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by Tyson E. Franklin
It's No Secret with Dr T. is a small business and marketing podcast hosted by Author, Business Mentor and Entrepreneurial Podiatrist, Tyson E. Franklin, who has established, relocated, purchased and sold well over 20 podiatry business. Each week Dr T and guests prove that there are no secrets to business success, the answers are all there, but sometimes you do need a little guidance. If you're looking for a podcast that will give you practical advice you can use in your own business immediately, you've just found it.
Episodes
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153 - Aligning Your Social Media To Your Business with Matt Hanham
If you want to amplify your business online, you need to align your social media content with your business needs. Your content needs to be authentic to you and make sense to your audience because a confused mind will always say no. Your content has also got to be appropriate to the social media...
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151 - Investing In Your Future with Andy Wang
Regardless of your age, it's never too late to start investing and my guest today Andy Wang, the host of the Inspired Money Podcast and co-owner of the financial management company Runnymede Capital Management explains why. He also is a huge advocate on buying local, and he has created a movement...
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151- The Long-Term Business Benefits of Using A Graphic Designer with Leticia Moran
Leticia Moran has been a Graphic Designer for twenty-three years specialising in corporate print related logos, branding and everything that follows on from that. On this episode, we discuss the benefits of having a real-life graphic designer as part of your advisory team and why they are just as...
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150 - Great Businesses Employ Hearts & Minds, Not Arms & Legs with Dr Jesse Green
McDonald's is one of the most successful businesses in the world, and their huge success has convinced everyone that to be successful your business should also start and finish with systems, but my guest Dr Jesse Green explains why this is a mistake and that systems alone do not equal success....
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149 - #4 Low-Cost Marketing Idea: In-Service Presentations
If you want to grow your business doing in-service talks and presentations is one of the most cost-effective tactics you can use, and best of all you get to control the content and pace of the conversation. On Episode 148 my guest Clive Maloney discussed the six vital steps required to improve…
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148 - Six Vital Steps Required To Improve Your Public Speaking with Clive Maloney
If you want to be a better public speaker, or overcome your fear of public speaking you need to listen to my guest Clive Maloney as he explains the six vital steps required to improve your next public speaking performance. Clive is a small business coach and trainer, and teaches entrepreneurs how...
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147 - Building Your Resilience Muscle with Chris Desmond
If you want to be successful both personally and in business and be surrounded by a team of successful people, you need to start building your resilience muscle. My guest Chris Desmond, Physiotherapist, Coach and Host of Uncomfortable is OK knows more than most about being uncomfortable. Chris...
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146 - Not Letting A Disability Stop Your Success with Win Charles
Are you letting excuses get in the way of your success? Win Charles is an Author of eight books, a Teacher, Journalist, host of four podcasts and she has Cerebral Palsy. Win decided many years ago not to let a disability limit her life achievements. On this episode we discuss: The power of...
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145: Low-Cost Marketing Idea #3: Host Open Nights
In every business, I’ve been part of we've hosted an open night, where we’ve invited our professional and non-professional referrers, and long-term A-type patients. It a great way to build trust and raving fans. Now if you haven’t heard me use the terms professional and non-professional referrers...
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144 - How To Be A Professional Podcast Guest with Yann Ilunga
If you want to grow your personal and business brand, promote your product and services, that next book or event, being a podcast guest is one of the most cost-effective forms of marketing you will ever undertake. However, there are some essential tips you need to be aware of and my guest Yann...
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143 - Low-Cost Marketing Idea #2: Photo Competition
One of the easiest ways to engage with your clients and patients on social media, such as Facebook and Instagram, is to run a photographic competition, and you do not need big numbers for it to be an effective marketing campaign for your business. Most people have their smartphone with them at…
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142 - Know Your Why with Dr Jeffrey Tho
To achieve your goals, you must take action, and you'll only take action when you truly understand your WHY. Dr Jeffrey Tho is a two time Commonwealth Games athlete, Dentist, Business Owner and Coach. He helps people reach their goals by assisting them to get clarity around their WHY. On this...
