PODCAST · business
Nudge Coach Happy Hour
by Phil Beene and Mac Gambill
Join Nudge Coach co-founders Phil Beene and Mac Gambill every Friday, for off-the-cuff conversations to help coaches, creators, consultants and experts create better programs, engage clients remotely, find their online coaching niche, grow recurring revenues, and more. The next wave of the creator economy isn't online courses, it's recurring revenue programs that actually help clients get results. From health experts to business coaches, to relationship gurus and even gaming pros, online coaching is revolutionizing the business of helping people to find personal growth they've been looking for and reach their goals. If you want to turn your expertise into a recurring revenue business, this pod's for you. Subscribe now for new episodes every Friday, a few shenanigans and lots of insights you can't find anywhere else. Hosts: <a href="https://twitter.com/philbeene" rel="noope
Episodes
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Data strategy for coaching programs and Apple kills email?
This week Phil Beene and Mac (Underscore) Gambill debate how Apple's email privacy updates could impact coaches, creators and newsletter publishers by making it harder to track open rates. Then, we dive into how to think thoughtfully about your data collection strategy for your online programs…
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Stripe Payment Links and workarounds to launch online programs faster
Mac (Underscore) Gambill and Phil Beene discuss Stripe's launch of Payment Links and why making it super-simple to generate a simple link for a full checkout process is a gamechanger for a lot of coaches and online program creators. Then, we talk more resourceful ways and workarounds to help you...
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The creator economy and the online coaching boom
Nudge Coach founders Mac (Underscore) Gambill and Phil Beene zoom out this week to connect-the-dots between the booming creator economy and the surging online coaching space. We talk about the evolution of online creators and everyday experts from content creators, to business builders and the...
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Are you ready to offer corporate coaching programs?
Mac (Underscore) Gambill and Phil Beene talk through several things you need to consider if you're planning to take your coaching programs corporate. What data privacy and compliance questions will you need to answer? How can using a white labeled (custom branded) platform can accelerate the sale...
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Demand for 'done-for-you' programs and templates
Nudge Coach co-founders Phil Beene and Mac 'Underscore' Gambill recap the week in online coaching by exploring what appears to be rising demand for done-for-you coaching programs and templates. Where's it coming from? Turns our great coaches and educators aren't necessarily also great content and...
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Why we measure and the impact of your onboarding experience
Nudge Coach co-founders Phil Beene and Mac Gambill share the impact of a recent, tiny change to an onboarding experience that delivered huge ROI, how measuring everything identifies the problems worth solving, and the importance of focusing on one change at a time to make sure you know what's...
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Coaching trends and the audio content boom
Nudge Coach co-founders Phil Beene and Mac Gambill dig into the rise of audio content delivery (from podcasting to Clubhouse and beyond) and what it could mean for coaches and monetizing coaching programs. Plus, since Mac and Phil can't help but mention a soccer story, one big takeaway from the...
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The role of tracking in online coaching
Nudge Coach founders Phil Beene and Mac Gambill dig into the role tracking and accountability play in online coaching, 2 principles to always follow when setting up your tracking protocol for clients, why the creator economy and passion economy are shifting towards coaching platforms and creating...
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Online coaching is for everybody
On this episode of Nudge Coach Happy Hour... What high level trends we're seeing in the online learning world, and how does online coaching fit in? What kinds of programs and models are online coaches having the most success with right now? Nudge Coach's Phil Beene and Mac Gambill dive into big...
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Creating the ideal day 1 client experience
On this episode of Nudge Coach Happy Hour... How do you create the ideal experience for your new online coaching clients? When in the process do you introduce your assessment, initial consult, payment, or welcome video? Nudge Coach's Phil Beene and Mac Gambill talk through how to create the ideal...
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What role does it play in an online coaching business?
On this episode of Nudge Coach Happy Hour... Podcasts, social media, videos, online courses, your website and blog - what role do they all play in an online coaching business? Nudge Coach's Phil Beene and Mac Gambill go rapid-fire to explain the role that several assets you probably already have...
