PODCAST · business
Not Your Average Financial Podcast™
by Not Your Average Financial Podcast™
Traditional financial planning is no longer working, and in the new-normal economy, your hosts Mark Willis, CFP® and Holly Bach invite you to join us, as we engage the new and improved steps for establishing financial sanity. Be curious. Be stable. Be sane. This is Not Your Average Financial Podcast. More at https://nyafinancialpodcast.com.
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Episode 467: Real, Recession-Proof Freedom: Fusing Utilitarian Short-Term Rentals with Bank On Yourself®, with Kirby Atwell
In this episode, we ask: What is the 1% net rule? Would you like to listen to Episode 316? Why does layering on Bank on Yourself® strategies to real estate make a whole lot of sense? What is Kirby’s story? What is over looked in the short term rental space? What is counterintuitive? Where can...
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Episode 466: The Real Wins and Losses of Bank on Yourself® Over 13 Years with Phil Smith
In this episode, we ask: Have you heard Episode 462? Who is Phil Smith? What is a super awesome privilege? Why was Mark cautious? What helped Phil? How did Phil find the right balance with his Bank On Yourself® type whole life insurance policies? What is so cool about having friends as clients? What were...
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Episode 465: Client Spotlight: Bank On Yourself® for Creatives: Building a Music Empire with Janet Kuester
In this episode, we ask: How can you make your side hustle the main event, without money stress? Who is Janet Kuester and how did she grow the Music Connection to hundreds of students? What did Janet do with her Bank On Yourself® type whole life insurance policy? What is a music activist? What did...
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Episode 464: IUL Scams and Pitfalls Exposed – Backtested Illusions vs. Real Guaranteed Growth
In this episode, we ask: What has been marketed as a shiny solution? Why is the agent pushing this hard? What’s the rub? What conclusion has Mark come to after seeing clients who have been burned by this? What are the numbers? Do you want efficiency? Do you want control? Do you want safety? What...
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Episode 463: True Crime! Nascar Legend Kyle Busch’s IUL Lawsuit and Death Exposed
In this episode, we ask: Why do indexed universal life (IUL) policies so often fail? How about a high profile example? What about a straight-forward, guaranteed approach? Why are IUL policies structured to shift massive risk onto you, the policy holder? What is the real culprit here? What gets more expensive as you age? What...
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Episode 462: Ninja Belts Bonus! Kung Fu Mastery and Your Money with Phil Smith
In this episode, we ask: Have you met a Kung Fu Master? Who is Phil Smith? Who is the big bad banker? What were some of the first lessons on the mat? What are the building blocks? What about the stances? What about versatility? What does it take to be “kung fu” at something? What...
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Episode 461: No. 9 The Black Belt Warning: The Real Dangers of Large Policy Loans and How to Avoid Lapse Tax
In this episode, we ask: Have we gone mad here? Should we save more? Should we just hope the market cooperates? What is the four step process for the black belt? What discipline is required to handle large loan balances? What is the most important business in the world? Should premiums and income match? What...
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Episode 460: No. 8 The Black Belt Strategy: Expand Your Banking System Until It Handles 100% of Your Income
In this episode, we ask: Have you tied on your belt? What is happening with the CPI? Where is worker confidence listed with ABRI? What is the median savings for people in the U.S.? What age bracket is buying whole life insurance in droves? What is the black belt? Are you leaking wealth? Is your...
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Episode 459: No. 7 The Brown Belt: Create a Family Banking System That Lasts Over 100 Years
In this episode, we ask: What can span three or more generations? Have you considered the family office? Would you like to get going with capturing your monthly cashflow with No. 1 The White Belt? Would you like to advance to working with the most important people in your life, No. 2 The Yellow Belt? Would you...
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Episode 458: No. 6 The Purple Belt: How to Finance Massive Annual Expenses
In this episode, we ask: Why is the consumer sentiment rating in the basement? What is projected to run dry? What are people voting with their wallet for? Would you like to begin with capturing your monthly cashflow with No. 1 The White Belt? Would you like to continue on with the most important people in...
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Episode 457: No. 5 The Green Belt: Not Just a Policy, A Cash Flow System
In this episode, we ask: Are you crossing your fingers and hoping Wall Street delivers? Would you like to start with capturing your monthly cashflow with No. 1 The White Belt? Would you like to follow up with the most important people in your life, No. 2 The Yellow Belt? Would you like to catch up on...