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141 - Low Cost Marketing Idea #1: Coffee Sponsorship
Over the next month or so, I plan to go over some of my favourite and low-cost marketing ideas that most business owner could use and benefit from immediately. Also, I want these marketing ideas to be easy to implement and have no financial barriers, so there’s no excuse not to give them a go.…
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140 - Branding Mistakes (Part 1) with Dr Fern Kazlow
There is far more to branding than colours, design, headlines and logos, and Dr Fern Kazlow (aka Dr K), New York City Psychotherapist, speaker, author, and business and branding consultant helps explain some of the most common branding mistakes. Branding can make or break your business, but when...
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139 - Discounts & Price Wars
Discounting is a terrible marketing strategy unless of course, your business name contains the word discount then it makes sense. Also, if you get into a price war with an idiot, you'll end up with two idiots, so avoid price wars. If you have any questions about this blog/podcast, please email me...
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138 - Why 76% of Google And Facebook Budgets Are Wasted with Chris Dayley
Chris Dayley from Disruptive Advertising explains that 76% of Google and Facebook budgets are wasted because most marketing companies approach marketing the wrong way, they get stuck on increasing traffic to a website and never move beyond this tactic. For more detailed show notes, please visit…
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137 - Business Name Strategy & Protection
The reason your business name is so important is that its part of your business identity. A good business name can help to set you apart from your competitors and demonstrate the type of business you are, and the clientele you want to attract, and this is why it needs protection using trademarks....
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136 - Trust The Process with Angela Henderson
If you're trying to navigate the challenges of building a successful small business while maintaining a life worth living you need to trust the processes laid down by successful entrepreneurs who have gone before you, and also business consultants like Angela Henderson, based in Brisbane,...
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135 - 2018 Reflection (Focus On The Positives)
In December it's quite common to start looking ahead to next year and not reflect on the year that was. There is a lot to learn and to take away if you stop and reflect. I'd love to say this was my idea, but it wasn't. Last week I tuned into a webinar with Deb Johnstone, and it was about…
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134 - A/B Testing with Chris Dayley (Strategy, Design, Development & Analytics)
Every small business wants more traffic to their websites, regardless of the industry, but traffic alone does not guarantee success, there must be a certain level of conversion and long-term engagement with the online users, and one of the best ways to do this is with A/B Testing. Chris Dayley is…
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133 - Original Or Imitation, Your Choice
Everyone knows an original, especially if you’re talking about artwork, is far more valuable than a copy, no matter how good it is. Even a photocopy of an original document is never as sharp as the original, and if you copy a copy, it gets duller each time. Business Follows The Same Principles…
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132 - Copywriting Secrets To Get Results Online with Rob Sattler
There's a vast difference between writing and copywriting. Writing can be creative, or factual, and used for fictional and non-fiction blog posts and articles, whereas copywriting is about creating words that go on a page, manuscript or advertisement that tells a message, with a goal to get an...
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131 - What Type of Business Do You Want with Dr T.
Have you stopped and considered the type of business you want to have? And when I say “type of business” I’m not talking about deciding between opening a coffee shop or a bakery. What I’m talking about is how are you planning to set your business apart from your competitors. Will you: Provide the...
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130 - Using Comedy To Get Your Point Across with Larry Roberts
Larry Roberts lives in Lewisville, Texas and he is a Business Intelligence Analyst, author of an Amazon #1 Bestseller, host of the Readily Random Podcast and owner of Readily Random Media. He is also a bit of a comedian and uses comedy to get his point across. As expected, my conversation with...
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129 - Income Producing Equipment
When it comes to purchasing equipment for your business, there are two types of equipment purchases you can make. One is income producing equipment and the other is non-income producing equipment. For example, let’s say you need to purchase eight chairs for your reception and you’re deciding...
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128 - Turning Your Passion Into A Business with Lonnie Beck
They say if you love what you do you’ll never work a day in your life, and my guest Lonnie Beck is doing exactly that. He is a 5th Dan Black Belt, and he has been able to turn his passion for martial arts into a thriving, successful business. Lonnie and business partner and friend Somnath Sikdar...
