PODCAST · business
Not Your Story
by Not Your Story
Welcome to Not Your Story.A show about marketing, storytelling and entrepreneurship from a creator’s perspective.I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.
Episodes
-
The Art of Storytelling in Country Songwriting and Construction
In this episode of Not Your Story, we sit down with Will Carter, CEO of Will Carter Construction and frontman of the Will Carter Band, to explore how two seemingly different worlds, construction and country music, are connected through storytelling, creativity, and entrepreneurship. Will shares…
more -
Lessons From a CEO Who Spent 30 Years at SLB
In this episode of Not Your Story, we sit down with Salvador Ayala, who spent 30 years building a global career at SLB, taking on leadership roles across operations, technology, strategy, sales, marketing, and engineering while working throughout Mexico, the United States, Africa, and Brazil....
-
The Secret Behind Sam Parr's Moneywise Podcast (with Podcast Strategist Harry Morton)
In this episode of Not Your Story, we sit down with Harry Morton, CEO of Lower Street, a podcast agency that helps brands create, produce, and grow original shows. Harry breaks down why audio is far from dead, how brands should think about audio vs. video, what makes a great branded podcast, and...
-
How Natural Gas Is Powering AI Data Centers Where the Grid Can't Reach
In this episode of Not Your Story, we sit down with Scott Johns, Chief Commercial Officer at Sapphire Gas Solutions, to explore why natural gas has become one of the most important pieces of the AI revolution.As demand for AI and hyper scale data centers accelerates, so does the need for…
more -
The Future of Oil and Gas Marketing
Patrick Sternkopf didn't come from the oil and gas industry. Today, he's the Director of Marketing at ThruTubing Solutions and CUDD Pressure Control, where he's helping redefine what great marketing looks like in energy. In this episode, he shares the strategies behind the brand and where he...
-
Meet the secret podcast strategist behind Gary Vee & Hubspot Media's Podcast Empires
In this episode of Not Your Story, Rory sits down with Khaled Elsebai, the media strategist behind some of the biggest business podcasts in the world, to unpack what actually makes a show grow. Khaled Elsebai has spent 20+ years in media, from college radio and SiriusXM to building podcast...
-
The Programmatic Advertising Industry is Exploding, Here's Why (Drako Media Founder explains)
Learn how programmatic advertising has evolved beyond clicks and impressions. Drako's co-founder breaks down real time bidding, geo-targeting, AI-powered audience scoring, and why measuring incremental lift, not vanity metrics, is the key to maximizing your ad budget across every digital channel.
-
"We Started a Podcast in Offshore Oil & Gas" - The Vision for I Speak Subsea podcast (Kyle Puls reveals)
In this episode, Kyle Puls shares his journey from the military to working offshore, the realities of life on oil rigs, and what led him to Aquila Engineering. We break down why they decided to start a podcast and what it means for the future of offshore oil & gas technology. Subscribe to I Speak...
-
The Relentless Rise of ComboCurve (Armand Paradis - Founder & CEO reveals)
Armand left his dream oilfield job to build ComboCurve after realizing oil & gas was making multi billion-dollar decisions with broken workflows. In this episode, we break down his early fundraising days in Houston, launching during negative oil prices, closing 50 clients in six months, and how...
-
The Viral Editor Behind The Diary of a CEO's Podcast Trailers (Anthony Smith)
When Anthony Smith joined The Diary Of A CEO, the show had 300,000 subscribers. Today, it’s pushing 15 million. In this episode of Not Your Story, Anthony shares how cinematic, narrative-driven trailers helped redefine how podcasts are promoted - after Steven Bartlett challenged him to bring...
-
How to Become a Storytelling Genius (7 Rules)
In this episode I will walk you through 7 storytelling frameworks you can use to tell great f****** stories for you and your brand.
-
How to start a podcast in 2026 (step by step guide)
In this episode of Not Your Story, Rory sits down with Jacob, a producer who’s launched 1,000+ podcast episodes, to break podcasting down step by step, from recording on an iPhone to running a full multi-camera studio. Jacob pulls back the curtain on what he’s learned over 5 years building shows…
more -
The Shale Boom, the Crash, and the Reinvention of Chuck Yates
Chuck Yates once helped manage an $8 billion energy fund and was worth around $150 million at the peak of his private-equity career during the Shale revolution. Then in April 2020, he got fired. Instead of disappearing, Chuck rebuilt. He leaned into storytelling, started a podcast, joined Digital...
