PODCAST · business
Now that's Significant
by Michael Howard
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders. The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show. Check out transcribed episodes on our website at Infotools | Podcasts *** Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz. Our powerful clou
Episodes
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Now that's Significant - How Women in Research (WIRe) is giving back to the industry
Welcome to this latest episode of Now that's Significant, which just happens to be a significant episode in and of itself - especially after a long absence from the [digital] airwaves. John Bird discusses the impact that WIRe is making in the market research industry, joined by WIRe's Executive...
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Understanding Culture: The struggle over meaning with Anastasia Kārklīna Gabriel
Welcome to Now that's Significant, a market research podcast hosted by Michael Howard, the Head of Marketing at Infotools. This week, Dr. Anastasia Kārklīna Gabriel, an award-winning author and cultural theorist, joins the show to discuss the role of culture within marketing and her new book...
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Imagining a world where consumers owned & benefited from their data with Wes Chaar
On this episode of Now that's Significant, a market research podcast, hosted by Michael Howard, Wes Chaar, a former aerospace engineer turned analytics expert, discusses transforming data ownership from agencies and corporations back to individuals, promoting a paradigm shift in data management....
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VIBE - Black Market Research & Insights Professionals Conference with Tikica Benjamin
Welcome to Now that's Significant, a market research podcast hosted by Keri Vermaak. In this episode, Keri engages with Tikica Benjamin, a seasoned market researcher, to discuss her latest initiative, the VIBE Black Market Research Professionals Conference, aimed at empowering Black professionals...
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An open letter to the consumer insights industry with Keith Rinzler
Welcome to the 150th episode of Now that's Significant, a market research podcast hosted by Michael Howard. In this special episode, Keith Rinzler, a seasoned marketing and media entrepreneur, joins to discuss the pressing issue of data fraud in the market research industry and the necessary…
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More than market research: Insight, influence, impact with Febronia Ruocco
Welcome to Now that's Significant, a market research podcast hosted by Michael Howard. In this episode, Febronia Ruocco, a global insights and analytics director, returns to discuss the importance of insights, influence, and impact in the market research industry, particularly as we look at 2025...
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Bridging the gap: Understanding needs of older adults with Sherri Dansby
On this episode of Now that's Significant, a market research podcast, host Michael Howard is joined by Sherri Dansby to discuss the crucial role of market research in addressing the needs of older adults, especially those facing social isolation or living with disabilities. Key points discussed…
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Leveraging AI implicit testing, and integrated methodologies with Todd Kirby
In this episode of Now that’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Todd Kirby, a seasoned marketing research and insights professional. The episode explores the intersection of marketing research with AI, advanced research methodologies…
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How survey fraud impacts research quality and biases critical KPIs with Steven Snell
Welcome to 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. In this episode, Steven Snell, PhD, head of research at Rep Data, shares insights on data quality, combating online fraud, and research strategy in market research. Key points…
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Insights teams moving beyond just interesting with Elizabeth Oates
In this episode of Now that's Significant, a market research podcast hosted by Michael Howard, Head of Marketing at Infotools, we're joined by Elizabeth Oates, a seasoned insights leader and author of 'More Than Just Interesting'. Elizabeth shares her expertise on building impactful insights...
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The truth is out there – integrity in market insights with Jo Secher
This episode of Now that's Significant features host Michael Howard, Head of Marketing at Infotools and Jo Secher, a freelance researcher. Amidst the rise of misinformation (in this case that which is more unintentional than intentional), Jo joined the show to discuss the challenges of…
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Market research in an age of skepticism with Lauren Cheatham
Thanks for listening to this episode of 'Now that's Significant,' a market research podcast hosted by Michael Howard, Head of Marketing at Infotools. Joining him is Lauren Cheatham, a behavioral scientist and principal quantitative researcher at Roblox. Lauren shares her journey from being a...
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Lisa Miller on market research, the business of joy, and reflecting on was it worth it?
In this episode of Now that's Significant, host Michael Howard, Head of Marketing at Infotools, is joined by Lisa Miller, President of Lisa W Miller and Associates and author of 'The Business of Joy.' The discussion revolves around the concept of joy as a vital component for economic and business...