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127 - Thank You QANTAS with Dr T.
This episode is all about customer service, acknowledging mistakes when they occur, and using the recovery paradox to build your brand and customer loyalty. One of my previous podcast guests said that consumers today are far wiser and savvier than they use to be because they have technology at...
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126 - The Passion Behind Writing with Best Selling Author David Rollins
Regardless of what you do there needs to be passion, and there was no shortage of this with my guest David Rollins who is the best selling author of eleven books, documentary filmmaker and soon to be credited scriptwriter for an upcoming feature film. He describes himself as a cynical bastard…
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125 - The 3 M's of Marketing with Prosper Taruvinga
Many small businesses are not profitable, and the owners do not enjoy what they do each day because they do not take time off to work on the business. They need to learn how to earn more with less struggle. My guest today is Prosper Taruvinga, and he is a digital marketing strategist and owns a...
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124 - Mindset, Marketing & Mechanics with James Crook
If you want to grow your business you've got to take the blinkers off and start learning from other professions. James Crook is a business coach to the Massage Profession, and he is kicking more goals than most, so it's time to start listening. In this podcast we discuss: Why there are riches in...
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123 - Cash Is KING
Today I want to talk about cash, or more specifically cash flow and why cash is king. It doesn’t matter how much money you make, what’s important is how much of it you have available after collecting all payments and paying out all your monthly expenses. Many businesses struggle in their first…
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122 - Social Media Goals with Josh Rimmington
To be successful online, you must first work out your business goals, then look at which platforms are going to best help you in achieving those goals. Where do you want to be found will help decide where you put your time, effort and money. Will you spend more time focusing on SEO and building...
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121 - My Advertisers Dropped Me Like A Bad Habit
We’ve all seen sporting stars and celebs get dropped by sponsors and advertisers when they do something stupid in public, or they say something that’s in contrast to public opinion or the beliefs and values of their sponsor. Well, this is not what I’m talking about here. What I want to discuss…
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120 - Building Relationships Using Cards & Gifts with Maelea Galyon
Building relationships through gratitude will amplify the impact your marketing already has. It's about relationship marketing, and using cards and gifts is one of the easiest and most cost-effective marketing tools you will ever use. Good Intentions Maelea Galyon is my guest today from Send Out...
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119 - Business Coaches & Mentors Are Assets Not Liabilities
We’ve all heard the saying that everything is hard until it gets easy, and the reason I bring this up is that I recently joined the gym. It has been a fantastic reminder why people need to have a business coach or mentor if they want to accelerate the success of their business, avoid making...
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118 - Bonus: How To Be Better At Almost Everything with Pat Flynn
Minimalism and Generalism need to work side-by-side if you want to be better at everything and get more done each day and far more out of life, with less stress. My guest Pat Flynn from Pennsylvania is a repeat offender on this podcast, and he appeared back on Episode 9: Being a Generalist When…
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117 - Improve Your Health Without Giving Up The Good Life with Dr Howard Cohn
Everything we do is either a deposit or withdrawal on our HEALTH BANK ACCOUNT, and you cannot keep making withdrawals without also making deposits otherwise your health will go into deficit. Dr Howard Cohn is a Chiropractor and is the owner of the Cohn Health Institute in Costa Mesa, California,...
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116 - Marketing, I Don't Have TIME
I really enjoy marketing and the reason I like it so much is that you know when it works, plus I also enjoy the creative process and steps required to make a marketing plan a reality. But a good marketing plan does take time to develop. Over the past 12 months, I have had to opportunity to speak…
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115 - Using Audiograms In Your Business with Oliver Wellington from HEADLINER
Using AUDIOGRAMS will make your business stand out from the crowd, and this is what I discuss today with Oliver Wellington, co-founder of HEADLINER. An audiogram is the easiest way to turn audio into a video, and it can be used on social media and also on your website, and with HEADLINER'S latest...