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Episode 456: No. 4 The Red Belt: The Ultimate Retirement and Business Protection Strategy Most Advisors Ignore
In this episode, we ask: Are you ready to advance to a pivot point in the financial dojo? Would you like to review No. 1 The White Belt? Would you like to listen to No. 2 The Yellow Belt? Would you like to catch up on No. 3 The Orange Belt? What are we moving...
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Episode 455: No. 3 The Orange Belt: the Debt SnowBank Method™
In this episode, we ask: What if it is possible to be BETTER than debt free? Would you like to hear the No. 1 The White Belt and No 2. The Yellow Belt? Are you debt free? Is paying cash the answer? What did a recent federal reserve study conclude? What is the Debt SnowBank...
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Episode 454: No. 2 The Yellow Belt: The People Who Matter Most – Kids, Parents and Business Partners
In this episode, we ask: Will anything else in your financial life work? Did you listen and learn about the White Belt in Episode 453? What is the Yellow Belt? Where is real wealth built? What intentional steps are you taking? What about legacy level power? How much does it cost to raise one child...
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Episode 453: The Ninja Belts of Bank On Yourself®: No. 1 The White Belt: Cash Flow Mastery
In this episode, we ask: Where is the true sanity? What about the martial arts belts? How can we build real wealth? How many money moves are you making in your cash flow? How about renegotiating the auto insurance? What about cutting out subscriptions no longer in use? Do you need to adjust your tax...
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Episode 452: Why China and India Just Bought Gold and Silver Like Crazy… and What It Means for Your Money with Dana Samuelson
In this episode, we ask: What is happening with precious metals? Where do we stand? Who is Dana Samuelson? Where is gold, silver and platinum going? What is the state of the union on precious metals? What happened in 2025? What happened in the late 70s and COVID? What about tariffs? What about uncertainty? What...
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Episode 451: Refinance Your Retirement – An Important Update on Annuities
In this episode, we ask: Do you need the latest and greatest? Are you rocking a flip phone? How have interest rates affected crediting rates, caps and guaranteed lifetime income streams? Did you buy a contract in the low rate years? What are the new contracts offering with higher interest rates? Is it smart to...
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Episode 450: The Tardus Income Snowball and Bank On Yourself® – Are They Your Financial Game Genie? with Ben Berry
In this episode, we ask: Who is Ben Berry? Would you like to check out Episode 397? What is Tardus Wealth Strategies? Would you like to hear Episode 376? How does the Bank on Yourself tool integrate with the Income Snowball? Do you remember Nintendo, back in the day? Do you remember the Game Genie?...
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Episode 449: The Hidden Power of Trump Accounts — What Nobody is Telling You
In this episode, we ask: How has the I.R.S. clarified things with a recent notice on the Trump account? What changed Mark’s mind about the Trump accounts? Can you convert a Trump account into a Roth IRA when the kid turns 18? Why not put money into a 529 plan instead? What about layering this...
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Episode 448: Why the Bank on Yourself Combo Rider is Your Lethal Weapon — If You Use It!
In this episode, we ask: What is the combo rider? What’s the worst thing you could do? What is the power of uninterrupted compounding growth? How about an example? What about utilizing the paid up additions rider? What’s the deal with the one-year term cost? What can be a game changer? What about parking money...
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Episode 447: Films That Change Lives and Hearts with Moneeka Sawyer
In this episode, we ask: Do you remember Moneeka Sawyer? Would you like to listen way back to Episode 119? What is the Christmas Rescue? What did Moneeka notice as an executive coach? What happens when people lose their joy? Have you read Choose Bliss? How can you be blissful when you’re broke? What transformed Moneeka’s...
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Episode 446: Tax Efficient Ways to Buy Company Cars via Bank on Yourself®
In this episode, we ask: What do business owners ask Mark all of the time? Is this legal? Are there benefits to doing this? Who is in a strong position? What can add super-powerful leverage here? What about layering in a shareholder loan from your policy? What about accelerated depreciation on a heavy SUV or...
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Episode 445: Markets Don’t Care About Your Timeline
In this episode, we ask: Do you remember the early 2000s? Do markets care about your timeline? What happens if the buffer is now gone? How can you go 2 weeks or more without a paycheck? What did the Federal Reserve’s retirement data say? What about groceries? What about one market dip? Is history kind...
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Episode 444: Why Top Line Revenue Isn’t Real Success with Ciara Stockeland
In this episode, we ask: What if running your business was like solving one giant puzzle? What is your vision of success? Have you been building the wrong picture all along? Who is Ciara Stockeland? Would you like to listen the Inventory Genius podcast? What happened? What was the craziest part of Ciara’s ride up?...