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Data quality, transparency, alignment, prisoner’s dilemma, & more with Bob Fawson
In this episode of Now that’s Significant hosted by Michael Howard, Head of Marketing at Infotools, the discussion features Bob Fawson, founder and CEO of Data Quality Co-op. The episode delves into the challenges and opportunities within the data quality landscape of the consumer insights...
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Neuroscience in market research: Separating Hype from Reality with Michelle M Niedziela
This episode of Now that’s Significant, a market research podcast, welcomes Michelle Murphy Niedziela, PhD, a behavioral neuroscience expert, to discuss the potential and pitfalls of applying neuroscience to market research. Michelle, who has worked with major brands like Johnson & Johnson and…
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Reward productive friction using AI or enable mediocre work with Vivenne Ming
In this episode of Now that's Significant, a market research podcast, host Michael Howard delves into the complex relationship between artificial intelligence and human creativity with guest Vivienne Ming, a theoretical neuroscientist, entrepreneur, and author. Vivienne, known for her work...
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Tom Johnson on lessons from establishing and growing client-side insights functions
In this episode of Now That's Significant, a market research podcast, host Michael Howard interviews Tom Johnson, Senior Director of Consumer Insight and Analytics at Jack in the Box and Del Taco, about his journey in market research and the importance of aligning insights with business goals.…
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The dangerous swing brands are making toward short-termism with Jeffrey Hirsch
In this episode of "Now that's Significant, a market research podcast," host Michael Howard, the Head of Marketing at Infotools, engages in a thought-provoking conversation with Jeffrey Hirsch, founder and president of the Right Brain Studio and adjunct professor at USC's Annenberg School, about...
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Adam Hansen on the impact of cognitive biases on innovation and market research
In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Adam Hansen, principal and VP of behavioral innovation at Ideas to Go, to discuss the intersection of behavioral science and innovation. Adam, co-author of the book "Outsmart Your Instincts:...
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Stephen Kraus on brands making higher impact by working with higher academia
In this episode of Now That's Significant, a market research podcast, host John Bird welcomes Professor Stephen Kraus from the University of San Francisco to discuss the importance of collaboration between academia and the market research industry. Professor Kraus, an expert in marketing and...
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John Van Vleck on blending science of research with art of uncovering insights
In this episode of Now That’s Significant, hosted by Michael Howard, Head of Marketing at Infotools, the conversation with John Van Vleck, founder of The Greenroom Collective, explores the intersection of research and creativity. The episode focuses on how blending the science of research with…
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Insights teams & brands operating across countries and cultures with Russell King
In this episode of Now that's Significant, host Rebecca Maugham chats with Russell King, Research Director of Brand Strategy, Performance and Insights at the European telco Orange, about the challenges and opportunities of balancing local and global needs in market research, as well as...
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The outside voice: Your product isn't as great as you think with Jeff Vlahovich
In this episode of 'Now that’s Significant,' hosted by Michael Howard, Head of Marketing at Infotools, we are joined by Jeff Vlahovich, an insights and analytics leader with extensive experience in financial services and media tech. This discussion explores the importance of adopting an outside...
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Things I wish I knew earlier in my insights career with Stefanie Zammit
In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, engages in an insightful conversation with Stefanie Zammit, Director of Analytics and Insight at Bang & Olufsen, who has a diverse career background spanning top audio brands like Starbucks, Marks…
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Quantifying the optimal content variety on TikTok with Alexis Harris & Devora Rogers
In this episode of 'Now That’s Significant,' host Michael Howard, Head of Marketing at Infotools, delves into the world of social media research with guests Alexis Harris, Research and Insights Manager at TikTok, and Devora Rogers, Chief Strategy Officer at Alter Agents. Alexis brings her…
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How to prepare an award winning entry for market research effectiveness
You'll never have to wait too long for the chance to have your work recognized as a market researcher, with awards popping up all the time. This episode of "Now That's Significant, a market research podcast," features a roundtable discussion with industry experts John O'Toole, Glen Wright, Maria...
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The power of narrative psychology in market research with Kristian Alomá
In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Kristian Alomá, founder and CEO of Threadline, a market research and brand strategy agency, to discuss the power of narrative psychology in branding and market research. Kristian, with a PhD...