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114 - 13 Reasons Why You Should Start A Podcast
I recorded this episode, 13 Reasons Why You Should Start A Podcast, while also shooting a Facebook live video so people could see the slight differences between the final edited podcast and what actually takes place when you're doing the recording. A link to the Facebook Live video will be posted...
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113 - The Psychology Behind Writing Content & Copy That Pops with Laura Petersen
My guest today is Laura Peterson from San Diego, California. She has degrees in Mathematics and Psychology and has used this knowledge to become a best-selling author, speaker and persuasive writing expert, teaching people how to actually make money from writing books. Laura also has a very...
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112 - Top Golf Marketing Awareness Challenge (Scottsdale Arizona)
If you’ve been tuning in over the past couple of weeks, you’d be aware that I’ve recorded the last two podcasts in Vancouver and Powell River. This week I travelled from Canada to the United States to attend one of my favourite events of the year, Business Black Ops in Arizona, organised by Dave...
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111 - Don't Be Afraid To Change Things In They're Not Working with Nicole Balbinu
Nicole Baldinu resides in Sydney, Australia and is the co-founder of Webinar Ninja and the $100 MBA Show with her husband, Omar Zenhom. But before all the excitement of an entrepreneurs life, Nicole was a high school and university teacher and she learnt how to turn her failures into success by...
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110 - Look For And Create Your Own Opportunities
This podcast is being recorded in Powell Rover, which is a small mill town in British Columbia, Canada. Yesterday I spoke at their Chamber of Commerce monthly luncheon and it got me thinking about looking for and creating your own opportunities. What do I mean by this? Pretty much don’t sit back...
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INS059 - Not Liking Your Career Path with Eric Hunley
Eric Hunley is a Senior Business Systems Analyst in Virginia, USA and he openly admits his career choices have not always been overly exciting, even though he has authored three books and taught at the University of Arizona. On this podcast we discuss: Finding fulfilment outside of your daily...
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FMF047 - What Makes Your Business Unique (From Vancouver)
I’ve been in Vancouver with my family for the past seven days, and I have to say that Vancouver is a pretty cool place to visit and it’s surrounded by so much natural beauty, which makes it unique. No wonder it has been named as one of the world’s most liveable cities. Anyway, yesterday we…
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INS058 - Making The Impossible Possible in Business with Victoria Mavis
Victoria Mavis lives in Munich, Germany and is a professional Magician, speaker, author and business coach. Using her vast skills of close up magic, large stage performances, illusions and mentalism, she can help small business owners see the unseen and open their minds to new opportunities. She...
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FMF046 - Add A Zero To Your Financial Goals
I attended a business seminar/workshop in Cairns many years ago and during one particular exercise, we had to write down our financial goals for the upcoming year and also all the activities we would do to make it a reality. After doing this, as instructed, the presenter started messing with our...
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INS057 - Unpack Your Thoughts Using Visual Models with Renee Hasseldine
Renee Hasseldine is based in Melbourne, Victoria and is the author of Share Your Passions. She helps entrepreneurs, coaches and thought leaders to unpack their thoughts and turn them into intellectual property using visual models. Many service-based businesses have value locked in their heads,...
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FMF045 - Make Hay While The Sun Shines
I'm sure you’ve all heard the saying ‘make hay while the sun shines’, which means making the most of your opportunities while you have the chance to do so or take advantage of favourable circumstances when the time is right. This phrase originated with English farmers in the 1500’s and a hundred…
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ABOUT THIS SHOW
It's No Secret with Dr T. is a small business and marketing podcast hosted by Author, Business Mentor and Entrepreneurial Podiatrist, Tyson E. Franklin, who has established, relocated, purchased and sold well over 20 podiatry business. Each week Dr T and guests prove that there are no secrets to business success, the answers are all there, but sometimes you do need a little guidance. If you're looking for a podcast that will give you practical advice you can use in your own business immediately, you've just found it.
HOSTED BY
Tyson E. Franklin
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