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Episode 443: Don’t Diversify! Put All Your E.C.S. in one basket!
In this episode, we ask: Is there a nagging worry? Will the nest egg actually last? What about efficiency? What about control? What about safety? Do you need to spread your money thin across a lot of baskets? What is Mark’s core philosophy on planning? What is the E.C.S. factor? What can eat through savings...
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Episode 442: The READY Strategy for Retirement Income
In this episode, we ask: What will your retirement party feel like? Will you run out of paychecks? How can you boost your income growth? What about the 4% rule? What about the Trinity study? What does this assume? What about sequence of returns risk? What did the WSJ say? What do you really need?...
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Episode 441: From Overlooked to Unstoppable with Len Sanford Jr.
In this episode, we ask: What happens with subconscious programming? Who is Len Sanford Jr.? What is Len’s story? What are the three Gs? What did Len get from his family? How does one become abundant? Who is waiting on God? What about what other people think? Why is it important to Len to Bank...
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Episode 440: How to Ask AI about Bank on Yourself®
In this episode, we ask: What do I see every week? Does AI have good financial advice? What are some optimal prompts for AI? • “Compare the historical net returns and liquidity of a properly structured dividend paying whole life insurance policy… versus a total stock market index over a 30 year period… include the...
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Episode 439: Permission to Spend DOUBLE in Retirement!
In this episode, we ask: Why do people refuse to treat a dollar of income the same as a dollar of wealth? What is the weird glitch in human psychology? What does the latest research say? What about married couples? What does guaranteed income do to the retirement income puzzle? Why are many retirees living...
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Episode 438: Having a Baby? Put Bank On Yourself® on the Registry!
In this episode, we ask: Are you a small or mid-sized business owner? Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? What’s an unexpected baby shower gift? What if your family could chip in? What are smart tricks? What about funding systematically?...
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Episode 437: Pay Your Kids Through Your Business, a Roth IRA plus Bank on Yourself® Strategy
In this episode, we ask: Did you host a lemonade stand as a kid? What is the spark for real financial freedom? What about setting up a legacy? What about teaching the kids how to build wealth? Who wants to plant an oak tree for the kids? What about tax free income and tax free...
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Episode 436: Embracing Life’s Endings with Dani Craig
In this episode, we ask: What if confronting the idea of death could change how we live? What is a death doula? Who is Dani Craig? Would you like to visit the Tend Group? Where does true well being exist? What does it mean to die well? What is Dani’s story? What about anxiety? What about...
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Episode 435: Warning! You Could LOSE Your PUAs IF You Don’t Pay Your Premiums
In this episode, we ask: Would you like the option to add an extra bedroom or bathroom to your house? Would you like a blueprint for maximizing your policy’s potential? Would you like to hear Episode 142? What is the minimum annual premium due on the PUA rider? What happens to the paid up additions...
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Episode 434: NEW BOOK! Part 2 – Bank On Yourself®: Liquidity, Compounding and Lifetime Income
In this episode, we ask: Would you like to hear Part 1? Why does uninterrupted compounding beat every mutual fund? Would you like to go to bankonyourselfbook.com to get the new book? What do Brian Kay, Tim Austin and Pamela Yellen know that other financial gurus have failed to tell us? How far does the influence...
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Episode 433: NEW BOOK! Part 1 – Bank On Yourself® Origins and Why Now? with Pamela Yellen, Brian Kay and Tim Austin
In this episode, we ask: How can you build wealth safely and predictably? Who is Pamela Yellen? Who is Brian Kay? Who is Tim Austin? Would you like to go to bankonyourselfbook.com to get the new book? What’s Pamela’s story? How did Pamela meet Brian and Tim? What’s Brian’s story? Should you turn over your financial independence...
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Episode 432: Why Does the SEC Chair Paul Atkins Have 54 Life Insurance Policies?
In this episode, we ask: What does he know, that we don’t? What is his net worth? What does the SEC chair do? What is the cornerstone of his wealth? Is this a quiet vote of confidence in life insurance over volatile securities? What protections does life insurance offer that stocks don’t? What is a...
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Episode 431: Guest Host Episode with Brandon & Amanda Neely | Find Your Flow: A 3-Minute Assessment That Could Change Your Financial Life
In this episode, we ask: Where is the problem? Who are Amanda and Brandon Neely? What is going on behind the curtain with business owners? What is the “average system” designed for? What do most financial advisors do? What could fix the stress? If the conventional system wasn’t designed for entrepreneurs, what alternatives exist? How...