-
Collin McLelland (Fracslap) on Building Digital Wildcatters, Collide, and the Future of AI in Energy
In 2019, Collin McLelland walked away from a stable oilfield career to chase an idea that didn’t exist yet. What began as a podcast to meet people in Houston became Digital Wildcatters, a storytelling-driven media company and community that has redefined how the energy industry shares ideas…
more -
"Why I quit my 13 year career at SLB" - don't get off on the wrong train (Massiel Diez reveals)
In this episode, Massiel Diez breaks down why she quit her 13-year career at SLB, what finally pushed her to make the jump, and what it really feels like to start over after climbing the corporate ladder. She opens up about the moment she knew it was time to leave, the fear and freedom that...
-
Massiel Diez interviews 'The Podcast Guy' (Rory Nolan) on his journey into podcasting
In this special episode, the tables turn, Flipping the Barrel’s own Massiel Diez interviews Not Your Story host Rory Nolan about his journey from growing up in Manchester chasing his childhood dream to become a professional athlete, losing it, and rediscovering his passion through storytelling,...
-
The art of customer success (inside Midnight Marketing's client experience philosophy)
What does it really take to deliver world-class client experience at a growing marketing agency? In this episode, Rory sits down with Rachel Pepin, Customer Success Manager at Midnight Marketing, to pull back the curtain on how the team scaled from scrappy, word-of-mouth beginnings to serving 60+...
-
The Podcast Revolution
In this video I take you through the true story of podcasting, how it went from internet fringe to the mainstream. From the early iTunes days to the YouTube era of video podcasts, and the rise of B2B podcasts, this is the full breakdown of why podcasting is the most powerful trust-building format...
-
How to rewire your brain for success (world championship athlete & marketer reveals) - Katelyn Good
How do you rewire your brain for success? Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach. Learn…
more -
How to build your elevator pitch? Lead with soft skills with JP Warren (EP20)
In this episode, Rory sits down with JP Warren, a seasoned expert in communication and community building, exploring the critical role of soft skills in advancing your career, life and business. We focus on enhancing communication skills, the power of effective storytelling, networking, and...
-
The rise of Rockatek (engineering secrets) with James Crowley - EP19
When Weatherford shut down its UK operations, James Crowley had a choice: relocate - or rebuild. What followed was the creation of Rockatek, a stealthy British engineering powerhouse now quietly solving problems for some of the world’s biggest oil & gas operators. In this episode, James Crowley,...
-
This software saves energy operators BILLIONS (inside Computer Modelling Group) EP18 Anjani Kumar
In this episode of Not Your Story, recorded live at the OTC conference, we sit down with Anjani Kumar, VP of CoFlow at Computer Modelling Group (CMG), the gold standard in reservoir simulation for over 47 years.In today’s economic environment, operators face intense pressure to do more with less,...
-
How I would learn marketing (if I could start over today)
If you really want a job in marketing you've got to be OBSESSED.In this episode, we walk out step-by-step if we were restarting out as marketers from scratch today, here's the playbook we would follow. 6 months ago, Saim sent a video to Midnight, telling us why he should be hired. He stood out…
more -
Masterclass in networking (follow this strategy) with Farhod Hamidov - EP16
In this episode, LIVE from NAPE Expo 2025, seasoned oilfield veteran Farhod Hamidov, International Sales leader at BICO Drilling Tools reveals his secrets to building a powerful global network. You'll learn how BICO is revolutionizing geothermal with leading technology and how Farhod has built a...
-
From Rocket Science to Drill Bits: The Cool Edge Breakthrough - EP 15
In this episode of Not Your Story, LIVE from NAPE Expo 2025 in Houston 2025, Vasili Borisov shares his journey from professional tennis player, to entering the world of oil and gas and with help from his Russian rocket scientist father, create a revolutionary drill bit technology and founded Cool...
-
How to start a podcast in 2025 (step-by-step guide) - EP14
In this episode, Bella and Rory dive into the podcasting revolution, exploring why now is the perfect time to start your show. From the rise of video podcasts to tips on growing your audience on platforms like YouTube and Spotify, they share practical advice for beginners and seasoned creators...
-
The Truth About Building BADASS Products (Chris Buckley Reveals) - EP13
Chris Buckley is the founder and CEO of INY. He has a history of innovation building ST9 Oil and Gas that was acquired by Liberty Energy in 2019. Chris shares all the lessons he took from that acquisition and how he's been inspired by those experiences to start his new company INY. Building the...
