore it. Joe had a private meeting with execs from OpenAI (ChatGPT) and cuts through the noise to share how businesses need to adapt. From optimizing websites…
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A Warning for Entrepreneurs: When Leaders Become Managers Business Growth is at Risk
What makes a great leader different from a great manager? Joe confesses why one-on-ones drain him, what he learned in the Boardroom of a publicly-traded company about persistence, and how changing environments can unlock hidden potential -- especially with support from good managers. Key…
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Unlock Value & Scale Faster By Betting On People Not Just Plans
Joe dives into the art (and risk) of hiring ahead of where your business is today. From bringing in talent before the role exists to structuring equity and vesting agreements, we explore how the right people can accelerate growth—or hold you back. Learn how to balance vision with reality when...
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The Surprising Clue To Spot Conflict Before It Becomes Systemic (and how to solve it)
The Leadership Hack to Turn Discomfort Into Collaboration Conflict is inevitable as teams grow—but how you handle it makes all the difference. Joe describes real-life examples of why ambiguity is the root of many workplace tensions, how to spot it early, and the fastest way to resolve issues…
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The 1 Question for Founders That Will Redefine How You Spend Time
How to unlock enterprise value, delegate effectively & adapt systems to match goals We dive into the most persistent question every founder faces: "where should you really spend your time?" From making pizzas in the early days to building national marketing campaigns, Joe shares how he decides…
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When "Brilliant" Ideas Bomb: Critical Lessons for Escaping Your Own Bias
What We Learned When No One Wanted What We Loved (and how that saved us money!) A/B testing online for customer preferences was a tried and true strategy for Joe as he built websites and digital marketing campaigns in the automotive space, but how could he apply those lessons for CPG retail in…
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How I lost 50 lbs in 6-months and designed a health routine that saved my life
Tips to Approach Diet & Fitness: Test, Track & Take Action Now Joe gets candid about his journey from neglecting fitness while grinding to grow his business to losing 45 pounds, running marathons, and sustaining healthier habits to be a better business leader, father, and husband. The connection...
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These Hard-to-Believe Moments Made Me a Better Entrepreneur (AMA)
Rule of Thirds for Startups: Big Wins, Paper Cuts & When to Call a Spiritual Healer In an Ask-Me-Anything episode Joe shares intimate stories from behind the scenes of starting and running his businesses including the surreal moment of getting a $200+ Million offer and when the only solution was…
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Run Smarter Facebook Ads: How I Hacked the Algo
Hijacking Super Bowl Commercials. Brand vs. Performance Marketing. Social Proofs Ads vs. Demographic Targeting. Feeling stuck on how to start marketing on Facebook, Instagram or Google? Joe cuts through the noise to share a simple and proven, early-stage business strategy. Learn how to build…
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The Set-and-Forget Playbook for 30% More Revenue (Already Hidden in Your Business)
Build Email Flows that Unlock Value, Drive Sales & Create Relationships The most undervalued resource of your business is your ability to contact customers directly so why would you spend money to drive people to your website or store if you can't stay in touch with them? In this episode Joe...
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Do This Before Spending ANY Money on Ads
In this episode, Joe explains what many startups fail to do before they spend their first dollar on ads. From crafting a clear value proposition to optimizing your website for the buyer's journey, you'll learn how to build a brand experience that converts. Using real examples—like the launch of...
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How to Know If Your Idea Is Worth Building (Without Spending a Dime)
In this episode, we dismantle the myth that market research requires big budgets or third-party consultants. Instead, Joe breaks down a founder-tested approach to validating ideas using nothing more than a spreadsheet, common sense, and hard-earned insight. We walk through: Why you don’t need…
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The Real Reason You Haven’t Started
You've got the idea. You've done the research. So why are you still waiting? Multi-exit founder breaks down the psychology that keeps most people stuck in the "someday" phase - and the exact questions he asks himself before taking the leap. From validating passion over market size to why your...
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Doing this one thing can save you millions in taxes
The Crucial Role of Attorneys in Startups: Lessons from a Seasoned Entrepreneur In this episode, Joe reflects on his entrepreneurial journey, emphasizing the importance of hiring specialized legal counsel when starting a business. He discusses his experiences with different types of business...
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Go Find Your Way
Where does ambition really come from? Joe and his cohost dive deep into the messy reality behind entrepreneurial success—from studying 15 seconds at a time on the assembly line to scaling Go Brewing while implementing new systems with a lean team. They explore why 'work-life balance' is BS for...
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Creating the Iron Cowboy with World Record Holder James Lawrence
James Lawrence, "The Iron Cowboy," and Joe sit down to discuss many topics, including a part of his story that isn't well known, Ironman training, mental toughness, and so much more. More info at https://www.notalmostthere.com https://www.gobrewing.com https://www.ironcowboy.com/...
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Focus On The Process with Daniel Cnossen, Navy Seal and Olympian
Dan Cnossen is a Navy Seal, Paralympic gold Medalist, and leadership guru. Dan became a Navy Seal in 2003. Over the next six years, Dan was deployed multiple times to Iraq and Afghanistan and rose in rank to become the officer-in-charge of an 18-man SEAL platoon. In 2009, Dan was deployed to...
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The Science of Motivation with Author, PhD Professor at the University of Chicago, and Past President of the Society for the Study of Motivation, Ayelet Fishbach
Ayelet Fishbach PhD, is the Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the past president of the Society for the Study of Motivation and the International Social Cognition Network (ISCON). She is an expert on motivation and decision...
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Find A Way with Amy Purdy three-time World Cup para-snowboard gold medalist
Amy Purdy is the top-ranked female adaptive snowboarder in the U.S., a three-time World Cup para-snowboard gold medalist, the 2014 Paralympic bronze medalist, and the founder of Adaptive Action Sports, a nonprofit organization that helps youth, young adults, and wounded veterans with physical...
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ABOUT THIS SHOW
My name is Joe Chura. I went from working on an assembly line, lost and confused, to creating and selling multiple companies, transforming my health and wellness since. I didn’t do it alone. If you think you can do more, you can—but you may be in a rut or routine like I was. You are not alone. Join me along my journey to seek knowledge and actionable advice from some of the world’s most renowned experts in entrepreneurship, alternative medicine, fitness, and overall health and wellness. Find out more at NotAlmostThere.com
HOSTED BY
Joe Chura
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Frequently Asked Questions
How many episodes does Not Almost There have?
Not Almost There currently has 59 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Not Almost There about?
My name is Joe Chura. I went from working on an assembly line, lost and confused, to creating and selling multiple companies, transforming my health and wellness since. I didn’t do it alone. If you think you can do more, you can—but you may be in a rut or routine like I was. You are not alone. Join...
How often does Not Almost There release new episodes?
Not Almost There has 59 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Not Almost There?
You can listen to Not Almost There on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Not Almost There?
Not Almost There is created and hosted by Joe Chura.
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