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Episode 430: Guest Host Episode with Frank Herbik | Why Whole Life Insurance Is the Ultimate with Marvin Bulas
In this episode, we ask: Who is Frank Herbik? How did Marvin Bulas get started with Tim Austin? What does the concept of Bank on Yourself® focus upon? Do you rely on other outside financial sources? What requires self-discipline? How can you achieve your financial milestones without taking unnecessary risks? What about discipline and freedom? Have...
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Episode 429: Guest Host Episode with Frank Herbik | How Financial Stress Impacts Mental Health and What You Can Do About It with Randi Paris
In this episode, we ask: How does financial stress impact mental health? Who is Frank Herbik? Who is Randi Paris? How does money affect married couples, partnered couples and individuals throughout life? How is a relationship a joint effort? What about a weekly check-in? What happens if there is a divorce or death? What about...
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Episode 428: Choose Wisely! A Chance to Be Rich or the Guarantee You’ll Never Be Poor
In this episode, we ask: How does one grow, protect and exit a business with confidence? Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? What about a higher rate of return? Can you get a higher rate of return in the stock...
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Episode 427: Unmasking Crypto Scams – A True Crime of Digital Deception
In this episode, we ask: What is the shadowy-underworld of crypto scams? What about the right applied knowledge? Have you seen web3isgoinggreat.com? How much crypto-related fraud is happening? Who has thought they cracked the code with crypto? How about a case study? What is the pig butchering scam? What about bogus trading platforms? Who is...
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Episode 426: The Monster of Variable Universal Life (VUL)
In this episode, we ask: Would you like a practical guide to building a resilient business? Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? What was so scary about Frankenstein’s monster? What is Variable Universal Life (VUL)? What is the nightmare twist?...
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Episode 425: How Connections Compound Like Financial Interest with Steve Ramona
In this episode, we ask: Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? Why is serving others a wealth accelerator? Who is Steve Ramona? What is Steve’s story? How might we remember names? What do people care about? Would you like to...
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Episode 424: I’ll take a LOWER Rate of Return AND Get BETTER RESULTS?!
In this episode, we ask: Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? What does a CFP® and a Bank on Yourself® Professional think about? What’s really going on here? What’s the difference? Why does it matter? What about the aggressive portfolio?...
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Episode 423: Save on Taxes through Strategic MYGA Laddering with Evan Greathouse
In this episode, we ask: Would you like to hear from Evan Greathouse on how to work with the ticking tax time bomb? Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? What about avoiding MEC status (modified endowment contract status)? Who is...
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Episode 422: The Bank World’s Final Boss: How to Actually End the Fed
In this episode, we ask: Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? Would you like to give us feedback on the FREE! Not Your Average Financial Community? How could the system be fixed? When was the Federal Reserve started? What happened...
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Episode 421: Economic Overheating from the Fed
In this episode, we ask: Are you a small or mid-sized business owner? Would you like to read and review our new book, The Business Fortress: How to Grow, Protect and Exit Your Business? What is the big storm brewing? What about the U.S.’s addiction to short term debt? What about money printing? What about...
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Episode 420: The Hidden Power of Protection: How Avoiding Market Losses Can Supercharge Your Retirement
In this episode, we ask: Have you ever been on a roller coaster that dropped so steeply that your stomach flipped, and just when you think it’s over…? What if there was a way to enjoy the upward momentum of the market without all of the terrifying drops? Are market events and crashes black swan...
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Episode 419: The Secret Tool to Unlimited Compound Growth in Your Life
In this episode, we ask: Would you like to read our new book, The Business Fortress? Have you ever watched a rocket takeoff? What are the tools that I use? Have you read Atomic Habits by James Clear? What did the study in the journal of Applied Psychology say? How do small changes lead to...
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Episode 418: Why Bank On Yourself® is Essential at Every Age
In this episode, we ask: Are you a small or mid-sized business owner? Would you like to read the Business Fortress book? Is napping the unsung hero of the universe? What about the seasons of life? How do financial tools and strategies work over the seasons of life? Is there a tool that meets every...
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ABOUT THIS SHOW
Traditional financial planning is no longer working, and in the new-normal economy, your hosts Mark Willis, CFP® and Holly Bach invite you to join us, as we engage the new and improved steps for establishing financial sanity. Be curious. Be stable. Be sane. This is Not Your Average Financial Podcast. More at https://nyafinancialpodcast.com.
HOSTED BY
Not Your Average Financial Podcast™
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