-
How to avoid the sales trap - interview with Jim Holmes, CEO & Founder, LFS Chemistry (episode 12)
Jim Holmes is the founder and CEO of LFS Chemistry. A chemistry technology company revolutionizing the energy industry or the oil and gas industry with sustainable, high-performing molecules. In this episode Jim reveals the biggest mistakes people make when approaching sales. How can you...
-
Use these 5 key techniques to tell great stories (solo episode) - EP 11
In this episode you will learn 5 storytelling secrets to tell great f****** stories. Whether you're building your brand, launching a campaign or trying to amplify your message, this video is for you. Timestamps: 0:00 - Intro 0:36 - The Hook 1:31 - Conflict 3:57 - Simplicity 4:44 - Show Don't Tell...
-
Jake Karls explains the rise of Mid-Day Squares' chocolate empire - EP 10
Jake Karls is the co-founder and Chief Rainmaker of Midday Squares, a chocolate brand, that’s shaking up the $140B chocolate industry. Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes...
-
How to build your content strategy in 38 minutes - Sara Paoletti - EP 9
Why do some campaigns go viral while others flop? This episode breaks down the secrets behind content people love to share. Every brand has a story—make sure yours gets noticed. Our guest Sara, Head of Creative Strategy at Midnight Marketing, explains why most LinkedIn content is ineffective and...
-
How Skydiving Helped Jeff Bernard Innovate Where it's Least Expected | EP-8
In this episode, Jeff Bernard, Manager of Digital Strategy at Aerion, reveals how creativity and persistence fuel true innovation. Hear how Jeff’s passion for skydiving shaped his 150 mph approach to building technology and why branding is key to making your product unforgettable. This is a story...
-
'After Getting Laid Off, My Personal Brand Changed My Life' Massiel Diez - Co-Founder - Flipping the Barrel | EP-7
In this episode, Massiel Diez talks about the power of authenticity, and how embracing her unique story led to incredible opportunities in her career and as an entrepreneur. - Discover how personal branding can open unexpected doors. - Learn why representation in leadership is key to breaking...
-
Pixar & Akira Kurosawa: Visual Storytelling Tactics To Become More Memorable | Karla Estoesta | EP-6
In this episode, we discuss the psychology behind marketing, emphasizing the importance of capturing and retaining attention through emotion-driven storytelling. Drawing inspiration from Pixar and Akira Kurosawa, we explore how to create memorable campaigns through visual storytelling…
more -
Pablo Perez, Founder & President, Bardasz: Data Management Innovation for the Energy Industry | EP-5
In this episode, we sit down with Pablo Perez, CEO and President of Bardasz, to explore his inspiring journey from a childhood passion for the ocean to leading a data management and technology company in the energy industry. Pablo shares insights on the lessons learned from climbing Kilimanjaro,...
-
Building A Marketing Agency For The Energy Industry | The Origin of Midnight Marketing | Tim Taylor | EP-4
Tim Taylor is the CEO and Founder of Midnight Marketing. With a keen eye for market opportunities, Tim identified a significant gap in the marketing strategies of oil and gas service companies, particularly in their branding and online presence. 4 years ago, this insight led him to start Midnight...
-
Why invest in a Personal Brand for your Business? Bella Kelada-Khalil - 'A/B test everything' | EP-3
In this episode, you will learn: Strategies for building your personal brand in 2024. Why personal branded content performs better than brand accounts. And why you should invest in your personal brand today? Bella Kelada-Khalil is the Business Development Manager at Midnight Marketing. We explore...
-
Your B2B Brand Building Roadmap in 2024 | Christian Bowen | EP-2
Branding needs to solve a business problem. Christian Bowen is Brand Manager at Midnight Marketing and expert in shaping strategic brand storytelling. Helping B2B companies become recognizable brands. Branding is not just your logo, colours and visuals. You must understand fundamentally branding…
more -
Present Like Steve Jobs | Copywriting Is The Spine Of Creativity | Carla Ramalho | EP-1
Carla is an energetic, talented and creative marketing professional who excels in presenting and creating content that is out of the box and grabs attention. In this episode you will learn how to; use persuasive copywriting to capture attention and sell your story. Present with confidence and...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Not Your Story have?
Not Your Story currently has 39 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Not Your Story about?
Welcome to Not Your Story.A show about marketing, storytelling and entrepreneurship from a creator’s perspective.I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.
How often does Not Your Story release new episodes?
Not Your Story has 39 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Not Your Story?
You can listen to Not Your Story on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Not Your Story?
Not Your Story is created and hosted by Not Your Story.
URL copied to clipboard!