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The 2 ways to scale an online coaching business
On this episode of Nudge Coach Happy Hour... There are 2 ways to scale an online coaching business. Which way is right for you? Should you scale one-on-one coaching through hiring? Or scale your coaching program through iteration, automation, and workflow refinement? Nudge Coach's Phil Beene and...
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Free content and freemium models for online coaching
On this episode of Nudge Coach Happy Hour... Can freemium models work for online coaching? Should you be worried about how much content you're giving away for free? Are you already using a freemium model without even knowing it? Nudge Coach's Phil Beene and Mac Gambill break down what's important...
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Super Follows and simplifying your coaching program
We dub 2021 the year of creating great client experiences, talk tech with Twitter launching 'Super Follow' and other platforms (OnlyFans, Patreon) that monetize your audience, and explore how that would fit into online coaching models. Finally we wrap up with advice and tips on how to you…
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What's next in the online coaching industry?
We speculate on some intriguing news from tech giants Apple and Google and how they could impact the online coaching industry before diving into what we're learning from watching coaches become empowered as program creators, and the (perceived) tradeoff between deeply connecting with clients and...
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Accountability, coaching, and engaging clients in challenging times
Coaches working with clients in February 2021 are more aware than ever of the challenges of helping people stay motivated, on track and accountable during challenging times. Sarah Philipp of Abundelicious and Blueberry Connect joins Phil to dive into remote coaching strategies to help clients...
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Nudge Coach product launch recap and lessons
On the week we launched a full re-imagining of the Nudge Coach platform to deliver on what we believe online coaching should be, we tell stories from what we did right, what we did wrong, and what lessons you can take away from our product launch experience. We dove into... * How we responded to...
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How to scale your coaching online
So you've got a coaching program that works. The next question is how will you scale it online? Fresh off a presentation for our friends a GrowthTools, we recap specific steps you can take to set yourself up to scale your online coaching. How to map out your programs for scale A "stupid-simple"...
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How to take your coaching program online
So you've got a program, but taking it online seems intimidating. Or maybe you're delivering it via email and Facebook groups, text messaging, spreadsheets and journaling, how do you create a better experience for your clients? We'll break down the areas to focus and steps to take to create an...
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What happened at Nudge Coach in 2020
Transparency time! “Things were not good last January.” This week we talk about our 2020 journey at Nudge Coach, and how our singular focus on reducing customer has us in a position of strength going into 2021. We talk about what we did to reduce customer churn by 70% in 2020 and how coaching...
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How to create deep connection with coaching clients
Laura Poburan wants to "free you from the box your coaching certification shoved you into," so you can show up how you've always wanted to - by creating deeper connection with your clients. Through her own experience with her fitness clients she came to realize that when she took time to seek out…
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How to design bulletproof coaching programs
Okay, no coaching program is 100% bulletproof. But today we're walking through a few simple exercises to help you quickly (1) start planning your program, (2) identify the "ah ha" moments and key milestones you'll want your clients to hit along the way, and (3) identify and prevent the pitfalls...
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Productize your coaching programs
Should you productize your coaching programs? Okay, it sounds antithetical to the idea of personal coaching, but hear us out... Productizing your coaching programs can clarify your offering, help you convert more clients and automate some the content of coaching, so you can focus more of your…
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Facebook Groups vs online community platforms
With all the changes to Facebook Groups they aren't the solution they once were for coaching businesses. We talk about the pros and cons of building an audience or community on Facebook vs the online community platforms that make it easier to create and launch your own dedicated communities with…
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Customer lifetime value and retention strategies for coaches
Depending on which study you want to trust it costs from 5x to 25x more to acquire a new client than to retain one you already have. We talk about how coaches and course creators can turn this lesson into sustainable growth by investing in strategies like continuity plans and memberships…
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Building an online coaching business
If you’re interested in building a online coaching business, why not learn how Britney Kennedy, founder and CEO of Onpoint Nutrition, went from solopreneur owner/coach to leader of a 12-person team and a thriving remote coaching business that’s served over 2,500 clients in the last 5 years.…
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The future of coaching programs
We're building something new! This week, we open up about what we're building into our next product launch, how we plan to modernize online program delivery, and the problems we aim to solve for online business owners and coaches in the process. Then we debate a new question we're confronting…
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How to sell coaching into the workplace
Is there real demand for coaching in corporate workplaces? How do you do outreach to get your foot in the door to pitch your services? How can you adapt your coaching to better fit the workplace, show results and prove you're indispensable? We learned all that and more this week in a conversation...
