PODCAST · technology
OCDevel AI for Marketers
by OCDevel
Take AI into your marketing — not as a novelty, but as a system that does the work. Every episode pairs a fast news rundown on the AI-marketing landscape with a hands-on tutorial that climbs a single ladder across the series: from pasting a prompt into a chatbot and getting generic slop back, to reliably producing on-brand work, to grounding AI in your own brand and wiring it across your stack, to a self-running growth engine where a brief comes in and a multi-channel campaign goes out while you set strategy. The news tracks what moves a marketer's week — the AI now built into the platforms you already pay for (HubSpot, Salesforce, Adobe, Canva), the general assistants (ChatGPT, Claude, Gemini), the ad platforms (Google Performance Max, Meta Advantage+), and the fast-shifting fight to get your brand cited inside AI answers (ChatGPT, Perplexity, Google AI Overviews) as classic search goes zero-click. Then the tutorial teaches the job, not the tool: brand voice, content, SEO and the new
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ABOUT THIS SHOW
Take AI into your marketing — not as a novelty, but as a system that does the work. Every episode pairs a fast news rundown on the AI-marketing landscape with a hands-on tutorial that climbs a single ladder across the series: from pasting a prompt into a chatbot and getting generic slop back, to reliably producing on-brand work, to grounding AI in your own brand and wiring it across your stack, to a self-running growth engine where a brief comes in and a multi-channel campaign goes out while you set strategy. The news tracks what moves a marketer's week — the AI now built into the platforms you already pay for (HubSpot, Salesforce, Adobe, Canva), the general assistants (ChatGPT, Claude, Gemini), the ad platforms (Google Performance Max, Meta Advantage+), and the fast-shifting fight to get your brand cited inside AI answers (ChatGPT, Perplexity, Google AI Overviews) as classic search goes zero-click. Then the tutorial teaches the job, not the tool: brand voice, content, SEO and the new
HOSTED BY
OCDevel
CATEGORIES
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