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The dawn of Big R and all its benefits with Naomi Grewal
In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, speaks with Naomi Grewal, who recently joined LinkedIn as Director of UX Research. Naomi shares her extensive career journey, insights from her roles at leading tech companies, and her perspective on…
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Introducing the Insights Awareness Index with Lucy Davison
In this episode of "Now That's Significant," host John Bird, EVP at Infotools, speaks with Lucy Davison, founder and CEO of Keen as Mustard Marketing, about the launch of the Insight Awareness Index, a new initiative aimed at measuring brand awareness within the market research industry. Davison,...
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How to strengthen your insights team’s reputation with Emily Paladino
In this episode of "Now That's Significant, a market research podcast," host Michael Howard sits down with Emily Paladino, Group Head of Customer Insights at Country Road Group, to discuss the intricacies of managing and elevating client-side customer insights teams. Emily, drawing from her...
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Augmented market research perspectives with Snap’s Takeshi Tawarada & Kara Louis
In this episode of 'Now That's Significant,' hosted by Michael Howard, Head of Marketing at Infotools, we delve into the realm of augmented reality (AR) and attention research with special guests Takeshi Tawarada and Kara Louis from Snapchat. Tak, the Research and Insights Lead for AR and...
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The storytelling & data-driven decision dance with Brian Robinson
In this episode of "Now That's Significant," host Michael Howard sits down with Brian W Robinson, former leader of analytics teams at Meta and Yahoo! and author of "Project Boing," to discuss the importance of balancing the creativity of storytelling with the power and robustness of data in…
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RANZ Panel: Unveiling the economic crystal ball for the industry and our clients
This episode of "Now That’s Significant, a Market Research Podcast," takes a deep dive into the current state of the New Zealand economy and its implications for the market research industry. Host Michael Howard brings you a panel discussion from the Research Association New Zealand's AGM,...
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The delta between market researchers and the insights industry with Daniel Berkal
This episode of "Now That’s Significant, a Market Research Podcast," dives into the evolving landscape of the market research industry, exploring the dynamics between corporate research teams and industry suppliers. Host Michael Howard is joined by Daniel Berkal, SVP at The Palmerston Group, to...
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Empty Planet: The shock of global population decline with Darrell Bricker
In this episode of "Now That's Significant," host Michael Howard and guest Darrell Bricker, CEO of Ipsos Public Affairs, discuss the shocking global trend of population decline and its wide-reaching implications. Contrary to popular belief, the world population will not continue to grow...
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Making the consumer the “superhero” of insights programs with Vera Chien
In this episode of "Now That's Significant," host Michael Howard virtually sits down with Vera Chien, Executive Director of Corporate Research, Data and Insights at Warner Bros. Discovery. Vera, a seasoned research leader with over 20 years of experience, shares her insights on the power of...
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The journey toward achieving meaningful customer centricity in retail with AiCi Li
This episode of Now That’s Significant, a market research podcast, welcomes AiCi Li, Director of Futures Lab at Mars. This episode explores AiCi’s career journey, her transition from traditional market research to a shopper-centric approach, and her insights on the evolving retail landscape. AiCi...
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Transitioning into market research and modernizing insights for non-profits with Alysse Henkel
In this episode of Now That’s Significant, host Michael Howard, Head of Marketing at Infotools, is joined by Alysse Henkel, Vice President of Research at The Vision Counsel. Henkel discusses her transition from program evaluation to market research, highlighting the similarities and differences...
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Aparnaa Rajasekaran on how insights professionals can shape business strategy
In this episode of "Now That's Significant," host Michael Howard interviews Aparnaa Rajasekaran, Segment Insights and Strategy Manager at Georgia Pacific. Aparnaa shares perspectives on how insights professionals can shape business strategy, emphasizing the importance of serendipity, a passion…
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Building on our human skills in a technology-first world with JP Soltesz
Welcome to this episode of Now that's Significant, a market research podcast. Today's guest is JP Soltesz, a strategist, innovator, and futurist. The main topic Michael and JPO discussed is how market researchers can build on their human skills in a technology-first, AI-driven world. Here are…
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Research exploring the rise and role of creator & influencer content with Ed Keller
In this episode of Now that’s Significant, host Michael Howard, Head of Marketing at Infotools, sits down with Ed Keller, CEO of the Keller Advisory Group, to discuss the impact of the creator economy on American consumers. Keller, a leading expert in word of mouth, influencer marketing, and...