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The future of online courses
Is the online learning space about to see a flurry of innovation? Does the future of online courses actually look more like what we'd call coaching? Triggered by a couple of mid-week conversations with online course creators we dive into why the online course is an outdated and suboptimal way to...
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Community building and more mastermind lessons
Fresh off the last live session of our Program Builder Mastermind we talk through the most valuable lessons learned from running a successful mastermind group, from how we promoted and overbooked our first ever cohort, to how we stumbled into community building as a potential key value driver for...
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Learnings from our first Mastermind Cohort
With week one of our first ever Program Builder Mastermind in the books, we talk about how we promoted it to fill it beyond capacity, how we decided to structure the program and why, what we think we've done so far that we'd recommend to anyone running a cohort program, and what we might change...
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How to use workshops to get more coaching clients
This week we have the other (better?) half of The Wellness Business Podcast, Karen Pattock with us to guide us through how to set up workshops to get more coaching clients. Learn how Karen became the queen of workshops, what she did wrong at first, how to overcome common fears and pitfalls of...
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Synchronous vs asynchronous communication in coaching
As we get ready to run our Program Builder Mastermind next week, the topic of balancing synchronous vs asynchronous communication in order to engage a group of clients online felt timely. Find out what the heck we mean by synchronous and asynchronous communication, the strengths and weaknesses of...
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Using challenges to get coaching clients
Speaking of client acquisition strategies for your coaching business, we asked Kathleen Legrys of Health Coach Solutions how she recommends using challenges as a strategy to get more coaching clients! Learn why challenges are so effective at finding the right clients for you, how to set them up,...
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3 strategies to get coaching clients
This week unintentionally became all about client acquisition strategies, so we recap what we learned about how to get coaching clients using challenges from Kathleen Legrys, workshops from Karen Pattock, and how to sell coaching into the workplace with Madina Ahmedova from Jay Shetty Coaching....
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How to set up a remote coaching business
With the help of Sarah Philipp, founder of Abundelicious and Blueberry Connect, we talk about what remote coaching is, why she transitioned her coaching business to a fully remote model, how her program model as evolved, tools she uses for things like collecting payments, and how she keeps remote...
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Setting up new clients for success
You can't scale a coaching business without a great plan to activate the new clients who sign up for your program. This week Phil and Mac discuss why creating a great new client experience is crucial to your program, what to focus on in the first few weeks with new clients, and exactly where most...
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Designing your coaching program (framework)
To build an online coaching program that scales you're going to need a great plan. This week Mac and Phil talk through program planning in terms of what can be standardized and automated, what should stay personalized, and how to tie the two together into a remote coaching program framework.…
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Increasing revenue per coaching client
Everyone wants to grow their coaching business, and there are only 2 ways to do it: (1) get more clients, or (2) earn more revenue per coaching client. This week Mac and Phil discuss the different strategic levers (client retention, upsells, price increases) and tactics you can use to increase…
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Coaching program automation, under consideration
This week we’re debating when it makes sense to build automation into your coaching programs. Find out where to start with automation, from your website and marketing funnel, through program delivery. What can you automate? What should you never automate? Where should you use caution? We…
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Monetizing your coaching program
This week we're taking a deep dive into different models for monetizing online coaching programs and the unit economics behind them. Cohort model or rolling signup, evergreen program or limited enrollment, find out what you should consider and which model will set you up for success. Ready to...
