PODCAST · business
Off-Brand
by Rachel Lee
Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing podcast. We’ll be talking more about what it means to live THROUGH your business rather than all the technical stuff that puts people to sleep. This show is about HUMANIZING business through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like!
Episodes
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EP 21 - What Does it Take to Leave a Great First Impression?
Have you ever felt like a small fish in a really big sea when you meet people online? Like you’re doing everything you can to be visible, but it feels like people don’t really SEE you (or feel excited enough to reach out and start a conversation)? This week I’m going to be sharing some handy…
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EP 20 - How to Get Killer Brand Photos
Any awkward, camera-shy peeps in the house? I’m raising my hand with you because taking good photos is HARD — but also essential for your brand! This week, I had my first professional brand photoshoot done and I wanted to share about (1) what I did to prepare for it, (2) how I communicated with…
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EP 19 - How Do You Know When You’ve “Outgrown” Your Brand?
It can be hard to pinpoint exactly when you should be making adjustments to your brand. When people ask me this question, my response is always, “well how do YOU feel about your brand”? Because it’s not about what looks “good” on the outside — it’s about how accurately the stuff on the outside...
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EP 18 - Are You Networking Yourself Into Burnout? Try This!
Do you know who your dream customer is? (And no, the answer shouldn’t be “anyone who’s willing to pay for my services”)! Many entrepreneurs have a fuzzy picture of who they want to be working with. This leads them to wasting a bunch of time networking with random people, and then feeling like…
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EP 17 - Navigating That Awkward Gap Between Your Online & Offline Personas
Have you ever met one of your online friends in-person for the first time and had that awkward, “this is not what I was expecting” moment? This is exactly what I experienced when I went to my first in-person networking event for the first time in 3 years where I realized that there’s this weird...
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EP 16 - Why Your Physical Space is an Extension of Your Brand
Why is it SO hard to show up on some days? Is it possible to create a system that helps you show up consistently, even on days when you feel like moldy sack of potatoes? The answer is… YES! (And you don’t have to sell your soul or be super fake in order to achieve it). In fact, the answer is…
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EP 15 - The Secret Formula to Building a BIG Brand
How do you build a brand that has “god status” in your industry? Is it a privilege that is only available to the chosen few, or is there a formula that we can use to replicate this for ourselves? In today’s episode, we dive in to the topic of brand equity and talk about what it IS, why it’s...
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EP 14 - Sorry, No One Cares About Your Pitch.
’Tis the season… for getting pitches sent straight to your inbox from businesses who are trying to meet their year-end sales quotas before the holidays hit. If you’re finding yourself being caught up in this flurry of last-minute marketing (and you’re NOT digging it), chances are that you’ll want...
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EP 13 - The Key to Creating Connection
What do you do when you ARE your brand but you just don’t feel like showing up one day? What if you’re in a situation where it’s not an option for you to just disappear because people are expecting you to be there? Do you just “suck it up” and put up a front, or is there a better solution? In…
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EP 12 - How "Personal" Should a Personal Brand Be
This is a question that a LOT of people ask when they start getting serious about their personal brand. It’s the big question of, “how much of ME should I actually show if this is just a thing I do for business?”… as well as, “and if I choose to NOT show some parts of me, does that mean that I...
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EP 11 - I'm Starting a Community!
After a week of drinking my own medicine and gathering responses from my audience (i.e. you guys!) about what kind of support you’re looking for with your branding, I’ve come to the conclusion that I need to do something that I’ve never done before… which is to start up my own community. This...
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EP 10 - The Secret to Reading Your Customer's Mind with 100% Accuracy
Have you ever wished that you could just read your customer’s brain and know EXACTLY what they’re thinking? The crazy thing is… you actually can! This week, we talk about “Audience Listening” and how you can use this skill to not only read your customer’s brain with 100% accuracy, but to build...
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EP 9 - Why Your Brand Isn't Connecting With Your Audience
Are you having a hard time connecting with your audience? Chances are, the problem isn’t your logo, colours or fonts… it’s probably something to do with your “brand messaging”. This is a term that basically refers to the “thing” you’re trying to communicate, and the WAY you’re going about it. In...
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EP 8 - The Secret to Staying "On-Brand"
How do you know what IS or ISN’T right for your brand? What do you do when you find yourself crossing a line that feels uncomfortable for you (just because someone asked you to)? This week, we’re going to be talking about the importance of setting BOUNDARIES in branding, as well as the risks of...
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EP 7 - What You Call Yourself Matters
What’s the difference between a “Title” and a “Label”? And does it even matter what you call yourself? In this episode, we’re going to be talking about the importance of “name calling” both in the professional sense, but also in a personal sense. Because what you say to yourself in the mirror is...
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EP 6 - Personal Brands vs. Business Brands: Which One's For You?
Let’s say you have a business, and you’re the only person running the show. You don’t want to appear small when you market yourself, but calling yourself an entire company also feels kinda weird. What do you do? This is the exact question we’re going to be addressing in today’s episode! We’ll be...
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EP 5 - The Evolution of Your Brand
I often get asked about when is the “best time” to work on your branding. Typically people think that there are 2 points in the lifecycle of your business where you should be thinking about that — at the beginning, and then at the mid-point right before you scale. But what happens to all that...
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EP 4 - What is "Branding"?
You might've heard the term "branding" being tossed around a lot in the world of business, and unfortunately in the past few years, it's developed a bit of a bad rep. A lot of people think that branding is just a marketing gimmick that businesses use to jack up the perceived value of their…
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EP 3 - No More Bullsh*t
This is the last of a 3 episode mini-series on my backstory! At the end of 2021, I was at the end of my rope. I was mentally, emotionally, physically and also financially exhausted. I figured at some point that maybe business just isn’t for me… but at the same time, I didn’t know what else I…
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EP 2 - There is No “Plan B”
This is the second of a 3 episode mini-series on my backstory! The day after I quit my dream job, I cried. I was mortified because I had just gone against all of my childhood pre-programming as the over-achieving perfectionist… and my worst nightmare had come true. I made “the jump” with no...
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EP 1 - Perfectionists Finish Last
This is the first of a 3 episode mini-series on my backstory! Growing up in a Chinese-Canadian family, I was the kid who thought that I had it all figured out. I got straight A’s in school, I nailed everything that I put my mind to, and I knew exactly what I wanted to be when I grew up. It’s no...
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Start Here - What's the Big Deal with Branding?!
Hey, I’m Rachel! I’m a personal brand strategist that helps creatives, coaches & consultants build a personal brand that looks & feels like you! I help you discover your unique brand formula so that you can FINALLY ditch the “comparison game” and start attracting clients who love you for WHO you...
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ABOUT THIS SHOW
Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing podcast. We’ll be talking more about what it means to live THROUGH your business rather than all the technical stuff that puts people to sleep. This show is about HUMANIZING business through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like!
HOSTED BY
Rachel Lee
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Frequently Asked Questions
How many episodes does Off-Brand have?
Off-Brand currently has 22 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Off-Brand about?
Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing...
How often does Off-Brand release new episodes?
Off-Brand has 22 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Off-Brand?
You can listen to Off-Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Off-Brand?
Off-Brand is created and hosted by Rachel Lee.
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