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9 common concerns market researchers have when considering new software tools with Michael Howard
In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, delves into the common concerns market researchers face when considering new software. This episode focuses on three key categories of concern: Usability, Learning Curve, and Team Adoption Software...
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The anatomy of a modern market research function with Victoria Sakal
Join Michael Howard, Head of Marketing at Infotools, as he sits down with Victoria Sakal, Head of Growth at Wonder and GRIT Future List nominee, to discuss the evolving landscape of market research, and in an AI-powered world. Victoria shares fascinating insights from Wonder's recent 'research on...
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The 11 secret herbs and spices of market research tech with Bryan Smith
Join host Michael Howard, Head of Marketing at Infotools, as he sits down with Bryan Smith, Product Evangelist & Implementation Specialist at Ipsos, to explore the intriguing world of market research technology. Bryan, a self-proclaimed data enthusiast and efficiency advocate, shares his valuable...
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FTW! Market researchers playing in the video game space with Mike Klotz
In this episode of Now That's Significant, host Michael Howard, Head of Marketing at Infotools, sits down with Mike Klotz, Head of Games at Nielsen. Together, they delve into the fascinating world of market research within the ever-evolving video game industry. Key Takeaways: Gaming's Economic...
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Track to the future: Keeping brand trackers relevant with Horst Feldhaeuser
This episode of the Now That's Significant podcast features a conversation between Michael Howard, Head of Marketing at and photos, and Horst Feldhaeuser, Group Services Director at Infotools. They delve into the critical topic of brand tracking studies and their continued relevance in the...
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A worthy way market researchers can give back with Michaela Gascon
On this episode of Now that’s Significant - a market research podcast host, Michael Howard is joined by Michaela Gascon, the Executive Board Member at MREF, also known as Marketing Research Education Foundation. Michaela is also the President and CEO of KJT Group, a WIRe mentor, and 20 Deep…
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The changing nature of market research with Todd Horvitz
On this episode of Now that's Significant, host Michael Howard, is joined by Todd Horvitz, Head of Customer Insights at HP, who previously held senior insights roles at Disney, Wells Fargo, and Kantar. The episode opens with the host quoting lines from David Bowie's song Changes, which setup a...
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Making market research more impactful with Jennifer Trich Kremer
In this episode of Now that’s Significant, a market research podcast, host Michael Howard is joined by Jennifer Trich Kremer, UX Research Lead for Logitech's digital experience. Jennifer studies consumer shopping behaviors and user experience benchmarking to deliver actionable insights. Her...
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Benoit Tranzer on the future of Brand Tracking, bringing a new order in the chaos!
Host of Now that's Significant Michael Howard is joined by Benoit Tranzer, the Global Service Line Leader for Brand Health Tracking at Ipsos. In this conversation, Michael and Benoit discuss the current landscape of brand tracking, how it has evolved due to the apparent never-ending chaos in a...
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ABOUT THIS SHOW
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders.
The team from Infotools rotate the hosting responsibilities to bring a range of passion, experience, energy, and views to the show.
Check out transcribed episodes on our website at Infotools | Podcasts
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Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organization, and market.
Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelēz.
Our powerful clou
HOSTED BY
Michael Howard
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Frequently Asked Questions
How many episodes does Now that's Significant have?
Now that's Significant currently has 154 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Now that's Significant about?
Now that's Significant is a podcast focused on inspiring and educating Market Researchers as they seek to tackle pertinent challenges impacting the insights sector, as well as make the most of the many opportunities we're facing to deliver greater value to our stakeholders. The team from Infotools...
How often does Now that's Significant release new episodes?
Now that's Significant publishes regularly with 154 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Now that's Significant?
You can listen to Now that's Significant on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Now that's Significant?
Now that's Significant is created and hosted by Michael Howard.
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