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Setting expectations with coaching clients
This week we're talking through why some businesses have such a hard time getting positive feedback when trying out new things with remote coaching clients, from new coaching software, to new programs and offerings. To summarize: Setting expectations is important, and you can't cheat the coaching...
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What's missing from my coaching business?
Mac and Phil take a step back this week to examine different pieces that have been missing from coaching businesses that we've been working with in recent weeks that are holding them back from more success. Starting from key steps that might have been skipped in the very beginning of launching…
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How podcasting can grow a coaching business with Chase Chewning
This week Mac sits down with Ever Forward Radio host Chase Chewning to pick his brain about how podcasting became such a powerful piece of his coaching business and overall entrepreneurial journey. We talk about managing multiple social media channels, how they fit into his funnel, and don't miss...
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Wait, I need how many coaching clients?
In this week's Nudge Coach Happy Hour we tackle this whopper of a question - just how many clients can, or should a coach manage? It’s a crucial issue for any online coaching business to answer, so listen in as we break down the factors to consider when finding your own ideal coach-client ratio....
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Marketing funnel optimization with Matt Ackerson
We are joined by Matt Ackerson from Autogrow to learn how to set up an optimized marketing funnel for an online coaching business. Matt shares his entrepreneurial story before diving into nitty-gritty digital marketing questions like how to create a lead magnet that highlights the need for your...
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The influencer coaching model
In this week's Nudge Coach Happy Hour we discuss the growing cadre of influencers we're seeing launch online coaching models, from health, to business, to gaming. We dig into the various social and content channels they're using to build their audiences, and the lessons new and aspiring coaches…
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High ticket coaching with Lauren Tickner
We are joined by Lauren Tickner from Impact School to find out why she believes every coach should have a high ticket coaching offer. We talk about Lauren's personal success story, dig into the nuts and bolts of creating your own high ticket coaching offer, what goes into what Lauren calls an...
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Creating and sharing your content, branding your online program
For this week's Nudge Coach Happy Hour, we debate the best uses of content in online programs, and leveraging pre-built content templates versus creating all original content. Then, when to use your primary business branding for your online program, and when to launch a separate coaching brand.…
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11 Reasons Why Patient Engagement Fails
Dan Hoemke, Chief Business Officer at BaseHealth and Healthcare Advisor to Nudge drops by to discuss why patient engagement efforts fail, including the silos between each of the solutions that contribute to patient engagement efforts (9:30), our misplaced confidence in the completeness of...
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ABOUT THIS SHOW
Join Nudge Coach co-founders Phil Beene and Mac Gambill every Friday, for off-the-cuff conversations to help coaches, creators, consultants and experts create better programs, engage clients remotely, find their online coaching niche, grow recurring revenues, and more.
The next wave of the creator economy isn't online courses, it's recurring revenue programs that actually help clients get results. From health experts to business coaches, to relationship gurus and even gaming pros, online coaching is revolutionizing the business of helping people to find personal growth they've been looking for and reach their goals. If you want to turn your expertise into a recurring revenue business, this pod's for you.
Subscribe now for new episodes every Friday, a few shenanigans and lots of insights you can't find anywhere else.
Hosts: <a href="https://twitter.com/philbeene" rel="noope
HOSTED BY
Phil Beene and Mac Gambill
CATEGORIES
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Frequently Asked Questions
How many episodes does Nudge Coach Happy Hour have?
Nudge Coach Happy Hour currently has 89 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Nudge Coach Happy Hour about?
Join Nudge Coach co-founders Phil Beene and Mac Gambill every Friday, for off-the-cuff conversations to help coaches, creators, consultants and experts create better programs, engage clients remotely, find their online coaching niche, grow recurring revenues, and more. The next wave of the creator...
How often does Nudge Coach Happy Hour release new episodes?
Nudge Coach Happy Hour has 89 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Nudge Coach Happy Hour?
You can listen to Nudge Coach Happy Hour on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Nudge Coach Happy Hour?
Nudge Coach Happy Hour is created and hosted by Phil Beene and Mac Gambill.
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